@incollection{,
	
					
					
					DCB80FFDABD8289D1E352AAE28CB8F1D
				,
	author={{KhaledMahmud} and {KhonikaGope} and {Institute of Business Administration, University of Dhaka}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}12152533
}

@book{b0,
	
	
		,
	title={{Managing Brand Equity}}
		,
	author={{
			DAaker
		}}
		
			,
	year={1991}
			,
	publisher={The Free Press}
			,
	address={New York City}
		
	

}

@incollection{b1,
	
	
		,
	title={{The Complex Relationship between Consumer Satisfaction and Brand Loyalty}}
		,
	author={{
			JM MBloemer
		} and {
			HD PKasper
		}}
		
	
	
		,
	journal={{Journal of Economic Psychology}}
		
			16
			
			,
	year={1995}
		
	

}

@book{b2,
	
	
		,
	title={{}}
		,
	author={{
			Brandchannel
		} and {
			Com
		}}
		
		
		
			,
	year={2006. October 18, 2009}
		
	

}

@incollection{b3,
	
	
		,
	title={{Customer Loyalty: Toward an Integrated Conceptual Framework}}
		,
	author={{
			AlanSDick
		} and {
			Kunalbasu
		}}
		
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			22
			2
			
			,
	year={1994}
		
	

}

@book{b4,
	
	
		,
	title={{Applied Consumer Behavior}}
		,
	author={{
			MEvans
		} and {
			LMoutinho
		} and {
			WF VRaaij
		}}
		
		
		
			,
	year={1996}
			,
	publisher={Addison-Wesley: Harlow}
		
	

}

@incollection{b5,
	
	
		,
	title={{A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing}}
		,
	author={{
			JJacoby
		} and {
			RWChestnut
		} and {
			W AFisher
		}}
		
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			15
			
			,
	year={1978}
		
	

}

@incollection{b6,
	
	
		,
	title={{Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes}}
		,
	author={{
			MichaelAJones
		} and {
			LDavid
		} and {
			SharonEMothersbaugh
		} and {
			Beatty
		}}
		
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			55
			4
			
			,
	year={2002}
		
	

}

@book{b7,
	
	
		,
	title={{Strategic Brand Management: Building, Measuring and Managing Brand Equity}}
		,
	author={{
			KLKeller
		}}
		
			,
	year={2003}
			,
	publisher={Prentice Hall}
			,
	address={New Jersey}
		
	

}

@incollection{b8,
	
	
		,
	title={{An Empirical Analysis of the Relationship between Brand Loyalty and Consumer Price Elasticity}}
		,
	author={{
			LKrishnamurthi
		} and {
			SPRaj
		}}
		
	
	
		,
	journal={{Marketing Science}}
		
			10
			
			,
	year={1991}
		
	

}

@incollection{b9,
	
	
		,
	title={{The Brand Loyalty of Sportswear in Hong Kong}}
		,
	author={{
			MMLau
		} and {
			MSChang
		} and {
			KMoon
		} and {
			WSLiu
		}}
		
		
		
	
	
		,
	journal={{Journal of Textile and Apparel}}
		
			5
			
			,
	year={2006}
		
	
	,
	note={Technology and Management}

}

@incollection{b10,
	
	
		,
	title={{An empirical model for brand loyalty measurement}}
		,
	author={{
			MPunniyamoorthy
		} and {
			PrasannaMohan Raj
		}}
		
	
	
		,
	booktitle={{Measurement and Analysis for Marketing}}
				
			,
	year={2007}
			15
			
		
	

}

@incollection{b11,
	
	
		,
	title={{Loyalty-Based Management}}
		,
	author={{
			FrederickFReichheld
		}}
	
	
		,
	journal={{Harvard Business Review}}
		
			71
			2
			
			,
	year={1993}
		
	

}

@incollection{b12,
	
	
		,
	title={{Zero Defections: Quality Comes to Services}}
		,
	author={{
			FedrickFReichheld
		} and {
			WESasserJr
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			
			,
	year={1990. September-October}
		
	

}

@book{b13,
	
	
		,
	title={{Operation Management: Quality and Competitiveness in a Global Environment}}
		,
	author={{
			RSRussell
		} and {
			BWTaylor
		}}
		
		
			,
	year={2006}
			,
	publisher={John Wiley & Sons, Inc.: River Street}
		
	
	,
	note={5th Ed}

}

@book{b14,
	
	
		,
	title={{Statistical Pocket Book}}
				
			,
	year={2008}
		
		
			Bangladesh Bureau of Statistics
		
	

}

@book{b15,
	
	
		,
	title={{Urbanization Takes on New Dimensions in Asia's Population Giants}}
		,
	author={{
			TerryMcgee
		}}
		
			,
	year={2006}
		
	
	,
	note={Population Reference Bureau}

}

@book{b16,
	
	
		,
	title={{Country Assistance Strategy for the People's Republic of Bangladesh for the Period FY11-14}}
		,
	author={{
			WorldBank
		}}
		
			,
	year={2010}
			4
		
	

}