@incollection{,
	
					
					
					F634120960B6194E34D9F5188F2121B9
				,
	author={{Dr. Muhammad ZamanSarwar} and {Mohammad Ali Jinnah University Islamabad Pakistan}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1262736
}

@book{b0,
	
	
		,
	title={{The role of communication and trust in explaining customer loyalty An extension to the ECSI model}}
		,
	author={{
			DBall
		} and {
			PSCoelho
		} and {
			AMacha´s
		}}
		
		
		
			,
	year={2004}
		
	

}

@incollection{b1,
	
	
		,
	title={{}}
	
	
		,
	journal={{European Journal of Marketing}}
		
			38
			9
			
		
	

}

@book{b2,
	
	
		,
	title={{The role of communication and trust in explaining customer loyalty An extension to the ECSI model}}
		,
	author={{
			DBal
		} and {
			PSCoelho
		} and {
			AMacha´s
		}}
		
		
		
			,
	year={2004}
		
	

}

@incollection{b3,
	
	
		,
	title={{}}
	
	
		,
	journal={{European Journal of Marketing}}
		
			38
			9
			
		
	

}

@incollection{b4,
	
	
		,
	title={{Consumer response to retailer use of causerelated marketing: Is more fit better?}}
		,
	author={{
			MLBarone
		} and {
			ATNorman
		} and {
			ADMiyazaki
		}}
		
		
	
	
		,
	journal={{Journal of Retailing}}
		
			83
			
			,
	year={2007}
		
	

}

@incollection{b5,
	
	
		,
	title={{Customer loyalty to one service worker: Should it be discouraged?}}
		,
	author={{
			LLBove
		} and {
			LWJohnson
		}}
		
	
	
		,
	journal={{Intern. J. of Research in Marketing}}
		
			23
			
			,
	year={2006}
		
	

}

@incollection{b6,
	
	
		,
	title={{Impacts of a Thai cause-related marketing program on corporate image}}
		,
	author={{
			AChattananon
		} and {
			MLawley
		} and {
			NSupparerkchaisakul
		} and {
			LLeelayouthayothin
		}}
		
		
		
	
	
		,
	journal={{International Journal of Emerging Markets}}
		
			3
			4
			
			,
	year={2008}
		
	

}

@incollection{b7,
	
	
		,
	title={{Customer retention is not enough}}
		,
	author={{
			SCoyles
		} and {
			TCGokey
		}}
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			22
			2
			
			,
	year={2005}
		
	

}

@incollection{b8,
	
	
		,
	title={{Customer satisfaction and loyalty in supply chain: the role of communication}}
		,
	author={{
			AEEllinger
		} and {
			PJDaugherty
		} and {
			QJPlair
		}}
		
		
	
	
		,
	journal={{Transportation Research}}
		
			35
			
			,
	year={1999}
		
	

}

@incollection{b9,
	
	
		,
	title={{Trust and Suspicion}}
		,
	author={{
			MDeutsch
		}}
	
	
		,
	journal={{The Journal of Conflict Resolution}}
		
			2
			4
			
			,
	year={1958}
		
	

}

@incollection{b10,
	
	
		,
	title={{Internal and external factor which effect customer loyalty}}
		,
	author={{
			DLDuffy
		}}
	
	
		,
	journal={{Journal of consumer marketing}}
		
			20
			5
			
			,
	year={2003}
		
	

}

@incollection{b11,
	
	
		,
	title={{Customer Retention, Purchasing Behavior and Relationship Substance in Professional Services}}
		,
	author={{
			KEriksson
		} and {
			ALVaghult
		}}
		
	
	
		,
	journal={{Industrial Marketing Management}}
		
			29
			
			,
	year={2000}
		
	

}

@incollection{b12,
	
	
		,
	title={{Customer value anticipation, customer satisfaction and loyalty: An empirical examination}}
		,
	author={{
			DJFlint
		} and {
			CPBlocker
		} and {
			PJBoutin
		}}
		
		
	
