@incollection{,
	
					
					
					0766F9579994D456725936C529C78F17
				,
	author={{Md SazzadMahmud} and {FarhanaAhmed}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2135170
}

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	title={{The Social Influence of Brand Community; Evidence from European Car Clubs}}
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@incollection{b4,
	
	
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	title={{The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands}}
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			AzizeSahin
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@incollection{b5,
	
	
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	title={{Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study}}
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@incollection{b6,
	
	
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@incollection{b7,
	
	
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	title={{Samsung Mobile -Technological Giant Losing in Competition}}
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@incollection{b9,
	
	
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	title={{Impact of brand experience on loyalty}}
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@book{b10,
	
	
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	title={{Rethinking the origins of involvement and brand commitment: Insights from post-socialist central. Rethinking the origins of involvement and brand commitment: Insights from post-socialist central}}
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@incollection{b11,
	
	
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	journal={{DLSU Business & Economics Review}}
		
			
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@incollection{b12,
	
	
		,
	title={{User Perception toward Brand Loyalty of Mobile Phones: The Bangladesh Context}}
	
	
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@book{b13,
	
	
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@book{b14,
	
	
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	title={{Samsung Smart Phones}}
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@book{b15,
	
	
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@incollection{b17,
	
	
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@book{b18,
	
	
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@incollection{b19,
	
	
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	title={{The Influence Factors of Brand Loyalty: Mobile Phone Industry}}
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@incollection{b20,
	
	
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	title={{Lasting customer loyalty: A total customer}}
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	author={{
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	journal={{Journal of Consumer Marketing}}
		
			
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	year={2006}
		
	

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@incollection{b21,
	
	
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	title={{The role of brand experience and affecting commitment in determining brand loyalty}}
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@book{b22,
	
	
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@incollection{b23,
	
	
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	title={{An empirical model for brand loyalty measurement}}
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@incollection{b24,
	
	
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	title={{Factors Affecting Brand Loyalty: A Perspective of Fast Food Restaurants}}
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	journal={{Actual Problems of Economics}}
		
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	year={2012}
		
	

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@incollection{b25,
	
	
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	title={{Effects of Brand Experience and Product Involvement on Brand Loyalty for Vietnamese Consumers}}
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	author={{
			ReneeKim
		} and {
			*
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	journal={{DLSUBusiness & Economics Review}}
		
			
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	year={2015}
		
	

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@incollection{b26,
	
	
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	title={{The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits Direct and indirect effects}}
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	author={{
			XuemeiBian
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			LM
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	journal={{European Journal of Marketing}}
		
			
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	year={2011}
		
	

}