@incollection{,
	
					
					
					67D0DE2ED62F8CA2335B0E021094F5E7
				,
	author={{Dr. RaviKiran} and {AnupamSharma} and {Thapar University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1165767
}

@book{b0,
	
	
		,
	title={{Corporate Social Performance: The Modern Dilemma}}
		,
	author={{
			RAckermann
		} and {
			RBauer
		}}
		
		
			,
	year={1976}
			,
	publisher={Reston Publishing Co}
			,
	address={Reston}
		
	

}

@incollection{b1,
	
	
		,
	title={{The changing role of governments in corporate social responsibility: drivers and responses}}
		,
	author={{
			LAlbareda
		} and {
			JMLozano
		} and {
			ATencati
		} and {
			Atlemidttun
		} and {
			FPerrinin
		}}
		
		
		
		
	
	
		,
	journal={{Business Ethics: A European Review}}
		
			17
			4
			,
	year={2008}
		
	

}

@incollection{b2,
	
	
		,
	title={{Reconstructing the Corporate Social Responsibility Construct in Utlish}}
		,
	author={{
			KMAmaeshi
		} and {
			BAdi
		}}
		
	
	
		,
	journal={{Business Ethics European Review}}
		
			16
			
			,
	year={2007}
		
	

}

@incollection{b3,
	
	
		,
	title={{A Three-Dimensional Conceptual Model of Corporate Performance}}
		,
	author={{
			BArchie
		} and {
			Carroll
		}}
		
	
	
		,
	journal={{Academy of Management Review}}
		
			4
			4
			
			,
	year={1979}
		
	

}

@incollection{b4,
	
	
		,
	title={{Programming the MBA-the quest for curriculum}}
		,
	author={{
			YBaruch
		} and {
			ALemming
		}}
		
	
	
		,
	journal={{Journal of Management Development}}
		
			15
			7
			
			,
	year={1996}
		
	

}

@book{b5,
	
	
		,
	title={{Corporate Social Responsibility concepts and cases: The Indian Experience}}
		,
	author={{
			CVBaxi
		}}
		
			,
	year={2006}
			,
	publisher={Excel Books}
			,
	address={New Delhi}
		
	

}

@incollection{b6,
	
	
		,
	title={{Corporate Powers as Powers in Trust}}
		,
	author={{
			AABerleJr
		}}
	
	
		,
	journal={{Harvard Law Review}}
		
			44
			
			,
	year={1931}
		
	

}

@incollection{b7,
	
	
		,
	title={{The keys to rethinking corporate philanthropy}}
		,
	author={{
			HBruch
		}}
	
	
		,
	journal={{MIT Sloan Management Review}}
		
			47
			1
			
			,
	year={2005}
		
	

}

@book{b8,
	
	
		,
	author={{
			GBoyce
		} and {
			SVille
		}}
		
		,
	title={{Development of Modern Business}}
				Basingstoke
		
			,
	publisher={Palgrave}
			,
	year={2002}
		
	

}

@incollection{b9,
	
	
		,
	title={{The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders}}
		,
	author={{
			ACarroll
		}}
	
	
		,
	journal={{Business Horizons}}
		
			,
	year={1991. Jul -Aug, 42}
		
	

}

@book{b10,
	
	
		,
	title={{Business and Society: Ethics and Stakeholder Management}}
		,
	author={{
			ABCarroll
		}}
		
			,
	year={1993}
			,
	publisher={Edition South Western Publishing U.S.A}
			,
	address={Cincinnati}
		
	

}

@incollection{b11,
	
	
		,
	title={{The four faces of Corporate Citizenship}}
		,
	author={{
			ABCarroll
		}}
	
	
		,
	journal={{Business and Society Review}}
		
			
			,
	year={1998}
		
	

}

@incollection{b12,
	
	
		,
	title={{Corporate social responsibility -evolution of a definitional construct}}
		,
	author={{
			ABCarroll
		}}
	
