@incollection{,
	
					
					
					ECC33CB5C562DCC57C84F556E805A32E
				,
	author={{Dr. Mohammad Hamdi AlKhasawneh} and {Al-Zaytoonah university of Jordan}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}12184153
}

@incollection{b0,
	
	
		,
	title={{The impact of online sponsored search advertising on consumer search and purchase behaviour}}
		,
	author={{
			AAnimesh
		}}
	
	
		,
	booktitle={{Proceedings of the Twelfth Conference on Information Systems}}
				the Twelfth Conference on Information SystemsAcapulco, Mexico
		
			,
	year={2005. August 4-6}
			
		
	

}

@book{b1,
	
	
		,
	title={{To sponsor or not to sponsor: Sponsored search auctions with organic links and firm dependent click-through rates. Working paper: University of Delaware}}
		,
	author={{
			MArnold
		} and {
			EDarmon
		} and {
			TPenard
		}}
		
		
		
		
			,
	year={2012. March 25. 2012}
		
	

}

@incollection{b2,
	
	
		,
	title={{The partial least squares approach to casual modelling: personal computer adoption a use as an illustration}}
		,
	author={{
			DBarclay
		} and {
			CHiggins
		} and {
			RThompson
		}}
		
		
	
	
		,
	journal={{Technology Studies}}
		
			2
			
			,
	year={1995}
		
	

}

@book{b3,
	
	
		,
	title={{The wireless application protocol: strategic implications for wireless Internet services}}
		,
	author={{
			SJBarnes
		}}
		,
	editor={Mennecke, B. E., & Strader, T. J.}
		
			,
	year={2003}
		
	

}

@book{b4,
	
	
		,
	title={{Mobile Commerce: Technology, Theory, and Applications}}
		
			
		
	

}

@incollection{b5,
	
	
		,
	title={{In search of search engine marketing strategy amongst SME's in Ireland}}
		,
	author={{
			CBarry
		} and {
			DCharleton
		}}
		
	
	
		,
	journal={{Communications in Computer and Information Science}}
		
			48
			
			,
	year={2009}
		
	

}

@incollection{b6,
	
	
		,
	title={{How advertising works at contact}}
		,
	author={{
			RBatra
		} and {
			MLRay
		}}
		
	
	
		,
	booktitle={{Psychological Processes and Advertising effects}}
				,
	editor={
			LFAlwitt
			AA
		}
		
			,
	year={1986}
		
	

}

@incollection{b7,
	
	
		,
	title={{}}
		,
	author={{
			HillsdaleMitchell
		}}
	
	
		,
	journal={{NJ: Erlbaum}}
		
			
		
	

}

@incollection{b8,
	
	
		,
	title={{The World wide web-past, present, and future}}
		,
	author={{
			TBerners-Lee
		}}
	
	
		,
	journal={{Journal of Digital Information}}
		
			29
			10
			
			,
	year={2006}
		
	

}

@book{b9,
	
	
		,
	title={{Advertising on the Internet. Unpublished Dissertation}}
		,
	author={{
			EBloem
		}}
		
		
			,
	year={2003. May 26. 2012}
		
	

}

@incollection{b10,
	
	
		,
	title={{The little engines that could; Modelling the performance of World Wide Web search engines}}
		,
	author={{
			ETBradlow
		} and {
			DCSchmittlein
		}}
		
	
	
		,
	journal={{Marketing Science}}
		
			19
			1
			
			,
	year={2000}
		
	

}

@incollection{b11,
	
	
		,
	title={{Cyberspace advertising vs. other media: consumer vs. mature student attitudes}}
		,
	author={{
			LKBrackett
		} and {
			BNCarr
		}}
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			41
			5
			
			,
	year={2001}
		
	

}

@book{b12,
	
	
		,
	title={{How Internet advertising works. Paper Presented to ESOMAR -Net Effects? Conference}}
		,
	author={{
			RBriggs
		}}
		
		
			,
	year={1999. March 18, 2011}
			,
	address={London}
		
	

}

@incollection{b13,
	
	
		,
	title={{Ten golden rules to search advertising}}
		,
	author={{
			KBurns
		}}
	
	
		,
	journal={{Interactive Marketing}}
		
			6
			3
			
			,
	year={2005}
		
	

}

@incollection{b14,
	
	
		,
	title={{The function of format: Consumer responses to six on-line advertising formats}}
		,
	author={{
			KSBurns
		} and {
			R JLutz
		}}
		
