@incollection{,
	
					
					
					DA8B80CDDF416F2B2786420A8C2F55D2
				,
	author={{AmirRazi} and {Dr. Syed AtifAli} and {The University of Lahore}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1283742
}

@book{b0,
	
	
		,
	title={{Effects of Television advertising on Children: With Special Reference to Pakistani Urban Children}}
		,
	author={{
			ZAbideen
		} and {
			MRSalaria
		}}
		
		
			,
	year={2010}
		
	

}

@book{b1,
	
	
		,
	title={{Shaheed Zulfikar Ali Bhutto Institute of science & Technology}}
		
		
			,
	address={Islamabad}
		
	

}

@book{b2,
	
	
		,
	title={{The effects of materialism, Brand image and Ad appeal type on Ad-Based Persuasion}}
		,
	author={{
			RJBernard
		}}
		
		
			,
	year={2009}
		
		
			California State University
		
	
	,
	note={College of business Administration Honors}

}

@book{b3,
	
	
		,
	title={{Materialistic People Liked Less by Peers than 'Experiential' People}}
		,
	author={{
			LVBoven
		}}
		
			,
	year={2010}
		
	
	,
	note={Science Daily}

}

@incollection{b4,
	
	
		,
	title={{Experientialism, Materialism and the Pursuit of happiness}}
		,
	author={{
			LVBoven
		}}
		
	
	
		,
	journal={{pdf University of Colorado at Boulder}}
		
			9
			2
			
			,
	year={2005}
		
	

}

@book{b5,
	
	
		,
	title={{How to escape materialism and find happiness}}
		,
	author={{
			GBurns
		}}
		
		
	

}

@book{b6,
	
	
		,
	title={{Materialism is bad for you}}
		,
	author={{
			CGoldberg
		}}
		
		
			,
	year={2008}
		
	

}

@book{b7,
	
	
		,
	title={{Materialism and its effect on Culture}}
		,
	author={{
			GWGuffman
		}}
		
		
	

}

@book{b8,
	
	
		,
	title={{The damaging effects of materialism}}
		,
	author={{
			KHussain
		}}
		
		
	

}

@incollection{b9,
	
	
		,
	title={{}}
		
	
	
		,
	journal={{Materialism in Society}}
		
	

}

@incollection{b10,
	
	
		,
	title={{The perception of materialism in a global market: a comparison of younger Chinese and United States consumers}}
		,
	author={{
			RSParker
		} and {
			CHermans
		} and {
			DHaytko
		}}
		
		
		
	
	
		,
	journal={{J. International Business and Cultural Studies}}
		
	

}

@book{b11,
	
	
		,
	title={{The Effects of TV Advertising on Children}}
		,
	author={{
			CReynolds
		}}
		
		
	

}

@incollection{b12,
	
	
		,
	title={{MEDIA, MATERIALISM, AND HUMAN HAPPINESS}}
		,
	author={{
			MLRichins
		}}
		
	
	
		,
	booktitle={{Advanced in consumer research}}
				
			,
	year={1987}
			
		
		
			Louisiana State University
		
	

}

@book{b13,
	
	
		,
	title={{Why teenagers are materialistic?}}
		,
	author={{
			ORomaniuk
		}}
		
		
	

}

@book{b14,
	
	
		,
	title={{}}
		,
	author={{
			M*usman
		} and {
			SIlyas
		} and {
			MFHussain
		}}
		
		
		
	

}

@incollection{b15,
	
	
		,
	title={{General Attitude towards advertising: Cultural influence in Pakistan}}
		,
	author={{
			TMQureshi
		}}
		
	
	
		,
	journal={{J. Marketing studies}}
		
			2
			2
			,
	year={2010}
		
		
			* International Islamic University Islamabad, Pakistan & University of central Punjab
		
	
	,
	note={Faculty of management studies}

}

@book{b16,
	
	
		,
	title={{Materialism of mature consumers in China and USA: A Cross-Cultural study}}
		,
	author={{
			YWei
		} and {
			STalpade
		}}
		
		
	

}

@incollection{b17,
	
	
		,
	title={{}}
	
	
		,
	journal={{J.Behavioral Studies in Business}}
		
	

}

@book{b18,
	
	
		,
	title={{Pious materialism: How Americans View Faith and Money}}
		
		,
	editor={17. Wuthnow ,R.}
		
			,
	year={1993}
			1
			,
	address={Century}
		
	

}