	
		,
	journal={{Business and Social Review}}
		
			38
			3
			
			,
	year={1999}
		
	

}

@incollection{b13,
	
	
		,
	title={{Why Managers Cultivate Social Responsibility}}
		,
	author={{
			EFCheit
		}}
	
	
		,
	journal={{California Management Review}}
		
			7
			
			,
	year={1964}
		
	

}

@book{b14,
	
	
		,
	title={{Business Ethics: A European Perspective}}
		,
	author={{
			ACrane
		} and {
			DMatten
		}}
		
		
			,
	year={2003}
			,
	publisher={Oxford University Press}
			,
	address={Oxford}
		
	

}

@book{b15,
	
	
		,
	title={{A remark by Chris Deri, Executive vice president for Edelman's CSR/sustainability, global practice leader and corporate and public affairs, the changing face of CSR}}
		,
	author={{
			CDeri
		}}
		
		
			,
	year={2010}
		
	

}

@incollection{b16,
	
	
		,
	title={{For Whom are Corporate Managers Trustees?}}
		,
	author={{
			EMDodd
		}}
	
	
		,
	journal={{Harvard Law Review}}
		
			45
			
			,
	year={1932}
		
	

}

@incollection{b17,
	
	
		,
	title={{Toward a Unified Conception of Business Ethics: Integrative Social Contracts Theory}}
		,
	author={{
			TDonaldson
		} and {
			TDunfee
		}}
		
	
	
		,
	journal={{The Academy of Management Review}}
		
			19
			
			,
	year={1994}
		
	

}

@incollection{b18,
	
	
		,
	title={{Reaping relational rewards from corporate social responsibility: the role of competitive positioning}}
		,
	author={{
			SDu
		} and {
			CBBhattacharya
		} and {
			SSen
		}}
		
		
	
	
		,
	journal={{International Journal of Research in Marketing}}
		
			24
			3
			
			,
	year={2007}
		
	

}

@incollection{b19,
	
	
		,
	title={{Social and symbolic Capital and responsible entrepreneurship: An empirical investigation of SME Narratives}}
		,
	author={{
			TFuller
		} and {
			YTian
		}}
		
	
	
		,
	journal={{Journal of Business Ethics}}
		
			67
			
			,
	year={2006}
		
	

}

@incollection{b20,
	
	
		,
	title={{Corporate Social Responsibility Theories: Mapping the Territory}}
		,
	author={{
			EMGarriga
		} and {
			DMele
		}}
		
	
	
		,
	journal={{Journal of Business Ethics}}
		
			53
			
			,
	year={2004}
		
	

}

@incollection{b21,
	
	
		,
	title={{Strategy Development: Conceptual Framework on Corporate Social Responsibility}}
		,
	author={{
			THanke
		} and {
			WStark
		}}
		
	
	
		,
	journal={{Journal of Business Ethics}}
		
			85
			
			,
	year={2009}
		
	

}

@book{b22,
	
	
		,
	author={{
			MHeald
		}}
		,
	title={{The Social Responsibilities of Business: Company and Community}}
				
			,
	year={1970}
			
		
	

}

@book{b23,
	
	
		,
	title={{}}
		,
	author={{
			Cleveland
		}}
		
			,
	publisher={Case Western Reserve University Press}
		
	

}

@book{b24,
	
	
		,
	title={{Managerial Perceptions of the Business case for Corporate Social Responsibility}}
		,
	author={{
			KHockerts
		}}
		
			,
	year={2008}
			,
	publisher={Copenhagen Business School}
		
	
	,
	note={CBSCSR Working Paper Series}

}

@book{b25,
	
	
		,
	title={{The Planetary Bargain: Corporate Social Responsibility Matters}}
		,
	author={{
			MHopkins
		}}
		
			,
	year={2003}
			,
	publisher={Earthscan}
			,
	address={London}
		
	

