@incollection{,
	
					
					
					B86249624D4209C98BA5090F5F6EFE31
				,
	author={{M.r MuhammadMudassir} and {Muhammad Ali Jinnah University Islamabad Pakistan.}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}12194555
}

@incollection{b0,
	
	
		,
	title={{Consumer-Perceived Risk in E-Commerce Transactions}}
		,
	author={{
			AF
		} and {
			HRRao
		} and {
			CCPegels
		}}
		
		
	
	
		,
	journal={{Communication of the ACM}}
		
			46
			12
			,
	year={2003}
		
	

}

@incollection{b1,
	
	
		,
	title={{Trustworthiness in electronic commerce: the role of privacy, security, and site attributes}}
		,
	author={{
			FBelanger
		} and {
			JHiller
		} and {
			WSmith
		}}
		
		
	
	
		,
	journal={{Journal of Strategic Information Systems}}
		
			11
			
			,
	year={2002}
		
	

}

@incollection{b2,
	
	
		,
	title={{Further understanding of trust and performance in virtual teams}}
		,
	author={{
			ABenoit
		} and {
			Aubert
		} and {
			LBarbara
		} and {
			Kelsey
		}}
		
		
		
	
	
		,
	journal={{Small group research}}
		
			34
			5
			
			,
	year={2003}
		
	

}

@incollection{b3,
	
	
		,
	title={{The role of social presence in establishing loyalty in e-Service environments}}
		,
	author={{
			DCyr
		} and {
			KHassanein
		} and {
			Head
		} and {
			AIvanov
		}}
		
		
		
	
	
		,
	journal={{Interacting with Computers}}
		
			19
			
			,
	year={2007}
		
	

}

@incollection{b4,
	
	
		,
	title={{Perceived information security, financial liability and consumer trust in electronic commerce transactions}}
		,
	author={{
			RChellappa
		} and {
			PPavlou
		}}
		
	
	
		,
	journal={{Logistics Information Management}}
		
			15
			5/6
			
			,
	year={2002}
		
	

}

@incollection{b5,
	
	
		,
	title={{The risk based view of trust: A conceptual framework}}
		,
	author={{
			TDas
		} and {
			BSTeng
		}}
		
	
	
		,
	journal={{Journal of Business and Psychology}}
		
			19
			1
			,
	year={2004}
		
	

}

@incollection{b6,
	
	
		,
	title={{Perceived Risk, the Internet Shopping Experience and Online Purchasing Behavior: A New Zealand Perspective}}
		,
	author={{
			BDoolin
		} and {
			SDillon
		} and {
			F &Thompson
		} and {
			JCorner
		}}
		
		
		
	
	
		,
	journal={{Journal of Global Information Management}}
		
			13
			2
			
			,
	year={2005}
		
	

}

@incollection{b7,
	
	
		,
	title={{A trust-based consumer decision making model in electronic commerce. The role of trust, perceived risk, and their antecedents}}
		,
	author={{
			JDan
		} and {
			Kim A
		} and {
			LDonald
		} and {
			Ferrin B. H & Raghav Rao
		}}
		
		
		
	
	
		,
	journal={{Decision Support Systems}}
		
			44
			
			,
	year={2008}
		
	

}

@incollection{b8,
	
	
		,
	title={{Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation}}
		,
	author={{
			E &Garbarinoa
		} and {
			MStrahilevitzb
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			57
			
			,
	year={2004}
		
	

}

@book{b9,
	
	
		,
	title={{ecommerce and ethical web design. The international arab journal of information technology}}
		,
	author={{
			HHussain
		} and {
			MSuhaimi
		} and {
			MMustafa
		}}
		
		
		
			,
	year={2005}
			2
			
		
	

}

@book{b10,
	
	
		,
	title={{Electronic Commerce Research.Technologies for Trust in Electronic Commerce}}
		,
	author={{
			Josang
		} and {
			MPatton
		}}
		
		
			,
	year={2004}
			4
			
		
	

}

@incollection{b11,
	
	
		,
	title={{Levels of Organizational Trust in Individualist versus Collectivist Societies: A Seven-Nation Study}}
		,
	author={{
			L &Huff
		} and {
			LKelley
		}}
		
	
	
		,
	journal={{Organization Science}}
		
			14
			1
			
			,
	year={2003}
		
	

}

@incollection{b12,
	
	
		,
	title={{A Trust Model for Consumer Internet Shopping}}
		,
	author={{
			MKLee
		} and {
			EO & Turban
		}}
		
	
	
