@incollection{,
	
					
					
					14B78DD238948474E10CA6F3EAE0C55D
				,
	author={{HuHaibin} and {Limkokwing University of Creative Technology}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}21419
}

@book{b0,
	
	
		,
	title={{Managing brand equity}}
		,
	author={{
			DAAaker
		}}
		
		
			,
	year={2009}
		
	

}

@incollection{b1,
	
	
		,
	title={{Dimensions of Brand Personality}}
		,
	author={{
			JLAaker
		}}
		10.2307/3151897
		
	
	
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	year={1997}
		
	

}

@incollection{b2,
	
	
		,
	title={{Online Service Quality and Brand Equity: The Mediational Roles of Perceived Value and Customer Satisfaction}}
		,
	author={{
			AAAbu Elsamen
		}}
		10.1080/15332861.2015.1109987
		
	
	
		,
	journal={{Journal of Internet Commerce}}
		
			14
			4
			
			,
	year={2015}
		
	

}

@incollection{b3,
	
	
		,
	title={{The Political Marketing of Broken Trust}}
		,
	author={{
			CAndrei
		}}
		10.1080/15377857.2018.1447764
		
	
	
		,
	journal={{Journal of Political Marketing}}
		
			17
			2
			
			,
	year={2018}
		
	

}

@incollection{b4,
	
	
		,
	title={{Impact of Service Quality, Corporate Image and Perceived Value on Brand Loyalty with Presence and Absence of Customer Satisfaction: A Study of four Service Sectors of Top asian countries}}
		,
	author={{
			SAshraf
		} and {
			RIlyas
		} and {
			MImtiaz
		} and {
			SAhmad
		}}
		
		
		
		10.6007/IJARBSS/v8-i2/3885
		
	
	
		,
	journal={{International Journal of Academic Research in Business and Social Sciences}}
		
			8
			82
			
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	year={2018}
		
	

}

@book{b5,
	
	
		,
	title={{the Difference between Business and Corporate Managment}}
		,
	author={{
			Burt
		}}
		
		
			,
	year={2011. November 4. 2018}
		
	
	,
	note={Retrieved}

}

@incollection{b6,
	
	
		,
	title={{Customer-based brand equity and firms' performance in the telecom industry}}
		,
	author={{
			MFBuzdar
		} and {
			SY S YJanjua
		} and {
			MA M AKhurshid
		} and {
			MFarooq
		} and {
			SY S YJanjua
		} and {
			MA M AKhurshid
		}}
		
		
		
		
		
		10.1504/IJSOM.2016.079516
		
	
	
		,
	journal={{International Journal of Services and Operations Management}}
		
			25
			3
			334
			,
	year={2016}
		
	

}

@incollection{b7,
	
	
		,
	title={{Exploring Customer-based Airline Brand Equity: Evidence from Taiwan}}
		,
	author={{
			C.-FChen
		} and {
			W.-STseng
		}}
		
		
	
	
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	journal={{Transportation Journal (American Society of Transportation & Logistics Inc)}}
		
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			1
			
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}

@book{b8,
	
	
		,
	title={{the World Factbook -Central Intelligence Agency}}
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	author={{
			Cia-World Factbook
		}}
		
		
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	year={2018. November 4. 2018}
		
	
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}

@book{b9,
	
	
		,
	title={{Rapid Economic Growth versus Inclusive Corru Chinaon: The Impact of Corru Chinaon on}}
		,
	author={{
			EDevelopment
		}}
		
			,
	year={June 2018}
		
		
			Sustainable Development in. Lund University
		
	

}

@book{b10,
	
	
		,
	title={{Managment position30102018NA}}
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	author={{
			Ecp
		}}
		
		
			,
	year={2018. November 4. 2018}
		
	
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	note={JPG (4032×2114). Retrieved}

}

@book{b11,
	
	
		,
	title={{Branding in Perspective : Self-Branding for Professional Success}}
		,
	author={{
			JREvans
		}}
		
			,
	year={2017. January}
		
	

}

@incollection{b12,
	
	
		,
	title={{Impact of Digitalization on Holy Quran Readers ; Experience and Expectations}}
		,
	author={{
			MFarooq
		}}
		10.9790/0837-2307035967
		
