@incollection{,
	
					
					
					637CC82F2B95AB956B323D3F3862578C
				,
	author={{Omosa MotongwaHenry} and {Dr. JamesMuya} and {Dr. StellaOmari} and {Dr. CharlesMomanyi}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2223341
}

@incollection{b0,
	
	
		,
	title={{A Marketprocess Approach to Corporate Coherence}}
		,
	author={{
			NJFoss
		} and {
			JFChristensen
		}}
		
	
	
		,
	journal={{Managerial and Decision Economics}}
		
			22
			4-5
			
			,
	year={2014}
		
	

}

@book{b1,
	
	
		,
	title={{The strategy and organization of international business}}
		,
	author={{
			BFraccastro
		}}
		
			,
	year={2014}
			,
	publisher={Plagrave}
		
	

}

@book{b2,
	
	
		,
	title={{Strategic Entrepreneurial Growth}}
		,
	author={{
			DFKuratko
		} and {
			HPWelsch
		}}
		
		
			,
	year={2011}
			,
	publisher={Harcourt College Publishers}
			,
	address={Orlando}
		
	

}

@incollection{b3,
	
	
		,
	title={{Assessing measurement invariance of export market orientation: a study of Chinese and non-Chinese firms in China}}
		,
	author={{
			JYMurray
		} and {
			GYGao
		} and {
			MKotabe
		} and {
			NZhou
		}}
		
		
		
	
	
		,
	journal={{Journal of International Marketing}}
		
			15
			
			,
	year={2011}
		
	

}

@book{b4,
	
	
		,
	title={{Effect of growth strategies on organization performance; a survey of commercial printing firms in Nairobi, Kenya. The strategic journal of business and change management}}
		,
	author={{
			ASOjwaka
		} and {
			J&deya
		}}
		
		
			,
	year={2018}
			5
			
		
	

}

@incollection{b5,
	
	
		,
	title={{Brief Overview of Business strategy frameworks}}
		,
	author={{
			KPearlson
		} and {
			CSaunders
		}}
		
	
	
		,
	booktitle={{ISS Triangle}}
		
			,
	year={2016}
			,
	publisher={John Wiley}
		
	

}

@incollection{b6,
	
	
		,
	title={{Competitive advantage of a nation in the global arena: A quantitative advancement to Porter's diamond applied the UK, USA and BRIC nations}}
		,
	author={{
			Storey
		}}
	
	
		,
	journal={{Strategic Change}}
		
			15
			
			,
	year={2014}
		
	

}

@book{b7,
	
	
		,
	author={{
			AAThompsonJr
		} and {
			IiiStrickland
		} and {
			AJGamble
		} and {
			JE
		}}
		
		
		
		,
	title={{Crafting and executing strategy, text and readings}}
				New York
		
			,
	publisher={McGraw Hill Irwin}
			,
	year={2018}
		
	
	,
	note={14th ed.}

}