@incollection{,
	
					
					
					C0862B2096658C5783DDBB57D7CEAAC1
				,
	author={{Rufus O.Adebayo}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2172535
}

@book{b0,
	
	
		,
	title={{A marketing framework for improved competitive advantage of professional football clubs}}
		,
	author={{
			JKAbon
		}}
		
			,
	year={2020}
			,
	address={KwaZulu-Natal, South Africa; Durban, South Africa}
		
		
			Durban University of Technology
		
	
	,
	note={Unpublished doctoral thesis}

}

@incollection{b1,
	
	
		,
	title={{The use of marketing as a tool for competitive advantage among potential and professional football clubs in KZN, South Africa}}
		,
	author={{
			JKAbon
		} and {
			ROAdebayo
		}}
		
	
	
		,
	journal={{Eurasian Journal of Business and Management}}
		
			8
			4
			
			,
	year={2020. 2020}
		
	

}

@book{b2,
	
	
		,
	title={{The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal}}
		,
	author={{
			ROAdebayo
		}}
		
			,
	year={2015}
			,
	address={Durban, South Africa}
		
		
			Durban University of Technology
		
	
	,
	note={Unpublished doctoral thesis}

}

@incollection{b3,
	
	
		,
	title={{Miracle as a spiritual event and as a marketing tactic among Neo-Charismatic churches: a comparative study}}
		,
	author={{
			ROAdebayo
		} and {
			SPZulu
		}}
		
	
	
		,
	journal={{Tydskrif Vir Christelike Wetenskap)}}
		
			55
			1-2
			
			,
	year={2019}
		
	
	,
	note={Journal for Christian Scholarship}

}

@incollection{b4,
	
	
		,
	title={{Commoditisation, materialism, and Pentecostal Christian churches}}
		,
	author={{
			ROAdebayo
		}}
	
	
		,
	journal={{Alternation Special Edition}}
		
			29
			
			,
	year={2019}
		
	

}

@incollection{b5,
	
	
		,
	title={{Marketing as an enabler for churches to fulfill their social responsibility}}
		,
	author={{
			ROAdebayo
		} and {
			JPGovender
		}}
		
	
	
		,
	journal={{Journal for the Study of Religions and Ideologies}}
		
			19
			55
			
			,
	year={2020}
		
	

}

@incollection{b6,
	
	
		,
	title={{Shopping for Salvation: A Comparative Appraisal of the Place of Worship and Marketplace in South Africa}}
		,
	author={{
			ROAdebayo
		}}
	
	
		,
	journal={{International Journal of Religious Tourism and Pilgrimage}}
		
			8
			8
			
			,
	year={2020}
		
	

}

@incollection{b7,
	
	
		,
	title={{Moving the church to social action}}
		,
	author={{
			RLAmelia
		} and {
			DATonya
		}}
		
	
	
		,
	journal={{Journal of the North American Association of Christians in Social Work}}
		
			37
			2
			
			,
	year={2010}
		
	

}

@incollection{b8,
	
	
		,
	title={{Tangibilizing services through visual tangible cues in corporate web sites: a six-country cross-cultural analysis}}
		,
	author={{
			DAn
		}}
	
	
		,
	journal={{Journal of Services Marketing}}
		
			28
			7
			
			,
	year={2014}
		
	

}

@incollection{b9,
	
	
		,
	title={{The relationship between church marketing and church growth: evidence from Ghana}}
		,
	author={{
			SAppiah
		} and {
			DDwomoh
		} and {
			LAKyire
		}}
		
		
	
	
		,
	journal={{Global Journal of Management and Business Research Marketing}}
		
			13
			10
			
			,
	year={2013}
		
	

}

@book{b10,
	
	
		,
	title={{Selling the invisible -highlights (online}}
		,
	author={{
			HBeckwith
		}}
		
		
			,
	year={2013. September 2020}
			12
		
	

}

@incollection{b11,
	
	
		,
	title={{Service characteristics' impact on key service quality relationships: a meta-analysis}}
		,
	author={{
			HGBlack
		} and {
			CYChilders
		} and {
			LHVincent
		}}
		
		
	
	
		,
	journal={{Journal of Services Marketing}}
		
			28
			4
			
			,
	year={2014}
		
	

}

@book{b12,
	
	
		,
	title={{Exploring leadership attitudes and behaviours: Social media marketing and digital technology strategies and the church. Doctoral Dissertation}}
		,
	author={{
			CHBlake
		}}
		
			,
	year={2021}
		
		
			South University
		
	

}

@book{b13,
	
	
		,
	title={{Intangibility. (online)}}
		,
	author={{
			Boundless
		}}
		
		
			,
	year={2014. November 2020}
		
	
	,
	note={Available}

}

@book{b14,
	
	
		,
	title={{Service marketing vs. product marketing in hotels (online}}
		,
	author={{
			DBrandenberg
		}}
		
		
			,
	year={2014. November 2020}
			20
		
	

}

@book{b15,
	
	
		,
	title={{For-Profit thoughts for a nonprofit world: Marketing "7 P's" -The relevance for non-profits (online}}
		,
	author={{
			CBromer
		}}
		
