@incollection{,
	
					
					
					73C846CA9BB25DEEEC5FE7EC0C384915
				,
	author={{HasnainManzoor} and {Mohammad Ali Jinnah University Islamabad}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}133516
}

@incollection{b0,
	
	
		,
	title={{Bridging the Gap between Expectations of the Business Community and Delivery of the Business Schools in Bangladesh}}
		,
	author={{
			MAhmed
		} and {
			MAhmed
		} and {
			SFAnwar
		}}
		
		
	
	
		,
	journal={{Journal of Business Administration}}
		
			26
			
			,
	year={2000}
		
	

}

@incollection{b1,
	
	
		,
	title={{The marketing concept in an academic setting: assessing and comparing the needs of Asian/Pacific Islander and Anglo consumers of the educational product}}
		,
	author={{
			DAmyx
		} and {
			DNBristow
		}}
		
	
	
		,
	journal={{Journal of Customer Service in Marketing and Management}}
		
			5
			4
			
			,
	year={1999}
		
	

}

@incollection{b2,
	
	
		,
	title={{Measuring student expectations and their effect on satisfaction: the importance of managing student expectations}}
		,
	author={{
			SAppleton-Knapp
		} and {
			KKrentler
		}}
		
	
	
		,
	journal={{journal of Marketing Education}}
		
			28
			3
			
			,
	year={2006}
		
	

}

@book{b3,
	
	
		,
	title={{Managing Services Marketing}}
		,
	author={{
			JEBateson
		}}
		
			,
	year={1989}
			,
	publisher={The Dryden Press}
		
	

}

@incollection{b4,
	
	
		,
	title={{Classifying services to gain strategic marketing insights}}
		,
	author={{
			CLovelock
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			47
			,
	year={1983}
		
	

}

@incollection{b5,
	
	
		,
	title={{Evaluating service encounters: the effect of physical surroundings and employee respon-ses}}
		,
	author={{
			MJBitner
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			54
			
			,
	year={1990}
		
	

}

@incollection{b6,
	
	
		,
	title={{Segmenting student markets with a student satisfaction and priorities survey}}
		,
	author={{
			VMBorden
		}}
	
	
		,
	booktitle={{Higher Education}}
				
			,
	year={1995}
			36
			
		
	

}

@book{b7,
	
	
		,
	title={{Function and effectiveness of education}}
		,
	author={{
			YCCheng
		}}
		
			,
	year={1995}
			,
	publisher={Wide Angel Press}
			,
	address={Hong Kong}
		
	

}

@book{b8,
	
	
		,
	title={{Marketing dei servizi}}
		,
	author={{
			SCherubini
		}}
		
			,
	year={1996}
			,
	address={Franco Angeli, Milano}
		
	

}

@incollection{b9,
	
	
		,
	title={{Exploring the definitions of service quality in tourism: a conceptual approach}}
		,
	author={{
			EChristou
		}}
	
	
		,
	journal={{The Tourism Review}}
		
			56
			2
			
			,
	year={2001}
		
	

}

@incollection{b10,
	
	
		,
	title={{Assessing the effects of quality, value and customer satisfaction on consumer behavioral intentions in service environ-ments}}
		,
	author={{
			JCronin
		} and {
			MBrady
		} and {
			THult
		}}
		
		
	
	
		,
	journal={{Journal of Retailing}}
		
			76
			,
	year={2000}
		
	

}

@incollection{b11,
	
	
		,
	title={{Determinants of business student satisfaction and retention in Higher education: applying Herzberg's two factor theory}}
		,
	author={{
			ODeshields
		} and {
			AKara
		} and {
			EKaynak
		}}
		
		
	
	
		,
	journal={{international journal of Educational Management}}
		
			19
			2
			
			,
	year={2005}
		
	

}

@incollection{b12,
	
	
		,
	title={{Measuring business student satisfaction: a review and summary of the major predictors}}
		,
	author={{
			GibsonAllen
		}}
	
	
		,
	journal={{Journal of Higher Education Policy and Management}}
		
			32
			3
			
			,
	year={2010}
		
	

}

@incollection{b13,
	
	
		,
	title={{What accounts for student loyalty? Some field study evidence}}
		,
	author={{
			OHelgesen
		} and {
			ENesset
		}}
		
	
	
		,
	journal={{international Journal of Educational Management}}
		
			21
			2
			
			,
	year={2007}
		
	

}

@book{b14,
	
	
		,
	author={{
			THenning-Thurau
		} and {
			MLanger
		} and {
			UHansen
		}}
		
		
		,
	title={{Modeling and managing student loyalty}}
				
			,
	year={2001}
		
	

}

@book{b15,
	
	
		,
	title={{Classifying services to gain}}
		,
	author={{
			CLovelock
		}}
		
			,
	year={1983}
		
	

}

@incollection{b16,
	
	
		,
	title={{How student satisfaction factors affect perceived learning}}
		,
	author={{
			CLo
		} and {
			Celia
		}}
		
	
	