	
		,
	journal={{Industrial Marketing Management}}
		
			40
			
			,
	year={2011}
		
	

}

@book{b13,
	
	
		,
	title={{Cause Related Marketing: Consumers´ Perceptions and Benefits for Profit and Non-Profits Organisations}}
		,
	author={{
			FFarache
		} and {
			KJPerks
		} and {
			LS OWanderley
		} and {
			JM SFilho
		}}
		
		
		
		
			,
	year={2008}
			5
			
			,
	address={BAR, Curitiba}
		
	

}

@incollection{b14,
	
	
		,
	title={{Customer retention in retail financial services: anemployee perspective}}
		,
	author={{
			JDFarquhar
		}}
	
	
		,
	journal={{The International Journal of Bank Marketing}}
		
			22
			2
			
			,
	year={2004}
		
	

}

@incollection{b15,
	
	
		,
	title={{Understanding and profitably managing customer loyalty}}
		,
	author={{
			RGee
		} and {
			GCoates
		} and {
			MNicholson
		}}
		
		
	
	
		,
	journal={{Marketing Intelligence & Planning}}
		
			26
			4
			
			,
	year={2008}
		
	

}

@incollection{b16,
	
	
		,
	title={{A comprehensive model of customer trust in two retail stores}}
		,
	author={{
			PGuenzi
		} and {
			MDJohnson
		} and {
			SCastaldo
		}}
		
		
	
	
		,
	journal={{Journal of Service Management}}
		
			20
			3
			
			,
	year={2009}
		
	

}

@book{b17,
	
	
		,
	title={{The Effect of Customer Trust on Customer Loyalty and Customer Retention: A Moderating Role of Cause March}}
		
	

}

@incollection{b18,
	
	
		,
	title={{}}
		,
	author={{
			LGuo
		} and {
			JJXiao
		} and {
			CTang
		}}
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			62
			
			,
	year={2009}
		
	

}

@incollection{b19,
	
	
		,
	title={{The company-causecustomer fit decision in cause-related marketing}}
		,
	author={{
			SGupta
		} and {
			JPirsch
		}}
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			23
			6
			
			,
	year={2006}
		
	

}

@incollection{b20,
	
	
		,
	title={{Trust and commitment influences on customer retention: insights from business-to-business services}}
		,
	author={{
			SPGounaris
		}}
	
	
		,
	journal={{Journal of Business Research}}
		
			58
			
			,
	year={2003}
		
	

}

@incollection{b21,
	
	
		,
	title={{The four levels of loyalty and the pivotal role of trust: a study of online service dynamics}}
		,
	author={{
			LCHarris
		} and {
			MM HGoode
		}}
		
	
	
		,
	journal={{Journal of Retailing}}
		
			80
			
			,
	year={2004}
		
	

}

@book{b22,
	
	
		,
	title={{Can the building of trust overcome consumer perceived risk online}}
		,
	author={{
			SHarridge-March
		}}
		
			,
	year={2006}
		
	

}

@incollection{b23,
	
	
		,
	title={{}}
	
	
		,
	journal={{Marketing Intelligence & Planning}}
		
			24
			7
			
		
	

}

@incollection{b24,
	
	
		,
	title={{Cognitive and affective trust in service relationships}}
		,
	author={{
			DJohnson
		} and {
			KGrayson
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			58
			
			,
	year={2005}
		
	

}

@book{b25,
	
	
		,
	title={{Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment. Industrial Marketing Management}}
		,
	author={{
			HTKeh
		} and {
			YXie
		}}
		
		
			,
	year={2009}
			38
			
		
	

}

@incollection{b26,
	
	
		,
	title={{Customer loyalty in hotel industry: The role of customer satisfaction and image}}
		,
	author={{
			JKandampully
		} and {
			DSuhartanto
		}}
		
	
	
		,
	journal={{International journal of contemporary hospitality management}}
		
			12
			6
			
			,
	year={2000}
		
	

}

@incollection{b27,
	
	
		,
	title={{Consumer trust in service companies: a multiple mediating analysis}}
		,
	author={{
			RKantsperger
		} and {
			WHKunz
		}}
		