	
	
		,
	journal={{Journal of Advertising}}
		
			35
			1
			
			,
	year={2006}
		
	

}

@incollection{b15,
	
	
		,
	title={{Advertiser perceptions of the Internet as a marketing communications tool}}
		,
	author={{
			AJBush
		} and {
			VBush
		} and {
			HHarris
		}}
		
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			18
			2
			
			,
	year={1998}
		
	

}

@incollection{b16,
	
	
		,
	title={{Brand familiarity and advertising repetition effects}}
		,
	author={{
			MCCampbell
		} and {
			KLKeller
		} and {
			DGMick
		} and {
			WDHoyer
		}}
		
		
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			30
			2
			
			,
	year={2003}
		
	

}

@incollection{b17,
	
	
		,
	title={{Budget constrained building in keyword auctions and online knapsack problems}}
		,
	author={{
			DChakrabarty
		} and {
			YZhou
		} and {
			RLukose
		}}
		
		
	
	
		,
	journal={{Third Workshop on Sponsored Search Auctions}}
		
			,
	year={2007}
		
	

}

@incollection{b18,
	
	
		,
	title={{Effects of configuration and exposure levels on responses to Web advertisements}}
		,
	author={{
			JLChandon
		} and {
			MSChtourou
		} and {
			DRFortin
		}}
		
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			43
			2
			
			,
	year={2003}
		
	

}

@incollection{b19,
	
	
		,
	title={{Modelling the clickstream: implications for Web-based advertising effects}}
		,
	author={{
			PChatterjee
		} and {
			DLHoffman
		} and {
			TPNovak
		}}
		
		
	
	
		,
	journal={{Marketing Science}}
		
			22
			4
			
			,
	year={2003}
		
	

}

@incollection{b20,
	
	
		,
	title={{The partial least squares approach to structural equation modelling}}
		,
	author={{
			WWChin
		}}
	
	
		,
	booktitle={{New Jersey Laurence Erlbaum Associates}}
				,
	editor={
			GAMarcoulides
		}
		
			,
	year={1998}
			
		
	
	,
	note={Modern methods for Business Research}

}

@incollection{b21,
	
	
		,
	title={{How advertising works on the WWW: Modified elaboration likelihood model}}
		,
	author={{
			CCho
		}}
	
	
		,
	journal={{Journal of Current Issues and Research in Advertising}}
		
			21
			1
			
			,
	year={1999}
		
	

}

@incollection{b22,
	
	
		,
	title={{Why do people avoid advertising on the Internet}}
		,
	author={{
			CCho
		} and {
			HJCheon
		}}
		
	
	
		,
	journal={{Journal of Advertising}}
		
			33
			4
			
			,
	year={2004}
		
	

}

@incollection{b23,
	
	
		,
	title={{Antecedents and consequences of Web advertising credibility: a study of consumer response to banner ads}}
		,
	author={{
			SMChoi
		} and {
			NJRifon
		}}
		
		
	
	
		,
	journal={{Journal of Interactive Advertising}}
		
			3
			1
			,
	year={2002. April 22. 2012}
		
	
	,
	note={Retrieved}

}

@book{b24,
	
	
		,
	title={{Blackwell Handbook of Perception}}
		,
	author={{
			MMChun
		} and {
			JMWolfe
		}}
		
		,
	editor={B. Goldstein}
		
			,
	year={2001}
			,
	publisher={Blackwell Publishers}
			
			,
	address={Oxford, UK}
		
	
	,
	note={Visual Attention}

}

@incollection{b25,
	
	
		,
	title={{The role of involvement in attention and comprehension processes}}
		,
	author={{
			RLCelsi
		} and {
			JCOlson
		}}
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			15
			
			,
	year={1988. September}
		
	

}

@incollection{b26,
	
	
		,
	title={{The secret to Google's success: it innovative auction system has Ad revenues soaring}}
		,
	author={{
			PCoy
		}}
	
	
		,
	journal={{Business week}}
		
			42
			,
	year={2006. March 6}
		
	

}

@incollection{b27,
	
	
		,
	title={{Factors affecting online advertising recall: a study of students}}
		,
	author={{
			PDanaher
		} and {
			GMullarkey
		}}
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			43
			3
			
			,
	year={2003}
		
	

