@incollection{, A837A3F491C9C38A9721B951996E89F7 , author={{SiqiWang} and {YuqingGeng} and {Shanghai Dianji University}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}21413 } @book{b0, , title={{The Application of New Media in Enterprise Culture Construction}} , author={{ HonglinSun }} } @incollection{b1, , title={{}} , journal={{New Economy}} , editor={2.} 7 , year={2021} , note={in Chinese} } @incollection{b2, , title={{Integrated Marketing Communication Value Analysis of New Media}} , author={{ KunWang }} , journal={{J]. Marketing Management Review}} , editor={2.} 4 , year={2021} , note={in Chinese} } @book{b3, , title={{Estee Lauder's SNS experience marketing}} , author={{ HongxiaWang }} } @incollection{b4, , title={{}} , journal={{China Advertising}} 010 , year={2010} , note={in Chinese} } @book{b5, , title={{Analysis of Marketing Strategies of Enterprises Under New Media Environment}} , author={{ XianlanLi }} } @incollection{b6, , title={{}} , journal={{Business Culture}} , editor={2.} 6 , year={2021} , note={in Chinese} } @incollection{b7, , title={{Research on the Application of Social Media in Enterprise Marketing}} , author={{ MeifengXie }} , booktitle={{Modern Business}} 2020 , note={in Chinese} }