	
	
		,
	journal={{Managing Service Quality}}
		
			20
			1
			
			,
	year={2010}
		
	

}

@incollection{b28,
	
	
		,
	title={{Building and sustaining profitable customer loyalty for the 21st century}}
		,
	author={{
			VKumar
		} and {
			DShah
		}}
		
	
	
		,
	journal={{Journal of Retailing}}
		
			80
			
			,
	year={2004}
		
	

}

@book{b29,
	
	
		,
	title={{Trust production and privacy concerns on the internet A framework based on relationship marketing and social exchange theory}}
		,
	author={{
			XLuo
		}}
		
			,
	year={2000}
		
	

}

@incollection{b30,
	
	
		,
	title={{}}
	
	
		,
	journal={{Industrial Marketing Management}}
		
			31
			
		
	

}

@incollection{b31,
	
	
		,
	title={{Exercised power as a driver of trust and commitment in cross-border industrial buyer-seller relationships}}
		,
	author={{
			LCLeonidou
		} and {
			MATalias
		} and {
			CN&leonidou
		}}
		
		
	
	
		,
	journal={{Industrial Marketing Management}}
		
			37
			
			,
	year={2008}
		
	

}

@incollection{b32,
	
	
		,
	title={{The effects of relationship quality and switching barriers on customer loyalty}}
		,
	author={{
			CTLiu
		} and {
			YMGuo
		} and {
			CHLee
		}}
		
		
	
	
		,
	journal={{International Journal of Information Management}}
		
			31
			
			,
	year={2011}
		
	

}

@book{b33,
	
	
		,
	title={{Cause-related marketing: the uneasy alliance between altruism and corporate greed}}
		,
	author={{
			MWLingen
		}}
		
			,
	year={2008}
			105
		
	

}

@incollection{b34,
	
	
		,
	title={{How quality, value, image, and satisfaction create loyalty at a Chinese telecom}}
		,
	author={{
			FLai
		} and {
			MGriffin
		} and {
			BJ&babin
		}}
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			62
			
			,
	year={2009}
		
	

}

@incollection{b35,
	
	
		,
	title={{The effects of relationship quality and switching barriers on customer loyalty}}
		,
	author={{
			CTLiu
		} and {
			YMGuo
		} and {
			CHLee
		}}
		
		
	
	
		,
	journal={{International Journal of Information Management}}
		
			31
			
			,
	year={2011}
		
	

}

@incollection{b36,
	
	
		,
	title={{The effect of shipping fees on customer acquisition, customer retention, and purchase quantities}}
		,
	author={{
			MLewis
		}}
	
	
		,
	journal={{Journal of Retailing}}
		
			82
			
			,
	year={2006}
		
	

}

@incollection{b37,
	
	
		,
	title={{Offering low price guarantees to improve customer retention}}
		,
	author={{
			BMcwilliams
		} and {
			EGerstner
		}}
		
	
	
		,
	journal={{Journal of Retailing}}
		
			82
			
			,
	year={2006}
		
	

}

@incollection{b38,
	
	
		,
	title={{Examining the antecedents of trust and rapport in services: Discovering new interrelationships}}
		,
	author={{
			GMacintosh
		}}
	
	
		,
	journal={{Journal of Retailing and Consumer Services}}
		
			16
			
			,
	year={2009}
		
	

}

@incollection{b39,
	
	
		,
	title={{Determinants of three facets of customer trust A marketing model of Japanese buyer-supplier relationship}}
		,
	author={{
			TMiyamoto
		} and {
			NRexha
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			57
			
			,
	year={2004}
		
	

}

@incollection{b40,
	
	
		,
	title={{Price fairness perceptions and customer loyalty in a retail context}}
		,
	author={{
			WCMartin
		} and {
			NPonder
		} and {
			JELueg
		}}
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			62
			
			,
	year={2009}
		
	

}

@incollection{b41,
	
	
		,
	title={{Relationship marketing and customer loyalty}}
		,
	author={{
			NONdubisi
		}}
	
