Randinithi Bandaranayake; P.S.C. Kularathne; H.C. Pathirage; D.P.S.H. Perera; Dr. Kingsley Bernard. An Examination of the Celebrity Endorsement towards Consumer Purchase Intention, of Young Females in Sri Lanka (From a Case Study of Fairness Creams): A Pilot Study and Overview of the Findings. GJMBR 2019, 19, 51-57.