@incollection{,
	
					
					
					ABD05F51D02F8ABFCB2E188410EC58DE
				,
	author={{Dr. YasirHassan} and {Lahore Business School, the University of Lahore, Pakistan}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1233140
}

@incollection{b0,
	
	
		,
	title={{}}
	
	
		,
	journal={{The Journal of Marketing}}
		
			24
			4
			
			,
	year={Apr., 1960}
		
	

}

@incollection{b1,
	
	
		,
	title={{}}
	
	
		,
	journal={{The Journal of Marketing}}
		
			8
			3
			
			,
	year={Jan., 1944}
		
	

}

@incollection{b2,
	
	
		,
	title={{}}
	
	
		,
	journal={{The Bell Journal of Economics and Management Science}}
		
			3
			1
			
			,
	year={Spring, 1972}
		
	

}

@incollection{b3,
	
	
		,
	title={{}}
	
	
		,
	journal={{Economic and Political Weekly}}
		
			14
			3
			
			,
	year={Jan. 20, 1979}
		
	

}