@incollection{,
	
					
					
					5B6EED1B6348C65EC2F3C131E2C4532B
					10.1016/j.jrp.2006.05.005
				,
	author={{MohammedMajeed} and {AhmedTijani} and {AbdulaiYaquob} and {Tamale Technical University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}201517
}

@incollection{b0,
	
	
		,
	title={{Impacts of celebrity endorsements on consumer purchase intention}}
		,
	author={{
			AAdnan
		} and {
			FAJan
		} and {
			Alam
		} and {
			W
		}}
		
		
		
	
	
		,
	journal={{Journal of Management Research (JMR)}}
		
			3
			2
			
			,
	year={2017}
		
	

}

@book{b1,
	
	
		,
	title={{Celebrity Endorsements and Advertising Effectiveness: The Importance of val -ue Congruence}}
		,
	author={{
			EAtay
		}}
		
		
			,
	year={2011}
		
	

}

@incollection{b2,
	
	
		,
	title={{Impact of Celebrity Endorsement on Consumer Buying Behavior}}
		,
	author={{
			RRAhmed
		} and {
			SKSeedani
		} and {
			MKAhuja
		} and {
			SKParyani
		}}
		
		
		
	
	
		,
	journal={{Journal of Marketing and Consumer Research}}
		
			16
			
			,
	year={2015}
		
	

}

@incollection{b3,
	
	
		,
	title={{Exploring the Relationship between Celebrity Endorser Effects and Advertising Effectiveness: A Quantitative Synthesis of Effect Size}}
		,
	author={{
			CAmos
		} and {
			GHolmes
		} and {
			DStratton
		}}
		
		
	
	
		,
	journal={{International Journal of Advertising}}
		
			27
			2
			
			,
	year={2008}
		
	

}

@incollection{b4,
	
	
		,
	title={{Impact of Celebrity Endorsed Advertisement on Consumers}}
		,
	author={{
			DBAnjum
		} and {
			SKDhanda
		} and {
			SNagra
		}}
		
		
	
	
		,
	journal={{Asia Pacific Journal of Marketing & Management Review}}
		
			1
			2
			
			,
	year={2012}
		
	

}

@incollection{b5,
	
	
		,
	title={{Credibility of celebrity endorsement and buying intention: Evidence from students of Islamabad}}
		,
	author={{
			NAhmed
		} and {
			OFarooq
		} and {
			JIqbal
		}}
		
		
	
	
		,
	journal={{Pakistan. International Letters of Social and Humanistic Sciences}}
		
			20
			6
			
			,
	year={2014}
		
	

}

@book{b6,
	
	
		,
	title={{Perceptions of effectiveness of celebrity endorsed advertisements among Egyptian consumers. The American University in Egypt}}
		,
	author={{
			MAzab
		}}
		
			,
	year={2011}
		
	
	,
	note={Master thesis}

}

@incollection{b7,
	
	
		,
	title={{Investigate the impact of celebrity endorsement on brand image}}
		,
	author={{
			YHBardia
		} and {
			AAbed
		} and {
			NZMajid
		}}
		
		
	
	
		,
	journal={{European Journal of Scientific Research}}
		
			58
			1
			
			,
	year={2011}
		
	

}

@incollection{b8,
	
	
		,
	title={{The Effect of Celebrity Endorsement on Customer Purchase Intention: A Comparative Study}}
		,
	author={{
			AAbbas
		} and {
			GAfshan
		} and {
			IAslam
		} and {
			LEwaz
		}}
		
		
		
	
	
		,
	journal={{Current Economics and Management Research}}
		
			4
			1
			
			,
	year={2018}
		
	

}

@book{b9,
	
	
		,
	author={{
			JBanyt?
		} and {
			DGrubys
		} and {
			RGudonaviciene
		}}
		
		
		,
	title={{Changes in Marketing Channels Formation}}
				
			,
	year={2011}
		
	

}

@book{b10,
	
	
		,
	title={{Structural equation modeling with AMOS}}
		,
	author={{
			BByrne
		} and {
			MByrne
		}}
		
		
			,
	year={2010}
			,
	address={New York, London}
		
		
			Taylor and Francis Group
		
	
	,
	note={nd Ed}

}

@incollection{b11,
	
	
		,
	title={{Celebrity Endorsement: Case Study of}}
		,
	author={{
			CBergstrom
		} and {
			BSkarfstad
		}}
		
	
	
		,
	journal={{J. Lindeberg}}
		
			,
	year={2004}
		
	

