@incollection{,
	
					
					
					4FAB7D1CACAE67F74FF5C4ABBAD1E32E
				,
	author={{Dr. Abdul Munam JamilParacha} and {Lahore Business School,The University of Lahore,Pakistan.}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1212710
}

@book{b0,
	
	
		,
	title={{Coke vs Pepsi: Local & Global Strategy. Economic & political weakly}}
		,
	author={{
			ABiswas
		} and {
			ASen
		}}
		
		
			,
	year={1999}
			34
			
		
	

}

@incollection{b1,
	
	
		,
	title={{Niching Versus Change-of-Pace Br&s: Using Purchase Frequencies & Penetration Rates to infer Br& Positioning}}
		,
	author={{
			BEKahn
		} and {
			MUKalwani
		} and {
			DGMorrison
		}}
		
		
	
	
		,
	journal={{J Journal of Marketing Research}}
		
			25
			4
			
			,
	year={1998}
		
	

}

@book{b2,
	
	
		,
	title={{Coca Cola Television Advertisements: Dr}}
		,
	author={{
			Jack;Hayes
		} and {
			JohnSPemberton
		}}
		
		
			,
	year={2007-01-21}
		
	
	,
	note={Nation's Restaurant News}

}

@book{b3,
	
	
		,
	title={{The Chronicle of Coca-Cola}}
		
			,
	year={2007-11-28}
		
	

}

@book{b4,
	
	
		,
	title={{For God, Country & Coca-Cola. Basic Books}}
		,
	author={{
			MarkPendergrast
		}}
		
			,
	year={2000}
			32
		
	

}

@book{b5,
	
	
		,
	title={{For God, Country & Coca-Cola. Basic Books}}
		,
	author={{
			MarkPendergrast
		}}
		
			,
	year={2000}
			
		
	

}

@book{b6,
	
	
		,
	title={{Beyond Seltzer Water: The Kashering of Coca Cola}}
		
			,
	year={2007-02-26}
			,
	publisher={American Jewish Historical Society}
		
	

}

@book{b7,
	
	
		,
	title={{Costco nixes Coke products over pricing dispute}}
		,
	author={{
			SarahFredrix
		} and {
			&Skidmore
		} and {
			Emily
		}}
		
		
		
			,
	year={November 17. 2009}
			,
	publisher={Associated Press}
		
	

}

@book{b8,
	
	
		,
	title={{Consumer Preference Coca Cola versus Pepsi-Cola}}
		
	

}