@incollection{,
	
					
					
					D63932137B041EDA7F323C2E54844192
				,
	author={{Ms.S.Jamuna} and {Erode Sengunthar Engineering College}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1332730
}

@book{b0,
	
	
		,
	author={{
			GSchiffman
		} and {
			Leon
		} and {
			LazarKanuk
		} and {
			Leslie
		}}
		
		
		
		,
	title={{Consumer Behavior}}
				New Delhi
		
			,
	publisher={Pearson Education}
			,
	year={2009}
		
	
	,
	note={9th edition.}

}

@book{b1,
	
	
		,
	title={{}}
		,
	author={{
			CRKothari
		} and {
			Research Methodology
		}}
		
		
			,
	year={2004}
			,
	publisher={New Age International Publishers}
			,
	address={New Delhi}
		
	
	,
	note={2nd ed.}

}

@book{b2,
	
	
		,
	title={{}}
		,
	author={{
			KMalhotra
		} and {
			Naresh
		} and {
			Marketing Research
		}}
		
		
		
			,
	year={2009}
			,
	publisher={Pearson Education}
			,
	address={New Delhi}
		
	
	,
	note={5th edition.}

}

@book{b3,
	
	
		,
	title={{}}
		,
	author={{
			PhilipKotler
		} and {
			KLKeller
		}}
		
		
			,
	year={2007}
		
	
	,
	note={Marketing management}

}