}

@incollection{b28,
	
	
		,
	title={{After IPO, can ads keep fuelling Google?}}
		,
	author={{
			KJDelaney
		}}
	
	
		,
	journal={{Wall Street Journal}}
		
			B1
			,
	year={2004}
		
	

}

@incollection{b29,
	
	
		,
	title={{How smart are 'smart banners'?}}
		,
	author={{
			WDou
		} and {
			RLinn
		} and {
			S&yang
		}}
		
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			41
			4
			
			,
	year={2001}
		
	

}

@incollection{b30,
	
	
		,
	title={{Strategic bidder behaviour in sponsored search auctions}}
		,
	author={{
			BEdelman
		} and {
			MOstrovsky
		}}
		
	
	
		,
	journal={{Journal of Decision Support Systems}}
		
			43
			1
			
			,
	year={2007}
		
	

}

@book{b31,
	
	
		,
	title={{Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords}}
		,
	author={{
			BEdelman
		} and {
			MOstrovsky
		} and {
			MSchwarz
		}}
		
		
		
			,
	year={2007}
			,
	publisher={American Economic Association}
			97
			
		
	

}

@incollection{b32,
	
	
		,
	title={{Profiling user responses to commercial websites}}
		,
	author={{
			JEighmey
		}}
	
	
		,
	journal={{Journal of Advertising Research}}
		
			37
			3
			
			,
	year={1997}
		
	

}

@book{b33,
	
	
		,
	title={{Search engines users: Internet searchers are confident, satisfied and trusting-but they are also unaware and naïve}}
		,
	author={{
			DFallows
		}}
		
		
			,
	year={2005. April 10. 2012}
		
	
	,
	note={PEW Internet & American Life Project.}

}

@book{b34,
	
	
		,
	title={{A Primer for Soft Modelling}}
		,
	author={{
			RFFalk
		} and {
			NBMiller
		}}
		
		
			,
	year={1981}
			,
	publisher={The University of Akron Press}
			,
	address={Akron, OH}
		
	

}

@incollection{b35,
	
	
		,
	title={{Direct experience and attitude-behaviour consistency}}
		,
	author={{
			RHFazio
		} and {
			MPZanna
		}}
		
	
	
		,
	booktitle={{Advances in Experimental Social Psychology}}
		,
	booktitle={{Leonard Berkowitz}}
		New York
		
			,
	publisher={Academic Press}
			,
	year={1981}
			14
			
		
	

}

@incollection{b36,
	
	
		,
	title={{Optimal mechanism for selling a set of commonly ranked objects}}
		,
	author={{
			JFeng
		}}
	
	
		,
	journal={{Marketing Science}}
		
			27
			3
			
			,
	year={2008}
		
	

}

@book{b37,
	
	
		,
	title={{Comparison of allocation rules for paid placement advertising in search engines}}
		,
	author={{
			JFeng
		} and {
			HKBhargava
		} and {
			DPennock
		}}
		
		
		10.1145/950000/948044/p294feng.pdf?key1=948044&key2=2669616211&coll=GUIDE&dl=GUIDE&CFID=54168972&CFTOKEN=74450057
		
		
			,
	year={2003. August 10, 2011}
		
	
	,
	note={Working Paper.}

}

@incollection{b38,
	
	
		,
	title={{Implementing Sponsored Search in Web Search Engines: Conceptual Evaluation of Alternative Mechanism}}
		,
	author={{
			JFeng
		} and {
			HKBhargave
		} and {
			DMPennock
		}}
		
		
	
	
		,
	journal={{INFORMS journal of computing}}
		
			19
			
			,
	year={2007}
		
	

}

@book{b39,
	
	
		,
	title={{Belief, attitude, intention, and behaviour: An introduction to theory and research}}
		,
	author={{
			MFishbein
		} and {
			IAjzen
		}}
		
		
			,
	year={1975}
			,
	publisher={Addison-Wesley}
			,
	address={Reading, MA}
		
	

}

@book{b40,
	
	
		,
	title={{Internet advertising effectiveness: what did we learn and where are we going? Worldwide Advertising Conference}}
		,
	author={{
			LFlores
		}}
		
		
			,
	year={2000. March 25, 2011}
			,
	address={Rio de Janeiro}
		
	

}

@incollection{b41,
	
	
		,
	title={{Two structural equation models: LISREL and PLS applied to consumer exit-voice theory}}
		,
	author={{
			CFornell
		} and {
			FLBookstein
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			12
			4
			