}

@book{b12,
	
	
		,
	title={{Advertising and promotion -An integrated marketing communications perspective}}
		,
	author={{
			GEBelch
		} and {
			MA
		}}
		
		
			,
	year={2001}
			,
	publisher={Mc Graw Hill}
			,
	address={New York}
		
		
			Sweden Lulea University of Technology 13. Belch,
		
	
	,
	note={5th Edition}

}

@book{b13,
	
	
		,
	title={{Advertising and promotion: An integrated marketing communication perspective}}
		,
	author={{
			GEBelch
		} and {
			MABelch
		}}
		
		
			,
	year={2009}
			,
	publisher={Irwin}
			,
	address={New York}
		
	
	,
	note={th ed.}

}

@incollection{b14,
	
	
		,
	title={{native adve rtisingpaywalltransparency?utm_source=API%27s+ Need+to+Know+ news letter & utm_campaign=add 1d55ecf -magazine advertising}}
		,
	author={{
			EBell
		}}
		
	
	
		,
	journal={{International Journal of Advertising}}
		
			32
			3
			
			,
	year={2014}
		
	
	,
	note={The Guardian. Native advertising is the new paywall in media economics -but is it here to stay}

}

@book{b15,
	
	
		,
	title={{Introduction to advertising and promotion: an integrated marketing communications perspective}}
		,
	author={{
			GBelch
		} and {
			MBelch
		}}
		
		
			,
	year={2001}
			
			,
	address={Irwin: Homewood}
		
	
	,
	note={rd Ed}

}

@incollection{b16,
	
	
		,
	title={{The Pinocchio factor in consumer attitudes towards celebrity endorsement: Celebrity endorsement, the Reebok brand, and an examination of a recent campaign}}
		,
	author={{
			STBhowmick
		}}
	
	
		,
	journal={{Innovative Marketing}}
		
			2
			3
			
			,
	year={2012}
		
	

}

@incollection{b17,
	
	
		,
	title={{The naked truth of celebrity endorsement}}
		,
	author={{
			SBreen
		}}
	
	
		,
	journal={{British Food Journal}}
		
			105
			4-5
			
			,
	year={2003}
		
	

}

@incollection{b18,
	
	
		,
	title={{Acceptance of cosmetic surgery and celebrity worship: Evidence of associations among female undergraduates}}
		,
	author={{
			ZCarvalho
		}}
	
	
		,
	journal={{Personality and Individual Differences}}
		
			4
			
			,
	year={2012. 2009}
		
	

}

@book{b19,
	
	
		,
	title={{Impact of celebrity endorsement in advertising on brand image among Chinese adolescents}}
		,
	author={{
			KChan
		} and {
			YLNg
		} and {
			EKLuk
		}}
		
		
		
			,
	year={2013}
			,
	publisher={Young Consumers}
			14
			
		
	

}

@incollection{b20,
	
	
		,
	title={{Ethics of Celebrities and Their Increasing Influence in 21st Century Society}}
		,
	author={{
			CJChoi
		} and {
			RBerger
		}}
		
	
	
		,
	journal={{Journal of Business Ethics}}
		
			91
			3
			
			,
	year={2010}
		
	

}

@incollection{b21,
	
	
		,
	title={{Who is the celebrity in advertising? Understanding dimensions of celebrity images}}
		,
	author={{
			SMChoi
		} and {
			NJRifon
		}}
		
	
	
		,
	journal={{Journal of Popular Culture}}
		
			40
			2
			
			,
	year={2007}
		
	

}

@book{b22,
	
	
		,
	author={{
			JWCreswell
		}}
		,
	title={{Research Design: Qualitative, Quantitative and Mixed Methods Approaches}}
				Sage, Thousand Oaks, CA
		
			,
	year={2003}
		
	
	,
	note={nd ed}

}

@incollection{b23,
	
	
		,
	title={{Informational social influence and product evaluation}}
		,
	author={{
			JBCohen
		} and {
			EGolden
		}}
		
	
	
		,
	journal={{Journal of Applied Psychology}}
		
			56
			
			,
	year={1972}
		
	

}

@incollection{b24,
	
	
		,
	title={{Factors predicting the effectiveness of sports celebrity endorsement advertising: a partial replication and extension}}
		,
	author={{
			SDix
		} and {
			HChowdry
		}}
		
	
	
		,
	journal={{International Journal of Review in Life Sciences}}
		
			5
			10
			
			,
	year={2010}
		
	

