@incollection{,
	
					
					
					1BF73872BC684D3728681CBD4A4C4337
				,
	author={{DibakarBose} and {Saikat KumarKar} and {Dr. KaushikBanerjee} and {Brainware University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2023335
}

@book{b0,
	
	
		,
	title={{Indian Rural Market: Opportunity and Challenges in the Global Context}}
		,
	author={{
			DAgrawal
		}}
		
			,
	year={2018}
			1
			
		
	
	,
	note={Opportunities and Challenges of Rural Marketing in India}

}

@book{b1,
	
	
		,
	title={{Indian Rural Market: Opportunity and Challenges in the Global Context}}
		,
	author={{
			MArora
		}}
		
			,
	year={2018}
			1
			
		
	
	,
	note={Rural Marketing: A Generalized Introduction}

}

@incollection{b2,
	
	
		,
	title={{Changing Scenario of Rural Marketing-A Review}}
		,
	author={{
			DKale
		} and {
			CChobe
		}}
		
	
	
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	journal={{Indian Journal of Applied Research}}
		
			6
			2
			,
	year={2016}
		
	

}

@book{b3,
	
	
		,
	title={{}}
		,
	author={{
			PKashyap
		}}
		
			,
	year={2016}
			,
	publisher={Pearson Education India}
		
	

}

@incollection{b4,
	
	
		,
	title={{The Changing Future of Rural Marketing in India}}
		,
	author={{
			SKumar
		}}
	
	
		,
	journal={{Imperial Journal of Interdisciplinary Research (IJIR) ISSN}}
		
			
			,
	year={2016}
		
	

}

@book{b5,
	
	
		,
	title={{Rural Marketing Strategies Of Consumer Durables In India. Indian Rural Market: Opportunity and Challenges in the Global Context}}
		,
	author={{
			DMishra
		}}
		
			,
	year={2018}
			1
			
		
	

}

@book{b6,
	
	
		,
	title={{emerging-trends-in-rural-marke ting-to-become-an-real-marketing-2.pdf}}
		,
	author={{
			BNandini
		}}
		
		
			,
	year={2016}
		
	
	,
	note={Emerging Trends In Rural Marketing To Become An Real Marketing. Retrieved On: 12February 2020}

}

@incollection{b7,
	
	
		,
	title={{Rural Marketing and Associated Aspects in Indian Perspectives}}
		,
	author={{
			NRaj
		}}
	
	
		,
	journal={{Our Heritage}}
		
			68
			1
			
			,
	year={2020}
		
	

}

@incollection{b8,
	
	
		,
	title={{Rural Marketing in India: Issues, Challenges, and Opportunities}}
		,
	author={{
			MMSulaiman
		}}
	
	
		,
	journal={{International Journal of Research}}
		
			5
			12
			
			,
	year={2018}
		
	

}

@book{b9,
	
	
		,
	title={{Scope of Rural Marketing. Indian Rural Market: Opportunity and Challenges in the Global Context}}
		,
	author={{
			PVerma
		}}
		
			,
	year={2018}
			1
			
		
	

}