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}{% \vskip8pt \textcolor{GJMediumGrey}{\rule{\textwidth}{2pt}} \vskip16pt } \usepackage[absolute,overlay]{textpos} \makeatother \usepackage{lineno} \linenumbers \begin{document} \author[1]{Amir Razi} \author[2]{Dr. Syed Atif Ali} \affil[1]{ The University of Lahore} \renewcommand\Authands{ and } \date{\small \em Received: 15 March 2012 Accepted: 5 April 2012 Published: 17 April 2012} \maketitle \begin{abstract} The focus of this research study is to see the level of materialistic thoughts among the people. Now people value to extrinsic things rather than intrinsic. Enjoyment, physical pleasure, material possessions and comfort are now becoming necessities of life. This study was conducted in January-June 2010. To analyze the materialistic thoughts among people five variables money, poverty, personal happiness, advertisement and culture were used as measurement tools to find materialistic thoughts among housewives, students, businessmen and salary person. Questionnaire was developed which includes demographic portion which was with some open and some close ended questions. Questions related to variables were all close ended. Stratified random sampling technique was used. Sample size was of 200. In results, there was no association between money, advertisement, poverty, culture, personal happiness with Study group. The materialistic thought is increasing among people due to two factors money and advertisement. Under recommendation it?s said that all that glitters is not gold so we should not give importance to luxurious things. \end{abstract} \keywords{Materialism, Materialistic Person, Money, Advertisement, Poverty, Culture, and Personal Happiness.} \begin{textblock*}{18cm}(1cm,1cm) % {block width} (coords) \textcolor{GJBlue}{\LARGE Global Journals \LaTeX\ JournalKaleidoscope\texttrademark} \end{textblock*} \begin{textblock*}{18cm}(1.4cm,1.5cm) % {block width} (coords) \textcolor{GJBlue}{\footnotesize \\ Artificial Intelligence formulated this projection for compatibility purposes from the original article published at Global Journals. However, this technology is currently in beta. \emph{Therefore, kindly ignore odd layouts, missed formulae, text, tables, or figures.}} \end{textblock*} \let\tabcellsep& \section[{Introduction}]{Introduction}\par an is hasty and greedy by nature. He always remains in search of better to best. His appealing urge to get the best for him has made materialistic, making him a machine with no emotions and feelings. He is only interested in making more and more money irrespective of religious and moral values. The man of today is a perfect example of materialism. We hardly realize the fact our desires are never-ending. The more we get, the more we want. The more we have the more we want. Material luxurious objects have sadly failed to give us true happiness and peace. It goes without saying that luxurious life without peace of mind and inner happiness is of no significance and value. (Hussain,k.) "We have found that material possessions don't provide as much lasting happiness as the search of life experiences. The mistake we can sometimes make believes that pursuing material possessions will gainus status and admiration while also improving our social relationships. It seems to have exactly the opposite effect. Trying to have a happier life by the acquisition of material possessions is probably not a very wise decision. Not just our research, but a lot of other research has found that people who are materialistic acquire many mental health costs and social costs, they're less happy and more prone to depression" Van Boven said. (Boven,L.V.2010).