@incollection{,
	
					
					
					3461A94221B3DE3D94472A619A3CCD76
				,
	author={{Edson PachecoPaladini} and {Universidade Federal de Santa Catarina}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1341928
}

@book{b0,
	
	
		,
	title={{Modeling theevolution of strategic organizations}}
		,
	author={{
			FGCarvalho
		}}
		
			,
	year={2010}
			,
	publisher={UFSC}
		
	
	,
	note={PhD Thesis}
	,
	note={Graduate Program in Production Engineering}

}

@book{b1,
	
	
		,
	title={{Service management: profitability through operational and customer satisfaction}}
		,
	author={{
			HCorrêa
		} and {
			MCaon
		}}
		
		
			,
	year={2010}
			,
	publisher={Atlas}
			,
	address={São Paulo}
		
	

}

@book{b2,
	
	
		,
	author={{
			TNetworkCoutinho
		} and {
			Marketing
		}}
		
		
		,
	title={{The boom of new technologies. Available at}}
				
	

}

@incollection{b3,
	
	
		,
	title={{}}
		,
	author={{
			CE FCunha
		} and {
			Marketing
		} and {
			Curitiba
		}}
		
		
	
	
		,
	journal={{IESDE Brazil SA}}
		
			,
	year={2010}
		
	

}

@book{b4,
	
	
		,
	title={{Marketing management}}
		,
	author={{
			SRDias
		}}
		
			,
	year={2003}
			,
	publisher={Scott}
			,
	address={São Paulo}
		
	

}

@book{b5,
	
	
		,
	title={{The Administration in the next society}}
		,
	author={{
			PDrucker
		}}
		
			,
	year={2002}
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	publisher={Nobel}
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	address={Sao Paulo}
		
	

}

@book{b6,
	
	
		,
	title={{The importance of New Information Technologies and Communication}}
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	author={{
			FMEsteves
		}}
		
		
	

}

@book{b7,
	
	
		,
	title={{}}
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	author={{
			FrankFiore
		} and {
			E-Marketing Strategy. São
		} and {
			Paulo
		}}
		
		
		
			,
	year={2011}
			,
	publisher={Makron Books}
		
	

}

@book{b8,
	
	
		,
	title={{How to prepare research projects}}
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	author={{
			ACGil
		}}
		
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	year={2002}
		
	
	,
	note={4th ed. São Paulo: Atlas}

}

@book{b9,
	
	
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	title={{Teorical Foundations of International Internet marketing}}
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	author={{
			ErikGranered
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	year={1996}
		
	
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	note={S.I}

}

@book{b10,
	
	
		,
	title={{Marketing: management and services}}
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	author={{
			ChristianGrönroos
		}}
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	editor={3 th ed. Ed. Rio de Janeiro}
		
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	year={2009}
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	publisher={Elsevier}
		
	

}

@book{b11,
	
	
		,
	title={{Multivariate analysis of data. 5.rd. São Paulo: Bookman}}
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	author={{
			JFHair
		}}
		
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	year={2005}
		
	

}

@book{b12,
	
	
		,
	title={{Principles of services marketing}}
		,
	author={{
			KDHoffman
		}}
		
			,
	year={2009}
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	publisher={Cengage Learning}
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	address={São Paulo}
		
	

}

@book{b13,
	
	
		,
	title={{B2B: Management and marketing in industrial markets organizational}}
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	author={{
			MDHutt
		} and {
			TWSpeh
		}}
		
		
			,
	year={2012}
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	publisher={Bookman}
		
	
	,
	note={th ed. Porto Alegre}

}

@book{b14,
	
	
		,
	title={{Kellogg on marketing}}
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	author={{
			DIacobucci
		}}
		
			,
	year={2011}
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	publisher={John Wiley}
			,
	address={Org.; New York}
		
	

}

@book{b15,
	
	
		,
	title={{}}
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	author={{
			DadosIbge
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			Brasileiros
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	year={2012}
		