}

@incollection{b25,
	
	
		,
	title={{The effectiveness of celebrities in conservation marketing}}
		,
	author={{
			EDuthie
		} and {
			DVeríssimo
		} and {
			AKeane
		} and {
			AKnight
		}}
		
		
		
		10.1371/journal.pone.0180027
		
	
	
		,
	journal={{PLoS ONE}}
		
			12
			7
			180027
			,
	year={2017}
		
	

}

@incollection{b26,
	
	
		,
	title={{The association endorsement and consumers' intention to purchase}}
		,
	author={{
			RDaneshvary
		} and {
			RKSchwer
		}}
		
	
	
		,
	journal={{Journal of Marketing Management}}
		
			17
			3
			
			,
	year={2000. 1999}
		
	
	,
	note={Journal of Consumer Marketing}

}

@incollection{b27,
	
	
		,
	title={{Selecting celebrity endorsers: The practitioner's perspective}}
		,
	author={{
			BZErdogan
		} and {
			MJBaker
		} and {
			STagg
		}}
		
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			41
			3
			
			,
	year={2001}
		
	

}

@incollection{b28,
	
	
		,
	title={{Celebrity endorsement: a literature review}}
		,
	author={{
			BZErdogan
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			15
			3
			
			,
	year={2013}
		
	

}

@incollection{b29,
	
	
		,
	title={{A note on a comparison of the feeding value of sweet potato vines and lucerne meal for broiler chickens}}
		,
	author={{
			DJFarrell
		} and {
			HJibril
		} and {
			RAPerez-Maldonado
		} and {
			PFMannion
		}}
		
		
		
	
	
		,
	journal={{Anim. Feed Sci. Technol}}
		
			85
			1-2
			
			,
	year={2000}
		
	

}

@incollection{b30,
	
	
		,
	title={{The Impact of Celebrity Endorsement and Its Influence through Different Scopes On The Retailing Business Across United States and Asia}}
		,
	author={{
			DFrancis
		} and {
			RYazdanifard
		}}
		
	
	
		,
	journal={{International Journal}}
		
			,
	year={2013}
		
	

}

@incollection{b31,
	
	
		,
	title={{}}
	
	
		,
	journal={{Commerce, Business and Management}}
		
			1
			2
			
		
	

}

@incollection{b32,
	
	
		,
	title={{Endorser effectiveness by product type}}
		,
	author={{
			HHFriedman
		} and {
			LFriedman
		}}
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			19
			5
			
			,
	year={1979}
		
	

}

@incollection{b33,
	
	
		,
	author={{
			BForouhandeh
		} and {
			HNejatian
		} and {
			KRamanathan
		}}
		
		
	
	
		,
	booktitle={{The online shopping adoption: barriers and advantages in 2nd ICBER 2011: Proceedings of the 2nd International Conference on Business and Economic Research}}
				Kedah, Malaysia
		
			,
	year={2011}
			
		
	

}

@incollection{b34,
	
	
		,
	title={{A Review on the Market Orientation Evolution}}
		,
	author={{
			HGheysari
		} and {
			ARasli
		} and {
			PRoghanian
		} and {
			NNorhalim
		}}
		
		
		
	
	
		,
	journal={{Procedia -Social and Behavioral Sciences}}
		
			40
			0
			
			,
	year={2012}
		
	

}

@incollection{b35,
	
	
		,
	title={{The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands}}
		,
	author={{
			REGoldsmith
		} and {
			BALafferty
		} and {
			SJNewell
		}}
		
		
	
	
		,
	journal={{Journal of Advertising}}
		
			29
			3
			43
			,
	year={2000}
		
	

}

@incollection{b36,
	
	
		,
	title={{Impact of celebrity endorsements on consumers' ad perception: a study of Indian consumers}}
		,
	author={{
			RGupta
		} and {
			NKishore
		} and {
			DVerma
		}}
		
		
	
	
		,
	journal={{British Journal of Marketing Studies}}
		
			3
			8
			
			,
	year={2015}
		
	

}

@book{b37,
	
	
		,
	title={{Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study}}
		,
	author={{
			THandriana
		} and {
			RWWahyu
		}}
		
		
			,
	year={2017}
		
	
	,
	note={Gadjah}

}

@incollection{b38,
	
	
		,
	title={{}}
	
	
		,
	journal={{Mada International Journal of Business}}
		
			19
			3
			
		
	

