@incollection{, 8B559D9D2A507D28F7CCC224F00A7AAF , author={{Dr. SadiaAfroj} and {Khulna University, Bangladesh}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}12519 } @incollection{b0, , title={{On Consumer Trust and Product Loyalty}} , author={{ MJAlhabeeb }} , journal={{International Journal of Consumer Studies}} 31 , year={2007} } @book{b1, , author={{ Curnier } and { Burg & Martin Luiski }} , title={{Business Buying}} , year={2001} } @book{b2, , title={{}} , author={{ Behavior }} , publisher={Prentice Hall of India Ltd} 65 , address={New Delhi} , note={8th Ed} } @book{b3, , title={{Consumer Behavior International Ed}} , author={{ DelI HRojer } and { J }} , editor={McGraw-Hill. P-22} 45 81 , address={New York} } @book{b4, , title={{Business Buying: An Integrative Frame Work 6th Ed}} , author={{ FrredLFry } and { Satoner } and { RCharls } and { RicherdEHattwick }} 32-44 , year={2005} , publisher={McGraw -Hill} , address={New York} } @incollection{b5, , title={{Consumers' Attitudes Toward Package Size andPrice}} , author={{ CW JGranger } and { ABillon }} , journal={{Journal of Marketing Research}} 9 3 , year={1972} } @book{b6, , author={{ PhilipKotler }} , title={{Principles of Marketing 12th ed. New Delhi: Prentice Hall of India Private Limited. P-1, 9}} 27 } @book{b7, , title={{Measuring what really matters to consumers}} , author={{ RNMayer }} , year={2008} } @incollection{b8, , title={{}} , journal={{Neeren Gautam & Gain kohli Wisdom publication Delhi}} } @book{b9, , title={{Consumer Behavior}} , author={{ SRobertson } and { Thomas } and { JohnZielinski } and { ScottWard }} , year={1994. 1994} , publisher={Prentic Hall, Inc} , address={United States of America} , note={6th ed.} } @incollection{b10, , title={{Integrated Approach to Understanding Consumer Behavior at Bottom of Pyramid}} , journal={{Journal of Consumer Marketing}} 25 7 } @book{b11, , title={{Socio-economic class conside r}} , author={{ RKeith } and { Gyarson }} , year={2009} , note={viewed on 02/05/2009} } @book{b12, , author={{ LeonGSchiffman } and { LeslileKanur }} , title={{Consumer Behavior}} United States of America , publisher={Prentic Hall, Inc} , year={1994} , note={5th ed.} } @book{b13, , title={{The Executive Times}} Bangladesh , year={September 2008} 21 }