	
	
		,
	journal={{IOSR Journal of Humanities and Social Science (IOSR-JHSS)}}
		
			23
			7
			
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	year={2018}
		
	

}

@incollection{b13,
	
	
		,
	title={{Role of Word of Mouth in building CBBE}}
		,
	author={{
			MFarooq
		} and {
			ZJabbar
		}}
		
		
	
	
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	journal={{Elixir Marketing Mgmt}}
		
			73
			
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	,
	note={pdf}

}

@incollection{b14,
	
	
		,
	title={{Customer-based brand equity and firms' performance in the telecom industry}}
		,
	author={{
			MFarooq
		} and {
			SYJanjua
		} and {
			MAKhurshid
		}}
		
		
		10.1504/IJSOM.2016.0
		
	
	
		,
	journal={{International Journal of Services and Operations Management}}
		
			25
			3
			334
			,
	year={2016}
		
	

}

@incollection{b15,
	
	
		,
	title={{Service quality analysis of private universities libraries in Malaysia in the era of transformative marketing}}
		,
	author={{
			MFarooq
		} and {
			FKhalil-Ur-Rehman
		} and {
			ADTijjani
		} and {
			WYounas
		} and {
			SSajjad
		} and {
			AZreen
		}}
		
		
		
		
		
		10.24874/IJQR13.02-02
		
	
	
		,
	journal={{International Journal for Quality Research}}
		
			13
			2
			
			,
	year={2019}
		
	

}

@incollection{b16,
	
	
		,
	title={{Measuring and Comparing the Desired and Actual Service Quality of Top asian countries International Airline}}
		,
	author={{
			MFarooq
		} and {
			SMuhammad
		} and {
			VRaju
		} and {
			KRKalimuthu
		} and {
			AQadir
		}}
		
		
		
		
		10.32861/jssr.52.484.490
		
	
	
		,
	journal={{The Journal of Social Sciences Research}}
		
			52
			
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	year={2019}
		
	

}

@incollection{b17,
	
	
		,
	title={{Impact of Over-the-Top (OTT) Services on the Telecom Companies in the Era of Transformative Marketing}}
		,
	author={{
			MFarooq
		} and {
			VRaju
		}}
		
		10.1007/s40171-019-00209-6
		
	
	
		,
	journal={{Global Journal of Flexible Systems Management}}
		
			,
	year={2019a}
		
	

}

@incollection{b18,
	
	
		,
	title={{Want to Stay the Market Leader in the Era of Transformative Marketing?}}
		,
	author={{
			MFarooq
		} and {
			VRaju
		}}
		
		10.1007/s40171-019-002
		
	
	
		,
	journal={{Keep the Customers Satisfied! Global Journal of Flexible Systems Management}}
		
			20
			3
			
			,
	year={2019b}
		
	

}

@incollection{b19,
	
	
		,
	title={{Measuring political brand equity: A consumer oriented approach}}
		,
	author={{
			AFrench
		} and {
			GSmith
		}}
		
		10.1108/03090561011020534
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			44
			3-4
			
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}

@incollection{b20,
	
	
		,
	title={{Customer-based brand equity of smart phone in the emerging market}}
		,
	author={{
			Y.-THuang
		} and {
			K.-HShih
		}}
		
		
	
	
		,
	journal={{International Journal of Mobile Communications}}
		
			15
			5
			
			,
	year={2017}
		
	

}

@incollection{b21,
	
	
		,
	title={{Conceptualization of Customer Based Brand Equity in Financial Service Sector}}
		,
	author={{
			JamalAbad
		} and {
			SGHossein
		} and {
			JS JAbad
		} and {
			SHossein
		} and {
			JS J
		}}
		
		
		
		
		
	
	
		,
	journal={{Studies in Business & Economics}}
		
			8
			1
			
			,
	year={2013}
		
	

}

@incollection{b22,
	
	
		,
	title={{Measuring Customer-Based Brand Equity through Brand Building Blocks for Durables}}
		,
	author={{
			RPKakati
		} and {
			SChoudhury
		}}
		