			,
	year={1982}
		
	

}

@incollection{b42,
	
	
		,
	title={{The medium is not the message: advertising effectiveness and content evaluation in print and on the Web}}
		,
	author={{
			KGallagher
		} and {
			KDFoster
		} and {
			JParsons
		}}
		
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			41
			4
			
			,
	year={2001}
		
	

}

@book{b43,
	
	
		,
	title={{Structural equation modelling techniques and regression: Guidelines for research practice}}
		,
	author={{
			DGefen
		} and {
			DWStraub
		} and {
			M-CBoudreau
		}}
		
		
		
			,
	year={2000}
		
	

}

@incollection{b44,
	
	
		,
	title={{Interactive functions and their impacts on the appeal of Internet presence sites}}
		,
	author={{
			SGhose
		} and {
			WDou
		}}
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			38
			2
			
			,
	year={1998}
		
	

}

@incollection{b45,
	
	
		,
	title={{An empirical analysis of search engine advertising: Sponsored search and cross-selling in electronic markets. Working paper, The network}}
		,
	author={{
			AGhose
		} and {
			SYang
		}}
		
	
	
		,
	booktitle={{Electronic Commerce and Telecommunications (NET) Institute}}
				
			,
	year={2007}
		
	

}

@book{b46,
	
	
		,
	title={{Google AdWords : Keyword tool}}
		,
	author={{
			GoogleAdwords
		}}
		
		
			,
	year={2008. 13 September, 2010}
		
	

}

@book{b47,
	
	
		,
	title={{Searching for balance}}
		,
	author={{
			RGreenspan
		}}
		
		
			,
	year={2004. 17 June, 2011}
		
	

}

@incollection{b48,
	
	
		,
	title={{Social marketing: who really gets the message}}
		,
	author={{
			DGriffin
		} and {
			ACass
		}}
		
	
	
		,
	journal={{Journal of Non-profit and Public Sector Marketing}}
		
			12
			2
			
			,
	year={2004}
		
	

}

@incollection{b49,
	
	
		,
	title={{Enhancing motivation, ability and opportunity to process public relations messages}}
		,
	author={{
			KHallahan
		}}
	
	
		,
	journal={{Public Relations Review}}
		
			26
			4
			
			,
	year={2000}
		
	

}

@book{b50,
	
	
		,
	title={{SEM 101: The importance of being found. LIMRA's Market Facts Quarterly}}
		,
	author={{
			JHarrison
		}}
		
			,
	year={2005}
			24
			
		
	

}

@incollection{b51,
	
	
		,
	title={{Use of Partial Least Squares (PLS) in strategic management research: A review of four recent studies}}
		,
	author={{
			JHulland
		}}
	
	
		,
	journal={{Strategic Management Journal}}
		
			20
			2
			
			,
	year={1999}
		
	

}

@book{b52,
	
	
		,
	title={{Internet advertising revenue report: 2003 Full year}}
		,
	author={{
			Iab
		}}
		
		
			,
	year={2004. March 29, 2011}
		
	

}

@book{b53,
	
	
		,
	title={{The users revolution}}
		,
	author={{
			PJaffray
		}}
		
		
			,
	year={2007}
		
	

}

@incollection{b54,
	
	
		,
	title={{Sponsored Search: An overview of the concept, history, and technology}}
		,
	author={{
			BJJansen
		} and {
			TMullen
		}}
		
	
	
		,
	journal={{International Journal of Electronic Business}}
		
			6
			2
			
			,
	year={2008}
		
	

}

@book{b55,
	
	
		,
	author={{
			BJJansen
		} and {
			TBFlaherty
		} and {
			RBaeza-Yates
		} and {
			LHunter
		} and {
			BKitts
		} and {
			JMurphy
		}}
		
		
		
		
		
		,
	title={{The Components and Impact of Sponsored Search}}
				
			,
	year={2009}
		
	

}

@incollection{b56,
	
	
		,
	title={{}}
	
	
		,
	journal={{Computer}}
		
			42
			
		
	

}

@incollection{b57,
	
	
		,
	title={{Sponsored Search: An overview of the concept, history and technology}}
		,
	author={{
			BJJansen
		} and {
			TMullen
		}}
		
	
	
		,
	journal={{International Journal of Electronic Business}}
		
			6
			2
			
			,
	year={2008}
		
	