		,
	journal={{Journal of Scholarship of Teaching and Learning}}
		
			10
			1
			
			,
	year={2010}
		
	

}

@incollection{b17,
	
	
		,
	author={{
			AK M SMajid
		} and {
			MZMamun
		} and {
			SRSiddique
		}}
		
		
	
	
		,
	booktitle={{Practices of Teaching Methods, Aids and Students' Performance Evaluation}}
				
			,
	year={2000}
		
	

}

@incollection{b18,
	
	
		,
	title={{Total Quality Management for Non-Government Universities of Bangladesh}}
		,
	author={{
			MZMamun
		} and {
			SDas
		}}
		
	
	
		,
	booktitle={{Proceedings of Annual Convention of Bangladesh Society for Total Quality Management in Association with Department of Industrial and Production Engineering}}
				Annual Convention of Bangladesh Society for Total Quality Management in Association with Department of Industrial and Production EngineeringBUET, Dhaka
		
			,
	year={December 3-4, 1999. 1999}
			
		
	

}

@incollection{b19,
	
	
		,
	title={{Banking behaviorof Islamic bank customers: perspectives and implications}}
		,
	author={{
			SAMetawa
		} and {
			MAlmossawi
		}}
		
	
	
		,
	journal={{International Journal of Bank Marketing}}
		
			16
			7
			47
			,
	year={1998}
		
	
	,
	note={Journal of Marketing}

}

@incollection{b20,
	
	
		,
	title={{}}
		,
	author={{
			RWMondy
		} and {
			RANoe
		}}
		
	
	
		,
	journal={{Human Resource Management}}
		
			,
	year={2005}
			,
	publisher={Pearson Prentice Hall}
		
	
	,
	note={9 th edition}

}

@incollection{b21,
	
	
		,
	title={{Improving the climate of teaching session: the use of evaluation by students and instructors}}
		,
	author={{
			KNarasimhan
		}}
	
	
		,
	journal={{Quality in Higher Education}}
		
			7
			,
	year={2001}
		
	

}

@book{b22,
	
	
		,
	author={{
			RLOliver
		}}
		,
	title={{satisfaction: A behavioral perspective on the consumer}}
				New York, NY
		
			,
	publisher={McGraw.Hill Education}
			,
	year={1997}
		
	

}

@incollection{b23,
	
	
		,
	title={{Processing of the satisfaction response in a suggested framework and research proposition}}
		,
	author={{
			Oliver
		} and {
			WSDesarbo
		}}
		
	
	
		,
	journal={{Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior}}
		
			2
			
			,
	year={1997}
		
	

}

@incollection{b24,
	
	
		,
	title={{A conceptual model of service quality and its implications for future research}}
		,
	author={{
			AParasuraman
		} and {
			LBerry
		} and {
			VZeithaml
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			49
			
			,
	year={1985}
		
	

}

@incollection{b25,
	
	
		,
	title={{SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality}}
		,
	author={{
			AParasuraman
		} and {
			VAZeithaml
		} and {
			LLBerry
		}}
		
		
	
	
		,
	journal={{Journal of Retailing}}
		
			64
			
			,
	year={1988}
		
	

}

@incollection{b26,
	
	
		,
	title={{SERVQUAL: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality}}
		,
	author={{
			AParasuraman
		} and {
			VAZeithaml
		} and {
			LLBerry
		}}
		
		
	
	
		,
	journal={{Journal of Retailing}}
		
			64
			1
			
			,
	year={1988}
		
	

}

@incollection{b27,
	
	
		,
	title={{Disconfirmation of expectation and the gap model of service quality: an integrated paradigm}}
		,
	author={{
			PGPatterson
		} and {
			LWJohnson
		}}
		
	
	
		,
	journal={{Journal of satisfaction, Dissatisfaction and Complaining Behaviour}}
		
			6
			
			,
	year={1993}
		
	

}

@incollection{b28,
	
	
		,
	title={{Examining student satisfaction with wholly online learning}}
		,
	author={{
			RSPalmer
		} and {
			MDHolt
		}}
		
	
	
		,
	journal={{Journal of Computer Assisted Learning}}
		
			25
			
			,
	year={2009}
		
	

}

@book{b29,
	
	
		,
	title={{Marketing dei servizi}}
		,
	author={{
			GPellicelli
		}}
		
			,
	year={1997}
			,
	address={Utet, Torino}
		
	

}

@incollection{b30,
	
	
		,
	title={{Student Satisfaction and Quality of Service in Italian Universities}}
		,
	author={{
			LPetruzzellis
		} and {
			AMD'uggento
		} and {
			SRomanazzi
		}}
		
		
	
	
		,
	journal={{Managing Service Quality}}
		
			16
			4
			
			,
	year={2006}
		
	

}

@incollection{b31,
	
	
		,
	title={{A proposed model for measuring service quality in secondary education}}
		,
	author={{
			PrabhaRamseook-Munhurrun
		} and {
			PerunjodiNaidoo
		} and {
			PushpaNundlall
		}}
		
		
	
	
		,
	journal={{International Journal of Quality and Service Sciences}}
		
			2
			3
			
			,
	year={2010}
		
	

