@incollection{,
	
					
					
					F478839D1A8D14484E2BF93E3C90C338
				,
	author={{Syed Md HasibAhsan} and {Md Kazi GolamAzam} and {Md. ZohirRaihan} and {Ishtiak BinImam} and {Md. NurulIslam}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2063741
}

@incollection{b0,
	
	
		,
	title={{Leveraging Brand Equity to Attract Human Capital}}
		,
	author={{
			DelVecchio
		} and {
			CherylBDevon
		} and {
			RichardRJarvis
		} and {
			BrianRKlink
		} and {
			Dineen
		}}
		
		
		
		
	
	
		,
	journal={{Marketing Letters}}
		
			18
			
			,
	year={2007. April}
		
	

}

@incollection{b1,
	
	
		,
	title={{Using brand equity to counter outsourcing opportunism: A game theoretic approach}}
		,
	author={{
			WSLim
		} and {
			SJTan
		}}
		
	
	
		,
	journal={{Marketing Letter}}
		
			20
			
			,
	year={2009}
		
	

}

@incollection{b2,
	
	
		,
	title={{The relationship between brand equity and firms' performance in luxury hotels and restaurants}}
		,
	author={{
			HKim
		} and {
			WGKim
		}}
		
	
	
		,
	journal={{Tourism Management}}
		
			26
			
			,
	year={2005}
		
	

}

@incollection{b3,
	
	
		,
	title={{Linking brand equity to customer equity}}
		,
	author={{
			RPLeone
		} and {
			VRRao
		} and {
			KLKeller
		} and {
			AMLuo
		} and {
			LMcalister
		} and {
			RSrivastava
		}}
		
		
		
		
		
	
	
		,
	journal={{Journal of Service Research}}
		
			9
			2
			
			,
	year={2006}
		
	

}

@incollection{b4,
	
	
		,
	title={{A methodology for profiling consumers' decision-making styles}}
		,
	author={{
			GBSproles
		} and {
			ELKendall
		}}
		
	
	
		,
	journal={{J. Consum. Aff}}
		
			20
			2
			
			,
	year={1986}
		
	

}

@book{b5,
	
	
		,
	title={{Consumer Behavior}}
		,
	author={{
			LGSchiffman
		} and {
			Ll
		}}
		
		
			,
	year={2000}
			,
	address={Pearson Prentice Hall, Englewood Cliffs, New York}
		
	

}

@book{b6,
	
	
		,
	title={{Consumer Behaviour}}
		,
	author={{
			RDBlackwell
		} and {
			PWMiniard
		} and {
			FJEngel
		}}
		
		
		
			,
	year={2006}
			,
	publisher={Thomson}
			,
	address={Mason}
		
	

}

@book{b7,
	
	
		,
	title={{Retailing management}}
		,
	author={{
			MLevy
		} and {
			BAWeitz
		}}
		
		
			,
	year={1995}
			,
	publisher={McGraw-Hill/Irwin}
			,
	address={Burr Ridge, IL}
		
	
	,
	note={2nd ed.}

}

@incollection{b8,
	
	
		,
	title={{Consumer information search revisited: theory and empirical analysis}}
		,
	author={{
			SMoorthy
		} and {
			BTRatchford
		} and {
			DTalukdar
		}}
		
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			23
			4
			
			,
	year={1997}
		
	

}

@book{b9,
	
	
		,
	title={{Consumer Behaviour. A European perspective}}
		,
	author={{
			MSolomon
		} and {
			GBamossy
		} and {
			SAskegaard
		} and {
			MKHogg
		}}
		
		
		
		
			,
	year={2006}
			,
	publisher={Prentice Hall Financial Times}
		
	
	,
	note={3rd ed}

}

@book{b10,
	
	
		,
	author={{
			PKotler
		} and {
			VWong
		} and {
			JSaunders
		} and {
			GArmstrong
		}}
		
		
		
		,
	title={{Principles of Marketing}}
				Essex
		
			,
	publisher={Pearson Education Limited}
			,
	year={2005}
		
	

}

@book{b11,
	
	
		,
	author={{
			MEPorter
		}}
		,
	title={{Competitive Strategy: Techniques for Analyzing Industries and Competitors}}
				London
		
			,
	publisher={Free Press}
			,
	year={2004}
		
	

}

@incollection{b12,
	
	
		,
	title={{Does an absence of brand equity generalize across product classes?}}
		,
	author={{
			DCBello
		} and {
			MHolbrook
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			34
			2
			
			,
	year={1995}
		
	

}

@book{b13,
	
	
		,
	title={{Strategic Brand Management}}
		,
	author={{
			KLKeller
		}}
		
			,
	year={2003}
			,
	publisher={Prentice Hall}
			,
	address={Upper Saddle River, NJ}
		
	
	,
	note={2nd ed.}

}

@incollection{b14,
	
	
		,
	title={{Measuring brand equity across products and markets}}
		,
	author={{
			DAAaker
		}}
	
	
		,
	journal={{California Management Rev}}
		
			38
			
			,
	year={1996}
		
	

}

@book{b15,
	
	
		,
	title={{The brand management checklist: proven tools and techniques for creating winning brands}}
		,
	author={{
			BVan Auken
		}}
		
			,
	year={2005}
			,
	publisher={Kogan-Page Pub}
			,
	address={London, UK}
		
	

}

@incollection{b16,
	
	
		,
	title={{A surveybased method for measuring and understanding brand equity and its extendibility}}
		,
	author={{
			CSPark
		} and {
			VSrinivasan
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			31
			5
			
			,
	year={1994}
		
	

}

@book{b17,
	
	
		,
	title={{Satisfaction: A Behavioral Perspective on the Consumer}}
		,
	author={{
			RLOliver
		}}
		
			,
	year={1997}
			,
	address={New York, McGraw Hill}
		
	

}

@incollection{b18,
	
	
		,
	title={{Developing and validating multidimensional consumer -based brand equity scale}}
		,
	author={{
			BYoo
		} and {
			NDonthu
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			52
			
			,
	year={2001}
		
	

}