}

@incollection{b58,
	
	
		,
	title={{Examining searcher perception of and interaction with sponsored results}}
		,
	author={{
			BJJansen
		} and {
			MResnick
		}}
		
	
	
		,
	journal={{Paper presented at the Workshop on Sponsored Search Auctions at ACM conference on Electronic Commerce}}
		
			
			,
	year={2005. June}
		
	

}

@incollection{b59,
	
	
		,
	title={{An examination of searchers' perceptions of non sponsored and sponsored links during ecommerce web searching}}
		,
	author={{
			BJJansen
		} and {
			MResnick
		}}
		
	
	
		,
	journal={{Journal of the American Society for information Science and Technology}}
		
			57
			
			,
	year={2006}
		
	

}

@book{b60,
	
	
		,
	title={{Sponsored Search: Is money a motivator for providing relevant results?}}
		,
	author={{
			BJansen
		} and {
			ASpink
		}}
		
		
			,
	year={2007. August}
			,
	publisher={IEEE Computer Society}
			
		
	

}

@incollection{b61,
	
	
		,
	title={{Online purchasing intention: an empirical testing of a multiple-theory model}}
		,
	author={{
			JJarvelainen
		}}
	
	
		,
	journal={{Journal of Organisational Computing and Electronic Commerce}}
		
			17
			1
			
			,
	year={2007}
		
	

}

@incollection{b62,
	
	
		,
	title={{Factors affecting the success of business in effective utilization of search engine advertising}}
		,
	author={{
			HJatarzadeh
		} and {
			AAurum
		} and {
			J& D'ambra
		}}
		
		
	
	
		,
	booktitle={{SigIQ Pre-ICIS workshop}}
				
			,
	year={2011}
			
		
	
	,
	note={research in progress}

}

@book{b63,
	
	
		,
	title={{Exclusive display in Sponsored Search Advertising}}
		,
	author={{
			KJerath
		} and {
			ASayedi
		}}
		
		
		
			,
	year={2011}
		
		
			Carnegie Mellon University
		
	
	,
	note={Working Paper}

}

@book{b64,
	
	
		,
	title={{The World Wide Web: A mass communication perspective}}
		,
	author={{
			BKKaye
		} and {
			NJMedoff
		}}
		
		
			,
	year={2001}
			,
	publisher={Mayfield Publishing Company}
			,
	address={Mountain View: CA}
		
	

}

@incollection{b65,
	
	
		,
	title={{Cue compatibility and framing in advertising}}
		,
	author={{
			KLKeller
		}}
	
	
		,
	journal={{Journal of Marketing Research}}
		
			28
			1
			
			,
	year={1991}
		
	

}

@incollection{b66,
	
	
		,
	title={{Keyword optimization in sponsored search via feature selection}}
		,
	author={{
			SKiritchenko
		} and {
			MJiline
		}}
		
	
	
		,
	booktitle={{Workshop and Conference Proceedings}}
				
			,
	year={2008}
			4
			
		
	

}

@incollection{b67,
	
	
		,
	title={{Optimal bidding on keyword auctions}}
		,
	author={{
			BKitts
		} and {
			BLeblanc
		}}
		
	
	
		,
	journal={{Electronic Markets, Special Issue: Innovative Auction Markets}}
		
			14
			
			,
	year={2004}
		
	

}

@book{b68,
	
	
		,
	title={{Decentralising sponsored Web advertising}}
		,
	author={{
			RKhare
		} and {
			BC WSittler
		}}
		
		05-04
		
		
			,
	year={2005. 12 May, 2011}
		
		
			CommerceNet Labs
		
	
	,
	note={Technical Report}

}

@incollection{b69,
	
	
		,
	title={{Internet uses and gratifications: a structural equation model of interactive advertising}}
		,
	author={{
			HKo
		} and {
			CCho
		} and {
			MSRoberts
		}}
		
		
	
	
		,
	journal={{Journal of Advertising}}
		
			34
			2
			
			,
	year={2005}
		
	

}

@incollection{b70,
	
	
		,
	title={{Comparing the effectiveness of website with traditional media}}
		,
	author={{
			ELeong
		} and {
			XHuang
		} and {
			P.-JStanners
		}}
		
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			38
			5
			
			,
	year={1998}
		
	

}

@incollection{b71,
	
	
		,
	title={{Measuring the intrusiveness of advertisements: scale development and validation}}
		,
	author={{
			HLi
		} and {
			SMEdwards
		} and {
			J.-HLee
		}}
		
