@incollection{, EDF4BEEB856B2BA47D3DEC8C61F30DF0 , author={{Dr. EricoWulf} and {University of La Serena}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}212113 } @book{b0, , title={{Predictably Irrational}} , author={{ DAriely }} , year={2008} , address={New York Harper Collins} } @incollection{b1, , title={{Coherent arbitrariness: Stable demand curves without stable preferences}} , author={{ DAriely } and { Loewenstein } and { DPrelec }} , journal={{Quaterly Journal of Economics}} 118 , year={2003} } @incollection{b2, , title={{Irrational Behavior and Economic Theory}} , author={{ GBecker }} , journal={{The Journal of Political Economy}} 70 1 , year={1962} } @book{b3, , title={{Aneconomic approach to Human behavior}} , year={1976} , publisher={University of Chicago Press} ------------- } @book{b4, , title={{An information processing theory of consumer choice}} , author={{ JBettman }} , editor={Reading MA, Addison -Wesley Ed. (Reference by Spencer, Mora and Yeh} , year={1979. 2004} } @book{b5, , title={{From behavioral economics to neuroeconomics to decisions neuroscience: the ascent of biology in research oh human decision making. Current opinions in Behavioral Sciences}} , author={{ P &Bossaerts } and { CMurawski }} , year={2015} 5 } @book{b6, , title={{The social animal. B. S. A Editions}} , author={{ DBrooks }} , year={2012} , address={Barcelona. Spain} } @book{b7, , title={{Consumer Behavior}} , author={{ JEngel } and { DKollat } and { RBlackwell }} , editor={Holt, Rinehart and Winston Ed} , year={1968} } @incollection{b8, , title={{Reasoning the fast and frugal way: Models of bounded Rationality}} , author={{ G &Gigerrenger } and { DGoldstein }} , journal={{The Psycological Review}} 103 , year={1996} } @incollection{b9, , title={{A cultural approach to economics}} , author={{ NGoldschmidt }} , journal={{Intereconomics}} 41 , year={2012} } @book{b10, , title={{}} 10.1007/s10272-006-0188-1 } @book{b11, , title={{Cultures and Organizations: Software of Mind. Mc-Graw Hill International}} , author={{ GHofstede }} , year={1991} , address={London} } @incollection{b12, , title={{The experiential aspects of consumption: consumer fantasies, feelings and fun}} , author={{ MHolbrook } and { EHirshman }} , journal={{Journal of consumer research}} , editor={Spencer, Mora and Yeh} 9 , year={1982. 2004} } @book{b13, , title={{Marketing Management: Analysis and Planning}} , author={{ JHoward }} , editor={Illinois, Homewood Ed., Richard D. Irwin. (Reference by Spencer, Mora & Yeh} , year={1963. 2004} } @book{b14, , title={{The theory of buyer behavior}} , author={{ JHoward } and { JSheth }} , editor={York, John Wiley Ed. (Reference by Spencer, Mora & Yeh} , year={1969. 2004} } @book{b15, , title={{Chapter III. 35-35. Neuroeconomics. Decision making and the brain.2 nd Edition. Glimsher, P and Fehr}} , author={{ EJohnson } and { RRatcliff }} , year={2014} , publisher={Elsevier. USA} , note={Computational and process model of decision making in psychology and behavioral economics} } @incollection{b16, , title={{Maps of bounded rationality: Psychology for behavioral economics}} , author={{ DKahneman }} , journal={{The American Economic Review}} 93 , year={2003} } @book{b17, , title={{Thinking fast and slow}} , author={{ DKahneman }} , year={2011} , address={London. Allen Lane} } @book{b18, , title={{}} , author={{ PKotler }} , editor={Dirección de Mercadotecnia. Prentice Hall. 4ta Ed. México} , year={2008} } @incollection{b19, , title={{Adapting Triand is model of subjective culture and social behavior relations to consumer behavior}} , author={{ JLee }} , journal={{Journal of Consumer Psychology}} , editor={Spencer, Mora & Yeh} 9 2 , year={2000. 2004} } @incollection{b20, , title={{Valuing Cultural differences in Behavioral Economics}} , author={{ J &Levisnton } and { PKalping }} , journal={{Journal of Behavioral Finance}} 4 , year={2007} } @book{b21, , title={{Munich Personal Re PEc archives, MPRA,Nº 69747,1-30}} , author={{ AMarim }} , year={2016} , note={Cultural Beliefs, values and economics: A survey} } @incollection{b22, , title={{A Theory of Human Motivation}} , author={{ AMaslow }} , journal={{Psychological Review}} 50 , year={1943} } @book{b23, , title={{Utility Analysis and the Consumption Function: An Interpretation of Cross-Section Data. The Collected Papers of Franco Modigliani}} , author={{ FModigliani } and { RBrumberg }} , year={1954. 2005} , publisher={MIT Press} } @book{b24, , title={{The applied theory of prices}} , editor={Mc Closkey, D} , year={1985} , publisher={Mc Millan Publishing Company} , address={New York} , note={2nd Edition} } @book{b25, , title={{Consumer Behavior. Upper Saddle}} , author={{ JMowen }} , editor={River. Prentice Hall Ed. (Reference by Spencer, et. al} , year={1998. 