@incollection{, 55C03B1ABB22F19D3A5AC17DDE2BE1FB , author={{Dr. JagwinderSingh} and {Dr B R Ambedkar National Institute of Technology Jalandhar}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}129916 } @incollection{b0, , author={{ JSDownham } and { JA PTreasure }} , booktitle={{Market Research and Consumer Durables}} , year={1956} 7 } @incollection{b1, , title={{The Rural India Growth Story}} , author={{ PKashyap }} , journal={{Indian Management}} 51 2 , year={2012} } @incollection{b2, , author={{ GCKeil } and { RALayton }} , booktitle={{Dimensions of Consumer Information Seeking Behaviour}} , year={1981} 18 } @incollection{b3, , title={{Cross-cultural consumer values, needs and purchase behaviour}} , author={{ J-OKim } and { SForsythe } and { QGu } and { SJMoon }} , journal={{Journal of Consumer Marketing}} 19 6 , year={2002} } @incollection{b4, , title={{Indian Rural Market: Problems and Prospects}} , author={{ RKrishnamoorthy }} , journal={{Indian Management}} 39 10 , year={2000} } @incollection{b5, , title={{Questioning the concept of involvement defined product classes}} , author={{ JLastovicka }} , journal={{Advances in Consumer Research}} 6 1 , year={1979} } @incollection{b6, , title={{An integrative framework for cross-cultural consumer behavior}} , author={{ DLuna } and { SFGupta }} , journal={{International Marketing Review}} 18 1 , year={2001. 2001} } @incollection{b7, , title={{Social Changes and the Growth of Indian Rural Market: An Invitation to FMCG Sector}} , author={{ ASMano Raj } and { PSelvaraj }} , booktitle={{International Marketing Conference on Marketing & Society}} , year={2007. April 8-10, 2007} } @incollection{b8, , title={{The acceptance and diffusion of new consumer durables: differences between first and last adopters}} , author={{ EMartinez } and { YPolo } and { CFlavian }} , journal={{Journal of Consumer Marketing}} 15 4 , year={1998} } @incollection{b9, , title={{Measuring purchase decision involvement}} , author={{ BMittal }} , journal={{Psychology and Marketing}} 6 2 , year={1989} } @incollection{b10, , title={{Prepurchase Information Seeking for New Cars and Major Household Appliances}} , author={{ JWNewman } and { RStaelin }} , journal={{Journal of Marketing Research}} 9 3 , year={1972} } @incollection{b11, , title={{Money attitudes, credit card use and compulsive buying among American college students}} , author={{ JARoberts } and { EJones }} , journal={{Journal or Consumer Affairs}} 35 2 , year={2001} } @book{b12, , author={{ EMRogers }} , title={{Diffusion of Innovations}} New York, NY , publisher={The Free Press} , year={1983} 3 } @incollection{b13, , title={{Measuring the involvement construct}} , author={{ HSchutte } and { DCiarlante }} , journal={{Journal of Consumer Research}} , editor={15. Zaichkowsky, J.L.} 12 3 , year={1998. 1985} , publisher={New York University Press} , note={Consumer Behavior in Asia} }