@incollection{,
	
					
					
					3BF3D4BC5A6B74CC98890F38B3CD4216
				,
	author={{Dr. JagwinderSingh} and {Dr B R Ambedkar National Institute of Technology Jalandhar}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1156379
}

@incollection{b0,
	
	
		,
	title={{Two-wheeler purchase preference}}
		,
	author={{
			NAhmed
		}}
	
	
		,
	journal={{Indian Management}}
		
			44
			10
			
			,
	year={2001}
		
	

}

@incollection{b1,
	
	
		,
	title={{A measure for Christmas spirit}}
		,
	author={{
			PClarke
		}}
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			24
			1
			
			,
	year={2007}
		
	

}

@incollection{b2,
	
	
		,
	author={{
			JSDownham
		} and {
			JA PTreasure
		}}
		
	
	
		,
	booktitle={{Market Research and Consumer Durables}}
				
			,
	year={1956}
			7
			
		
	

}

@incollection{b3,
	
	
		,
	title={{}}
		,
	author={{
			Ficci Research Division
		}}
	
	
		,
	booktitle={{FICCI Consumer Durable Goods Survey}}
		
			,
	year={2005}
		
	

}

@book{b4,
	
	
		,
	author={{
			T-WHu
		} and {
			MLi
		} and {
			SWei
		}}
		
		
		,
	title={{Household Durable Goods Ownership in Tianjin, China, The China Quarterly, (December)}}
				
			,
	year={1989}
			
		
	

}

@incollection{b5,
	
	
		,
	title={{Cross-cultural consumer values, needs and purchase behavior}}
		,
	author={{
			J-OKim
		} and {
			SForsythe
		} and {
			QGu
		} and {
			SJMoon
		}}
		
		
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			19
			6
			
			,
	year={2002}
		
	

}

@book{b6,
	
	
		,
	title={{How well do we know rural India?}}
		
		
			,
	year={2005. July 12. 2007}
		
		
			MART
		
	

}

@book{b7,
	
	
		,
	author={{
			Mckinsey
		}}
		
		,
	title={{India Consumer (Full Report)}}
				
			,
	year={2007. July 15. 2007}
		
	

}

@book{b8,
	
	
		,
	author={{
			JWNewman
		} and {
			RStaelin
		}}
		
		,
	title={{Why Differences in Buying Time? A Multivariate Approach}}
				
			,
	year={1970}
		
		
			Bureau of Business Research, Graduate School of Business Administration
		
	

}

@incollection{b9,
	
	
		,
	title={{Sources of first mover advantages in emerging markets -an Indian perspective}}
		,
	author={{
			ZRahman
		} and {
			SKBhattacharyya
		}}
		
	
	
		,
	journal={{European Business Review}}
		
			15
			6
			
			,
	year={2003b}
		
	

}

@incollection{b10,
	
	
		,
	title={{Buying Behaviour In The Hinterland}}
		,
	author={{
			KShivakumar
		} and {
			GArun
		}}
		
	
	
		,
	journal={{Indian Management}}
		
			41
			7
			
			,
	year={2002}
		
	

}

@book{b11,
	
	
		,
	author={{
			RSinha
		}}
		
		,
	title={{Price Squeeze (Cover Story}}
				
			,
	year={2005. July 09. 2007}
		
	

}

@incollection{b12,
	
	
		,
	title={{Social class influences on purchase evaluation criteria}}
		,
	author={{
			TGWilliams
		}}
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			19
			3
			
			,
	year={2002}
		
	

}