		
	
	
		,
	journal={{IUP Journal of Brand Management}}
		
			10
			2
			
			,
	year={2013}
		
	

}

@incollection{b23,
	
	
		,
	title={{Building Customer-Based Brand Equity : A Blueprint for Creating Strong Brands Building Customer-Based Brand Equity : A Blueprint for Creating Strong Brands}}
		,
	author={{
			KLKeller
		}}
		10.1080/13527260902757530
		
	
	
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	journal={{Journal of Marketing Communications}}
		
			15
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}

@incollection{b24,
	
	
		,
	title={{Transformative marketing: The next 20 years}}
		,
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			VKumar
		}}
		10.1509/jm.82.41
		
	
	
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			82
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}

@incollection{b25,
	
	
		,
	title={{Undervalued or overvalued customers: Capturing total customer engagement value}}
		,
	author={{
			VKumar
		} and {
			LAksoy
		} and {
			BDonkers
		} and {
			RVenkatesan
		} and {
			TWiesel
		} and {
			STillmanns
		}}
		
		
		
		
		
		10.1177/1094
		
	
	
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			13
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}

@book{b26,
	
	
		,
	title={{}}
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	author={{
			GLLilien
		} and {
			RGrewal
		} and {
			DBowman
		} and {
			MDing
		} and {
			AGriffin
		} and {
			VKumar
		} and {
			QWang
		}}
		
		
		
		
		
		
		
			,
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}

@book{b27,
	
	
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	title={{Calculating, creating, and claiming value in business markets: Status and research agenda}}
		
	

}

@incollection{b28,
	
	
		,
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		10.1007/s11002-010-9108-z
		
	
	
		,
	journal={{Marketing Letters}}
		
			21
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}

@incollection{b29,
	
	
		,
	title={{The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference}}
		,
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			MTLiu
		} and {
			IAWong
		} and {
			GShi
		} and {
			RChu
		} and {
			JLBrock
		}}
		
		
		
		
		10.1108/JSM-09-2012-0171
		
	
	
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			28
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}

@incollection{b30,
	
	
		,
	title={{Classification and selection methodology for temporary support systems for underground structures}}
		,
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			KManoj
		} and {
			PJitendra
		} and {
			AKNaithani
		}}
		
		
		10.2991/rare-16.20
		
	
	
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				the Conference on Recent Advances in Rock Engineering
		
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	,
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}

@book{b31,
	
	
		,
	title={{Transformative Marketing : The Next 20 Years}}
		,
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			RMeyer
		}}
		10.1509/jm.82.42
		
		
			,
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			82
			
		
	
	,
	note={Re fl ections on}

}

@incollection{b32,
	
	
		,
	title={{The Impact of Corporate Rebranding on Brand Equity and Firm Performance}}
		,
	author={{
			KPetburikul
		}}
	
	
		,
	journal={{Ramkhamhaeng University International Journal}}
		
			3
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			,
	year={2009}
		
	

}

@incollection{b33,
	
	
		,
	title={{Rethinking Branding: The Need for a New Conceptual Framework to Analyze Customer-Based Brand Equity}}
		,
	author={{
			APonnam
		} and {
			PKrishnatray
		}}
		
		
	
	
		,
	journal={{ICFAI Journal of Brand Management}}
		
			5
			2
			
			,
	year={2008}
		
	

}

@incollection{b34,
	
	
		,
	title={{Comparing a customer-based brand equity scale with the Implicit Association Test in examining consumer responses to brands}}
		,
	author={{
			RPriluck
		} and {
			BDTill
		}}
		
		10.1057/bm.2009.32
		
	
	
		,
	journal={{Journal of Brand Management}}
		
			17
			6
			
			,
	year={2010}
		
	

}

@incollection{b35,
	
	
		,
	title={{Measuring Customer-Based Brand Equity in Durable Goods Industry}}
		,
	author={{
			NRajasekar
		} and {
			KGNalina
		}}
		
		
	
	
		,
	journal={{Journal of Marketing & Communication}}
		
			4
			1
			
			,
	year={2008}
		
	