	
		,
	journal={{Marketing Intelligence & Planning}}
		
			25
			1
			
			,
	year={2007}
		
	

}

@incollection{b42,
	
	
		,
	title={{Cause-Related Marketing in financial service organizations in Cyprus}}
		,
	author={{
			IPapasolomou
		} and {
			MDemetriou
		} and {
			DCrowther
		}}
		
		
	
	
		,
	journal={{Social Responsibility Journal}}
		
			2
			3/4
			
			,
	year={2006}
		
	

}

@incollection{b43,
	
	
		,
	title={{The role of brand/cause fit in the effectiveness of cause-related marketing campaigns}}
		,
	author={{
			JWPracejus
		} and {
			GDOlsen
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			57
			
			,
	year={2004}
		
	

}

@incollection{b44,
	
	
		,
	title={{The effect of trust on customer contact personnel strategic behavior and sales performance in a service environment}}
		,
	author={{
			JMPappas
		} and {
			KEFlaherty
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			61
			
			,
	year={2008}
		
	

}

@incollection{b45,
	
	
		,
	title={{Relationship quality as a predictor of B2B customer loyalty}}
		,
	author={{
			PRauyruen
		} and {
			KEMiller
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			60
			
			,
	year={2007}
		
	

}

@incollection{b46,
	
	
		,
	title={{Customer loyalty-a relevant concept for libraries}}
		,
	author={{
			JRowley
		} and {
			JDawes
		}}
		
	
	
		,
	journal={{Library Management}}
		
			20
			6
			
			,
	year={1999}
		
	

}

@book{b47,
	
	
		,
	title={{Antecedents of Commitment and Trust in Customer-Supplier Relationships in High Technology Markets. Industrial Marketing Management}}
		,
	author={{
			KDRuyter
		} and {
			LMoorman
		} and {
			JLemmink
		}}
		
		
		
			,
	year={2001}
			30
			
		
	

}

@incollection{b48,
	
	
		,
	title={{Comfort your online customer: quality, trust and loyalty on the internet}}
		,
	author={{
			DRibbink
		} and {
			AC R V VLiljander
		} and {
			SStreukens
		}}
		
		
	
	
		,
	journal={{Managing Service Quality}}
		
			14
			6
			
			,
	year={2004}
		
	

}

@incollection{b49,
	
	
		,
	title={{An empirical analysis on the influence of risk on relationships between handling of product returns and customer loyalty in E-commerce}}
		,
	author={{
			RRamanathan
		}}
	
	
		,
	journal={{International Journal of Production Economics}}
		
			130
			
			,
	year={2011}
		
	

}

@incollection{b50,
	
	
		,
	title={{Tailoring Online Retail Strategies to Increase Customer Satisfaction and Loyalty}}
		,
	author={{
			VSouitaris
		} and {
			G&balabanis
		}}
		
	
	
		,
	journal={{Long Range Planning}}
		
			40
			
			,
	year={2007}
		
	

}

@incollection{b51,
	
	
		,
	title={{Customer loyalty in e-commerce: an exploration of its antecedents and consequences}}
		,
	author={{
			SSSrinivasan
		} and {
			RAnderson
		} and {
			KPonnavolu
		}}
		
		
	
	
		,
	journal={{Journal of Retailing}}
		
			78
			
			,
	year={2002}
		
	

}

@incollection{b52,
	
	
		,
	title={{A model of cause-related marketing for "profit-driven" and "non-profit" organizations}}
		,
	author={{
			GSvensson
		} and {
			GWood
		}}
		
	
	
		,
	journal={{European Business Review}}
		
			23
			2
			
			,
	year={2011}
		
	

}

@incollection{b53,
	
	
		,
	title={{The effect of fit and dominance in cause marketing communications}}
		,
	author={{
			SSamu
		} and {
			W&wymer
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			62
			
			,
	year={2008}
		
	

}

@incollection{b54,
	
	
		,
	title={{Corporate social responsibility or cause-related marketing?The role of cause specificity of CSR}}
		,
	author={{
			SRSheikh
		} and {
			RBZee
		}}
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			28
			1
			