		,
	journal={{International Journal of Electronic Commerce}}
		
			6
			1
			
			,
	year={2001}
		
	

}

@incollection{b13,
	
	
		,
	title={{Is Anybody Out There? Antecedents of Trust in Global Virtual Teams}}
		,
	author={{
			SLJarvenpaa
		} and {
			Knoll
		} and {
			DELeidner
		}}
		
		
	
	
		,
	journal={{Journal of Management Information Systems}}
		
			14
			4
			
			,
	year={1998}
		
	

}

@incollection{b14,
	
	
		,
	title={{Perceived risks as barriers to Internet and e-commerce usage}}
		,
	author={{
			Y &Liebermann
		} and {
			SStashevsky
		}}
		
	
	
		,
	journal={{An International Journal}}
		
			5
			4
			
			,
	year={2002}
		
	

}

@incollection{b15,
	
	
		,
	title={{Beyond concern-a privacy-trust-behavioral intention model of electronic commerce}}
		,
	author={{
			CLiua
		} and {
			JTMarchewkab
		} and {
			JLu
		} and {
			CSYu
		}}
		
		
		
	
	
		,
	journal={{Information & Management}}
		
			42
			
			,
	year={2005}
		
	

}

@incollection{b16,
	
	
		,
	title={{Web strategies to promote internet shopping: Is cultural-Customization needed?}}
		,
	author={{
			SLing
			
				Huang ww. Benbasat I.
			
		} and {
			CKai
			
				Huang ww. Benbasat I.
			
		} and {
			HLim
			
				Huang ww. Benbasat I.
			
		} and {
			KLeung
			
				Huang ww. Benbasat I.
			
		} and {
			KOMatthew
			
				Huang ww. Benbasat I.
			
		} and {
			Lee
			
				Huang ww. Benbasat I.
			
		}}
		
		
		
		
		
	
	
		,
	journal={{MIS Quarterly}}
		
			33
			3
			
			,
	year={2009}
		
	

}

@book{b17,
	
	
		,
	author={{
			KMKimery
		} and {
			MMccord
		}}
		
		,
	title={{Proceedings of the 35th}}
				the 35th
		
			,
	year={2002. 2002}
		
	
	,
	note={System Sciences}

}

@book{b18,
	
	
		,
	title={{Annual Hawaii International Conference}}
				
	

}

@book{b19,
	
	
		,
	title={{Customer trust online: Examining the role of the experience of websites. customers Information & Management}}
		,
	author={{
			MKoufaris
		} and {
			Sosaw
		}}
		
		
			,
	year={2002}
			41
			
		
	

}

@incollection{b20,
	
	
		,
	title={{Role of electronic trust in online retailing A re-examination of the commitment-trust theory}}
		,
	author={{
			AMukherjee
		} and {
			PNath
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			41
			9
			
			,
	year={2007}
		
	

}

@incollection{b21,
	
	
		,
	title={{The impact of initial consumer trust on intention to transact with a web site: a trust building model}}
		,
	author={{
			HMcknight
		} and {
			Choudhury
		} and {
			CKacmar
		}}
		
		
	
	
		,
	journal={{journal of Strategic Information Systems}}
		
			11
			
			,
	year={2002}
		
	

}

@incollection{b22,
	
	
		,
	title={{The role of trust in e-commerce relational exchange: A unified model}}
		,
	author={{
			PPalvia
		}}
	
	
		,
	journal={{Information & Management}}
		
			46
			
			,
	year={2009}
		
	

}

@incollection{b23,
	
	
		,
	title={{The Impact of Customer Trust and Perception of Security Control on the Acceptance of Electronic Commerce}}
		,
	author={{
			B &Suh
		} and {
			IHan
		}}
		
	
	
		,
	journal={{International Journal of Electronic Commerce}}
		
			7
			3
			
			,
	year={2003}
		
	

}

@incollection{b24,
	
	
		,
	title={{Web based shopping consumers' Attitudes towards online shopping in New zealand}}
		,
	author={{
			S &Shergill
		} and {
			ZChen
		}}
		
	
	
		,
	journal={{Journal of Electronic Commerce Research}}
		
			6
			2
			
			,
	year={2005}
		
	

}

@incollection{b25,
	
	
		,
	title={{Role of trust in e-business success}}
		,
	author={{
			SSrinivasan
		}}
	
	
		,
	journal={{Information Management & Computer Security}}
		
			12
			1
			
			,
	year={2004}
		
	

}

@incollection{b26,
	
	
		,
	title={{A conjoint analysis of online consumersatisfaction}}
		,
	author={{
			LSchaupp
		} and {
			FBélanger
		}}
		
