@incollection{,
	
					
					
					07375B95F51CAAEB66854F1AD4452C8A
				,
	author={{Prof(Dr).T.Velnampy} and {S.Sivesan} and {University of Jaffna, Sri Lanka.}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}121818
}

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			LBerry
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	title={{Marketing Services}}
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	publisher={The Free Press}
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	year={1991}
		
	

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@incollection{b1,
	
	
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	title={{Women and Financial Services: Some Directions for Future Research}}
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	author={{
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@incollection{b2,
	
	
		,
	title={{Customer relationship management (CRM) best practices and customer loyalty}}
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}

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	title={{A proposed model of customeremployee interactions leading to overall customer satisfaction}}
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	author={{
			JKFatima
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	year={2009}
		
		
			University of New South Wales
		
	

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@incollection{b4,
	
	
		,
	title={{The Rebirth of Modern Marketing -Six Propositions about Relationship Marketing}}
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}

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	title={{From Marketing mix to relationship marketing ; Towards a paradigm shift in marketing management decision}}
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@incollection{b8,
	
	
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@incollection{b9,
	
	
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	title={{Conceptualisation and measurement of the consumer satisfaction and dissatisfaction}}
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	title={{Marketing management}}
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	year={2007}
		
	
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	note={Pearson education}

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@book{b11,
	
	
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	title={{Marketing Management; Analysis, planning, implementation, and control}}
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	year={1996}
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	publisher={Prentice -Hall}
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	address={New jersey}
		
	
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@incollection{b12,
	
	
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	title={{Does relationship marketing improve customer relationship satisfaction and loyalty}}
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	author={{
			ALeverin
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	year={2006}
		
	

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@book{b13,
	
	
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	title={{Marketing Research, An Applied orientation}}
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	author={{
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	year={2005}
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	publisher={Printice Hall of India Private Limited}
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	address={New Delhi}
		
	

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@book{b14,
	
	
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	title={{Relationship Between Providers and Users of Market Research: The Role of Personal Trust, Marketing Science Institute}}
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@incollection{b15,
	
	
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	title={{Relationships between providers and users of market research: the dynamics of trust within and between organizations}}
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	author={{
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@book{b16,
	
	
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	title={{Understanding the salience of cultural dimensions on relationship marketing, its underpinnings and aftermaths: Cross cultural management}}
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	year={2004}
			11
			
		
	

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@book{b17,
	
	
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	title={{Relationship marketing and customer loyalty: Marketing intelligence and Planning}}
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	author={{
			NONdubisi
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	year={2006}
			25
			
		
	

}

@book{b18,
	
	
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	title={{A study of relationship marketing in the Vietnamese banking sector}}
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	author={{
			TTNgugen
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	year={2006}
		
		
			University of Nottingham
		
	

}

@incollection{b19,
	
	
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	title={{Golden Oldies?}}
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@incollection{b20,
	
	
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	title={{evaluation of effectiveness of green marketing mix on consumer satisfaction and loyalty: (case study: the east azarbaijan pegah dairy company in tabriz, iran)}}
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	author={{
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	year={2011}
		
	

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@book{b21,
	
	
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	title={{Customer relationship management as an integrated approach in the banking sector: International research symposium in service management}}
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	author={{
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	year={2006}
		
		
			University of Mauritius
		
	

}

@book{b22,
	
	
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	title={{The effect of relationship banking on customer loyalty in the retail business banking industry: Graduate School of Business Leadership}}
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	year={2005}
		
		
			University of South Africa
		
	

}

@incollection{b23,
	
	
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	title={{The Influence of Cognitive Personality Traits and Demographics on Consumer Information Acquisition}}
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			CMSchaninger
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@incollection{b24,
	
	
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	year={2001}
		
	

}

@incollection{b25,
	
	
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	title={{Influence on exchange processes: buyers' preconceptions of a seller's trust worthiness and bargaining toughness}}
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	author={{
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			4
			
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@book{b26,
	
	
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	title={{Research method for Business, A skill building Approach}}
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	author={{
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		}}
		
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	year={2004}
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	address={New Delhi}
		
	

}

@incollection{b27,
	
	
		,
	title={{}}
	
	
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	journal={{John Whiles and sons}}
		
	

}

@incollection{b28,
	
	
		,
	title={{The Antecedents and Consequences of Customer-Centric Marketing}}
		,
	author={{
			JNSheth
		} and {
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			ASharma
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			28
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	year={2000}
		
	

}

@book{b29,
	
	
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	title={{Relationship Marketing; Theory, methods and applications}}
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	editor={
			JNSheth
			AParavatiyar
		}
		Atlanta
		
			,
	year={1994}
		
		
			Emory University
		
	

}

@incollection{b30,
	
	
		,
	title={{Relationship marketing and customer retention: A case study}}
		,
	author={{
			SSivesan
		} and {
			MKarunanithy
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	booktitle={{Competency building strategies in Business and Technology}}
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	editor={
			Maran
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	year={2011}
			
		
	
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	note={Masilamani pathippagam}

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@incollection{b31,
	
	
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	title={{Conceptuality approach to relationship marketing and customer loyalty to banks}}
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	author={{
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	journal={{Journal of Basic and Applied scientific research}}
		
			11
			
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	year={2011}
		
	

}