			,
	year={2011}
		
	

}

@incollection{b55,
	
	
		,
	title={{Use of Pharmaceutical Value-Added Services to Customer Loyalty}}
		,
	author={{
			SLSzeinbach
		}}
	
	
		,
	journal={{Journal of Business Research}}
		
			40
			
			,
	year={1997}
		
	

}

@incollection{b56,
	
	
		,
	title={{Customer Trust in the Salesperson: An Integrative Review and Meta-Analysis of the Empirical Literature}}
		,
	author={{
			JESwan
		} and {
			MRBowers
		} and {
			LDRichardson
		}}
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			44
			
			,
	year={1999}
		
	

}

@incollection{b57,
	
	
		,
	title={{Customer satisfaction and loyalty in online and offline environments}}
		,
	author={{
			VShankar
		} and {
			AKSmith
		} and {
			ARangaswamy
		}}
		
		
	
	
		,
	journal={{Intern. J. of Research in Marketing}}
		
			20
			
			,
	year={2003}
		
	

}

@incollection{b58,
	
	
		,
	title={{Elaborating customer loyalty: exploring loyalty to wine retailers}}
		,
	author={{
			SRThiele
		}}
	
	
		,
	journal={{Journal of Retailing and Consumer Services}}
		
			12
			
			,
	year={2005}
		
	

}

@book{b59,
	
	
		,
	title={{Is customer loyalty vulnerability-based? An empirical study of a Chinese capital-intensive manufacturing industry. Industrial Marketing Management}}
		,
	author={{
			YHWong
		} and {
			RY KChan
		} and {
			EW TNgai
		} and {
			POswald
		}}
		
		
		
		
			,
	year={2009}
			38
			
		
	

}

@incollection{b60,
	
	
		,
	title={{The effects of loyalty programs on customer lifetime duration and share of wallet}}
		,
	author={{
			LMWaarden
		}}
	
	
		,
	journal={{Journal of Retailing}}
		
			83
			
			,
	year={2006}
		
	

}

@incollection{b61,
	
	
		,
	title={{Customer Retention Management in the B2CElectronic Business}}
		,
	author={{
			BMWirtz
		} and {
			NLihotzky
		}}
		
	
	
		,
	journal={{Long Range Planning}}
		
			36
			
			,
	year={2003}
		
	

}

@incollection{b62,
	
	
		,
	title={{The influence of loyalty program membership on customer purchase behavior}}
		,
	author={{
			LMWaarden
		}}
	
	
		,
	journal={{European Journal of Marketing}}
		
			42
			1/2
			
			,
	year={2008}
		
	

}

@incollection{b63,
	
	
		,
	title={{The relationship of service failure severity, service recovery justice and perceived switching costs with customer loyalty in the context of etailing}}
		,
	author={{
			YSWang
		} and {
			SCWu
		} and {
			HHLin
		} and {
			YYWang
		}}
		
		
		
	
	
		,
	journal={{International Journal of Information Management}}
		
			31
			
			,
	year={2011}
		
	

}

@incollection{b64,
	
	
		,
	title={{Customer retailer loyalty in the context of multiple channel strategies}}
		,
	author={{
			DWWallace
		} and {
			JLGiese
		} and {
			JLJohnson
		}}
		
		
	
	
		,
	journal={{Journal of Retailing}}
		
			80
			
			,
	year={2004}
		
	

}

@incollection{b65,
	
	
		,
	title={{How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings}}
		,
	author={{
			DMWoisetschläger
		} and {
			PLentz
		} and {
			HEvanschitzky
		}}
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			64
			
			,
	year={2011}
		
	

}

@book{b66,
	
	
		,
	title={{A proposed model of e-trust for electronic banking}}
		,
	author={{
			SYYousafzai
		} and {
			JGPallister
		} and {
			GR
		}}
		
		
		
			,
	year={2003}
			23
			
		
	
	,
	note={Technovation}

}