@incollection{,
	
					
					
					C57E7732862210DBA3538326B7FEE2BD
				,
	author={{Mr. RakeshN} and {Dr. M S RangaRaju} and {RNS Institute of Technology}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2141319
}

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	title={{A model for strategically building brands}}
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	year={2001}
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	publisher={BRAND MANAGEMENT}
			
		
	

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			KRAreni
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	title={{Should a quality sub-brand be located before or after the parent brand? An application of composite concept theory}}
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	title={{Broadening the application of mixed methods in sales research}}
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