\par Money can't buy you love. It can't buy you happiness either. According to an article on CNN, "by and large, money buys happiness only for those who lack the basic needs". (Burns.G.) Materialism has had its grip on humanity since the introduction of man to this planet. Every culture, country, and generation has been plagued with the need for material goods. Materialism has turned child against parent, wife against husband, and husband against wife. Children confront their parents on "why can't we afford this? A culture full of spoiled children breeds spoiled and irresponsible adults. Showing our children reality and not "reality" television will benefit them and our culture. (Huffan,G.W.) Overall they have shown that aging is a part of an individual's culture and like other parts of culture, it has an important influence on the individual's world view and subsequent behavior (Graham 1981; Webster and Beatty 1997).(Wei,Y.) The media in general and advertising in particular show images of materially well-off consumers, those consumers exposed to heavy doses of advertising and other media would overestimate the material well-being of typical consumers (see Belk and Pollay 1985a,b and Friedman 1985 for the depiction of material themes in advertising and media).(Richins,M.L.1987) I want", "I need", "I must have" are the three phrases heard a little more than seldom from your typical American teenager. (Romaniuk,O) Advertising as a major social event expresses a key change in values, beliefs, behavior and buying patterns of the peoples which influence the lifestyles of people (Polly and Mittal, 1993). (Usman,M.2010.) Advertising also encourages materialism in which material goods and money is conceived important for personal happiness and social progress as compared to intellectual or spiritual concerns was increasing amongst children and adults. (Abiden.Z.2010.) Kasser argues that when people turn to material things to feel better, they compound the problem, because they seek experiences that "don't do a very good job of meeting their psychological needs." Studies show that poor people who emphasize fewer ill effects, most probably because they are meeting more of their goals. {\ref (Goldberg, C.2008.)} Our love of money is evident too in our attitudes toward wealth and poverty. Although 92 percent believe that the condition of the poor is a serious social problem, our hearts are fundamentally with the rich. (Wuthnow, R.1993.) Early research conducted by Ward and Wackman (1971) suggested that materialism was the result of individuals viewing material goods and money as a path to personal happiness and social progress. Ger and Belk (1996) examined the concept of cross-cultural materialism by using undergraduate and graduate respondents from 12 countries. It was concluded that variables such as dramatic cultural or social change might well lead to higher levels of materialism. (Parker, R.S.) Materialistic persons seek products that show the success and status they wish to be observed by others and themselves {\ref (Richins et al. 1992}) (Bernard,R.J. 2009.) The urge to lead an extravagant life. Personal satisfaction and greed are the most important aspects of life of the society driven by materialism. Materialism promotes many other negative feelings as well like lust, selfishness, jealousy, sense of hopelessness, etc. People are forgetting their moral values and often fail to understand the distinction between right choices and the wrong ones. The only thing that matters is good quality life and false comforts. (Materialism in society). \section[{II.}]{II.} \section[{Methodology}]{Methodology}\par This study was conducted from January to June 2010. One questionnaire was developed. The sample size of our study is 200. The questionnaire consists of 27 questions. All questions were close ended. We have distributed our sample into four categories. The stratified random sampling technique was used for making four stratums, which consists of Housewives, Businessmen, Salaried person and Students. 