	
	
		,
	journal={{Journal of Electronic Commerce Research}}
		
			6
			2
			
			,
	year={2005}
		
	

}

@incollection{b27,
	
	
		,
	title={{Consumer trust in an Internet store}}
		,
	author={{
			LSirkka
		} and {
			Jarvenpaa
		} and {
			Tractinsky
		} and {
			ZVitale
		}}
		
		
		
	
	
		,
	journal={{Information Technology and Management}}
		
			1
			
			,
	year={2000}
		
	

}

@incollection{b28,
	
	
		,
	title={{Online trust: a stakeholder perspective, concepts, implications, and future directions}}
		,
	author={{
			VShankara
		} and {
			GUrbanb
		} and {
			FSultan
		}}
		
		
	
	
		,
	journal={{Journal of Strategic Information Systems}}
		
			11
			
			,
	year={2002}
		
	

}

@incollection{b29,
	
	
		,
	title={{Multichannel consumer perception}}
		,
	author={{
			MTeltzrow
		} and {
			Meyer
		} and {
			HLenz
		}}
		
		
	
	
		,
	journal={{Journal of Electronic Commerce Research}}
		
			8
			1
			,
	year={2007}
		
	

}

@incollection{b30,
	
	
		,
	title={{Consumer trust in e-commerce in the United States, Singapore and China Omega the international journal of management science}}
		,
	author={{
			SHThompson
		} and {
			*Teo
		} and {
			JingLiu
		} and {
			;M RLee
		} and {
			MJ
		}}
		
		
		
		
	
	
		,
	booktitle={{Internet Shopping,Consumer Search, and Product Branding}}
				Chicago, IL
		
			,
	year={2007. 1999}
			35
			
		
		
			University of Illinois
		
	

}

@incollection{b31,
	
	
		,
	title={{An overview of online trust: Concepts, elements, and implications}}
		,
	author={{
			YWang
		} and {
			HEmurian
		}}
		
	
	
		,
	journal={{Computers in Human Behavior}}
		
			21
			
			,
	year={2004}
		
	

}

@incollection{b32,
	
	
		,
	title={{Psychological antecedents of institution-based consumer trust in e-retailing}}
		,
	author={{
			R &Walczuch
		} and {
			HLundgren
		}}
		
	
	
		,
	journal={{Information & Management}}
		
			42
			
			,
	year={2004}
		
	

}

@incollection{b33,
	
	
		,
	title={{The effect of perceived ethical performance of shopping websites on consumer trust}}
		,
	author={{
			MHYang
		} and {
			NChandlrees
		} and {
			Lin
		} and {
			HYChao
		}}
		
		
		
	
	
		,
	journal={{Journal of Computer Information Systems}}
		
			
		
	

}

@incollection{b34,
	
	
		,
	title={{Further understanding of trust and performance in virtual teams}}
		,
	author={{
			BAAubert
		} and {
			BLKelsey
		}}
		
	
	
		,
	journal={{Small Group Research}}
		
			34
			5
			
			,
	year={2003}
		
	

}

@incollection{b35,
	
	
		,
	title={{Trustworthiness in electronic commerce: the role of privacy, security, and site attributes}}
		,
	author={{
			FBelanger
		} and {
			JSHiller
		} and {
			WJSmith
		}}
		
		
	
	
		,
	journal={{The Journal of Strategic Information Systems}}
		
			11
			3-4
			
			,
	year={2002}
		
	

}

@book{b36,
	
	
		,
	title={{Consumer self-monitoring, materialism and involvement in fashion clothing}}
		,
	author={{
			AOCass
		}}
		
			,
	year={2001}
		
	

}

@incollection{b37,
	
	
		,
	title={{}}
	
	
		,
	journal={{Australasian Marketing Journal (AMJ)}}
		
			9
			1
			
		
	

}

@incollection{b38,
	
	
		,
	title={{Perceived information security, financial liability and consumer trust in electronic commerce transactions}}
		,
	author={{
			RKChellappa
		} and {
			PAPavlou
		}}
		
	
	
		,
	journal={{Logistics Information Management}}
		
			15
			5/6
			
			,
	year={2002}
		
	

}

@incollection{b39,
	
	
		,
	title={{The role of social presence in establishing loyalty in e-Service environments}}
		,
	author={{
			DCyr
		} and {
			KHassanein
		} and {
			MHead
		} and {
			AIvanov
		}}
		
		
		
	
	
		,
	journal={{Interacting with Computers}}
		
			19
			1
			
			,
	year={2007}
		
	

