@incollection{, 7941D92A05DCC86CC7EA00DCDD580B3A , author={{Dr. NehaJoshi}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}12213945 } @incollection{b0, , title={{Qualitative response model: A survey}} , author={{ TAmemiya }} , journal={{Journal of Economic Literature}} 19 , year={1981} } @incollection{b1, , title={{Factors affecting food decisions made by individual consumers}} , author={{ EAsp }} , journal={{Food Policy}} 24 2-3 , year={1999} } @incollection{b2, , title={{Consumer choice and segmentation in the restaurant industry}} , author={{ SAuty }} , journal={{The Service Industries Journal}} 12 3 , year={1992} } @book{b3, , title={{Home cooking to takeaways: Changes in food consumption in India during 1880-1990}} , author={{ RBailey } and { MEarle }} , year={1993} , address={Palmerston North, India} Massey University } @book{b4, , title={{Cultural understanding and consumer behavior : A case study of Southern American perception of Indian food}} , author={{ RBailey } and { RGTian }} , year={2002} } @book{b5, , title={{Discrete choice analysis: Theory and application to travel demand}} , author={{ MBen-Akiva } and { SRLerman }} , year={1985} , publisher={MIT press} 2 , address={Cambridge} American Academy of Business } @incollection{b6, , title={{Evaluating service encounters: The effects of physical surroundings and employee responses}} , author={{ MJBitner }} , journal={{Journal of Marketing}} 54 2 , year={1990} } @incollection{b7, , title={{Shaping culinary taste: the influence of commercial operators 8. (We are what we eat, or what we are persuaded to eat?)}} , author={{ MJBitne }} , booktitle={{Culinary taste: Consumer behavior in the international restaurant sector}} , editor={ DSloan } , year={1992. 2004} 56 , note={Services capes: The impact of physical surroundings on customers and employees} } @book{b8, , title={{Quantitative data analysis with SPSS release 8 for Windows: A guide for social scientists}} , author={{ Oxford ; Butterworth-Heinemann } and { ABryman } and { DCramer }} , year={1999} , publisher={Routledge} , address={London} } @book{b9, , title={{Introduction to marketing communications: An integrated approach}} , author={{ JBurnett } and { SMoriarty }} , year={1998} , publisher={Prentice-Hall} , address={Upper Saddle River, NJ} } @book{b10, , title={{Two hundred years of Indian & cookery}} , author={{ DBurton }} , year={1982} } @incollection{b11, , title={{The framing of purchase for services}} , journal={{Cornell Hotel and Restaurant Administration Quarterly}} , editor={Cadotte, E. R. & Turgeon, N.} 4 4 , year={1990. 1988} , note={The Journal of Services Marketing} } @book{b12, , title={{The marketing of the meal experience}} , author={{ GCampbell-Smith }} , year={1967} , publisher={Surrey University Press} , address={Guildford, UK} } @incollection{b13, , title={{What consumers need from restaurants: An empirical study on different classes of restaurants in Taiwan and their customer service}} , author={{ KCheng }} , journal={{Journal of American Academy of Business}} 8 1 , year={2006} }