33.5\% respondents strongly agree and 15.0\% disagree that money is first priority in life now. 31.0\% respondents agree and 19.0\% disagree that money can satisfy all needs of life. 62.5\%\% strongly agree and 5.5\% disagree that money is sign of high status now. 25.5\% respondents agree and 15.5\% disagree that money can while in some studies, materialistic rich people show give respect. 28.0\% respondents agree and 19.5\% disagree that money is key to success. 54.5\% respondents strongly agree and 5.5\% disagree that money can change our lifestyle. 35.0\% respondents strongly agree and 8.5\% disagree that the unfair distribution of money is leading us towards materialism. 17.5\% respondents agree and 32.0\% disagree that money is solution of every problem. 37.0\% respondents agree and 9.5\% disagree that poverty is creating wish for charming life. 31.5\% respondents agree and 16.0\% disagree that poverty is influencing mind towards glamour. 38.0\% respondents agree and 11.55 disagree that poverty is creating greed for wealth. 15.5\% respondents agree and 29.5\% disagree that only poor people are materialistic. 42.5\% respondents agree and 7.5\% disagree that advertisements show glamour. 36.0\% respondents agree and 9.5\% disagree that advertisements motivate for luxurious life. 31.5\% respondents agree and 19.0\% disagree that lifestyle can be changed by advertisements. 30.0\% respondents agree and 15.0\% disagree that excess of advertisement have negative impact on life. 38.0\% respondents agree and 9.5\% disagree that charming advertisements attract. 37.0\% respondents agree and 10.5\% disagree that personal happiness can create satisfaction in life. 35.5\% respondents agree and 21.0\% disagree that wealth is source of personal happiness. 21.5\% agree and 26.5\% disagree that materialism create personal happiness. 29.0\% respondents agree and 21.0\% disagree that personal happiness makes us selfish. 34.0\% respondents agree and 14.5\% disagree that our culture is depicting materialism. 33.5\% respondents agree and 13.0\% disagree that our culture is moving towards modernism. 35.0\% respondents strongly agree and 9.0\% disagree that there is an effect of culture on our lives. 31.0\% respondents agree and 15.0\% disagree that our culture is negatively promoting materialistic thoughts. 20.0\% agree and 23.5\% disagree that our culture is rigid to follow that materialistic norms. The value of chi-square test is 24.345 and p value is 0.06 which is greater than 0.05, so there is insignificant difference between money and study groups. The value of chi-square test is 26.23 and p value is 0.13 which is greater than 0.05, so there is insignificant difference between advertisements and study groups. The value of chi-square test is 11.141 and p value is 0.517 which is greater than 0.05, so there is insignificant difference between poverty and study groups. The value of chi-square test is 16.331 and p value is 0.177 which is greater than 0.05, so there is insignificant difference between personal happiness and study groups. The value of chi-square test is 19.242 and p value is 0.083 which is less than 0.05, so there is insignificant difference between culture and study groups. \section[{III.}]{III.} \section[{Results}]{Results} \section[{M ay}]{M ay}\par V. \section[{Conclusion}]{Conclusion}\par Materialism is that everything which has physical existence is important in life. Materialistic thought create greed for luxuries in life. Researches show that people are always attracted towards glittering things. People are giving preference to material things so unhappiness, jealousy, greed, depression, aggressiveness, social anxiety is increasing and they start using people for their means. Greed of money, motivational effects of advertisements, problem of poverty, wish of personal happiness and negative norms depicting culture have influenced the people particularly teenagers. The results of our study show that money, advertisement, culture, poverty and personal happiness have insignificant relationship with study groups. \section[{VI.