}

@incollection{b26,
	
	
		,
	title={{Corporate Social Strategy in Multinational Enterprises: Antecedents and Value Creation}}
		,
	author={{
			Husted
		}}
	
	
		,
	journal={{Journal of Business Ethics}}
		
			74
			
			,
	year={2007}
		
	

}

@incollection{b27,
	
	
		,
	title={{Corporate Social Responsibility and Marketing: An Integrative Framework}}
		,
	author={{
			Isabelle
		}}
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			32
			1
			
			,
	year={2004}
		
	

}

@incollection{b28,
	
	
		,
	title={{Small Business Champions for Corporate Social Responsibility}}
		,
	author={{
			HJenkins
		}}
	
	
		,
	journal={{Journal of Business Ethics}}
		
			67
			3
			
			,
	year={2006}
		
	

}

@incollection{b29,
	
	
		,
	title={{Contextualizing Business Ethics: Anomie and Social life}}
		,
	author={{
			PJohnson
		} and {
			KSmith
		}}
		
	
	
		,
	journal={{Human Relations}}
		
			52
			11
			,
	year={1999}
		
	

}

@incollection{b30,
	
	
		,
	title={{Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model}}
		,
	author={{
			TJones
		}}
	
	
		,
	journal={{The Academy of Management Review}}
		
			16
			
			,
	year={1991}
		
	

}

@incollection{b31,
	
	
		,
	title={{The boundaries of strategic corporate social responsibility}}
		,
	author={{
			LantosGeoffrey
		} and {
			P
		}}
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			18
			7
			
			,
	year={2001}
		
	

}

@book{b32,
	
	
		,
	title={{Remarks by Cliff Kurtzman, Executive Director, My City Rocks Corporation, Giving Back and the Value of Strategic Corporate Philanthropy}}
		,
	author={{
			CKurtzman
		}}
		
		
			,
	year={2004}
		
	

}

@incollection{b33,
	
	
		,
	title={{The boundaries of strategic corporate social responsibility}}
		,
	author={{
			GLantos
		}}
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			18
			7
			
			,
	year={2001}
		
	

}

@incollection{b34,
	
	
		,
	title={{Corporate Social Responsibility in Europe and the}}
		,
	author={{
			Maignan
		}}
	
	
		,
	booktitle={{Insights from Businesses' Self Presentations}}
				
			,
	year={2002}
			31
			
		
	

}

@incollection{b35,
	
	
		,
	title={{A Stakeholder model for implementing social responsibility in marketing}}
		,
	author={{
			IMaignan
		} and {
			OCFerrell
		} and {
			LFerrell
		}}
		
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			39
			9
			
			,
	year={2005}
		
	

}

@incollection{b36,
	
	
		,
	title={{Corporate citizenship: toward an extended theoretical conceptualization}}
		,
	author={{
			DMatten
		} and {
			ACrane
		}}
		
	
	
		,
	journal={{Academy of Management Review}}
		
			30
			1
			
			,
	year={2005}
		
	

}

@incollection{b37,
	
	
		,
	title={{Consumer's perceptions of corporate social responsibilities: across-cultural comparison}}
		,
	author={{
			IMaignan
		} and {
			Ferrell
		}}
		
	
	
		,
	journal={{Journal of Business Ethics}}
		
			30
			1
			
			,
	year={2001}
		
	

}

@incollection{b38,
	
	
		,
	title={{Corporate Social Responsibility: A Theory of the Firm Perspective}}
		,
	author={{
			AMcwilliams
		} and {
			DSiegel
		}}
		
	
	
		,
	journal={{Academy of Management Review}}
		
			26
			1
			
			,
	year={2001}
		
	

}

@incollection{b39,
	
	
		,
	title={{Corporate Social Responsibility: Strategic Implications}}
		,
	author={{
			AMcwilliams
		} and {
			DSiegel
		} and {
			PWright
		}}
		
		
	
	
		,
	journal={{Journal of Management Studies}}
		
			43
			
			,
	year={2006}
		
	