		
	
	
		,
	journal={{Journal of Advertising}}
		
			31
			
			,
	year={2002}
		
	

}

@incollection{b72,
	
	
		,
	title={{The effects of Sponsored links on consumers' information processing behaviour in comparison shopping engines}}
		,
	author={{
			HLi
		} and {
			JDLeckenby
		} and {
			YLu
		} and {
			Chau
		} and {
			M
		}}
		
		
		
		
		
	
	
		,
	booktitle={{proceedings of the fifth Workshop on E-Business (WEB 2006)}}
				the fifth Workshop on E-Business (WEB 2006)Milwaukee, Wisconsin, USA
		
			,
	year={2004. October. Retrieved March 20. 2005. 2006. December 9. 2006}
		
	
	,
	note={Internet advertising formats and effectiveness. An Invited Chapter for Thorson & Schumann}

}

@book{b73,
	
	
		,
	title={{Text ads in top spot raise brand awareness}}
		,
	author={{
			AMMack
		}}
		
		
			,
	year={2004. September 29. 2011}
		
	

}

@incollection{b74,
	
	
		,
	title={{An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context}}
		,
	author={{
			SBMackenzie
		} and {
			RJLutz
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			53
			2
			
			,
	year={1989}
		
	

}

@incollection{b75,
	
	
		,
	title={{The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations}}
		,
	author={{
			SBMackenzie
		} and {
			RJLutz
		} and {
			GEBlech
		}}
		
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			23
			
			,
	year={1986}
		
	

}

@incollection{b76,
	
	
		,
	title={{How does motivation moderate the impact of central and peripheral processing on brnad attitudes and intentions}}
		,
	author={{
			SBMackenzie
		} and {
			RASpreng
		}}
		
	
	
		,
	journal={{The Journal of Consumer Research}}
		
			18
			4
			
			,
	year={1992}
		
	

}

@book{b77,
	
	
		,
	title={{Online Ad revenues to reach $103 Bby}}
		,
	author={{
			Magnaglobal
		}}
		
		
			,
	year={2010. 2015}
		
	

}

@incollection{b78,
	
	
		,
	title={{Search spending tops in online}}
		,
	author={{
			KMaddox
		}}
	
	
		,
	journal={{B to B}}
		
			91
			10
			13
			,
	year={2006}
		
	

}

@book{b79,
	
	
		,
	title={{False oracles: Consumer reaction to learning the truth about how search engines work, results of an ethnographic study}}
		,
	author={{
			LMarble
		}}
		
			,
	year={2003}
			
		
	

}

@book{b80,
	
	
		,
	title={{Search-style ads lift brand awareness-study says}}
		,
	author={{
			JMara
		}}
		
		
			,
	year={2004. September 15. 2011}
		
	

}

@book{b81,
	
	
		,
	title={{AdWords and generalised online matching}}
		,
	author={{
			AMehta
		} and {
			ASaberi
		} and {
			UVazirani
		} and {
			VVazirani
		}}
		
		
		
		
			,
	year={2005}
		
	

}

@incollection{b82,
	
	
		,
	title={{}}
	
	
		,
	journal={{ACM Transactions on Computational Logic}}
		
			5
			9
			
		
	

}

@incollection{b83,
	
	
		,
	title={{Direct marketing on the Internet: An empirical assessment of consumer attitudes}}
		,
	author={{
			RMehta
		} and {
			ESivadas
		}}
		
	
	
		,
	journal={{Journal of Direct Marketing}}
		
			9
			3
			
			,
	year={1995}
		
	

}

@book{b84,
	
	
		,
	title={{Coming to the aid of the search party. The Age}}
		,
	author={{
			NMiller
		}}
		
			,
	year={2006. April 25, 2006}
			,
	address={Melbourne}
		
	
	,
	note={1st Ed}

}

@incollection{b85,
	
	
		,
	title={{Avoiding nightmares with the perfect search}}
		,
	author={{
			BNewsome
		}}
	
	
		,
	booktitle={{Melbourne}}
				
			,
	year={2006. May 26 2006}
		
	
	,
	note={The age}

}

@incollection{b86,
	
	
		,
	title={{An examination of advertising credibility and scepticism in five different media using the persuasion knowledge model. American Academy of Advertising}}
		,
	author={{
			JJMoore
		} and {
			SLRodgers
		}}
		