}]{VI.} \section[{Recommendations}]{Recommendations}\par To avoid and eliminate materialistic thoughts from life we should:\par Think positive Believe in spirituality Give more importance to relations than luxuries\begin{figure}[htbp] \noindent\textbf{1} \par \begin{longtable}{P{0.2881707317073171\textwidth}P{0.09329268292682927\textwidth}P{0.08810975609756097\textwidth}P{0.08810975609756097\textwidth}P{0.08810975609756097\textwidth}P{0.09951219512195122\textwidth}P{0.10469512195121951\textwidth}} Questions\tabcellsep Strongly\tabcellsep Disagree\tabcellsep Neutral\tabcellsep Agree\tabcellsep Strongly agree\tabcellsep Total\\ \tabcellsep disagree\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Is money first\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ priority in life\tabcellsep 11(5.5\%)\tabcellsep 30(15.0\%)\tabcellsep 32(16.0\%)\tabcellsep 60(30.0\%)\tabcellsep 67(33.5\%)\tabcellsep 200(100.0\%)\\ now?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Can money\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ satisfy all\tabcellsep 33(16.5\%)\tabcellsep 38(19.0\%)\tabcellsep 38(19.0\%)\tabcellsep 62(31.0\%)\tabcellsep 29(14.5\%)\tabcellsep 200(100.0\%)\\ needs of life?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Is money sign\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ of high status\tabcellsep 9(4.5\%)\tabcellsep 11(5.5\%)\tabcellsep 15(7.5\%)\tabcellsep 40(20.0\%)\tabcellsep 125(62.5\%)\tabcellsep 200(100.0\%)\\ now?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Can money\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ give respect?\tabcellsep 29(14.5\%)\tabcellsep 31(15.5\%)\tabcellsep 42(21.0\%)\tabcellsep 51(25.5\%)\tabcellsep 47(23.5\%)\tabcellsep 200(100.0\%)\\ Is money key\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ to success?\tabcellsep 23(11.5\%)\tabcellsep 39(19.5\%)\tabcellsep 47(23.5\%)\tabcellsep 56(28.0\%)\tabcellsep 35(17.5\%)\tabcellsep 200(100.0\%)\\ Can money\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ change our\tabcellsep 9(4.5\%)\tabcellsep 11(5.5\%)\tabcellsep 17(8.5\%)\tabcellsep 54(27.0\%)\tabcellsep 109(54.5\%)\tabcellsep 200(100.0\%)\\ lifestyle?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Is the unfair\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ distribution of\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ money\tabcellsep 12(6.0\%)\tabcellsep 17(8.5\%)\tabcellsep 45(22.5\%)\tabcellsep 56(28.0\%)\tabcellsep 70(35.0\%)\tabcellsep 200(100.0\%)\\ leading us\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ towards\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ materialism?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Is money a\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ solution of\tabcellsep 41(20.5\%)\tabcellsep 64(32.0\%)\tabcellsep 37(18.5\%)\tabcellsep 35(17.5\%)\tabcellsep 23(11.5\%)\tabcellsep 200(100.0\%)\\ every\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ problem?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \end{longtable} \par \caption{\label{tab_0}Table 1 :}\end{figure} \begin{figure}[htbp] \noindent\textbf{2} \par \begin{longtable}{P{0.3142857142857143\textwidth}P{0.24571428571428572\textwidth}P{0.24714285714285716\textwidth}P{0.01\textwidth}P{0.007142857142857143\textwidth}P{0.01857142857142857\textwidth}P{0.007142857142857143\textwidth}} Questions\tabcellsep Strongly\tabcellsep Disagree\tabcellsep Neutral\tabcellsep Agree\tabcellsep Strongly\tabcellsep Total\\ \tabcellsep disagree\tabcellsep \tabcellsep \tabcellsep \tabcellsep agree\tabcellsep \\ Do\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ advertisements\tabcellsep 3(1.5\%)\tabcellsep \multicolumn{5}{l}{15(7.5\%) 30(15.0\%) 85(42.5\%) 67(33.5\%) 200(100.0\%)}\\ Show glamour?