}

@incollection{b40,
	
	
		,
	title={{Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts}}
		,
	author={{
			RMitchell
		} and {
			BAgle
		} and {
			DWood
		}}
		
		
	
	
		,
	journal={{The Academy of Management Review}}
		
			22
			
			,
	year={1997}
		
	

}

@incollection{b41,
	
	
		,
	title={{What do we mean by corporate social responsibility?}}
		,
	author={{
			LMoir
		}}
	
	
		,
	journal={{Corporate Governance}}
		
			1
			2
			
			,
	year={2001}
		
	

}

@book{b42,
	
	
		,
	title={{Strategic CSR communication-an emerging field}}
		,
	author={{
			MMorsing
		} and {
			SBeckmann
		}}
		
		
			,
	year={2006}
			,
	publisher={DJØF Forlagene}
			,
	address={København}
		
	

}

@incollection{b43,
	
	
		,
	title={{Corporate social responsibility communication: stakeholder information, response and involvement strategies}}
		,
	author={{
			MMorsing
		} and {
			MSchultz
		}}
		
	
	
		,
	journal={{Business Ethics: A European Review}}
		
			15
			
			,
	year={2006}
		
	

}

@incollection{b44,
	
	
		,
	title={{Modeling CSR: How managers understand the responsibility of business towards society}}
		,
	author={{
			ERPederson
		}}
	
	
		,
	journal={{Journal of Business Ethics}}
		
			,
	year={2009}
		
	

}

@incollection{b45,
	
	
		,
	title={{Strategy and society: The link between competitive advantage and Corporate Social Responsibility}}
		,
	author={{
			MEPorter
		} and {
			MRKramer
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			
			,
	year={2006}
		
	

}

@book{b46,
	
	
		,
	title={{Essentials of organizational behavior}}
		,
	author={{
			SPRobbins
		}}
		
			,
	year={2008}
			,
	publisher={Prentice-hall of India Pvt. Ltd}
		
	

}

@incollection{b47,
	
	
		,
	title={{Corporate social responsibility and corporate citizenship: towards corporate accountability}}
		,
	author={{
			CValor
		}}
	
	
		,
	journal={{Business and Society Review}}
		
			,
	year={2005}
		
	

}

@incollection{b48,
	
	
		,
	title={{Mind the Gap: The co modification of Corporate Social Responsibility}}
		,
	author={{
			RShamir
		}}
	
	
		,
	journal={{Symbolic Interaction}}
		
			28
			2
			
			,
	year={2005}
		
	

}

@incollection{b49,
	
	
		,
	title={{Charitable contributions by small business}}
		,
	author={{
			JThompson
		} and {
			HLSmith
		} and {
			JNHood
		}}
		
		
	
	
		,
	journal={{Journal of Small Business Management}}
		
			31
			3
			
			,
	year={1993}
		
	

}

@incollection{b50,
	
	
		,
	title={{Corporate Social Responsibility -Three Key Approaches}}
		,
	author={{
			DWindsor
		}}
	
	
		,
	journal={{Journal of Management Studies}}
		
			43
			
			,
	year={2006}
		
	

}

@incollection{b51,
	
	
		,
	title={{The direction and control of corporations: law or strategy?}}
		,
	author={{
			PYeoh
		}}
	
	
		,
	journal={{Managerial Law}}
		
			49
			1/2
			,
	year={2007}
		
	

}

@incollection{b52,
	
	
		,
	title={{The new corporate philanthropy}}
		,
	author={{
			CNSmith
		}}
	
	
		,
	journal={{Harvard Business Review}}
		
			
			,
	year={1994. May/June}
		
	

}

@book{b53,
	
	
		,
	author={{
			LZsolnai
		} and {
			ZBoda
		}}
		
		,
	title={{Ethical Prospects: Economy, Society and Environment}}
				
			,
	publisher={Springer Science and Business Media B.V}
			,
	year={2009}
		
	

}