}

@incollection{b40,
	
	
		,
	title={{The risk-based view of trust: A conceptual framework}}
		,
	author={{
			TDas
		} and {
			BSTeng
		}}
		
	
	
		,
	journal={{journal of Business and Psychology}}
		
			19
			1
			
			,
	year={2004}
		
	

}

@incollection{b41,
	
	
		,
	title={{Perceived risk, the Internet shopping experience and online purchasing behavior: A New Zealand perspective}}
		,
	author={{
			BDoolin
		} and {
			SDillon
		} and {
			FThompson
		} and {
			JLCorner
		}}
		
		
		
	
	
		,
	journal={{Journal of Global Information Management (JGIM)}}
		
			13
			2
			
			,
	year={2005}
		
	

}

@incollection{b42,
	
	
		,
	title={{Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation}}
		,
	author={{
			EGarbarino
		} and {
			MStrahilevitz
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			57
			7
			
			,
	year={2004}
		
	

}

@incollection{b43,
	
	
		,
	title={{The impact of initial consumer trust on intentions to transact with a web site: a trust building model}}
		,
	author={{
			HarrisonMcknight
		} and {
			DChoudhury
		} and {
			VKacmar
		} and {
			C
		}}
		
		
		
	
	
		,
	journal={{The Journal of Strategic Information Systems}}
		
			11
			3-4
			
			,
	year={2002}
		
	

}

@incollection{b44,
	
	
		,
	title={{Levels of organizational trust in individualist versus collectivist societies: A seven-nation study}}
		,
	author={{
			LHuff
		} and {
			LKelley
		}}
		
	
	
		,
	journal={{Organization Science}}
		
			
			,
	year={2003}
		
	

}

@incollection{b45,
	
	
		,
	title={{Is anybody out there? Antecedents of trust in global virtual teams}}
		,
	author={{
			SLJarvenpaa
		} and {
			KKnoll
		} and {
			DELeidner
		}}
		
		
	
	
		,
	journal={{Journal of management information systems}}
		
			
			,
	year={1998}
		
	

}

@incollection{b46,
	
	
		,
	title={{Consumer Trust in an Internet Store: A Cross-Cultural Validation}}
		,
	author={{
			SLJarvenpaa
		} and {
			NTractinsky
		} and {
			LSaarinen
		}}
		
		
	
	
		,
	journal={{Journal of Computer-Mediated Communication}}
		
			5
			2
			
			,
	year={1999}
		
	

}

@incollection{b47,
	
	
		,
	title={{A trustbased consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents}}
		,
	author={{
			DJKim
		} and {
			DLFerrin
		} and {
			HRRao
		}}
		
		
	
	
		,
	journal={{Decision support systems}}
		
			44
			2
			
			,
	year={2008}
		
	

}

@incollection{b48,
	
	
		,
	title={{Customer trust online: examining the role of the experience with the Web-site. Department of Statistics and Computer Information Systems Working Paper Series}}
		,
	author={{
			MKoufaris
		} and {
			WHampton-Sosa
		}}
		
	
	
		,
	journal={{Zicklin School of Business}}
		
			,
	year={2002}
		
	

}

@incollection{b49,
	
	
		,
	title={{A trust model for consumer internet shopping}}
		,
	author={{
			MK OLee
		} and {
			ETurban
		}}
		
	
	
		,
	journal={{International Journal of electronic commerce}}
		
			6
			
			,
	year={2001}
		
	

}

@incollection{b50,
	
	
		,
	title={{Perceived risks as barriers to Internet and e-commerce usage}}
		,
	author={{
			YLiebermann
		} and {
			SStashevsky
		}}
		
	
	
		,
	journal={{An International Journal}}
		
			5
			4
			
			,
	year={2002}
		
	

}

@incollection{b51,
	
	
		,
	title={{Beyond concern: a privacy-trust-behavioral intention model of electronic commerce}}
		,
	author={{
			CLiu
		} and {
			JTMarchewka
		} and {
			JLu
		} and {
			CSYu
		}}
		
		
		
	
	
		,
	journal={{Information & Management}}
		
			42
			1
			
			,
	year={2004}
		
	

}

@incollection{b52,
	
	
		,
	title={{Role of electronic trust in online retailing: A re-examination of the commitment-trust theory}}
		,
	author={{
			AMukherjee
		} and {
			PNath
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			41
			9
			
			,
	year={2007}
		
	

}

@incollection{b53,
	
	
		,
	title={{The role of trust in e-commerce relational exchange: A unified model}}
		,
	author={{
			PPalvia
		}}
	