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Do\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ advertisements\tabcellsep 8(4.0\%)\tabcellsep \multicolumn{5}{l}{19(9.5\%) 40(20.0\%) 72(36.0\%) 61(30.5\%) 200(100.0\%)}\\ motivate for\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ luxurious life?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Can our\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ lifestyles be\tabcellsep \multicolumn{6}{l}{14(7.0\%) 38(19.0\%) 53(26.5\%) 63(31.5\%) 32(16.0\%) 200(100.0\%)}\\ changed by\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ advertisements?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Does excess of\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ advertisement\tabcellsep \multicolumn{6}{l}{13(6.5\%) 30(15.0\%) 49(24.5\%) 60(30.0\%) 48(24.0\%) 200(100.0\%)}\\ have negative\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ impact on life?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Does charming\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ advertisements\tabcellsep 7(3.5\%)\tabcellsep \multicolumn{5}{l}{19(9.5\%) 40(20.0\%) 76(38.0\%) 58(29.0\%) 200(100.0\%)}\\ attract you?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \end{longtable} \par \caption{\label{tab_1}Table 2 :}\end{figure} \begin{figure}[htbp] \noindent\textbf{3} \par \begin{longtable}{P{0.2964679911699779\textwidth}P{0.09757174392935983\textwidth}P{0.08818984547461368\textwidth}P{0.08818984547461368\textwidth}P{0.08443708609271522\textwidth}P{0.0956953642384106\textwidth}P{0.09944812362030905\textwidth}} Questions\tabcellsep Strongly\tabcellsep Disagree\tabcellsep Neutral\tabcellsep Agree\tabcellsep Strongly\tabcellsep Total\\ \tabcellsep disagree\tabcellsep \tabcellsep \tabcellsep \tabcellsep agree\tabcellsep \\ Is poverty\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ creating wish\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ for charming\tabcellsep 11(5.5\%)\tabcellsep 19(9.5\%)\tabcellsep 51(25.5\%)\tabcellsep 74(37.0\%)\tabcellsep 45(22.5\%)\tabcellsep 200(100.0\%)\\ life?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Is poverty\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ influencing\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ mind towards\tabcellsep 11(5.5\%)\tabcellsep 32(16.0\%)\tabcellsep 65(32.5\%)\tabcellsep 63(31.5\%)\tabcellsep 29(14.5\%)\tabcellsep 200(100.0\%)\\ glamour?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Is poverty\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ creating greed\tabcellsep 6(3.0\%)\tabcellsep 23(11.5\%)\tabcellsep 41(20.5\%)\tabcellsep 76(38.0\%)\tabcellsep 54(27.5\%)\tabcellsep 200(100.0\%)\\ for wealth?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Are only poor\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ people\tabcellsep 44(22.0\%)\tabcellsep 59(29.5\%)\tabcellsep 60(30.0\%)\tabcellsep 31(15.5\%)\tabcellsep 6(3.0\%)\tabcellsep 200(100.0\%)\\ materialistic?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \end{longtable} \par \caption{\label{tab_2}Table 3 :}\end{figure} \begin{figure}[htbp] \noindent\textbf{4} \par \begin{longtable}{P{0.29017241379310343\textwidth}P{0.34\textwidth}P{0.17586206896551723\textwidth}P{0.010258620689655173\textwidth}P{0.007327586206896552\textwidth}P{0.019051724137931034\textwidth}P{0.007327586206896552\textwidth}} Questions\tabcellsep Strongly\tabcellsep Disagree\tabcellsep Neutral\tabcellsep Agree\tabcellsep Strongly\tabcellsep Total\\ \tabcellsep disagree\tabcellsep \tabcellsep \tabcellsep \tabcellsep agree\tabcellsep \\ Does\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ personal\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ happiness\tabcellsep 4(2.0\%)\tabcellsep \multicolumn{5}{l}{24(12.0\%) 50(25.0\%) 72(36.0\%) 50(25.0\%) 200(100.0\%)}\\ means\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ more?