}

@incollection{b36,
	
	
		,
	title={{Service quality dimensions: an examination of Grönroos's service quality model}}
		,
	author={{
			HRamaiyah & Ahmad
		} and {
			AAydin
		} and {
			SÖzer
		} and {
			GHaryanto
		} and {
			JOMoutinho
		} and {
			LAldas-Manzano
		} and {
			JBrea
		}}
		
		
		
		
		
		
		10.1017/CBO9781107415324.004
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			8
			4
			
			,
	year={2010}
		
	
	,
	note={J. A. F.}

}

@incollection{b37,
	
	
		,
	title={{Political Brands: Can Corporate Managment Be Distinguished by Their Online Brand Personality?}}
		,
	author={{
			RNRutter
		} and {
			CHanretty
		} and {
			FLettice
		}}
		
		
		10.1080/15377857.2015.1022631
		
	
	
		,
	journal={{Journal of Political Marketing}}
		
			17
			3
			
			,
	year={2018}
		
	

}

@incollection{b38,
	
	
		,
	title={{A study on the effects of social media marketing activities on brand equity and customer response in the airline industry}}
		,
	author={{
			RRu?evi?i?t?
		} and {
			JRu?evi?ius
		}}
		
		10.1016/j.jairtraman.2017.09.014
		
	
	
		,
	journal={{Journal of Air Transport Management}}
		,
	editor={Seo, E.-J., & Park, J.-W.}
		
			66
			
			,
	year={2010. 2018. September 2017}
		
	
	,
	note={Economics and Management}

}

@incollection{b39,
	
	
		,
	title={{Customer Experience, Brand Image and Customer Loyalty in Telecommunication Services}}
		,
	author={{
			JSirapracha
		} and {
			GTocquer
		}}
		
	
	
		,
	journal={{International Conference on Economics Business and Marketing Management}}
		
			29
			
			,
	year={2012}
		
	

}

@incollection{b40,
	
	
		,
	title={{Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning}}
		,
	author={{
			NJSirianni
		} and {
			MJBitner
		} and {
			SWBrown
		} and {
			NMandel
		}}
		
		
		
		10.1509/jm.11.0485
		
	
	
		,
	journal={{Journal of Marketing}}
		
			77
			6
			
			,
	year={2013}
		
	

}

@incollection{b41,
	
	
		,
	title={{The effect of brand on churn in the telecommunications sector}}
		,
	author={{
			GBSvendsen
		} and {
			NKPrebensen
		}}
		
		10.1108/03090561311324273
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			47
			8
			
			,
	year={2013}
		
	

}

@incollection{b42,
	
	
		,
	title={{The impact of corru Chinaon on the socioeconomic development of nigeria}}
		,
	author={{
			JUrien
		}}
		
	
	
		,
	journal={{Abraka -Nigeria}}
		
			2
			3
			
			,
	year={2012}
		
		
			Department of Political Science, Delta State University
		
	

}

@incollection{b43,
	
	
		,
	title={{Customer evaluations of aftersales service contact modes: An empirical analysis of national culture's consequences}}
		,
	author={{
			MVan Birgelen
		} and {
			KDe Ruyter
		} and {
			ADe Jong
		} and {
			MWetzels
		}}
		
		
		
		S0167-8116(02)00047-2
		
	
	
		,
	journal={{International Journal of Research in Marketing}}
		
			19
			1
			
			,
	year={2002}
		
	

}

@incollection{b44,
	
	
		,
	title={{Transformative Marketing: The Next 20 Years}}
		,
	author={{
			RVaradarajan
		}}
		10.1509/jm.82.43
		
	
	
		,
	journal={{Journal of Marketing}}
		
			82
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	year={2018}
		
	
	,
	note={A Commentary on}

}

@incollection{b45,
	
	
		,
	title={{Customer-Based Brand Equity for a Tourism Destination (Cbbetd): The Specific Case of Bandung City}}
		,
	author={{
			HYuwo
		} and {
			JBFord
		} and {
			MSPurwanegara
		}}
		
		
		
	
	
		,
	journal={{Indonesia. Organizations & Markets in Emerging Economies}}
		
			4
			1
			
			,
	year={2013}
		
	

}