@incollection{,
	
					
					
					40AB4176EE745D178B8B457559598195
				,
	author={{Dr. UzmaHasan} and {Jamia Hamdard}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}12205356
}

@incollection{b0,
	
	
		,
	title={{measuring cognitive dissonance : A Multi dimensional scale}}
		,
	author={{
			JCSweeney
		} and {
			DHausknecht
		} and {
			GNSoutar
		}}
		
		
	
	
		,
	journal={{Psychology and Marketing}}
		
			17
			5
			
			,
	year={2000}
		
	

}

@incollection{b1,
	
	
		,
	title={{On the motivational nature of cognitive dissonance: Dissonance as psychological discomfort}}
		,
	author={{
			AJElliot
		} and {
			PGDevine
		}}
		
	
	
		,
	journal={{Journal of Personality and Social Psychology}}
		
			67
			3
			
			,
	year={1994}
		
	

}

@incollection{b2,
	
	
		,
	title={{Cognitive dissonance and consumer behaviour}}
		,
	author={{
			HHKassarjian
		} and {
			JBCohen
		}}
		
	
	
		,
	journal={{California Management Review}}
		
			8
			1
			
			,
	year={1965}
		
	

}

@incollection{b3,
	
	
		,
	title={{Cognitive dissonance and consumer behaviour: A review of the evidence}}
		,
	author={{
			WHCummings
		} and {
			MVenkatesan
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			13
			3
			
			,
	year={1976}
		
	

}

@book{b4,
	
	
		,
	author={{
			LFestinger
		}}
		,
	title={{A Theory of Cognitive Dissonance}}
				Stanford, CA
		
			,
	publisher={Stanford University Press}
			,
	year={1957}
		
	

}

@incollection{b5,
	
	
		,
	title={{Consumer pre-decisional conflict and post-decision dissonance}}
		,
	author={{
			SOshikawa
		}}
	
	
		,
	journal={{Behavioral Science}}
		
			15
			1
			
			,
	year={1970}
		
	

}

@book{b6,
	
	
		,
	title={{Cognitive Dissonance as a Relevant Construct throughout the Decision-Making and Consumption Process: An Empirical Investigation Related to a}}
		,
	author={{
			KollerMonika
		} and {
			SalzbergerThomas
		}}
		
		
			,
	year={2007}
		
	

}