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\title{Status of Food Labeling of Soft Beverage According to BFSA Guidelines \& Laws: Matter of Increasing Customer Awareness}
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             \author[1]{Md. Touhidul  Islam}

             \author[2]{Tasnima  Haque}

             \author[3]{Mohammad Mahmudur  Rahman}

             \affil[1]{  NPI University of Bangladesh}

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\date{\small \em Received: 11 December 2019 Accepted: 31 December 2019 Published: 15 January 2020}

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\begin{abstract}
        


Why should people know about the Labeling of Soft Beverages in Bangladesh? To find the answer to this question, this article has focused on the Food Safety Act, 2013 of Bangladesh, the status of Labeling of Soft Beverage, and customer awareness. The core intent of the study is to examine and analysis the present scenarios of soft beverage labeling according to the ?Regulations of product labeling,? the Food Safety Act, 2013 (Act No. 43 of 2013) and ?Regulations on the use of additives products,? (Act No. 43 of 2013), section-87 and section-27. To attain the goal of the research, most important considerable variables and attributes are taken for survey from BFS Act and regulations. The study, descriptive in nature, has been conducted based on primary data. Total 39 criteria (Variable) have been taken related to the Regulations of product labeling and Regulations on the use of additives products. The sample size of the study is 29, where the sample is the labels of soft beverage. The convenience sampling method has been used here where the sample collected from Dhaka, Manikganj, Gazipur district of Bangladesh.