}

@incollection{b39,
	
	
		,
	title={{Influence of celebrity endorsement on consumer purchase intention for existing products: a comparative study}}
		,
	author={{
			SR UHassan
		} and {
			RAJamil
		}}
		
	
	
		,
	journal={{Journal of Management Info}}
		
			4
			1
			
			,
	year={2014}
		
	

}

@book{b40,
	
	
		,
	title={{Celebrity Endorsement. How Does Celebrity Endorsement Influence The Attitude towards The Brand and How Does Negative Publicity Affect This Relationship?}}
		,
	author={{
			ML LHoekman
		} and {
			AM MBosmans
		}}
		
		
			,
	year={2010}
			,
	address={Netherlands}
		
		
			ANR. 343396, Tilburg University
		
	
	,
	note={Bachelor Thesis}

}

@incollection{b41,
	
	
		,
	title={{The Strategic Use of Celebrity Athlete Endorsers in Sports Illustrated: An Historic Perspective}}
		,
	author={{
			MJones
		}}
	
	
		,
	journal={{Sport Marketing Quarterly}}
		
			9
			2
			65
			,
	year={2007}
		
	

}

@incollection{b42,
	
	
		,
	title={{Sports Advertising in Print Media: The case of 2000 Olympic Games, Corporate Communications}}
		,
	author={{
			ChrisKambitsis
		} and {
			YHarahousou
		} and {
			NTheodorakis
		} and {
			GChatzibeis
		}}
		
		
		
	
	
		,
	journal={{An International Journal}}
		
			7
			3
			
			,
	year={2002}
		
	

}

@incollection{b43,
	
	
		,
	title={{Celebrity endorsement and buying behavior: a study of Panjab university students}}
		,
	author={{
			SKaur
		} and {
			AGarg
		}}
		
	
	
		,
	journal={{International Journal of Research}}
		
			4
			2
			
			,
	year={2016}
		
	

}

@incollection{b44,
	
	
		,
	title={{Celebrity endorsement: A strategic promotion perspective}}
		,
	author={{
			PKhatri
		}}
	
	
		,
	journal={{Indian Media Studies Journal}}
		
			1
			1
			,
	year={2006}
		
	

}

@incollection{b45,
	
	
		,
	title={{Celebrity endorsement and buying behavior: a study of panjab university students}}
		,
	author={{
			SKaur
		} and {
			AGarg
		}}
		
	
	
		,
	journal={{International Journal of Research -Granthaalayah}}
		
			4
			11
			
			,
	year={2016}
		
	

}

@book{b46,
	
	
		,
	title={{Marketing Management. A South Asian perspective}}
		,
	author={{
			PKotler
		} and {
			KKeller
		} and {
			Jha
		}}
		
		
		
			,
	year={2007}
			,
	publisher={Pearson Education}
			340
		
	
	,
	note={th ed.}

}

@book{b47,
	
	
		,
	author={{
			PKotler
		}}
		,
	title={{Principles of Marketing}}
				New Delhi
		
			,
	year={2008}
		
	
	,
	note={4th Ed}

}

@incollection{b48,
	
	
		,
	title={{Principles of marketing}}
		,
	author={{
			PKotler
		} and {
			VWong
		} and {
			JSaunders
		} and {
			GArmstrong
		}}
		
		
		
	
	
		,
	booktitle={{Financial Times}}
				
			,
	publisher={Prentice Hall}
			,
	year={2005}
		
	

}

@incollection{b49,
	
	
		,
	title={{Influence of Celebrity Endorsement on Consumer Purchase Intention}}
		,
	author={{
			SKKhan
		} and {
			ARukhsar
		} and {
			MShoaib
		}}
		
		
	
	
		,
	journal={{IOSR Journal of Business and Management}}
		
			18
			1
			
			,
	year={2016}
		
	

}

@incollection{b50,
	
	
		,
	title={{Impact of Perceived On-Field Performance on Sport Celebrity Source Credibility}}
		,
	author={{
			Gi-YongKoo
		} and {
			JBrody
		} and {
			Ruihley
		} and {
			StephenWDittmore
		}}
		
		
		
	
	
		,
	journal={{Sport Marketing Quarterly}}
		
			21
			
			,
	year={2012}
		
	

}

@incollection{b51,
	
	
		,
	title={{To catch a tiger or let him go: the match-up effect andathlete endorsers for sport and non-sport brands}}
		,
	author={{
			SEKoernig
		} and {
			TCBoyd
		}}
		
