@incollection{,
	
					
					
					C06D3E605DB953BAD76082DA44DBDB51
				,
	author={{Vincent Wee EngKim} and {Vincent Wee EngKim} and {ThinavanPeriyayya} and {TAYLORS UNIVERSITY}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1352936
}

@incollection{b0,
	
	
		,
	title={{Structural equation modeling in practice: a review and recommended two-step approach}}
		,
	author={{
			JCAnderson
		} and {
			DWGerbing
		}}
		
	
	
		,
	journal={{Psychological Bulletin}}
		
			103
			3
			
			,
	year={1988}
		
	

}

@incollection{b1,
	
	
		,
	title={{A bibliometric analysis of 30 years of research and the theory on corporate social responsibility and corporate social performance}}
		,
	author={{
			FG ABakker
		} and {
			PGroenewegen
		} and {
			FHond
		}}
		
		
	
	
		,
	journal={{Business and Society}}
		
			44
			3
			
			,
	year={2005}
		
	

}

@book{b2,
	
	
		,
	title={{Proactive corporate environmental management: a new industrial revolution}}
		,
	author={{
			MBerry
		} and {
			DRondinelli
		}}
		
		
			,
	year={1998}
			,
	publisher={Academy of Management Executive}
			2
			
		
	

}

@incollection{b3,
	
	
		,
	title={{Doing better at doing good: when, why, and how consumers respond to corporate social initiatives}}
		,
	author={{
			CBBhattacharya
		} and {
			SSen
		}}
		
	
	
		,
	journal={{California Management Review}}
		
			47
			
			,
	year={2004}
		
	

}

@book{b4,
	
	
		,
	title={{Exchange and Power in Social Life}}
		,
	author={{
			PMBlau
		}}
		
			,
	year={1964}
			,
	publisher={Wiley, Inc}
			,
	address={New York}
		
	

}

@incollection{b5,
	
	
		,
	title={{Facing the backlash: green marketing and strategic re-orientation in the 1990s}}
		,
	author={{
			ACrane
		}}
	
	
		,
	journal={{Journal of Strategic Marketing}}
		
			8
			3
			
			,
	year={2000}
		
	

}

@incollection{b6,
	
	
		,
	title={{The Influence of Brand Image and Company Reputation Where Manufacturers Market to Small Firms: A Customer Value Perspective}}
		,
	author={{
			AECretu
		} and {
			RJBrodie
		}}
		
	
	
		,
	journal={{Industrial Marketing Management}}
		
			36
			2
			
			,
	year={2007}
		
	

}

@book{b7,
	
	
		,
	title={{}}
		,
	author={{
			DDunphy
		} and {
			AGriffiths
		} and {
			SBenn
		}}
		
		
		
			,
	year={2003}
		
	

}

@incollection{b8,
	
	
		,
	title={{}}
	
	
		,
	journal={{Organizational Change for Corporate Sustainability. London: Routledge}}
		
	

}

@incollection{b9,
	
	
		,
	title={{Evaluating Structural Equation Models with Unobservable Variables and Measurement Error}}
		,
	author={{
			CFornell
		} and {
			DFLarcker
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			18
			1
			
			,
	year={1981}
		
	

}

@incollection{b10,
	
	
		,
	title={{Determinants of Long-Term Orientation in Buyer-Seller Relationships}}
		,
	author={{
			SGanesan
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			58
			2
			
			,
	year={1994}
		
	

}

@incollection{b11,
	
	
		,
	title={{In the name of corporate social responsibility}}
		,
	author={{
			WMGreenfield
		}}
	
	
		,
	journal={{Business Horizons}}
		
			47
			
			,
	year={2004}
		
	

}

@book{b12,
	
	
		,
	author={{
			JFHair
		} and {
			WCBlack
		} and {
			BJBabin
		} and {
			REAnderson
		}}
		
		
		
		,
	title={{Multivariate Data Analysis}}
				Upper Saddle River, NJ
		
			,
	publisher={Pearson Prentice-Hall}
			,
	year={2010}
			7
		
	
	,
	note={th ed.}

}

@book{b13,
	
	
		,
	author={{
			AHoffman
		} and {
			MVentresca
		}}
		
		,
	title={{Organizations, Policy and the Natural Environment: Institutional and Strategic Perspectives}}
				Stanford, CA
		
