@incollection{, 5D1C4CB3D7F3D984D22B3DDAE605E853 , author={{Hafiz.M.Ahmed} and {University of Lahore}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1353740 } @book{b0, , title={{Is youth is brand slave?}} , author={{ AKhandelwal }} , year={2012} } @book{b1, , title={{Trends in youth of Pakistan}} , author={{ SZaheer }} , year={2012} } @book{b2, , title={{Bang of brands. The frontier Post}} , author={{ SAgha }} , year={2012} } @book{b3, , title={{Student community becoming more brand consciousness}} , author={{ LSalkinder }} , year={2011} }