@incollection{,
	
					
					
					329AA7E0EA438AA0837F2CD2E75A0C03
				,
	author={{Md. KariulIslam} and {A H MKamruzzaman} and {Dr. Mohammad MostafizurRahman} and {Md. MahamudulAlam} and {Dr. Md. ShukurAli} and {SAM Ziaur RahmanAkanda}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2022531
}

@book{b0,
	
	
		,
	title={{Principles of Marketing}}
		,
	author={{
			PKotler
		} and {
			G; N JArmstrong
		}}
		
		
			,
	year={2001}
			,
	publisher={Prentice Hall}
		
	

}

@incollection{b1,
	
	
		,
	title={{from sales obsession to marketing effectiveness}}
		,
	author={{
			PKotler
		}}
	
	
		,
	journal={{Harvard Business Review}}
		
			55
			
			,
	year={1977}
		
	

}

@book{b2,
	
	
		,
	title={{Worldwide retail ecommerce sales will reach $1.915 trillion this year}}
		
		
			,
	year={2016. May 14. 2018}
		
	

}

@incollection{b3,
	
	
		,
	title={{Online Purchase Behavior of Generation Y in Malaysia}}
		,
	author={{
			MMudaa
		} and {
			RMohd
		} and {
			SHassan
		}}
		
		
	
	
		,
	booktitle={{Proc. Fifth International Conference on Marketing and Retailing}}
				Fifth International Conference on Marketing and RetailingPenang, Malaysia
		
			,
	year={2015}
		
	

}

@incollection{b4,
	
	
		,
	title={{Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention}}
		,
	author={{
			YJLima
		} and {
			AOsman
		} and {
			SNSalahuddin
		} and {
			ARRomled
		} and {
			SAbdullah
		}}
		
		
		
		
	
	
		,
	booktitle={{Proc. 7th International Economics & Business Management Conference}}
				7th International Economics & Business Management ConferencePahang, Malaysia
		
			,
	year={2015}
		
	

}

@incollection{b5,
	
	
		,
	title={{Online Shopper Behavior: Influences of Online Shopping Decision}}
		,
	author={{
			CKatawetawaraks
		} and {
			CLWang
		}}
		
	
	
		,
	journal={{Asian Journal of Business Research}}
		
			1
			2
			,
	year={2011}
		
	

}

@book{b6,
	
	
		,
	title={{Light Castle Partners, E-COMMERC E-The adventure begins in Bangladesh}}
		
	
	,
	note={retrieved from}

}

@incollection{b7,
	
	
		,
	title={{Consumer perception of e-service quality: from internet purchaser and nonpurchaser perspectives}}
		,
	author={{
			ZYang
		} and {
			MJun
		}}
		
	
	
		,
	journal={{Journal of Business Strategies}}
		
			19
			1
			
			,
	year={2002}
		
	

}

@incollection{b8,
	
	
		,
	title={{The theory of planned behavior}}
		,
	author={{
			IAjzen
		}}
	
	
		,
	journal={{Organizational Behavior and Human Decision Processes}}
		
			50
			
			,
	year={1991}
		
	

}

@incollection{b9,
	
	
		,
	title={{Effects of Consumers' Trust and Attitude Toward Online Shopping}}
		,
	author={{
			MAl-Nasser
		} and {
			RZYusoff
		} and {
			RIslam
		} and {
			AAl-Nasser
		}}
		
		
		
	
	
		,
	journal={{American Journal of Economics and Business Administration}}
		
			6
			2
			
			,
	year={2014}
		
	

}

@incollection{b10,
	
	
		,
	title={{Can consumer attitudes forecast the macroeconomy?}}
		,
	author={{
			MCChopin
		} and {
			AFDarrat
		}}
		
	
	
		,
	journal={{The American Economist}}
		
			44
			1
			3442
			,
	year={2000}
		
	

}

@incollection{b11,
	
	
		,
	title={{Gender differs: assessing a model of online purchase intentions in e-tail service}}
		,
	author={{
			YBChiu
		} and {
			CPLin
		} and {
			LLTang
		}}
		
		
	
	
		,
	journal={{International Journal of Service Industry Management}}
		
			16
			5
			,
	year={2005}
		
	

}

@incollection{b12,
	
	
		,
	title={{Consumer Adoption of the Internet: A Case of Apparel Shopping}}
		,
	author={{
			EYoh
		} and {
			MLDamhorst
		} and {
			SSapp
		} and {
			RLaczniak
		}}
		
		
		
	
	
		,
	journal={{Psychology and Marketing}}
		
			20
			12
			
			,
	year={2003}
		
	

}

@incollection{b13,
	
	
		,
	title={{An empirical study on predicting user acceptance of e-shipping on the web}}
		,
	author={{
			HPShih
		}}
	
	
		,
	journal={{Information and Management}}
		
			41
			
			,
	year={2004}
		
	

}

@book{b14,
	
	
		,
	title={{The relationship between consumer characteristics and attitude toward online shopping, Marketing Intelligence and planning}}
		,
	author={{
			S-IWu
		}}
		
			,
	year={2003}
			21
			
		
	

}

@incollection{b15,
	
	
		,
	title={{What Makes Consumers Buy form Internet? A longitudinal Study of Online Shopping}}
		,
	author={{
			MLimayem
		} and {
			MKhalifa
		} and {
			AFrini
		}}
		
		
	
	
		,
	booktitle={{IEEE Transactions on System, Man, and Cybernetics -Part A: Systems and Humans}}
				
			,
	year={2000}
			30
			
		
	

}

@incollection{b16,
	
	
		,
	title={{The impact of online word of-mouth on consumers' buying intention on apparels: An empirical study}}
		,
	author={{
			JXiaofen
		} and {
			ZYilling
		}}
		