2004} } @book{b26, , title={{Consumer Decision Processes. Englewood Cliffs N J}} , author={{ FNicossia }} , year={1996} , publisher={Prentice Hall} } @book{b27, , title={{Institutions, Institutional changes and Economic Performance}} , author={{ DNorth }} , year={2001} , publisher={Cambridge University Press. FCE. Mexico} } @incollection{b28, , title={{On the strategy of cross national research into a subjective culture}} , author={{ COsgood }} , journal={{Social science information}} , editor={Spencer, et. Al} 6 1 , year={1967. 2004} } @incollection{b29, , title={{Hacia un modelo simbólico cultural del comportamiento del consumidor}} , author={{ DParamo }} , journal={{Revista Pensamiento & Gestión. División de Ciencias Administrativas}} , editor={Spencer, et.al} , year={1999. 2004} Universidad del Norte. Barranquilla. N°7 } @book{b30, , title={{The micro anatomy of macro consumption adjustment. Webinar series .Central Bank of Chile}} , author={{ DPerz }} , year={2021} } @incollection{b31, , title={{Ultimatum game bargaining among the Marhiguenga of the Peruvian Amazon}} , author={{ JHeinrich }} , journal={{The American Economic Review}} 90 , year={2000} , note={Does cultural matter in economics Behavior} } @book{b32, , title={{Cultures and Organizations: Software of Mind}} , author={{ GHofstede }} , editor={London, Mc-Graw Hill International Ed. (Reference by Spencer, et.al} , year={1991. 2004} } @incollection{b33, , title={{X-Scale: a new scale to measure consumer Xenocentrism}} , author={{ J &Rojas-Mendez } and { SChapa }} , booktitle={{Marketing Intelligence and Planning}} , year={2020} 38 } @incollection{b34, , title={{Consumer behavior from three different theories}} , author={{ IRomero }} , journal={{Año}} 10 , year={2014} } @book{b35, , title={{Behavioral economics guide}} , author={{ ASamson }} , year={2014} } @incollection{b36, , title={{A note on the pure theory of consumer behavior}} , author={{ PSamuelson }} , journal={{Económica}} 5 17 , year={1938} } @incollection{b37, , title={{Models of bounded rationality.Canbridge. MA}} , author={{ HSimon }} , booktitle={{Comportamiento del consumidor. 7ma Edición. Pearson Educacion}} , editor={ Schiffman LKanuk } New York; Simon, H; México , publisher={MIT Press} , year={1957. 1982. 2001} 39 , note={Model of man, social and rational} } @book{b38, , title={{Comportamiento del consumidor}} , author={{ LSchiffman }} , year={2005} , publisher={Prentice Hall} , note={8a Ed} } @incollection{b39, , title={{Consumer behavior: surpluses and shortages}} , author={{ JSheth }} , journal={{Advances in consumer research}} , editor={Spencer et.al} 9 1 , year={1982. 2004} } @incollection{b40, , title={{Why we buy what we buy? : A theory of consumption Values}} , author={{ JSheth } and { Newman } and { BGross }} , journal={{Journal of Business Research}} , editor={Spencer, et, al} 22 2 , year={1991. 2004} } @book{b41, , title={{Consumer behavior within international setting: Element for a comparative analysis. 1-126. Faculty of Economics and administrative Sciences}} , author={{ ESpencer } and { Mora } and { PYeh }} , year={2004} University of Chile. Santiago , note={Conductas del consumidor en el ámbito internacional: Elementos para un análisis comparativo} } @incollection{b42, , title={{Mental accounting and consumer choice}} , author={{ RThaler }} , journal={{Marketing Science}} 27 , year={2008} } @book{b43, , title={{Misbehaving: The making of behavioral economics}} , author={{ RThaler }} , year={2015} , publisher={Allen Lane} } @incollection{b44, , title={{Judgement under uncertainty: Heuristics and biases}} , author={{ ATriandis } and { D& Kahneman }} , journal={{Science}} 185 , year={1974} } @book{b45, , title={{Interpersonal Behavior}} , author={{ ATriandis }} , year={1977} , address={Monterey, Ca. Brooks. Cole} } @book{b46, , title={{Culture and social behavior}} , author={{ HTriandis }} , editor={Mc Graw-Hill Ed. (Reference by Spencer, Mora & Yeh} , year={1994. 2004} , address={New York} } @book{b47, , title={{}} , author={{ BYoo } and { Donthu } and { TLenartowicz }} , year={2011} } @incollection{b48, , title={{Measuring Hofstede´s five dimension of Cultural values at the individual level. Development and validation of the CVSCALE}} , journal={{Journal of international Consumer Marketing}} } @book{b49, , title={{The Foreign Goods Demand, Cultural Beliefs and Consumer Choices: A Microeconomics Note}} }