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Can\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ personal\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ happiness\tabcellsep 5(2.5\%)\tabcellsep \multicolumn{5}{l}{21(10.5\%) 31(15.5\%) 74(37.0\%) 69(34.5\%) 200(100.0\%)}\\ create\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ satisfaction\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ in life?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Is wealth\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ source of\tabcellsep \multicolumn{6}{l}{14(7.0\%) 42(21.0\%) 52(26.0\%) 71(35.5\%) 21(10.5\%) 200(100.0\%)}\\ personal\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ happiness?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Can\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ materialism\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ create\tabcellsep \multicolumn{6}{l}{25(12.5\%) 53(26.5\%) 59(29.5\%) 43(21.5\%) 20(10.0\%) 200(100.0\%)}\\ personal\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ happiness?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Does\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ personal\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ happiness\tabcellsep \multicolumn{6}{l}{24(12.0\%) 42(21.0\%) 44(22.0\%) 58(29.0\%) 32(16.0\%) 200(100.0\%)}\\ makes you\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ selfish?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \end{longtable} \par \caption{\label{tab_3}Table 4 :}\end{figure} \begin{figure}[htbp] \noindent\textbf{5} \par \begin{longtable}{P{0.3275891341256366\textwidth}P{0.08225806451612903\textwidth}P{0.08225806451612903\textwidth}P{0.08225806451612903\textwidth}P{0.21791171477079793\textwidth}P{0.05050933786078098\textwidth}P{0.007215619694397284\textwidth}} Questions\tabcellsep Strongly\tabcellsep Disagree\tabcellsep Neutral\tabcellsep Agree\tabcellsep Strongly\tabcellsep Total\\ \tabcellsep disagree\tabcellsep \tabcellsep \tabcellsep \tabcellsep agree\tabcellsep \\ Is our culture\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ depicting\tabcellsep 8(4.0\%)\tabcellsep 29(14.5\%)\tabcellsep 66(33.0\%)\tabcellsep \multicolumn{3}{l}{68(34.0\%) 29(14.5\%) 200(100.0\%)}\\ materialism?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Is our culture\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ moving towards\tabcellsep 12(6.0)\tabcellsep 26(13.0\%)\tabcellsep 31(15.5\%)\tabcellsep \multicolumn{3}{l}{67(33.5\%) 64(32.0\%) 200(100.0\%)}\\ modernism?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Is there any\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ effect of culture\tabcellsep 10(5.0\%)\tabcellsep 18(9.0\%)\tabcellsep 37(18.5\%)\tabcellsep \multicolumn{3}{l}{65(32.5\%) 70(35.0\%) 200(100.0\%)}\\ on our lives?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Is culture\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ negatively\tabcellsep 9(4.5\%)\tabcellsep 30(15.0\%)\tabcellsep 72(36.0\%)\tabcellsep \multicolumn{3}{l}{62(31.0\%) 27(13.5\%) 200(100.0\%)}\\ promoting\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ materialistic\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ thoughts?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Is our culture\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ rigid to follow\tabcellsep 15(7.5\%)\tabcellsep 47(23.5\%)\tabcellsep 81(40.5\%)\tabcellsep 40(20.0\%)\tabcellsep \multicolumn{2}{l}{17(8.5\%) 200(100.0\%)}\\ the materialistic\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ norms?