@incollection{,
	
					
					
					3FEF4F4C5130887CC795A4D73C69D17F
				,
	author={{Vincent Wee EngKim} and {Vincent Wee EngKim} and {ThinavanPeriyayya} and {TAYLORS UNIVERSITY}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1352128
}

@book{b0,
	
	
		,
	title={{Social Media Adventures in the New Customer}}
		,
	author={{
			PBaker
		}}
		
		
			,
	year={April 30, 2010. January 2013}
		
	

}

@book{b1,
	
	
		,
	title={{Advertising and Promotion: An Integrated Marketing Perspective}}
		,
	author={{
			GEBelch
		} and {
			MABelch
		}}
		
		
			,
	year={2007}
			,
	publisher={McGraw-Hill Irwin}
			,
	address={Boston, MA}
		
	

}

@incollection{b2,
	
	
		,
	title={{Harnessing the Power of the Oh-So-Social Web}}
		,
	author={{
			JBernoff
		} and {
			CLi
		}}
		
	
	
		,
	journal={{MIT Sloan Management Review}}
		
			49
			3
			,
	year={2008}
		
	

}

@incollection{b3,
	
	
		,
	title={{Empowered: In a World Where One Angry Tweet Can Torpedo a Brand, Corporations Need to Unleash Their Employees to Fight Back}}
		,
	author={{
			JBernoff
		} and {
			TSchadler
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			,
	year={July-August 2010}
		
	

}

@incollection{b4,
	
	
		,
	title={{Word-of-mouth effects on shortterm and long-term product judgments}}
		,
	author={{
			PFBone
		}}
	
	
		,
	journal={{Journal of Business Research}}
		
			32
			2
			
			,
	year={1995}
		
	

}

@book{b5,
	
	
		,
	title={{Marketing 2.0: Bridging the Gap Between Seller and Buyer Through Social Media Marketing}}
		,
	author={{
			BBorges
		}}
		
			,
	year={2009}
			,
	publisher={Wheatmark Pub}
			,
	address={Tucson, AZ}
		
	

}

@incollection{b6,
	
	
		,
	title={{The Rise of the Networked Enterprise: Web 2.0 Finds Its payday}}
		,
	author={{
			JBughin
		} and {
			MChui
		}}
		
	
	
		,
	booktitle={{Mckinseyquarterly.com/article_print.-aspx?L2=18$L3=30&ar=2716}}
				
			,
	year={December 10, 2010. January 2013}
		
	

}

@book{b7,
	
	
		,
	title={{Promotion Management, Houghton Mifflin}}
		,
	author={{
			JJBurnett
		}}
		
			,
	year={1993}
			,
	address={Boston, MA}
		
	

}

@incollection{b8,
	
	
		,
	title={{Critical Reflection in the marketing Curriculum}}
		,
	author={{
			MCatterall
		} and {
			PMaclaran
		} and {
			LStevens
		}}
		
		
	
	
		,
	journal={{Journal of Marketing Education}}
		
			3
			
			,
	year={2002}
		
	

}

@incollection{b9,
	
	
		,
	title={{Linking Customer Loyalty with Social Networking}}
		,
	author={{
			SClifford
		}}
	
	
		,
	journal={{New York Times}}
		
			,
	year={April 28, 2010}
		
	

}

@incollection{b10,
	
	
		,
	title={{Web 2.0: conceptual foundations and marketing issues}}
		,
	author={{
			EConstantinides
		} and {
			SJFountain
		}}
		
	
	
		,
	journal={{Journal of Direct, Data and Digital Marketing Practice}}
		
			9
			3
			
			,
	year={2008}
		
	

}

@book{b11,
	
	
		,
	title={{Social Commerce Defined}}
		,
	author={{
			GDennison
		} and {
			MBourdage -Braun
		} and {
			Chetuparambil
		}}
		
		
		
			,
	year={November 2009}
		
	
	,
	note={IBM whote paper, 323747}

}

@book{b12,
	
	
		,
	title={{}}
		,
	author={{
			Facebook
		}}
		
		
			,
	year={2013. January 2013}
			,
	address={Newsroom}
		
	

}

@book{b13,
	
	
		,
	title={{What is Twitter}}
		,
	author={{
			ATwitter
		}}
		
		
			,
	year={2010. January 2013}
		
	

}

@book{b14,
	
	
		,
	title={{About us}}
		,
	author={{
			Linkedin
		}}
		
			,
	year={2010. June 2010}
		
	
	,
	note={available at: www.linkedin.com/about}

}

@incollection{b15,
	
	
		,
	title={{Retailers take a Tip from MySpace}}
		,
	author={{
			PGogoi
		}}
	
	
		,
	journal={{BusinessWeek Online}}
		
			,
	year={February 13, 2007}
		
	

}

@incollection{b16,
	
	
		,
	title={{Social Networks: The Future of Marketing for Small Business}}
		,
	author={{
			LHarris
		} and {
			ARae
		}}
		
	
	
		,
	journal={{Journal of Business Strategy}}
		
			30
			5
			,
	year={2009}
		
	

}

@incollection{b17,
	
	
		,
	title={{Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business}}
		,
	author={{
			AHandley
		}}
	
	
		,
	booktitle={{new Rules Social Media Series}}
		
	

}

@incollection{b18,
	
	
		,
	title={{A Netnographic Exploration: Listening to Online Consumer Conversation}}
		,
	author={{
			RJayanti
		}}
	
