TY - JOUR AU - Takrima Jannat, PY - 2023/01/09 Y2 - 2024/03/29 TI - Determinants Impacting Impulse Buying of Green Beauty Products JF - Global Journal of Management and Business Research JA - GJMBR VL - 22 IS - E3 SE - Articles DO - UR - https://journalofbusiness.org/index.php/GJMBR/article/view/102750 SP - 35-46 AB - In Bangladesh growing environmental consciousness has caused a substantial shift in the green product market during the past few years Today s consumers are thinking green and are prepared to pay more for ecologically friendly goods Impulse buying is one of the many diverse purchasing habits that consumers have An impulse purchase or buy is any unplanned purchase made by a consumer ER -