@incollection{, 8BBE6804258FBCF5760A2CCA8A84C738 , author={{Dr. RamappaK.B} and {Acharya Bangalore B-School}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1341316 } @incollection{b0, , title={{Rural food processing: Management, performance and implications on infrastructural requirements}} , author={{ VP SArora } and { Zebul Nisha }} , journal={{Indian Journal of agricultural marketing}} 10 , year={1996} } @incollection{b1, , title={{Winning the Indian consumer}} , author={{ TBharadwaj V } and { Gautam M } and { Swaroop } and { Ireena Vittal }} , journal={{McKinsey and Company Report}} , year={2005. Sept 2005. 2005} } @incollection{b2, , title={{Performance of HOP-COMS, Karnataka -an economic evaluation}} , author={{ TSDevaraja }} , journal={{Indian Cooperative Review}} 38 2 , year={2000} }