@incollection{,
	
					
					
					12B83ED912DE70979B8763B36C847C5D
				,
	author={{Dr. MehrdadAlipour} and {Islamic Azad University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1166977
}

@incollection{b0,
	
	
		,
	title={{Principles of services marketing}}
		,
	author={{
			-Lovelock
		} and {
			Christopher
		} and {
			MclarenWright
		}}
		
		
	
	
		,
	journal={{Tajzadeh Namin, A}}
		
			1382
		
	
	,
	note={publisher side}

}

@book{b1,
	
	
		,
	title={{}}
		,
	author={{
			HelenMarketingWoodruffe
		} and {
			Services
		}}
		
		
	

}

@book{b2,
	
	
		,
	title={{}}
		,
	author={{
			EbrahimGoharian
		} and {
			MustafaKohestani
		}}
		
		
			,
	year={1385}
			,
	publisher={Amir Kabir Publications}
			,
	address={Tehran}
		
	

}

@book{b3,
	
	
		,
	title={{}}
		,
	author={{
			-James
		} and {
			A
		} and {
			FitzSimmons
		} and {
			MonaJManagement Services. Arabi
		} and {
			MohamadIzadi
		} and {
			Davood
		}}
		
		
		
		
		
		
			,
	year={1382}
			,
	publisher={Publisher Office of Cultural Research}
		
	

}

@book{b4,
	
	
		,
	author={{
			-Cutler
		} and {
			Philip
		} and {
			GaryArmstrong
		}}
		
		
		,
	title={{Principles of Marketing. Parsaeian, Ali. (1388), Tehran, publishing Adabestan -New World}}
				
	

}

@book{b5,
	
	
		,
	title={{Marketing consulting services. Darman, Reza., (1388)}}
		,
	author={{
			ElaineBiech
		}}
		
			,
	address={Tehran}
		
	
	,
	note={Adineh publication}

}

@book{b6,
	
	
		,
	title={{Marketing and Market Management}}
		,
	author={{
			M-Alipour
		} and {
			MohammadMehdi
		} and {
			Gavaruei
		}}
		
		
		
			,
	address={Tehran, Publisher Mahkameh}
		
	

}

@book{b7,
	
	
		,
	title={{Engineering Services exports from the province of Zanjan, (1387), Business Organization research project in Zanjan province}}
		,
	author={{
			MAlipour
		} and {
			KhalilGhassemlou
		}}
		
		
	

}

@book{b8,
	
	
		,
	title={{article marketing mix design}}
		,
	author={{
			Parviz-Dargy
		}}
		
			161
			,
	address={Tadbir Magazine}
		
	

}

@incollection{b9,
	
	
		,
	title={{}}
		,
	author={{
			-Adibnia
		} and {
			Khorram
		}}
		
	
	
		,
	booktitle={{Tadbir Magazine}}
		
			109
			,
	year={1379}
		
	
	,
	note={article marketing audits}

}

@incollection{b10,
	
	
		,
	title={{Tadbir Magazine}}
		,
	author={{
			Hosseini
		}}
	
	
		,
	booktitle={{Sirus, article marketing audits, ( 1381)}}
				
	

}

@incollection{b11,
	
	
		,
	title={{}}
		,
	author={{
			LLeonard
		} and {
			JeffreySBerry
		} and {
			AConant
		} and {
			TexasParasuraman
		} and {
			A&muniversity
		}}
		
		
		
		
	
	
		,
	journal={{Journal of Academy of marketing science}}
		
			19
			
			,
	year={1991}
		
	

}

@incollection{b12,
	
	
		,
	title={{Marketing productivity, marketing audits, and systems for marketing performance assessment Integrating multiple rspectives}}
	
	
		,
	journal={{Journal of Business Research}}
		
			55
			
			,
	year={2002}
		
	

}

@book{b13,
	
	
		,
	title={{The Marketing Audit Comes of Age}}
		
			,
	year={2005}
			,
	publisher={Hamilton Consultants , Inc.Hamilton Consultants}
			,
	address={Cambridge, MA}
		
	

}

@incollection{b14,
	
	
		,
	title={{Marketing Mix for the 21 th century}}
		,
	author={{
			GMichael
		}}
	
	
		,
	journal={{Journal of marketing theory and practice}}
		
			12
			
			,
	year={1996}
		
	

}

@incollection{b15,
	
	
		,
	title={{new perspective on marketing mix program standardization}}
		,
	author={{
			P-Michael
		} and {
			Lynch
		} and {
			OAl-Abdali
		}}
		
		
	
	
		,
	journal={{International Bu Sineess Review}}
		
			7
			
			,
	year={1998}
		
	

}

@incollection{b16,
	
	
		,
	title={{Marketing mix :A Review of P}}
		,
	author={{
			CL-Goi
		}}
	
	
		,
	journal={{Journal of Inter net booking and commerce}}
		
			10
			
			,
	year={2005}
		
	

}

@incollection{b17,
	
	
		,
	title={{fram work for conducting a services marketing audit}}
		,
	author={{
			L-Leonard
		} and {
			JeffreySBerry
		} and {
			AConant
		} and {
			TexasParasuraman
		} and {
			A&muniversity
		}}
		
		
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			,
	year={1991}
		
	

}