	
	
		,
	booktitle={{Proc. International Symposium on Web Information Systems and}}
				International Symposium on Web Information Systems and
		
	

}

@incollection{b17,
	
	
		,
	title={{Challenges in Building Trust in B2C E-Commerce and proposal to mitigate them: Developing countries perspective}}
		,
	author={{
			SKDey
		} and {
			MNNabi
		} and {
			MAnwer
		}}
		
		
	
	
		,
	booktitle={{Proc. 12th international Conference in Computer and Information Technology}}
				12th international Conference in Computer and Information TechnologyDhaka, Bangladesh
		
			,
	year={2009}
		
	

}

@incollection{b18,
	
	
		,
	title={{Factors Driving Consumer Intention to Shop on line: An Empirical Investigation}}
		,
	author={{
			KPChiang
		} and {
			RRDholakia
		}}
		
	
	
		,
	journal={{Journal of Consumer Psychology}}
		
			13
			1&2
			
			,
	year={2003}
		
	

}

@incollection{b19,
	
	
		,
	title={{Consumer online shopping attitudes and behavior: An assessment of research}}
		,
	author={{
			NLi
		} and {
			PZhang
		}}
		
	
	
		,
	journal={{AMCIS}}
		
			,
	year={2002. 2002 Proceedings, 74}
		
	

}

@book{b20,
	
	
		,
	title={{On-line Shopping Trends, Patterns and Preferences of University Undergraduate Students: A Survey Study on Sylhet Region}}
		,
	author={{
			MMRahaman
		}}
		
			,
	year={2014}
		
	

}

@incollection{b21,
	
	
		,
	title={{Online shopping: An empirical study in}}
		,
	author={{
			FZaman
		} and {
			Masoom
		} and {
			NMahtab
		}}
		
		
	
	
		,
	journal={{Bangladesh Research Journal of Social Science and Management}}
		
			3
			4
			,
	year={2013}
		
	

}

@incollection{b22,
	
	
		,
	title={{Implementation of B2C Ecommerce in Bangladesh: The effects of buying culture and E-infrastructure}}
		,
	author={{
			MSAzam
		}}
	
	
		,
	journal={{Advances in Global Business Research}}
		
			3
			1
			
			,
	year={2007}
		
	

}

@incollection{b23,
	
	
		,
	title={{Expect Lower Prices Online? Empirical Examination in Online and Store-based Retailers}}
		,
	author={{
			ShLo
		} and {
			AHsieh
		} and {
			YChiu
		} and {
			Why
		}}
		
		
		
	
	
		,
	journal={{International Journal of Electronic Commerce Studies}}
		
			5
			1
			
			,
	year={2014}
		
	

}

@incollection{b24,
	
	
		,
	author={{
			HRox
		}}
		
	
	
		,
	booktitle={{Top reasons people shop online may surprise you}}
				
			,
	year={2017}
		
	

}

@incollection{b25,
	
	
		,
	title={{Consumers' perceptions of e-shopping characteristics: An expectancy-value approach}}
		,
	author={{
			HLim
		} and {
			AJDubinsky
		}}
		
	
	
		,
	journal={{The Journal of Services Marketing}}
		
			18
			6
			
			,
	year={2004}
		
	

}

@incollection{b26,
	
	
		,
	title={{A trust model for consumer internet shopping}}
		,
	author={{
			MK OLee
		} and {
			ELTurban
		}}
		
	
	
		,
	journal={{International Journal of Electronic Commerce}}
		
			6
			
			,
	year={2001}
		
	

}

@incollection{b27,
	
	
		,
	title={{on risk, convenience and internet shopping behavior}}
		,
	author={{
			ABhatnagar
		} and {
			SMisra
		} and {
			HRRao
		}}
		
		
	
	
		,
	journal={{Communication of the ACM}}
		
			43
			11
			
			,
	year={2000}
		
	

}

@book{b28,
	
	
		,
	title={{Initial Trust and Online Buying Behaviour, Industrial Management & Data System}}
		,
	author={{
			YHChen
		} and {
			SBarnes
		}}
		
		
			,
	year={2007}
			107
			2136
		
	

}

@incollection{b29,
	
	
		,
	title={{Cyberbuying in china, hongkong and Singapore: tracking the who, where, why and what of online buying}}
		,
	author={{
			KN LWee
		} and {
			RRamachandra
		}}
		
	
	
		,
	journal={{International Journal of Retail & Distribution Management}}
		
			28
			7
			
			,
	year={2005}
		
	

}

@incollection{b30,
	
	
		,
	title={{An integrated model of factors affecting consumer attitudes towards online shopping}}
		,
	author={{
			MNAkroush
		} and {
			Al-Debei
		} and {
			MM
		}}
		
		
	
	
		,
	journal={{Business Process Management Journal}}
		
			21
			6
			
			,
	year={2015}
		
	

}

@incollection{b31,
	
	
		,
	title={{A longitudinal investigation of continued online shopping behavior: An extension of the theory of planned behavior}}
		,
	author={{
			M-HHsu
		} and {
			C-HYen
		} and {
			C-MChiu
		} and {
			C-MChang
		}}
		
		
		
	
	
		,
	journal={{International Journal of Human-Computer studies}}
		
			64
			
			,
	year={2006}
		
	

}

@incollection{b32,
	
	
		,
	title={{Customer Satisfaction in Online Shopping: a study into the reasons for motivation and inhibitions}}
		,
	author={{
			RAKarim
		}}
	
	
		,
	journal={{IOSR Journal of Business and Management}}
		
			11
			6
			
			,
	year={2013}
		
	

}