	

}

@book{b16,
	
	
		,
	title={{}}
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	author={{
			RAKerin
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			Marketing
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	year={2007}
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	publisher={McGraw-Hill}
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	address={São Paulo}
		
	
	,
	note={8ª ed}

}

@book{b17,
	
	
		,
	title={{Marketing management: the bible of marketing}}
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	author={{
			PKotler
		} and {
			KLKeller
		}}
		
		
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	year={2006}
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	publisher={Pearson Prentice Hall}
			12
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	address={São Paulo}
		
	
	,
	note={th ed}

}

@book{b18,
	
	
		,
	author={{
			EMLakatos
		} and {
			MAMarconi
		}}
		
		,
	title={{Fundamentals of scientific methodology. 3 rd ed. São Paulo: Atlas}}
				
			,
	year={2001}
		
	

}

@book{b19,
	
	
		,
	title={{Marketing research: an applied orientation. 3. and d. Porto Alegre: Bookman, 2001. 21. MALHOTRA, N. Marketing research: an applied orientation. 4. and d}}
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	author={{
			NKMalhotra
		}}
		
			,
	year={2006}
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	publisher={Bookman}
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	address={São Paulo}
		
	

}

@book{b20,
	
	
		,
	title={{Marketing research: focus on the decision}}
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	author={{
			NMalhotra
		}}
		
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	year={2011}
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	publisher={Pearson Prentice Hall}
			3
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	address={São Paulo}
		
	

}

@book{b21,
	
	
		,
	title={{Management of Technology and Innovation. 2. and d}}
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	author={{
			AntonioManas
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			Vico
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			,
	year={1993}
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	address={São Paulo; Erica}
		
	

}

@book{b22,
	
	
		,
	title={{Management of products, services, brands and markets: strategies and actions to achieve and stay in the "top of market}}
		,
	editor={MATTAR, F. N}
		
			,
	year={2009}
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	publisher={Atlas}
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	address={São Paulo}
		
	

}

@book{b23,
	
	
		,
	title={{Qualitative research and case study applications in education}}
		,
	author={{
			SMerriam
		}}
		
			,
	year={2008}
			,
	publisher={Jossey-Bass}
			,
	address={San Francisco}
		
	

}

@book{b24,
	
	
		,
	title={{Marketing and New Technologies: The main tools in web marketing}}
		,
	author={{
			CNascimento
		} and {
			MGLopes
		} and {
			SC CUmann
		}}
		
		
		
		
	

}

@book{b25,
	
	
		,
	title={{Strategic management of services: theory and practice}}
		,
	author={{
			JFNogueira
		}}
		
			,
	year={2008}
			,
	publisher={Atlas}
			,
	address={São Paulo}
		
	
	,
	note={organizer)}

}

@book{b26,
	
	
		,
	title={{Strategic quality management}}
		,
	author={{
			EPPaladini
		}}
		
			,
	year={2011}
			,
	address={São Paulo, Ed. Atlas}
		
	

}

@book{b27,
	
	
		,
	title={{}}
		,
	author={{
			Sebrae
		} and {
			SantaNumbers Of
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			Catarina
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			,
	year={2012}
			,
	publisher={Sebrae Pub. Florianópolis}
		
	

}

@book{b28,
	
	
		,
	title={{Direct marketing through the Internet. Thesis}}
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	author={{
			AlexStil
		} and {
			Robert-JamZimmerman
		}}
		
		
		
			,
	year={1996}
		
	

}

@book{b29,
	
	
		,
	title={{Issue 2226, 44. São Paulo, Editora Abril}}
		,
	author={{
			Veja Magazine
		}}
		
			,
	year={2012}
		
	

}

@incollection{b30,
	
	
		,
	title={{}}
		
	
	
		,
	journal={{WORLD ECONOMIC FORUM}}
		
	

}