			,
	publisher={Stanford University Press}
			,
	year={2002}
		
	

}

@incollection{b14,
	
	
		,
	title={{Anatomy of green advertising}}
		,
	author={{
			EIyer
		} and {
			BBanerjee
		}}
		
	
	
		,
	booktitle={{Advances in Consumer Research}}
				
			,
	year={1993}
			20
			
		
	

}

@incollection{b15,
	
	
		,
	title={{Consumer-Based Brand Equity; Comparisons Among Americans and South Koreans in the USA and South Koreans in Korea}}
		,
	author={{
			JJung
		} and {
			E.-YSung
		}}
		
	
	
		,
	journal={{Journal of Fashion Marketing and Management}}
		
			12
			1
			
			,
	year={2008}
		
	

}

@book{b16,
	
	
		,
	title={{Strategic Brand Management: Building, Measuring and Managing Brand Equity}}
		,
	author={{
			KLKeller
		}}
		
			,
	year={2008}
			,
	publisher={Prentice-Hall}
			,
	address={Englewood Cliffs, NJ}
		
	
	,
	note={nd ed.}

}

@book{b17,
	
	
		,
	title={{Plant-level environmental management orientation: the influence of management views and plant characteristics}}
		,
	author={{
			RKlassen
		}}
		
			,
	year={2001}
			,
	publisher={Production and Operations Management}
			10
			
		
	

}

@incollection{b18,
	
	
		,
	title={{Environmental Consciousness: An Empirical Study}}
		,
	author={{
			DKrause
		}}
	
	
		,
	journal={{Journal of Environment and Behavior}}
		
			25
			1
			
			,
	year={1993}
		
	

}

@book{b19,
	
	
		,
	title={{Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause}}
		,
	author={{
			PKotler
		} and {
			NLee
		}}
		
		
			,
	year={2005}
			,
	publisher={John Wiley}
			,
	address={Hoboken, NJ}
		
	

}

@incollection{b20,
	
	
		,
	title={{The effect of corporate social responsibility on customer donations to corporate-supported nonprofits}}
		,
	author={{
			DRLichtenstein
		} and {
			MEDrumwright
		} and {
			BMBraig
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			68
			
			,
	year={2004}
		
	

}

@incollection{b21,
	
	
		,
	title={{Corporate social responsibility: An empirical investigation of U.S. organizations}}
		,
	author={{
			ALindgreen
		} and {
			VSwaen
		} and {
			WJJohnston
		}}
		
		
	
	
		,
	journal={{Journal of Business Ethics}}
		
			85
			
			,
	year={2009}
		
	
	,
	note={Suppl. 2)}

}

@incollection{b22,
	
	
		,
	title={{Corporate social responsibility: strategic implications}}
		,
	author={{
			AMcwilliams
		} and {
			DSSiegel
		} and {
			PMWright
		}}
		
		
	
	
		,
	journal={{Journal of Management Studies}}
		
			43
			
			,
	year={2006}
		
	

}

@incollection{b23,
	
	
		,
	title={{Enviropreneurial marketing strategy: the emergence of corporate environmentalism as market strategy}}
		,
	author={{
			AMenon
		} and {
			AMenon
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			61
			
			,
	year={1997}
		
	

}

@book{b24,
	
	
		,
	title={{The Green Consumer Report}}
		,
	author={{
			Mintel
		}}
		
			,
	year={1991}
			,
	address={Mintel, London}
		
	

}

@book{b25,
	
	
		,
	title={{Green Marketing}}
		,
	author={{
			JAOttman
		}}
		
			,
	year={1992}
			,
	publisher={NTC Business Books}
			,
	address={Chicago, USA}
		
	

}

@incollection{b26,
	
	
		,
	title={{Communicating Experiences: A Narrative Approach to Creating Service Brand Image}}
		,
	author={{
			DPadgett
		} and {
			DAllen
		}}
		
	
	
		,
	journal={{Journal of Advertising}}
		
			26
			4
			
			,
	year={1997}
		
	

}

@book{b27,
	
	
		,
	title={{Green Marketing}}
		,
	author={{
			KPeattie
		}}
		
			,
	year={1992}
			,
	publisher={Pitman Publishing Corp}
			,
	address={London, UK}
		
