@incollection{, B71241A3EE4F65B7213D0F7C24940115 , author={{Dr. Suhail AzizZaidi} and {Sehrish SuhailZaidi} and {Lahore Business School, University of Lahore, Pakistan}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}12176773 } @incollection{b0, , title={{My life in France}} , author={{ AAlfred } and { Knof }} , journal={{Julia Child}} , year={2006} } @incollection{b1, , title={{}} , journal={{Research Methods for Business}} , year={1992} University at Carbondale , note={Uma Sakeran. Southern Illinois} } @book{b2, , title={{Effect of television advertisements for food son food consumption in children "Department of Psychology, Kissileff Laboratory for the Study of Human Ingestive Behavior}} , author={{ CGJason } and { JaneHalford } and { VictoriaGillespie } and { EleanorEBrown } and { TerenceMPontin } and { Dovey }} , year={2003} , address={UK} University of Liverpool, Eleanor Rathbone Building } @book{b3, , title={{Effects of Cable Television On Women In Pakistan: A Comparative Study of Heavy and Light Viewers in Lahore}} , author={{ AnjumZia }} , year={2007} , publisher={Department of Mass Communication} , address={LCWU, Lahore} } @book{b4, , title={{The Role of Television Advertising in Children's Food Choice}} , author={{ BrianYoung } and { PaulWebley }} by University of Exeter } @book{b5, , author={{ StigHarvard }} , title={{The Mediatization of Society-A Theory of the Media as Agents Of Social and}} , year={2008} }