	
		,
	journal={{Information & Management}}
		
			46
			4
			
			,
	year={2009}
		
	

}

@incollection{b54,
	
	
		,
	title={{Consumer-perceived risk in e-commerce transactions}}
		,
	author={{
			AFSalam
		} and {
			HRao
		} and {
			CCPegels
		}}
		
		
	
	
		,
	journal={{Communications of the ACM}}
		
			46
			12
			
			,
	year={2003}
		
	

}

@incollection{b55,
	
	
		,
	title={{A conjoint analysis of online consumer satisfaction}}
		,
	author={{
			LCSchaupp
		} and {
			FBélanger
		}}
		
	
	
		,
	journal={{Journal of Electronic Commerce Research}}
		
			6
			2
			
			,
	year={2005}
		
	

}

@incollection{b56,
	
	
		,
	title={{Online trust: a stakeholder perspective, concepts, implications, and future directions}}
		,
	author={{
			VShankar
		} and {
			GLUrban
		} and {
			FSultan
		}}
		
		
	
	
		,
	journal={{The Journal of Strategic Information Systems}}
		
			11
			3-4
			
			,
	year={2002}
		
	

}

@incollection{b57,
	
	
		,
	title={{Web-based shopping: consumers' attitudes towards online shopping in New Zealand}}
		,
	author={{
			GSShergill
		} and {
			ZChen
		}}
		
	
	
		,
	journal={{Journal of Electronic Commerce Research}}
		
			6
			2
			
			,
	year={2005}
		
	

}

@incollection{b58,
	
	
		,
	title={{Web strategies to promote internet shopping: is culturalcustomization needed?}}
		,
	author={{
			CLSia
		} and {
			KHLim
		} and {
			KLeung
		} and {
			MK OLee
		} and {
			WWHuang
		} and {
			IBenbasat
		}}
		
		
		
		
		
	
	
		,
	journal={{MIS Quarterly}}
		
			33
			3
			
			,
	year={2009}
		
	

}

@incollection{b59,
	
	
		,
	title={{Role of trust in e-business success}}
		,
	author={{
			SSrinivasan
		}}
	
	
		,
	journal={{Information management & computer security}}
		
			12
			1
			
			,
	year={2004}
		
	

}

@incollection{b60,
	
	
		,
	title={{The impact of customer trust and perception of security control on the acceptance of electronic commerce}}
		,
	author={{
			BSuh
		} and {
			IHan
		}}
		
	
	
		,
	journal={{International Journal of electronic commerce}}
		
			7
			
			,
	year={2003}
		
	

}

@incollection{b61,
	
	
		,
	title={{Multichannel consumer perceptions}}
		,
	author={{
			MTeltzrow
		} and {
			BMeyer
		} and {
			HJLenz
		}}
		
		
	
	
		,
	journal={{Journal of Electronic Commerce Research}}
		
			8
			1
			
			,
	year={2007}
		
	

}

@incollection{b62,
	
	
		,
	title={{Consumer trust in ecommerce in the United States, Singapore and China}}
		,
	author={{
			TS HTeo
		} and {
			JLiu
		}}
		
	
	
		,
	journal={{Omega}}
		
			35
			1
			
			,
	year={2007}
		
	

}

@incollection{b63,
	
	
		,
	title={{Psychological antecedents of institution-based consumer trust in e-retailing}}
		,
	author={{
			RWalczuch
		} and {
			HLundgren
		}}
		
	
	
		,
	journal={{Information & Management}}
		
			42
			1
			
			,
	year={2004}
		
	

}

@incollection{b64,
	
	
		,
	title={{An overview of online trust: Concepts, elements, and implications}}
		,
	author={{
			YDWang
		} and {
			HHEmurian
		}}
		
	
	
		,
	journal={{Computers in human behavior}}
		
			21
			1
			
			,
	year={2005}
		
	

}

@incollection{b65,
	
	
		,
	title={{Internet shopping, consumer search and product branding}}
		,
	author={{
			MRWard
		} and {
			MJLee
		}}
		
	
	
		,
	journal={{Journal of Product & Brand Management}}
		
			9
			1
			
			,
	year={2000}
		
	

}

@incollection{b66,
	
	
		,
	title={{The effect of perceived ethical performance of shopping websites on consumer trust}}
		,
	author={{
			MHYang
		} and {
			NChandlrees
		} and {
			BLin
		} and {
			HYChao
		}}
		
		
		
	
	
		,
	journal={{Journal of Computer Information Systems}}
		
			50
			1
			15
			,
	year={2010}
		
	

}