\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \end{longtable} \par \caption{\label{tab_4}Table 5 :}\end{figure} \begin{figure}[htbp] \noindent\textbf{1} \par \begin{longtable}{P{0.16737451737451736\textwidth}P{0.15752895752895751\textwidth}P{0.127992277992278\textwidth}P{0.13127413127413126\textwidth}P{0.12142857142857141\textwidth}P{0.1444015444015444\textwidth}} \tabcellsep \tabcellsep \multicolumn{2}{l}{groups}\tabcellsep \tabcellsep \\ \tabcellsep \tabcellsep \tabcellsep Money\tabcellsep \tabcellsep \\ Study group\tabcellsep Strongly disagree\tabcellsep Disagree\tabcellsep Neutral\tabcellsep Agree\tabcellsep Strongly agree\\ Housewife\tabcellsep 2.0625\%\tabcellsep 2.9375\%\tabcellsep 2.5625\tabcellsep 4.5625\tabcellsep 6.375 \%\\ \tabcellsep \tabcellsep \tabcellsep \%\tabcellsep \%\tabcellsep \\ Business-\tabcellsep 1.9375\%\tabcellsep 2.375\%\tabcellsep 2.125\tabcellsep 3.8125\tabcellsep 4.75\%\\ man\tabcellsep \tabcellsep \tabcellsep \%\tabcellsep \%\tabcellsep \\ Salary\tabcellsep 3.625\%\tabcellsep 5.125\tabcellsep 5.625\tabcellsep 8.5625\tabcellsep 7.5625\\ person\tabcellsep \tabcellsep \tabcellsep \%\tabcellsep \%\tabcellsep \%\\ Student\tabcellsep 2.8125\%\tabcellsep 4.625\tabcellsep 6.75\%\tabcellsep 8.9375\tabcellsep 12.875\\ \tabcellsep \tabcellsep \tabcellsep \tabcellsep \%\tabcellsep \%\end{longtable} \par \caption{\label{tab_5}Table 1 :}\end{figure} \begin{figure}[htbp] \noindent\textbf{2} \par \begin{longtable}{P{0.18973214285714285\textwidth}P{0.12142857142857141\textwidth}P{0.2883928571428572\textwidth}P{0.06830357142857144\textwidth}P{0.08348214285714285\textwidth}P{0.09866071428571428\textwidth}} \tabcellsep \tabcellsep \multicolumn{2}{l}{study groups}\tabcellsep \tabcellsep \\ \tabcellsep \tabcellsep \multicolumn{2}{l}{Advertisement}\tabcellsep \tabcellsep \\ Study group\tabcellsep Strongly\tabcellsep \multicolumn{4}{l}{Disagree Neutral Agree Strongly}\\ \tabcellsep disagree\tabcellsep \tabcellsep \tabcellsep \tabcellsep agree\\ Housewife\tabcellsep 1\%\tabcellsep 2.2\%\tabcellsep 4.5\%\tabcellsep 7.1\%\tabcellsep 3.7\%\\ Businessman\tabcellsep 1\%\tabcellsep 1.2\%\tabcellsep 3\%\tabcellsep 5.1\%\tabcellsep 4.7\%\\ Salary\tabcellsep 1.8\%\tabcellsep 4.4\%\tabcellsep 7.4\%\tabcellsep 10.2\%\tabcellsep 6.7\%\\ person\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Student\tabcellsep 1.7\%\tabcellsep 3.8\%\tabcellsep 6.3\%\tabcellsep 12.7\%\tabcellsep 11.5\%\end{longtable} \par \caption{\label{tab_6}Table 2 :}\end{figure} \begin{figure}[htbp] \noindent\textbf{3} \par \begin{longtable}{P{0.18085106382978722\textwidth}P{0.1519148936170213\textwidth}P{0.1374468085106383\textwidth}P{0.14829787234042552\textwidth}P{0.10489361702127659\textwidth}P{0.12659574468085105\textwidth}} \tabcellsep \tabcellsep \multicolumn{2}{l}{groups}\tabcellsep \tabcellsep \\ \tabcellsep \tabcellsep \tabcellsep Poverty\tabcellsep \tabcellsep \\ Study\tabcellsep Strongly\tabcellsep Disagree\tabcellsep Neutral\tabcellsep Agree\tabcellsep Strongly\\ group\tabcellsep disagree\tabcellsep \tabcellsep \tabcellsep \tabcellsep agree\\ Housewife\tabcellsep 2.25\%\tabcellsep 3.25\%\tabcellsep 4.625\%\tabcellsep 5.375\tabcellsep 3\%\\ \tabcellsep \tabcellsep \tabcellsep \tabcellsep \%\tabcellsep \\ Business-\tabcellsep 1.375\%\tabcellsep 2.5\%\tabcellsep 3.5\%\tabcellsep 5.25\%\tabcellsep 2.375\%\\ man\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Salary\tabcellsep 2.625\%\tabcellsep 5.25\%\tabcellsep 8.875\%\tabcellsep 9.875\tabcellsep 3.875\%\\ person\tabcellsep \tabcellsep \tabcellsep \tabcellsep \%\tabcellsep \\ Student\tabcellsep 2.75\%\tabcellsep 5.625\%\tabcellsep 10.125\tabcellsep 10\%\tabcellsep 7.5\%\\ \tabcellsep \tabcellsep \tabcellsep \%\tabcellsep \tabcellsep \end{longtable} \par \caption{\label{tab_7}Table 3 :}\end{figure} \begin{figure}[htbp] \noindent\textbf{4} \par \begin{longtable}{P{0.1947136563876652\textwidth}P{0.13480176211453745\textwidth}P{0.2171806167400881\textwidth}P{0.0936123348017621\textwidth}P{0.11607929515418502\textwidth}P{0.0936123348017621\textwidth}} \tabcellsep \tabcellsep \multicolumn{2}{l}{study groups}\tabcellsep \tabcellsep \\ \tabcellsep \tabcellsep \multicolumn{3}{l}{Personal happiness}\tabcellsep \\ S Study group\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ \tabcellsep Strongly\tabcellsep Disagree\tabcellsep Neutral\tabcellsep \multicolumn{2}{l}{Agree Strongly}\\ \tabcellsep disagree\tabcellsep \tabcellsep \tabcellsep \tabcellsep agree\\ Housewife\tabcellsep 1.3\%\tabcellsep 4.9\%\tabcellsep 4.6\%\tabcellsep 6\%\tabcellsep 2.7\%\\ Businessman\tabcellsep 1.3\%\tabcellsep 2.3\%\tabcellsep 3.5\%\tabcellsep 5.4\%\tabcellsep 2.5\%\\ Salary\tabcellsep 2.3\%\tabcellsep 4.9\%\tabcellsep 8\%\tabcellsep 9.5\%\tabcellsep 5.8\%\\ person\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Student\tabcellsep 2.4\%\tabcellsep 6.1\%\tabcellsep 7.4\%\tabcellsep 11\%\tabcellsep 8.1\%\end{longtable} \par \caption{\label{tab_8}Table 4 :}\end{figure} \begin{figure}[htbp] \noindent\textbf{5} \par \begin{longtable}{P{0.20334928229665072\textwidth}P{0.14234449760765552\textwidth}P{0.21555023923444974\textwidth}P{0.10574162679425837\textwidth}P{0.08133971291866028\textwidth}P{0.10167464114832536\textwidth}} \tabcellsep \tabcellsep groups\tabcellsep \tabcellsep \tabcellsep \\ \tabcellsep \tabcellsep \tabcellsep Culture\tabcellsep \tabcellsep \\ Study group\tabcellsep Strongly\tabcellsep \multicolumn{4}{l}{Disagree Neutral Agree Strongly}\\ \tabcellsep disagree\tabcellsep \tabcellsep \tabcellsep \tabcellsep agree\\ Housewife\tabcellsep 1.2\%\tabcellsep 3.3\%\tabcellsep 5\%\tabcellsep 5.5\%\tabcellsep 3.5\%\\ Businessman\tabcellsep .6\%\tabcellsep 1.7\%\tabcellsep 3.7\%\tabcellsep 5.6\%\tabcellsep 3.4\%\\ Salary\tabcellsep 2.4\%\tabcellsep 4\%\tabcellsep 9.4\%\tabcellsep 9.3\%\tabcellsep 5.4\%\\ person\tabcellsep \tabcellsep \tabcellsep \tabcellsep \tabcellsep \\ Student\tabcellsep 1.2\%\tabcellsep 6\%\tabcellsep 10.6\%\tabcellsep 9.8\%\tabcellsep 8.4\%\end{longtable} \par \caption{\label{tab_9}Table 5 :}\end{figure} \footnote{Global Journal of Management and Business Research Volume XII Issue VIII Version I © 2012 Global Journals Inc. (US) materialistic goals are especially likely to be unhappy, Syed Atif Ali , , Amir Razi , Huda Khan \& Itrat Fatima ¥} \footnote{Global Journal of Management and Business Research Volume XII Issue VIII Version I © 2012 Global Journals Inc. (US) Materalistic Thoughts among People} \footnote{© 2012 Global Journals Inc. (US) Materalistic Thoughts among People Don't be the part of wrong norms in the culture instead, change it} \backmatter \par Don't think much about the adds on television because "all that glitter is not gold" Material poverty is not poverty real poverty is of mind so be pure and honest in your intentions and goals. \begin{bibitemlist}{1} \bibitem[ Materialism in Society]{b9}\label{b9} \textit{}, \url{http://www.buzzle.com/articles/materialism-in-society.htmls} \textit{Materialism in Society} \bibitem[*usman et al.]{b14}\label{b14} \textit{}, M *usman , S Ilyas , M F Hussain . \bibitem[ J.Behavioral Studies in Business]{b17}\label{b17} \textit{}, \textit{J.Behavioral Studies in Business} \bibitem[Abideen and Salaria ()]{b0}\label{b0} \textit{Effects of Television advertising on Children: With Special Reference to Pakistani Urban Children}, Z Abideen , M R Salaria . 2010. \bibitem[Boven ()]{b4}\label{b4} ‘Experientialism, Materialism and the Pursuit of happiness’. 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