@incollection{,
	
					
					
					F2A63C6FB12BFA6C348992AE9209C584
				,
	author={{Dr. ROWLAND E.WORLU} and {School of Business, College of Development Studies, Covenant University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}11518
}

@book{b0,
	
	
		,
	title={{}}
		,
	author={{
			OjoAdedayo
		} and {
			Obamiro
		}}
		
		
			,
	year={2006}
			,
	address={Operations Research, Pumark Nigeria Ltd, Lagos-Nigeria}
		
	

}

@incollection{b1,
	
	
		,
	title={{International brand-name standardization/adaptation: antecedents and consequences}}
		,
	author={{
			AAAlashban
		} and {
			LAHayes
		} and {
			GMZinkham
		} and {
			ALBlazes
		}}
		
		
		
	
	
		,
	journal={{Journal of International Marketing}}
		
			10
			3
			
			,
	year={2002}
		
	

}

@book{b2,
	
	
		,
	author={{
			FAyres
		}}
		,
	title={{Theory and Problems of Differential Equations}}
				New York
		
			,
	publisher={McGraw-Hill Book Co}
			,
	year={1972}
		
	

}

@incollection{b3,
	
	
		,
	title={{Marketing Management bases for International Market Segmentations: An alternate look at the standardization/customization debate}}
		,
	author={{
			IBBaalbaki
		} and {
			NKMalhietra
		}}
		
	
	
		,
	journal={{International Marketing Review}}
		
			10
			1
			
			,
	year={1993}
		
	

}

@incollection{b4,
	
	
		,
	title={{Product Stereotype, Strategy and Performance Satisfaction: the case of Chinese Exporters}}
		,
	author={{
			LEBrouthers
		} and {
			KXu
		}}
		
	
	
		,
	journal={{Journal of International Business Studies}}
		
			33
			4
			
			,
	year={2002}
		
	

}

@book{b5,
	
	
		,
	author={{
			AChiang
		} and {
			Wainwright
		}}
		
		,
	title={{Fundamental Methods of mathematics Economic}}
				New York
		
			,
	publisher={McGraw Hill/Irwin Co. Inc}
			,
	year={2005}
		
	

}

@incollection{b6,
	
	
		,
	title={{Lessons for Pan European Marketing? The role of consumer preferences in fine-tuning the product-market fit}}
		,
	author={{
			ADiamantopoulos
		} and {
			BBSchlegelmilch
		} and {
			JPDu Preeze
		}}
		
		
	
	
		,
	journal={{International Marketing Review}}
		
			12
			2
			
			,
	year={1995}
		
	

}

@incollection{b7,
	
	
		,
	title={{Evolution of Global Marketing Strategy: Scale, Scope and Synergy}}
		,
	author={{
			SPDouglas
		} and {
			CSCraig
		}}
		
	
	
		,
	journal={{Columbia Journal of World Business}}
		
			24
			
			,
	year={1989}
		
	

}

@book{b8,
	
	
		,
	author={{
			JEgan
		}}
		,
	title={{Political Marketing Lessons from the Meanstream, Proceeding of the Academic Marketing Conference}}
				Scotland
		
			,
	year={1999. July}
		
		
			University of Sterling
		
	

}

@incollection{b9,
	
	
		,
	title={{Psychic Distance and Organisations Performance: on Empirical Examination of International Retailing Operations}}
		,
	author={{
			JEvans
		} and {
			FTMavondo
		}}
		
	
	
		,
	journal={{Journal of International Business Studies}}
		
			33
			3
			
			,
	year={2002}
		
	

}

@book{b10,
	
	
		,
	title={{Multivvariate Data Analysis}}
		,
	author={{
			JHair
		} and {
			EAnderson
		} and {
			Tatham
		} and {
			WBlack
		}}
		
		
		
		
			,
	year={1998}
			,
	address={New Jersey Prentice Hall International}
		
	

}

@incollection{b11,
	
	
		,
	title={{Political Marketing}}
		,
	author={{
			MHarrop
		}}
	
	
		,
	journal={{Parliamentary Affairs}}
		
			43
			
			,
	year={1990}
		
	

}

@book{b12,
	
	
		,
	author={{
			IJacques
		}}
		,
	title={{Mathematics for Economics and Business}}
				Harlow, England
		
			,
	publisher={Pearson Education Ltd}
			,
	year={2006}
		
	

}

@book{b13,
	
	
		,
	title={{Political Marketing', More than Persuasive Techniques -An Organisational Perspective}}
		,
	author={{
			HJohansen
		}}
		
			,
	year={2005}
		
	

}

@incollection{b14,
	
	
		,
	title={{Political Marketing -Vive la Difference}}
		,
	author={{
			ALock
		} and {
			PHarris
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			30
			10
			
			,
	year={1996}
		
	

}

@incollection{b15,
	
	
		,
	title={{Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment}}
		,
	author={{
			NAMorgan
		} and {
			ARaleks
		} and {
			CSKartiskea
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			68
			
			,
	year={2004. January}
		
	

}

@book{b16,
	
	
		,
	title={{In Praise of Infinitesimal Calculus', A Public Lecture Series in Memory of John Oluchukwu, Organized by Ikwerre Development Association (IDA) in the Municipal City Council Hall}}
		,
	author={{
			NOtonti
		}}
		
			,
	year={1988}
			,
	address={Port Harcourt}
		
	

}

@book{b17,
	
	
		,
	author={{
			MScammel
		}}
		,
	title={{Citizen Consumers: Towards a New Marketing of Politics: Maillo: media,
	ise London School of Economics}}
				
			,
	year={2004}
		
	

}

@incollection{b18,
	
	
		,
	title={{Global Markets. Does Psychic Distance Matter?}}
		,
	author={{
			CMSousa
		} and {
			FBradlay
		}}
		
	
	
		,
	journal={{Journal of Strategic Marketing}}
		
			,
	year={2005}
		
	

}

@book{b19,
	
	
		,
	title={{Calculus and Analytic Geometry}}
		,
	author={{
			&Thomas
		} and {
			Finney
		}}
		
		
			,
	year={1979}
			,
	publisher={Admission Wesley Publishing Company}
			,
	address={Massachusetts}
		
	

}

@book{b20,
	
	
		,
	title={{A Tribute to Infinitesimal Calculus Marketing Digest -A Journal of Nigerian Marketing Students Association}}
		,
	author={{
			REWorlu
		}}
		
			,
	year={1989}
		
	
	,
	note={RSUST Chapter}

}

@book{b21,
	
	
		,
	author={{
			DWring
		}}
		,
	title={{Political Marketing and Party Development in Britain -A Secret History}}
				
			,
	year={1990}
		
	

}

@incollection{b22,
	
	
		,
	title={{}}
	
	
		,
	journal={{European Journal of Marketing}}
		
			30
			10/1
		
	

}