\end{abstract}


\keywords{food labeling, customer awareness, soft beverage, BFSA, }

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\let\tabcellsep& 	 	 		 
\section[{I. Introduction}]{I. Introduction}\par
ccording to the statistics of WHO, around 600 million people (almost 1 in 10 people) in the world are falling ill after contaminated food. It also estimated that unsafe food resulting in the loss of 33 million healthy life and 420 000 die every year (WHO, 4 June 2019). So it is time to make people aware of safe and healthy food eating especially soft beverages. It also matters whether the soft drink companies are properly using the labeling of their product or not according to the BFSA act. So the core intent of the study is to examine and analysis the present scenarios of soft beverage labeling according to the "Regulations of product labeling," the Food Safety Act, 2013 (Act No. 43 of 2013) and "Regulations on the use of additives products," (Act No. 43 of 2013), section-87 and section-27. The salient objective of this study is to represent the overall scenarios/ status of labeling of soft beverages according to the Food Safety Act-2013, rules and policies of Bangladesh. In chapter two, the general conditions of food labeling have been written in this Gazette. There has a clear direction about product labeling. We have taken the 29 general directions (criteria)for our research and finally we select 24 criteria for this study named International Brand, Pet Bottle, Manufacturer name, Manufacturer address, Brand name in Bengali, Batch No., Net weight/amount, Price in Bengali, Manufacturing Date, Expire Date, BSTI Logo, Ingredients name in Bengali, Nutritional Value Table, Specific Preservatives name, Specific Acedulants/AR name, Specific Stabilizers name, Specific Clouding Agents name, Specific Color name, Specific Flavors name, Allergen on Label, GM Food on Label, Consumer Help Line number on Label, Barcode Use, Vegetarian Symbol. It is time to increase customer awareness about the information of food labeling. Through this study, reader can get an idea about the status of food labeling of soft beverages. If customers are aware of the information and status of food labeling, then they will choose the right, healthy and safe food for them, and in this way, it's possible to reduce the rate of mortality and 
\section[{Global Journal of Management and Business Research}]{Global Journal of Management and Business Research}\par
Volume XX Issue II Version I Year 2020 ( ) G illness. The findings of this study will provide an in-depth understanding of the status of food labeling that means whether they (soft beverage producing company) following and using the directions of BFSA's "Regulations of product labeling" or not. By analyzing this study, the concerned authority can take legal action towards the company, and the consumers may be aware of those company's food. This research study considers only 39 criteria (variables) and choose the 24 variables to conduct this study, and sample size is only 29, so here the future research scope to study more. 
\section[{II. Objectives of the Study}]{II. Objectives of the Study}\par
The salient objective of this study is to represent the overall scenarios/ status of labeling of soft beverages according to the Food Safety Act-2013, rules and policies of Bangladesh.\par
The other purposes are:-? Help to increase the customers' awareness towards the information of soft drink labeling through comparative study. ? To find out the Comparative position of various branded soft beverage labeling. ? To provide information that will help the customers to choose a healthy soft drink. ? To make some recommendations to the National and International soft beverage industry/ company according to the findings of this study. 
\section[{III. Research Methodology}]{III. Research Methodology}\par
The study, descriptive in nature, has been conducted based on a survey of primary data.\par
The sample size of the study is 29, where the sample is the labels of soft beverage. Data has been collected and analyzed based on the Total 39 criteria (Variables).\par
Quantitative primary data have been collected by using a self-administered structured "Dichotomous Questions" method.\par
Nonprobability Convenience sampling method has been used for collecting primary data here where the sample collected from Dhaka, Manikganj, Gazipur district of Bangladesh in the month of December 2019. 
\section[{IV. Data Analysis \& Findings}]{IV. Data Analysis \& Findings}\par
Here, the Table-1.1 showing the variable names and percentages of criteria usages on the product label (soft beverage). Here 29 samples (soft beverages) are using "Manufacturer Name' and "Manufacturer address" 100\% on their product labeling but in conversely "Specific Clouding Agents name,""Allergen on Label," and "GM Food on Label" are not used in their labeling 100\%. Analysis through Pie diagram: Fig-  {\ref 1}.2 showing the competitive status of using the regulations of product labeling where we see the position of CLICK is in the highest for not using the product labeling regulations 62.5\% and conversely FRUTO is the lowest position for not using the product labeling regulations that is 16.7\%. Here not one product does use the 100\% BFSA's "Regulations of product labeling" guidelines. So it is an alarming issue to be considered by the concerned authority, company, and consumers also.  The supreme aim of this paper is to know the present scenarios of soft beverage labeling according to the "Regulations of product labeling," the Food Safety Act, 2013 (Act No. 43 of 2013) of Bangladesh Food Safety Authority (BFSA).\par
As the findings show that the within 29 variables (ingredients) "Specific Clouding Agents name," "Allergen on Label," "GM Food on Label" are not indicated/ specified in the label of soft beverage on the other hand "Specific Stabilizers name" is used by 17.2\%, "Specific Flavors name" is used by 27.6\%, "Vegetarian Symbol" is used by 58.6\% within the 39 criteria.\par
Within the 29 samples ( products), "CLICK soft beverage" is the lowest BFSA labeling regulation follower (only 37.5\%) contrary, "FRUTICA" follows the highest -83.3\%, CURRENT and DINKO simultaneously follow 79.2\% of total regulations. 
\section[{VI. Recommendations}]{VI. Recommendations}\par
1. BFSA should use the legal steps towards the company who are not following the "Regulations of product labeling "properly. 2. The Consumer should be aware of the Sample (soft beverage) to drink. 3. Companies should give more emphasis on their food labeling. 4. Company must write/usage the full information on the product label according to the BFSA guidelines. 
\section[{As none of the product does use the Specific}]{As none of the product does use the Specific}\par