	
	
		,
	journal={{The Marketing Quarterly}}
		
			18
			1
			
			,
	year={2009}
		
	

}

@book{b52,
	
	
		,
	title={{Advertising and sales promotion. Cape Town: Juta and Company Ltd}}
		,
	author={{
			LKoekemoer
		}}
		
			,
	year={2014}
		
	

}

@book{b53,
	
	
		,
	title={{Marketing communication, an integrated approach. Ltd. Cape Town: Juta and Company Ltd}}
		,
	author={{
			LKoekemoer
		}}
		
			,
	year={2014}
		
	

}

@book{b54,
	
	
		,
	title={{Marketing management. Upper Saddle River}}
		,
	author={{
			PKotler
		} and {
			KLKeller
		}}
		
		
			,
	year={2006}
			,
	publisher={Prentice Hall}
			,
	address={New Jersey}
		
	

}

@incollection{b55,
	
	
		,
	title={{Influence of Celebrity Endorsement on Consumer Purchase Decision: A Case of Karachi}}
		,
	author={{
			AKhan
		} and {
			SLodhi
		}}
		
	
	
		,
	journal={{Imperial Journal of Interdisciplinary Research}}
		
			
			,
	year={2016}
		
	

}

@book{b56,
	
	
		,
	title={{Introduction to integrated marketing communications}}
		,
	author={{
			LKoekemoer
		}}
		
			,
	year={2012}
			,
	address={Cape Town, RSA: Juta}
		
	

}

@book{b57,
	
	
		,
	title={{Celebrity endorsement and its impact on consumer buying behavior, Msc Management with marketing, The executive business school}}
		,
	author={{
			AKumar
		}}
		
			,
	year={2010}
			,
	address={Bournemouth university}
		
	

}

@incollection{b58,
	
	
		,
	title={{Impact of Celebrity Endorsed FMCG Advertisements onConsumers Decision Making Process}}
		,
	author={{
			KSKumar
		} and {
			AVelavan
		}}
		
	
	
		,
	journal={{International Journal of Exclusive Management Research}}
		
			4
			2
			
			,
	year={2014}
		
	
	,
	note={IJEMR}

}

@incollection{b59,
	
	
		,
	title={{}}
		,
	author={{
			CKurzman
		} and {
			CAnderson
		} and {
			CKey
		} and {
			YOLee
		}}
		
		
		
	
	
		,
	journal={{Celebrity Status. Sociological Theory}}
		
			25
			4
			,
	year={2007}
		
	

}

@incollection{b60,
	
	
		,
	title={{The role of advertising in consumer decision making}}
		,
	author={{
			DKumar
		} and {
			KHunda
		}}
		
	
	
		,
	journal={{IOSR Journal of Business and Management}}
		
			14
			4
			
			,
	year={2013}
		
	

}

@incollection{b61,
	
	
		,
	title={{Informational and Transformational Responses to Celebrity Endorsements}}
		,
	author={{
			KRLord
		} and {
			SPutrevu
		}}
		
	
	
		,
	journal={{Journal of Current Issues and Research in Advertising}}
		
			31
			1
			
			,
	year={2009}
		
	

}

@incollection{b62,
	
	
		,
	title={{The dual credibility model: The influence of corporate and endorser credibility on attitudes and purchase intentions}}
		,
	author={{
			BALafferty
		} and {
			REGoldsmith
		} and {
			NewellSj
		}}
		
		
	
	
		,
	journal={{Journal of Marketing Theory and Practice}}
		
			10
			3
			
			,
	year={2002}
		
	

}

@incollection{b63,
	
	
		,
	title={{Consumer trust in ecommerce in the United States}}
		,
	author={{
			JLiu
		} and {
			TS HTeo
		}}
		
	
	
		,
	journal={{Singapore and China. Omega}}
		
			35
			
			,
	year={2007}
		
	

}

@incollection{b64,
	
	
		,
	title={{When Celebrity Endorsers Go Bad}}
		,
	author={{
			BMistry
		}}
	
	
		,
	booktitle={{Star spotting. Marketing (jun)}}
				,
	editor={
			RMorin
		}
		Washington Post
		
			,
	year={2006. 2002}
			
		
	
	,
	note={On-line Avaliable}

}

@book{b65,
	
	
		,
	title={{Tags of Advertising, TV Media Digital Marketing}}
		,
	author={{
			PManish
		}}
		
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}

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}

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}

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}

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}

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}