@incollection{, 5ECAA667D3BA04C61B9854BB604C5F61 , author={{Dr. ShahzadKhan} and {Dr. ShahzadKhan} and {MS Research Scholar Institute of Management Sciences Peshawar Pakistan.}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}121216 } @book{b0, , title={{}} , author={{ ABarton } and { Weitz }} , note={Harish Sujan} } @incollection{b1, , title={{Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness}} , author={{ MitaSujan }} , journal={{Journal of Marketing}} 50 4 , year={1986} } @incollection{b2, , title={{Personal Selling and Sales Management: A Relationship Marketing Perspective}} , author={{ ABarton } and { KevinDWeitz } and { Bradford }} , journal={{Journal of the Academy of Marketing Science}} 241 , year={1999. 1999} , note={pp 27} } @incollection{b3, , title={{The long term impact of promotion on consumer stockpiling behavior}} , author={{ CarlFMela } and { KamelJedidi } and { DouglasBowman }} , journal={{Journal of Marketing research}} 25 , year={1998} } @incollection{b4, , title={{The Influence of Culture on Consumer Impulsive Buying Behavior}} , author={{ JacquelineJKacen } and { JulieAnneLee }} , journal={{Journal of Consumer Psychology}} 12 2 , year={2002} } @incollection{b5, , title={{relationship marketing in consumer markets: Antecedents and consequences}} , author={{ NJagdish } and { AtulSheth } and { Parvatiyar }} , journal={{Journal of academy of Marketing Science}} 23 4 , year={1995} } @incollection{b6, , title={{A Study on Consumer Behavior (With reference to V.B factors)}} , author={{ KAbraham }} , journal={{International Journal of Enterprise Computing and Business Systems}} , year={2011} } @incollection{b7, , title={{investment in consumer relationships": A cross Country and cross industry exploration}} , author={{ KristofDe } and { Wulf } and { Gaby } and { Oderkerken } and { DawnSchroder } and { Lacobucci }} , journal={{Journal of Marketing}} 85 , year={2001} } @incollection{b8, , title={{Mood States and Consumer Behavior}} , author={{ GardnerMery Paulal }} , journal={{A Critical Review journal}} 5 , year={1985} } @book{b9, , title={{Global Journal of Management and Business Research Volume XII Issue XII Version I}} , year={2012} } @incollection{b10, , title={{Impact of Rational and Emotional Factors in Creating Consumer Motivation, a Study of Policy Holders of State Life Insurance Corporation in KPK, Pakistan}} , author={{ OwaisMufti } and { ZafarShahzad Khan } and { Zaheer }} , booktitle={{Number IV}} , year={2011} 24 } @incollection{b11, , title={{Toward a Coherent Theory of Environmentally Significant Behavior}} , author={{ PaulCStern }} , journal={{Journal of Social Issues}} 56 3 , year={2000. 2000} } @incollection{b12, , title={{Ethnocentrism, Religiosity, Environmental and Health Consciousness: Motivators for Anti-Consumers}} , author={{ RamazanKaynak } and { EksiSevgi }} , journal={{Eurasian Journal of Business and Economics}} 4 8 , year={2011. 2011} } @incollection{b13, , title={{Exploring The Effect of A Brand's Pro-Environmental Behavior on Consumers' Attitudes Toward Similar Behaviors}} , author={{ DavidRaska }} , booktitle={{ASBBS Annual Conference: Las Vegas}} , year={2011} 18 } @book{b14, , title={{Formal and informal Sources Affecting consumer buying behavior" A comparative study of warid and Telenor Cellular companies Peshawar Pakistan}} , author={{ Shahzad Khan }} , year={2011} , publisher={Lambert Academic Publishing} } @incollection{b15, , title={{Trading Up: A Strategic Analysis of Reference Group Effects}} , author={{ WilfredAmaldoss } and { SanjayJain }} , journal={{Marketing science}} 27 5 , year={2008. September-October 2008} }