	

}

@book{b28,
	
	
		,
	author={{
			KPeattie
		}}
		,
	title={{Environmental Marketing Management}}
				London, UK
		
			,
	publisher={Pitman Publishing Corp}
			,
	year={1995}
		
	

}

@incollection{b29,
	
	
		,
	title={{Trappings versus substance in the greening of marketing planning}}
		,
	author={{
			KPeattie
		}}
	
	
		,
	journal={{Journal of Strategic Marketing}}
		
			7
			
			,
	year={1999}
		
	

}

@incollection{b30,
	
	
		,
	title={{High-impact collaborative social initiatives}}
		,
	author={{
			JAPearce
		} and {
			JPDoh
		}}
		
	
	
		,
	journal={{MIT Sloan Management Review}}
		
			46
			
			,
	year={2005}
		
	

}

@incollection{b31,
	
	
		,
	title={{Corporate citizenship perspectives and foreign direct investment in the U}}
		,
	author={{
			TSPinkston
		} and {
			ABCarroll
		}}
		
	
	
		,
	journal={{S. Journal of Business Ethics}}
		
			13
			
			,
	year={1994}
		
	

}

@incollection{b32,
	
	
		,
	title={{Green Marketing Regulation in the US and Australia: The Australian Checklist}}
		,
	author={{
			MJPolonsky
		}}
	
	
		,
	journal={{Greener Management International}}
		
			5
			
			,
	year={1994}
		
	

}

@book{b33,
	
	
		,
	author={{
			RLOliver
		}}
		,
	title={{Satisfaction: A Behavioral Perspective on the Consumer}}
				NY, USA
		
			,
	publisher={McGraw-Hill}
			,
	year={1996}
		
	

}

@incollection{b34,
	
	
		,
	title={{Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy}}
		,
	author={{
			P
		} and {
			RajanVaradarajan
		} and {
			AnilMeno
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			52
			3
			
			,
	year={1988}
		
	

}

@incollection{b35,
	
	
		,
	title={{Green consumerism and the societal marketing concept: marketing strategies for the 1990s}}
		,
	author={{
			AProthero
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			6
			2
			
			,
	year={1990}
		
	

}

@book{b36,
	
	
		,
	title={{The Environment: Public Attitudes and Individual Behaviour}}
		,
	author={{
			RoperOrganization
		}}
		
			,
	year={1990}
			,
	publisher={Roper Organization and SC Johnson & Son}
			,
	address={New York, NY}
		
	

}

@incollection{b37,
	
	
		,
	title={{The link between green purchasing decisions and measures of environmental consciousness}}
		,
	author={{
			BBSchlegelmilch
		} and {
			GBohlen
		} and {
			ADiamantopoulos
		}}
		
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			30
			5
			
			,
	year={1996}
		
	

}

@incollection{b38,
	
	
		,
	title={{Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness}}
		,
	author={{
			PHSchurr
		} and {
			JLOzanne
		}}
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			11
			4
			
			,
	year={1985}
		
	

}

@incollection{b39,
	
	
		,
	title={{Customers drive corporations green}}
		,
	author={{
			SVandermerwe
		} and {
			MOliff
		}}
		
	
	
		,
	journal={{Long Range Planning}}
		
			23
			6
			
			,
	year={1990}
		
	

}

@incollection{b40,
	
	
		,
	title={{Sustainability and the corporation: criteria for aligning economic practice with environmental protection}}
		,
	author={{
			FWestley
		} and {
			HVredenburg
		}}
		
	
	
		,
	journal={{Journal of Management Inquiry}}
		
			5
			2
			
			,
	year={1996}
		
	

}

@incollection{b41,
	
	
		,
	title={{Marketing strategies and market prospects for environmentally-friendly consumer products}}
		,
	author={{
			VWong
		} and {
			WTurner
		} and {
			PStoneman
		}}
		
		
	
	
		,
	journal={{British Journal of Management}}
		
			7
			3
			
			,
	year={1996}
		
	

}

@book{b42,
	
	
		,
	title={{Public and Elite Attitudes to Environmental Issues}}
		,
	author={{
			RWorcester
		}}
		
			,
	year={1993}
			,
	address={MORI, London}
		
	

}