	
	
		,
	journal={{Conference. Proceedings}}
		
			
			,
	year={2005}
		
	

}

@book{b87,
	
	
		,
	title={{The history and the evolution of search}}
		
		
			,
	year={2005. April 05, 2011}
		
	
	,
	note={Retrieved}

}

@incollection{b88,
	
	
		,
	title={{Impact of online consumer characteristics on web-based banner advertising effectiveness}}
		,
	author={{
			RPalanisamy
		} and {
			SAWong
		}}
		
	
	
		,
	journal={{Global Journal of Flexible Systems Management}}
		
			4
			1/2
			
			,
	year={2003}
		
	

}

@incollection{b89,
	
	
		,
	title={{Information source usage and purchase satisfaction: Implications for product-focused print media}}
		,
	author={{
			LLPingol
		} and {
			ADMiyazaki
		}}
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			45
			1
			
			,
	year={2005}
		
	

}

@incollection{b90,
	
	
		,
	title={{Differential effects of subjective knowledge, objective knowledge, and usage experience on decision making: An exploratory investigation}}
		,
	author={{
			PSRaju
		} and {
			SCLonial
		} and {
			WGMangold
		}}
		
		
	
	
		,
	journal={{Journal of Consumer Psychology}}
		
			4
			2
			
			,
	year={1995}
		
	

}

@book{b91,
	
	
		,
	title={{The user revolution: the new advertising ecosystem and the rise of the internet as a mass medium}}
		,
	author={{
			SRashtchy
		} and {
			AMKessler
		} and {
			PJBieber
		} and {
			NHSchindler
		} and {
			JCTzeng
		}}
		
		
		
		
		
			,
	year={2007}
			,
	publisher={Piper Jaffray}
		
	

}

@incollection{b92,
	
	
		,
	title={{Integrating text and pictorial information: Eye movements when looking at print advertisements}}
		,
	author={{
			KRayner
		} and {
			CMRotello
		} and {
			AStewart
		} and {
			JKeir
		} and {
			JDuffy
		} and {
			S
		}}
		
		
		
		
		
	
	
		,
	journal={{Journal of Experimental Psychology: Applied}}
		
			7
			3
			
			,
	year={2001}
		
	

}

@incollection{b93,
	
	
		,
	title={{How advertising works alternative situational and attitudinal explanations}}
		,
	author={{
			PWReed
		} and {
			TMEwing
		}}
		
	
	
		,
	journal={{Marketing Theory}}
		
			4
			1/2
			
			,
	year={2004}
		
	

}

@incollection{b94,
	
	
		,
	title={{A model of consumer Web navigational behaviour: conceptual development and application}}
		,
	author={{
			MRichard
		} and {
			RChandra
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			58
			8
			
			,
	year={2005}
		
	

}

@incollection{b95,
	
	
		,
	title={{Predicting clicks: Estimating the Click-Through Rate for new ads}}
		,
	author={{
			MRichardson
		} and {
			EDominowska
		} and {
			RRangno
		}}
		
		
	
	
		,
	booktitle={{International World Wide Web conference}}
				Banff, Alberta, Canada
		
			,
	year={2007. May 8-12}
		
	

}

@book{b96,
	
	
		,
	title={{}}
		,
	author={{
			HRobinson
		} and {
			AWysocka
		} and {
			CHand
		}}
		
		
		
			,
	year={2007}
		
	

}

@incollection{b97,
	
	
		,
	title={{}}
	
	
		,
	journal={{Internet advertising effectiveness. International Journal of Advertising}}
		
			26
			4
			
		
	

}

@incollection{b98,
	
	
		,
	title={{The interactive advertising model: How users perceive and process online ads}}
		,
	author={{
			SRodgers
		} and {
			EThorson
		}}
		
	
	
		,
	journal={{Journal of Interactive Advertising}}
		
			1
			1
			,
	year={2000}
		
	

}

@incollection{b99,
	
	
		,
	title={{Rising from the ashes of advertising}}
		,
	author={{
			RTRust
		} and {
			SVarki
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			37
			
			,
	year={1996}
		
	

}

@incollection{b100,
	
	
		,
	title={{Survey of Internet users' attitudes towards Internet advertising}}
		,
	author={{
			AESchlosser
		} and {
			SShavitt
		} and {
			AKanfer
		}}
		
		
	
	
		,
	journal={{Journal of Interactive Marketing}}
		
			13
			3
			
			,
	year={1999}
		
	

}

@book{b101,
	
	
		,
	title={{Distributed searchbased advertising on the web}}
		,
	author={{
			NSchmidt
		} and {
			APatel
		}}
		
		
			,
	year={2004}
		
	

}

@book{b102,
	
	
		,
	title={{}}
		,
	author={{
			Paper
		}}
		
		
			,
	year={July 20. 2012}
		
		
			University College Dublin.
		