		
			,
	year={2013. Accessed February 2021}
		
	

}

@book{b16,
	
	
		,
	title={{Marketing and the 7Ps: A brief summary of marketing and how it work}}
		
		
			,
	year={2009. Accessed18 October 2020}
		
		
			Chartered Institute of Marketing
		
	

}

@book{b17,
	
	
		,
	title={{The priority of preaching (online}}
		,
	author={{
			JCheeseman
		}}
		
		
			,
	year={1999. January 2021}
			21
		
	

}

@book{b18,
	
	
		,
	title={{Why men aren't buying the church's core product (Part 1). The American Church Magazine (online}}
		,
	author={{
			MDavid
		}}
		
		
			,
	year={2014. January 2021}
		
	

}

@book{b19,
	
	
		,
	title={{What is the Spiritual Significance of Places of Worship? (online}}
		,
	author={{
			NDesa
		}}
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			,
	year={2013}
		
	

}

@book{b20,
	
	
		,
	title={{Principles and practice of social marketing: an international perspective}}
		,
	author={{
			RDonovan
		} and {
			NHenley
		}}
		
		
			,
	year={2010}
			,
	publisher={Cambridge University Press}
			,
	address={London}
		
	

}

@incollection{b21,
	
	
		,
	title={{Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas: Introduction to a special topic section}}
		,
	author={{
			BTEngelland
		}}
	
	
		,
	journal={{Journal of Business Research}}
		
			67
			2
			
			,
	year={2014}
		
	

}

@book{b22,
	
	
		,
	title={{The 7P's of Marketing: People, processes & physical evidence}}
		,
	author={{
			KFisher
		}}
		
		
			,
	year={2017. May 2021}
			7
		
	
	,
	note={Simply successful marketing (online)}

}

@incollection{b23,
	
	
		,
	title={{Marketing Communication of the Catholic Church -a Sign of Times or Profanation of the Sacred}}
		,
	author={{
			SGawro?ski
		} and {
			IMajkowska
		}}
		
		10.2478/sh-2018-0007
	
	
		,
	journal={{Studia Humana}}
		
			7
			2
			
			,
	year={2018}
		
	

}

@book{b24,
	
	
		,
	title={{}}
		,
	author={{
			GT MHult
		} and {
			WMPride
		} and {
			OCFerrell
		}}
		
		
		
			,
	year={2012}
			,
	publisher={Cengage Learning}
			,
	address={Mason, OH}
		
	

}

@incollection{b25,
	
	
		,
	title={{Investigating effect of service encounter, value, and satisfaction on word of mouth: An outpatient service context}}
		,
	author={{
			LHsu
		}}
		10.3390/ijerph15010132
	
	
		,
	journal={{International Journal of Environmental Research and Public Health}}
		
			15
			132
			
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	year={2018}
		
	

}

@book{b26,
	
	
		,
	title={{Available: http://smallbusiness. chron.com/selling-product-vs-selling-service-55446}}
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	author={{
			KJohnston
		}}
		
			,
	year={2014. September 2020}
		
	
	,
	note={Selling a product vs. selling a service (online)}

}

@book{b27,
	
	
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	title={{The 7P's of service marketing}}
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	author={{
			AKar
		}}
		
		
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	year={2010. July 2020}
		
	

}

@incollection{b28,
	
	
		,
	title={{Freely you Received, Freely you Give}}
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	author={{
			TKioulachoglou
		}}
		
	
	
		,
	journal={{The Journal of Biblical Accuracy. Available}}
		
			28
			,
	year={2018. July 2020}
		
	

}

@book{b29,
	
	
		,
	title={{Principles of marketing}}
		,
	author={{
			PKotler
		} and {
			GMArmstrong
		}}
		
		
			,
	year={2012}
		
	
	,
	note={14th ed. United Kingdom Pearson Education Ltd}

}

@book{b30,
	
	
		,
	title={{Marketing management}}
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	author={{
			PKotler
		} and {
			KLKeller
		}}
		
		
			,
	year={2012}
			,
	publisher={Pearson Prentice Hall}
			,
	address={NJ}
		
	
	,
	note={14th ed. Upper Saddle River}

}

@book{b31,
	
	
		,
	author={{
			CWLamb
		} and {
			JFHair
		} and {
			CMcdaniel
		}}
		
		
		,
	title={{MKTG6. South-Western, Cengage Learning}}
				
			,
	year={2013}
		
	

}

@book{b32,
	
	
		,
	title={{Social marketing: influencing behaviors for good. Social Marketing Services Inc. Sage (online)}}
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	author={{
			NLee
		} and {
			PKotler
		}}
		
		
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	year={2011. February 2021}
		
	
	,
	note={Available: www.social marketingservice}

}

@incollection{b33,
	
	
		,
	title={{Advertising content and consumer engagement on social media: Evidence from Facebook}}
		,
	author={{
			DLee
		} and {
			KHosanagar
		} and {
			HSNair
		}}
		
		
	
	
		,
	journal={{Management Science}}
		
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			11
			
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	year={2018}
		
	