}

@incollection{b32,
	
	
		,
	title={{An empirical study of student satisfaction and its influencing factors -School of Continuing Education of Guangzhou University}}
		,
	author={{
			QiGuosheng
		} and {
			ChenMeifeng
		} and {
			LiuXiao
		} and {
			DingBangyou
		}}
		
		
		
	
	
		,
	journal={{International Journal of Continuing Education and Lifelong Learning}}
		
			2
			2
			
			,
	year={2010}
		
	

}

@incollection{b33,
	
	
		,
	title={{Factors that Influence Student's Level of Satisfaction with Regards to Higher Educational Facilities Services}}
		,
	author={{
			MSapri
		} and {
			AKaka
		} and {
			EFinch
		}}
		
		
	
	
		,
	journal={{Malaysian Journal of Real Estate}}
		
			4
			1
			51
			,
	year={2009}
		
	

}

@incollection{b34,
	
	
		,
	title={{Private Universities in Pakistan}}
		,
	author={{
			RSedgwick
		}}
	
	
		,
	journal={{World Education News and Reviews}}
		
			18
			1
			,
	year={2005}
		
	

}

@incollection{b35,
	
	
		,
	title={{The evolution of internet pedagogy: benefits for tourism and hospitality education}}
		,
	author={{
			MSigala
		}}
	
	
		,
	journal={{Journal of Hospitality, Leisure, Sports and Tourism Education}}
		
			1
			2
			
			,
	year={2002}
		
	

}

@incollection{b36,
	
	
		,
	title={{Trends and issues in tourism and hospitality higher education: visioning the future}}
		,
	author={{
			MSigala
		} and {
			TBaum
		}}
		
	
	
		,
	booktitle={{Tourism and Hospitality Research}}
				
			,
	year={2003}
			4
			
		
	

}

@incollection{b37,
	
	
		,
	title={{Investigating the factors determining e-learning effectiveness in tourism and hospitality education}}
		,
	author={{
			MSigala
		}}
	
	
		,
	journal={{Journal of Hospitality & Tourism Education}}
		
			16
			2
			
			,
	year={2004a}
		
	

}

@incollection{b38,
	
	
		,
	title={{The ASP-Qual model: measuring ASP service quality in Greece}}
		,
	author={{
			MSigala
		}}
	
	
		,
	journal={{Managing Service Quality}}
		
			14
			1
			
			,
	year={2004b}
		
	

}

@book{b39,
	
	
		,
	title={{A survey Research of satisfaction levels of graduate students enrolled in a nationally ranked top-10 program at a mid-western university}}
		,
	author={{
			MDShan
		} and {
			MWalker
		} and {
			THayes
		}}
		
		
		,
	editor={43. Sum Vichet, McCaskey J. Stephen and Kyeyune Catherine}
		
			,
	year={1995. 2010}
		
	
	,
	note={Understanding professional service expectations: do we regression and decision tree analysis. Research in Higher Education}

}

@book{b40,
	
	
		,
	title={{What satisfies students? Mining students-opinion data with regression and decision tree analysis}}
		,
	author={{
			EHThomas
		} and {
			NGalambos
		}}
		
		
			,
	year={2004}
			45
			
		
	
	,
	note={Research in Higher Education}

}

@incollection{b41,
	
	
		,
	title={{Closing the feedback loop: ensuring effective action from student feedback}}
		,
	author={{
			SWatson
		}}
	
	
		,
	journal={{Tertiary education and Management}}
		
			9
			
			,
	year={2003}
		
	

}

@incollection{b42,
	
	
		,
	title={{Service Quality Assessment in Higher Education: the Case of Technological Educational Institute of Serres}}
		,
	author={{
			CZafiropoulos
		} and {
			GFragidis
		} and {
			EKehris
		} and {
			SDimitriadis
		} and {
			DPaschaloudis
		}}
		
		
		
		
	
	
		,
	booktitle={{9 th International Conference on Marketing and Development (ICMD), Thessaloniki}}
				
			,
	year={2005. June}
			
		
	
	,
	note={paper presented at the}

}

@incollection{b43,
	
	
		,
	title={{Present Status and Future Direction of Business Education in Bangladesh}}
		,
	author={{
			JRZahid
		} and {
			GMChowdhury
		} and {
			JSogra
		}}
		
		
	
	
		,
	journal={{Journal of Business Administration}}
		
			26
			
			,
	year={2000}
		
	

}

@incollection{b44,
	
	
		,
	title={{Problems and Strategies in services marketing}}
		,
	author={{
			VAZeithaml
		} and {
			Parasuraman
		} and {
			LBerry
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			49
			2
			
			,
	year={1985}
		
	

}

@book{b45,
	
	
		,
	title={{Delivering Quality Service: Balancing Customer Perception and Expectations}}
		,
	author={{
			VAZeithaml
		} and {
			AParasuraman
		} and {
			LLBerry
		}}
		
		
		
			,
	year={1990}
			,
	publisher={The Fress}
		
	

}