	

}

@incollection{b103,
	
	
		,
	title={{A mixture model for Internet search engine visits}}
		,
	author={{
			RTelang
		} and {
			PBoatwright
		} and {
			TMukhopadhyay
		}}
		
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			41
			2
			
			,
	year={2004}
		
	

}

@book{b104,
	
	
		,
	title={{Position auctions. Working paper, California institute of technology}}
		,
	author={{
			HVarian
		}}
		
			,
	year={2006. November}
		
	

}

@book{b105,
	
	
		,
	title={{Going beyond Google for faster and smarter Web. Retrieved}}
		,
	author={{
			RVine
		}}
		
		
			,
	year={2004. 30 September, 2011}
		
	

}

@incollection{b106,
	
	
		,
	title={{Consumer initial processing in a difficult media environment}}
		,
	author={{
			PHWebb
		}}
	
	
		,
	journal={{Journal of Consumer Research}}
		
			16
			
			,
	year={1979}
		
	

}

@book{b107,
	
	
		,
	title={{A model of search intermediaries and paid referrals}}
		,
	author={{
			TAWeber
		} and {
			EZZheng
		}}
		
		
			,
	year={2003}
		
		
			University of Pennsylvania
		
	
	,
	note={Discussion Paper, 02, 12, 01, the Wharton school}

}

@incollection{b108,
	
	
		,
	title={{Search engine marketing revving up}}
		,
	author={{
			TWeidlich
		}}
	
	
		,
	journal={{Catalogue Age}}
		
			19
			12
			
			,
	year={2002}
		
	

}

@incollection{b109,
	
	
		,
	title={{Sponsored search as a strategic E-service}}
		,
	author={{
			RVragov
		}}
	
	
		,
	journal={{International Journal of E-Service and Mobile Applications}}
		
			1
			1
			
			,
	year={2009}
		
	

}

@incollection{b110,
	
	
		,
	title={{Analyzing the relationship between organic and Sponsored search advertising: positive, negative, or zero interdependence? Marketing Science}}
		,
	author={{
			SYang
		} and {
			AGhose
		}}
		
	
	
		,
	journal={{Articles in advance}}
		
			
			,
	year={2010}
		
	

}

@incollection{b111,
	
	
		,
	title={{Goal directed and stimulus driven determinants of attentional control}}
		,
	author={{
			SYantis
		}}
	
	
		,
	booktitle={{Control of Cognitive Process}}
				,
	editor={
			StephanePerformance
			JohnMonsell
			Driver
		}
		Cambridge
		
			,
	publisher={Massachusetts Institute of Technology Press}
			,
	year={2000}
			18
			
		
	

}

@incollection{b112,
	
	
		,
	title={{Modelling the audience's banner ad exposure for Internet advertising planning}}
		,
	author={{
			CYao
		} and {
			CLin
		}}
		
	
	
		,
	journal={{Journal of Advertising}}
		
			35
			2
			
			,
	year={2006}
		
	

}

@book{b113,
	
	
		,
	title={{A dynamic model of Sponsored Search Advertising. Working Paper: Duke University}}
		,
	author={{
			SYao
		} and {
			CFMela
		}}
		
		
		
			,
	year={2008. 10 August, 2011}
		
	

}

@incollection{b114,
	
	
		,
	title={{Advertising repetition and placement issues in on-line environments}}
		,
	author={{
			IYaveroglu
		} and {
			NDonthu
		}}
		
	
	
		,
	journal={{Journal of Advertising}}
		
			37
			2
			
			,
	year={2008}
		
	

}

@incollection{b115,
	
	
		,
	title={{The exposure effect of un-clicked banner advertisements}}
		,
	author={{
			HYoon
		} and {
			DLee
		}}
		
	
	
		,
	booktitle={{Advances in International Marketing}}
				
			,
	year={2007}
			18
			
		
	

}