Clouding Agents name, Allergen on Label, GM Food on Label in their beverage label so all the companies of these products should use this types of information. 6. Concerned authority of food safety and government should monitor the market to know whether the companies are using BFSA's guideline of product labeling or not as this study has shown that no one's product (soft beverage) labeling had followed the 100\% of food labeling guidelines. 7. Food safety authority should take programs (advertising, promotion) to make consumers' aware of the information on food labeling. 8. Consumers should be aware and concern about the information of food labeling that will help people to choose safe food and leads to lead a healthy life. 
\section[{Conclusion}]{Conclusion}\par
To achieve SDGs of Bangladesh expected by 2030, it's high time to give more concern to food safety and make people more aware of choosing and eating food. As it is mandatory to follow the directions of BFSA to the labeling of food, but the study shows that soft beverage producing company do not fully follow that.\par
The result of this study helps to the rules creating and imposing authority, government, and soft beverages company to take the immediately necessary steps to confirm the food labeling regulations. Mostly this study will help the general people to understand and to be conscious about the food labeling that will lead them to live with a healthy and happy life. Outcomes of the study may helpful to the consumer of soft beverages to choose the healthy soft beverage. On the other hand, the study outcomes are expected to be beneficial to increase the awareness of customers towards the information of food labeling and possible to minimize the health risk. The results of the study may generate new thoughts for the researchers and find improvement areas for soft beverage seller to serve better and achieve progress in the long term and it can contribute to increasing the social and moral responsibility of marketers and it could also indirectly contribute to achieve SDGs of Bangladesh expected by 2030. This study has evaluated the present Status of Food Labeling of Soft Beverage and future recommendations are proposed.\begin{figure}[htbp]
\noindent\textbf{2}\includegraphics[]{image-2.png}
\caption{\label{fig_0}Fig 1. 2 :}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{}\includegraphics[]{image-3.png}
\caption{\label{fig_1}Figure}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{11} \par 
\begin{longtable}{P{0.4156774193548387\textwidth}P{0.3476774193548387\textwidth}P{0.08664516129032257\textwidth}}
\tabcellsep \multicolumn{2}{l}{The collected data are analyzed by various}\\
\tabcellsep \multicolumn{2}{l}{statistical tools and techniques, including frequency}\\
\tabcellsep \multicolumn{2}{l}{distribution, descriptive statistics, and correlation}\\
\tabcellsep \multicolumn{2}{l}{through the data processing software SPSS (Statistical}\\
\tabcellsep \multicolumn{2}{l}{Package for the Social Science) 25.0 version.}\\
Variables Names\tabcellsep NO (\%)\tabcellsep YES (\%)\\
International Brand\tabcellsep 58.6\tabcellsep 41.4\\
Pet Bottle\tabcellsep 13.80\tabcellsep 86.2\\
Manufacturer name\tabcellsep 0\tabcellsep 100\\
Manufacturer address\tabcellsep 0\tabcellsep 100\\
Brand name in Bengali\tabcellsep 6.9\tabcellsep 93.1\\
Batch No\tabcellsep 3.4\tabcellsep 96.6\\
Net weight/amount\tabcellsep 3.4\tabcellsep 96.6\\
Price in Bengali\tabcellsep 27.6\tabcellsep 72.4\\
Manufacturing Date\tabcellsep 3.4\tabcellsep 96.6\\
Expire Date\tabcellsep 3.4\tabcellsep 96.6\\
BSTI Logo\tabcellsep 6.9\tabcellsep 93.1\\
Ingredients name in Bengali\tabcellsep 3.4\tabcellsep 96.6\\
Nutritional Value Table\tabcellsep 13.8\tabcellsep 86.2\\
Specific Preservatives name\tabcellsep 34.5\tabcellsep 65.5\\
Specific Acedulants/AR name\tabcellsep 17.2\tabcellsep 82.8\\
Specific Stabilizers name\tabcellsep 82.8\tabcellsep 17.2\\
Specific Clouding Agents name\tabcellsep 100\tabcellsep 0\\
Specific Color name\tabcellsep 48.3\tabcellsep 51.7\\
Specific Flavors name\tabcellsep 72.4\tabcellsep 27.6\end{longtable} \par
  {\small\itshape [Note: Comparative position of using "Regulations of product labeling," the Food Safety Act, 2013": Fig 1.1: Comparative status analysis of the Criteria usages within the "Regulations of product labeling."]} 
\caption{\label{tab_0}Table 1 . 1 :}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{} \par 
\begin{longtable}{P{0.1930864197530864\textwidth}P{0.3169135802469136\textwidth}P{0.012592592592592593\textwidth}P{0.1637037037037037\textwidth}P{0.1637037037037037\textwidth}}
\tabcellsep Oscar\tabcellsep \tabcellsep 33.3\tabcellsep 66.7\\
\tabcellsep Fruto\tabcellsep \tabcellsep 16.7\tabcellsep 83.3\\
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\tabcellsep Soul up\tabcellsep \tabcellsep 37.5\tabcellsep 62.5\\
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\tabcellsep Frutica\tabcellsep \tabcellsep 33.3\tabcellsep 66.7\\
\tabcellsep Apple Fi\tabcellsep \tabcellsep 29.2\tabcellsep 70.8\\
\tabcellsep Pepsi\tabcellsep \tabcellsep 33.3\tabcellsep 66.7\\
\tabcellsep Brever\tabcellsep \tabcellsep 25\tabcellsep 75\\
\tabcellsep mojo\tabcellsep \tabcellsep 29.2\tabcellsep 70.8\\
\tabcellsep Cocacola\textunderscore C\tabcellsep \tabcellsep 41.7\tabcellsep 58.3\\
Year 2020\tabcellsep speed Diet Cok Sprite-C clemon\tabcellsep \tabcellsep 37.5 41.7 41.7 29.2\tabcellsep 62.5 58.3 58.3 70.8\\
\tabcellsep Power\tabcellsep \tabcellsep 25\tabcellsep 75\\
Volume XX Issue II Version I\tabcellsep Fizz Up Clear Up Jerra ma Click\tabcellsep NO YES\tabcellsep 25 29.2 50 62.5\tabcellsep 75 70.8 50 37.5\\
( ) G\tabcellsep \tabcellsep \tabcellsep \tabcellsep \\
Global Journal of Management and Business Research\tabcellsep \tabcellsep \tabcellsep \tabcellsep \end{longtable} \par
  {\small\itshape [Note: Table-1.3 express that within 39 criteria, Fanta, Speed \& Soul up maintain 62.5\%, 7up-66.7\%, Sprite-75.0\%, Royal Tiger, Frutica, Oscar \& Mejanda-66.7\%, Tropicana frutz, Dinko\& Current-79.2\%, Fruto \& Sprite-83.3\%, Pepsi-66.7\%, Cocacola-58.3\%, Speed-62.5\%, Diet\textunderscore Coke-58.4\%, Clemon , Cocacola, Clear Up, Mountain dew, Apple\textunderscore Fizz \& Mojo-70.8\%, Power, Brever, \& Fizz Up-75.0\%, Jerra\textunderscore masal-50.0\% and Click-37.5\% of the total regulations (selected criteria).]} 
\caption{\label{tab_1}position of using "Regulations of product labeling", the Food Safety Act, 2013 "}\end{figure}
 			\footnote{© 20 0 Global Journals 2} 			\footnote{© 2020 Global Journals} 		 		\backmatter  			 			 			  				\begin{bibitemlist}{1}
\bibitem[Chowdhury ()]{b0}\label{b0} 	 		\textit{Food Adulteration in Bangladesh: A Critical Approach towards the Application of Food Safety Act},  		 			A M Chowdhury 		.  		2019. 2013 and Mobile Court Act, 2009.  		 			East West University 		 	 	 (Doctoral dissertation) 
\end{bibitemlist}
 			 		 	 
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