@incollection{, 4F8304DBC396517AFE3B02295EFAAE0C , author={{FatinTauseef} and {AmirRazi} and {IqraIshtiaq} and {University of Lahore, Pakistan.}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}136916 } @incollection{b0, , title={{Social networking sphere: A snapshot of trends functionalities and revenue models}} , author={{ PLeitner } and { TGrechenig }} , journal={{IADISInternational Conference on Web Based Communities}} , year={2008} } @incollection{b1, , title={{Users of the world, unite! The challenges and Opportunities of Social Media}} , author={{ AKaplan } and { MHaenlein }} , journal={{Business Horizons}} 53 , year={2010} } @book{b2, , author={{ SAsur } and { BAHuberman }} , title={{Predicting the Future with Social Media}} , year={2010} } @book{b3, , title={{Can you measure the role of social media marketing? Social marketing}} , author={{ DLHoffman } and { MFodor }} , year={2010} 52 } @incollection{b4, , title={{The Lasting Effects of Social Media Trends on Advertising}} , author={{ EWright } and { LEKizer } and { CHarrington }} , journal={{Journal of Business & Economics Research}} 8 11 , year={2010} } @book{b5, , author={{ TMerrill } and { KLatham } and { RSantalesa } and { DNavetta }} , title={{Social Media: The Business Benefits May Be Enormous, But Can the Risks --Reputational}} Legal , year={2011} } @incollection{b6, , author={{ SEdosomwan } and { KSPrakasan } and { TSeymour } and { DKouame }} , booktitle={{The History of Media and its Impact on Business}} , year={2011} 16 } @book{b7, , title={{Social Media Business Model Analysis -Case Tencent, Face book, and MySpace}} , author={{ HXiaoyan }} , year={2011} Department of Information and Service Economy Aalto University School of Economics , note={Master's thesis} } @book{b8, , title={{Motivations behind liking: Implications of Face book brand community behavior on purchase intentions}} , author={{ TMalmivaara }} , year={2011} Department of Marketing Aalto University School of Economics , note={Master's thesis} }