	
		,
	journal={{Journal of Advertising Research}}
		
			,
	year={June 2010}
		
	

}

@incollection{b19,
	
	
		,
	title={{User of the World, unite! The challenges and opportunities of social media}}
		,
	author={{
			AKaplan
		} and {
			MHaenlein
		}}
		
	
	
		,
	journal={{Business Horizon}}
		
			,
	year={January 15, 2010}
		
	

}

@incollection{b20,
	
	
		,
	title={{The net generation are not big users of Web 2.0 technologies: preliminary findings}}
		,
	author={{
			GKennedy
		} and {
			BDalgarno
		} and {
			KGray
		} and {
			TJudd
		} and {
			JWaycott
		} and {
			SBennett
		} and {
			KMaton
		} and {
			KLKrause
		} and {
			ABishop
		} and {
			RChang
		} and {
			AChurchward
		}}
		
		
		
		
		
		
		
		
		
		
		
	
	
		,
	booktitle={{ICT: Providing Choices for Learners and Learning. Proceedings ASCILITE}}
				Singapore
		
			,
	year={2007. 2007}
		
	

}

@incollection{b21,
	
	
		,
	title={{Social Marketing: An approach to Planned Social Change}}
		,
	author={{
			PKotler
		} and {
			GZaltman
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			35
			,
	year={1971}
		
	

}

@book{b22,
	
	
		,
	title={{Survey: Small Businesses Find Success with Social Networking}}
		,
	author={{
			HLeggatt
		}}
		
		
			,
	year={July 9. 2010. December 2012}
		
	

}

@book{b23,
	
	
		,
	title={{Twitter Ad Revenue Grow to $150M in 2011}}
		,
	author={{
			MLearnmonth
		}}
		article_id=148490
		
			,
	year={January 24. 2011. accessed December 2012}
		
	
	,
	note={Study}

}

@book{b24,
	
	
		,
	title={{Twitter Targets 1 billion Users, Challenging Facebook for Ads}}
		,
	author={{
			DMacmillan
		}}
		
		
			,
	year={October 12. 2010}
		
	

}

@incollection{b25,
	
	
		,
	title={{Social media: the new hybrid element of the promotion mix}}
		,
	author={{
			WGMangold
		} and {
			DJFaulds
		}}
		
	
	
		,
	journal={{Business Horizons}}
		
			52
			4
			
			,
	year={2009}
		
	

}

@book{b26,
	
	
		,
	title={{Socialcommercetoday.com/speed-summarywired-feb-2011-cover-story-on-social-co}}
		,
	author={{
			PMarsden
		}}
		
			,
	year={January 6, 2011. December 2012}
		
	
	,
	note={Commerce Gets Social: How Your Networks Are Driving What you Buy}

}

@book{b27,
	
	
		,
	title={{Morgan Stanley Internet Trends}}
		,
	author={{
			MMeeker
		} and {
			SDevitt
		} and {
			LWu
		}}
		
		
		
		
			,
	year={2010. December 2012}
		
	

}

@book{b28,
	
	
		,
	title={{How to: Better Serve the Social Media Customer}}
		,
	author={{
			MOgneva
		}}
		
		
			,
	year={June 29. 2010. January 2013}
		
	

}

@incollection{b29,
	
	
		,
	title={{Apple Campbell's Say IADs Twice as Effective as TV}}
		,
	author={{
			KPatel
		}}
		
	
	
		,
	journal={{AdAge}}
		
			,
	year={February 3, 2011. 2012}
		
	

}

@book{b30,
	
	
		,
	author={{
			DLSafko
		} and {
			Brake
		}}
		
		,
	title={{The Social Media Bible: Tactics Tools and Strategies for Business Success}}
				Hoboken, NJ
		
			,
	publisher={Wiley & Sons}
			,
	year={2009}
		
	
	,
	note={2nd ed.}

}

@book{b31,
	
	
		,
	author={{
			MAStelzner
		}}
		,
	title={{Social Media Marketing Industry Report, available at: www.socialmediaexaminer.com/social-media-marketing-industryreport-2010}}
				
			,
	year={2010. January 2013}
		
	

}

@incollection{b32,
	
	
		,
	title={{Driving Value from Social Commerce Networks}}
		,
	author={{
			ATStephen
		} and {
			OToubia
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			,
	year={April 2010}
		
	

}

@book{b33,
	
	
		,
	title={{Gartner Analyzes Social Networking Influence on Purchase Decisions}}
		,
	author={{
			Techshout
		} and {
			Com
		}}
		
		
		
			,
	year={July 31.2010. March 2011}
		
	

}

@book{b34,
	
	
		,
	author={{
			ETurban
		}}
		,
	title={{Business Intelligence: A Managerial approach}}
				NJ
		
			,
	publisher={Prentice Hall}
			,
	year={2011}
		
	
	,
	note={2nd ed. Upper Saddle river}

}

@book{b35,
	
	
		,
	title={{IDC: Social web to Penetrate the Enterprise}}
		,
	author={{
			VValentine
		}}
		
		
			,
	year={January 28. 2010. January 2013}
		
	

}

@book{b36,
	
	
		,
	title={{Advertising -Principles and Practice}}
		,
	author={{
			WWells
		} and {
			JBurnett
		} and {
			SMoriarty
		}}
		
		
		
			,
	year={2000}
			,
	publisher={Prentice-Hall}
			5
			,
	address={Upper Saddle River, NJ}
		
	
	,
	note={th ed.}

}