}

@book{b34,
	
	
		,
	title={{Basic Principles of Marketing (online)}}
		,
	author={{
			Mike
		}}
		
		
			,
	year={2020. May 2021}
			7
		
	
	,
	note={Available}

}

@incollection{b35,
	
	
		,
	title={{Characteristics of services -a new approach uncovers their value}}
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	author={{
			SMoeller
		}}
	
	
		,
	journal={{Journal of Services Marketing}}
		
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			5
			
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	year={2010}
		
	

}

@incollection{b36,
	
	
		,
	title={{The impact of religion on women empowerment as a millennium development goal in Africa}}
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	author={{
			AJNjoh
		}}
	
	
		,
	journal={{Social Indicators Research}}
		
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			1
			
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	year={2012}
		
	

}

@book{b37,
	
	
		,
	title={{Principles of Services Marketing. 6th revised ed. Maidenhead, UK McGraw Hill Higher Education}}
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	author={{
			APalmer
		}}
		
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	year={2011}
		
	

}

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	title={{Relationship marketing. Marketing Science Institute}}
				Cambridge, Massachusetts
		
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	year={2008}
			
		
	

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@book{b39,
	
	
		,
	title={{The attributes of God (online}}
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	author={{
			AWPink
		}}
		
		
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	year={2014. December 2020}
		
	

}

@incollection{b40,
	
	
		,
	title={{Separating products and behaviours}}
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	author={{
			MLRothschild
		}}
	
	
		,
	journal={{Social Marketing Quarterly}}
		
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			1
			
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	year={2009}
		
	

}

@incollection{b41,
	
	
		,
	title={{Which controls are better for service outsourcing? Integrating service-dominant logic and service characteristics}}
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	author={{
			SRoy
		} and {
			KSivakumar
		}}
		
	
	
		,
	journal={{AMS Review}}
		
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			3-4
			
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	year={2014}
		
	

}

@incollection{b42,
	
	
		,
	title={{Strategies for service characteristics of star hotel}}
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	author={{
			KSenthil
		} and {
			SDharmalingam
		} and {
			NPanchantham
		}}
		
		
	
	
		,
	journal={{The Journal of Commerce}}
		
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			1
			
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	year={2011}
		
	

}

@book{b43,
	
	
		,
	title={{Marketing for congregations: choosing to serve people more effectively}}
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	author={{
			NShawchuck
		} and {
			PKotler
		} and {
			BWrenn
		} and {
			GRath
		}}
		
		
		
		
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	title={{Advertising, promotion, and other aspects of integrated marketing communications}}
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			TAShimp
		} and {
			JCAndrews
		}}
		
		
			,
	year={2013}
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	publisher={Cengage Learning}
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	address={Mason, OH}
		
	

}

@incollection{b45,
	
	
		,
	title={{Impact of spiritual marketing on different segments of tourists and their evaluation of thesite}}
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	author={{
			RSuri
		} and {
			JRao
		}}
		
	
	
		,
	journal={{Journal of Business & Economic Policy}}
		
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}

@book{b46,
	
	
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	title={{Introduction to Marketing. Cape Town: Juta and Company Ltd}}
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	author={{
			JStrydom
		}}
		
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}

@incollection{b47,
	
	
		,
	title={{Legal marketing: Proposing an operational definition}}
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	author={{
			CSimões
		} and {
			DNascimento-E-Silva
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		,
	journal={{IOSR Journal of Humanities And Social Science (IOSR-JHSS)}}
		
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	year={2020}
		
	

}

@incollection{b48,
	
	
		,
	title={{Creating successful price and placement strategies for social marketing}}
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	author={{
			RThackeray
		} and {
			KRBrown
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		,
	journal={{Health Promot Pract}}
		
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@book{b49,
	
	
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	title={{Marketing and the 7Ps: A brief summary of marketing and how it works (online)}}
		
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	note={Available: www.cim.co.uk/marketingresurces/}

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@book{b50,
	
	
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	title={{The inseparability of services: marketing concepts (online}}
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			MVance
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}

@incollection{b51,
	
	
		,
	title={{Getting young adults back to church: a marketing approach}}
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	author={{
			MCVan Der Merwe
		} and {
			AFGrobler
		} and {
			AStrasheim
		} and {
			LOrton
		}}
		
		
		
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		,
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@book{b52,
	
	
		,
	title={{Service marketing mix -7Ps (online}}
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	author={{
			VVan Vliet
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}

@book{b53,
	
	
		,
	title={{Services marketing integrating customer focus across the firms}}
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	author={{
			AWilson
		} and {
			VAZeithaml
		} and {
			MJBitner
		} and {
			DDGremler
		}}
		
		
		
		
			,
	year={2012}
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	address={New York, McGraw-Hill}
		
	
	,
	note={2nd ed}

}

@book{b54,
	
	
		,
	title={{Services marketing: integrating customer focus across the firm}}
		,
	author={{
			VAZeithaml
		} and {
			MJBitner
		} and {
			DDGremler
		}}
		
		
		
			,
	year={2009}
			,
	publisher={McGraw-Hill Education}
			,
	address={New York}
		
	
	,
	note={5th ed}

}