@incollection{, 2B9B467ECA3F82683F7F3889734E4C96 , author={{Avik RanjanBhowmik} and {Md. KamalHossain} and {VongdeuanVangpadith} and {NadiaChowdury} and {Islamic University}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}2021117 } @incollection{b0, , title={{Effect of Advertising on the Sales Revenue and the Profitability of Selected Food and Beverages Firms in Nigeria}} , author={{ DAbdullahi }} , journal={{International Journal of Economics, Business and Finance}} 3 3 , year={2015} } @incollection{b1, , title={{Analysis of the Effect of Advertising on Sales and Profitability of Company}} , author={{ OAgbeja } and { OJAdelakun } and { ADaramola }} , journal={{International Journal of Novel Research in Marketing Management and Economics}} 2 3 , year={2015} } @book{b2, , title={{Essentials of Commerce for Secondary School, Advertising, Tonad publishing Limited}} , author={{ Alonge }} , year={2001} , address={Ikeja Lagos} } @book{b3, , author={{ WFArens }} , title={{Contemporary advertising}} , year={2002} } @book{b4, , author={{ WFArens }} , title={{Contemporary Advertising. USA: Richard D, Irwin A. Times Mirror Higher Education Group Inc. Company}} , year={1996} } @incollection{b5, , title={{Ceramic Industry in Bangladesh}} , booktitle={{#:~:text=Ceramic%2 0In dustry%20in%20Bangladesh%20Ceramics%20indus try%20has%20turned}} , year={2018} , note={Retrieve on 09.07.2020 from. to%20international%20market s%2C%20the%20industry%20has%20grown%20im mensely} } @incollection{b6, , title={{Sales Promotions: Practice, Regulation and Self-Regulation around the World}} , author={{ KBlanchard } and { CSchewe } and { RNelson } and { AHiam }} , journal={{International Journal of Advertising}} 8 4 363 , year={1999. 1989} , publisher={Worth Publishers, Inc. Boddewyn JJ and Leardi M} , note={Exploring the World of Business} } @book{b7, , title={{Family as a source of consumer-based brand equity. The Journal of Product and Brand Management}} , author={{ RBravo } and { EFraj } and { EMartinez }} , year={2007} 16 } @book{b8, , author={{ SBroadbent }} , title={{The IEBM encyclopaedia of marketing}} , editor={ MJBaker } London , publisher={International Thomson Business Press} , year={2001} } @incollection{b9, , title={{The impact of pre-and postlaunch publicity and advertising on new product sales}} , author={{ ABBurmester } and { JUBecker } and { HJVan Heerde } and { MClement }} 10.1016/j.ijresmar.2015.05.005 , journal={{International Journal of Research in Marketing}} 32 4 , year={2015} } @book{b10, , title={{}} , author={{ CCobb-Walgren } and { CARuble } and { NDonthu }} 10.1016/%20j.ijr , year={1995} } @incollection{b11, , title={{Brand equity, brand preference and purchase intent}} 10.1016/%20j.ijr , journal={{Journal of Advertising}} 24 3 , year={1995} } @book{b12, , title={{From brand vision to brand evaluation. The strategic process of growing and strengthening brands}} , author={{ DeChernatony } and { L }} , year={2010} , publisher={Butterworth Heinemann} , note={3rd Ed} } @incollection{b13, , title={{Long run effects of price promotion in scanner markets}} , author={{ MGDekimpe }} , journal={{Journal of econometrics}} 89 , year={1999} } @book{b14, , title={{Marketing}} , author={{ MJEtzel } and { BJWalker } and { StantonWj }} , year={2007} , publisher={McGraw-Hill/Irwin} , address={Boston} } @book{b15, , title={{Advertising. Pearson Education Limited}} , author={{ JFrank }} , year={2005} , address={UK} } @book{b16, , title={{The Affluent Society}} , author={{ JKGalbraith }} , year={1976} , publisher={New American Library} , address={New York} } @book{b17, , title={{International Business by Griffin and Pustay (5 th}} , author={{ GriffinRw } and { MWPustay }} , year={2007} , note={Fifth Edition} } @book{b18, , title={{}} , author={{ IllinoisHindsdale } and { US A }} , publisher={Dryden Press. Marketing. USA: Irwin/Mc-Graw Hill} } @book{b19, , title={{Strategic brand management: Building, measuring, and managing brand equity}} , author={{ KLKeller }} , year={2008} , publisher={Dorling Kindersley} , address={New Delhi} } @incollection{b20, , title={{How well does advertising work on restaurant performance? A dynamic and quadratic approach}} , author={{ JKim Rebecca). } and { JJun Rebecca). } and { LTang Rebecca). }} 10.1016/j.ijhm.2019.02.010 , journal={{International Journal of Hospitality Management}} 81 , year={2019} } @incollection{b21, , title={{The effects of advertising and publicity on corporate reputation and sales revenue}} , author={{ KKim }} 10.1016/j.ijh%20m.2019.02.010 , booktitle={{Pro Quest Dissertations and Theses}} , year={2007} } @book{b22, , title={{Principles of Marketing}} , author={{ PKotler } and { GArmstrong }} , year={2010} , publisher={Prentice Hall of India} , note={th edition} } @book{b23, , title={{Marketing Management: Analysis Management and Accounting}} , author={{ PKotler }} , year={1988} , publisher={Obafemi} , address={Ile-Ife} } @incollection{b24, , title={{marketing success. A case study of Nigerian Bottling Marketing}} , journal={{Marketing Association Chicago U.S.A}} 46 } @incollection{b25, , title={{The effect of promotion type and benefit congruency on brand image}} , author={{ TMontaner } and { JMPina }} , journal={{Journal of Applied Business Research}} 24 3 , year={2008} } @incollection{b26, , title={{Advertising repetition and quality perception}} , author={{ SMoorthy } and { SAHawkins }} , journal={{Journal of Business Research}} 58 3 , year={2005} } @incollection{b27, , title={{The category demand effects of price promotions}} , author={{ Ar; D PMorden } and { VRNijs } and { MGDekimpe } and { JbeSteenkamps } and { DMHanssens }} , journal={{Marketing Sciences}} 20 1 , year={1991. 2001} , note={Elements of Marketing} } @incollection{b28, , title={{Effect of sales promotion as a tool on organizational performance}} , author={{ IBOdunlami } and { AOgunsiji }} , journal={{Journal of Emergency. Trends in Economics and management Sciences. (JETEMS)}} 2 1 , year={2011} } @incollection{b29, , title={{Sales promotions effects on consumer-based brand equity}} , author={{ MPalazon-Vidal } and { EDelgado-Ballester }} , journal={{International Journal of Market Research}} 47 2 , year={2005} } @incollection{b30, , title={{) the Long Term Effects of Price Promotions on Category Incidence, Brand Choice and Purchase Quantity}} , author={{ KPauwels } and { DMHanssens } and { SiddarthS }} , journal={{Journal of Marketing}} , year={2002} } @book{b31, , title={{Sales and Relationships Manager at Rainbow Tourism Group Senior sales manager Rainbow Tourism Group-Zimbabwe}} , author={{ KPride }} , year={1987} , address={Zambia, Mozambique} } @incollection{b32, , title={{Oracles on advertising searching for a definition}} , author={{ JIRichards } and { CMCurran }} , journal={{Journal of Advertising}} 31 2 , year={2002} } @book{b33, , author={{ RickyWEbert Shimp TA. } and { JStarke Shimp TA. } and { A Shimp TA. }} , title={{Business: 5th Canadian}} Toronto, Ontario , publisher={Pearson Education Canada Inc} , year={2005. 2007} 35 , note={Integrated marketing communications in advertising and promotion} } @book{b34, , title={{}} , author={{ :Mason } and { Oh }} , publisher={Thomson Higher Education} } @incollection{b35, , title={{Concepts and strategy guidelines for designing value enhancing sales promotions}} , author={{ SSrini } and { SrinivasanSs } and { AndersonRe }} , journal={{Journal of Product and Brand Management}} 5 , year={2000} } @incollection{b36, , title={{Concepts and strategy guidelines for designing value-enhancing sales promotions}} , author={{ SSSrinivasan } and { REAnderson }} , journal={{The Journal of Product and Brand Management}} 7 5 , year={1998} } @incollection{b37, , title={{The impact of marketing communication and price promotion on brand equity}} , author={{ AFVillarejo } and { MJSanchez }} , journal={{Journal of Brand Management}} 12 6 , year={2005} } @book{b38, , title={{Marketing Research}} , author={{ FerrelWilliam } and { MPride } and { EngleMccarthy }} , year={1994. 1991} , address={New York} } @incollection{b39, , title={{An examination of selected marketing mix elements and brand equity}} , author={{ BYoo } and { NDonthu } and { SLee }} , journal={{Journal of the Academy of Marketing Science}} 28 2 , year={2000} } @book{b40, , title={{The Advertising Handbook, Ideas In flight}} , author={{ CEYoung } and { WAScattle }} , year={2005} } @incollection{b41, , title={{A transnational study of advertising-to-sales ratios}} , author={{ JZif } and { RFYoung } and { IFenwick }} , journal={{Journal of Advertising Research}} 24 3 , year={1984} }