@incollection{,
	
					
					
					B88CBC440C2AD3495E4FAE0C791F7FE3
				,
	author={{Dr. Rajeev KumarRanjan}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1982735
}

@incollection{b0,
	
	
		,
	title={{Green Marketing: Greening the 4 Ps of Marketing}}
		,
	author={{
			VBhalerao
		} and {
			ADeshmukh
		}}
		
	
	
		,
	journal={{International Journal of marketing}}
		
			,
	year={2015}
		
	

}

@book{b1,
	
	
		,
	title={{Green Marketing theory. Practice, and Strategies, Cengage Learning}}
		,
	author={{
			RDahlstrom
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			,
	year={2011}
			
			,
	address={New Delhi}
		
	

}

@incollection{b2,
	
	
		,
	title={{Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors}}
		,
	author={{
			ADavari
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			DStrutton
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		,
	journal={{Journal of Strategic Marketing}}
		
			22
			7
			
			,
	year={2014}
		
	

}

@incollection{b3,
	
	
		,
	title={{Criteria for a theory of responsible consumption}}
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	author={{
			GFisk
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@incollection{b4,
	
	
		,
	title={{Green marketing in B2B organizations: an empirical analysis from the natural-resource-based view of the firm}}
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	author={{
			EFraj
		} and {
			EMartinez
		} and {
			JMatute
		}}
		
		
	
	
		,
	journal={{Journal of Business & Industrial Marketing}}
		
			28
			5
			
			,
	year={2013}
		
	

}

@book{b5,
	
	
		,
	title={{Sustainable marketing: Managerial-ecological issues}}
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	author={{
			DAFuller
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			,
	year={1999}
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	publisher={Sage Publications}
		
	

}

@book{b6,
	
	
		,
	title={{A guide to ecological marketing}}
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	author={{
			KEHenion
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			TCKinnear
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	year={1976}
		
	
	,
	note={Ecological Marketing}

}

@book{b7,
	
	
		,
	title={{}}
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	author={{
			OhioColumbus
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			,
	publisher={American Marketing Association}
		
	

}

@book{b8,
	
	
		,
	title={{Consumer behaviour. Concepts and Applications}}
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	author={{
			DLLoudon
		} and {
			AJDella Bitta
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	year={1993}
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	publisher={McGraw-Hill}
			,
	address={New York}
		
	
	,
	note={4th Ed}

}

@incollection{b9,
	
	
		,
	title={{The Designful Company}}
		,
	author={{
			MNeumeier
		}}
	
	
		,
	journal={{Design Management Review}}
		
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			2
			
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	year={2008}
		
	

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	title={{Green marketing}}
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	author={{
			JAOttman
		}}
		
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	year={1993}
			,
	publisher={NTC Business Books}
		
	

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@incollection{b11,
	
	
		,
	title={{Avoiding green marketing myopia: Ways to improve consumer appeal for environmentally preferable products}}
		,
	author={{
			JAOttman
		} and {
			ERStafford
		} and {
			CLHartman
		}}
		
		
	
	
		,
	journal={{Environment: Science and Policy for Sustainable Development}}
		
			48
			5
			
			,
	year={2006}
		
	

}

@incollection{b12,
	
	
		,
	title={{A strategic framework for customer relationship management}}
		,
	author={{
			APayne
		} and {
			PFrow
		}}
		
	
	
		,
	journal={{Journal of marketing}}
		
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			4
			
			,
	year={2005}
		
	

}

@book{b13,
	
	
		,
	title={{Green marketing. The marketing book}}
		,
	author={{
			KPeattie
		} and {
			MCharter
		}}
		
		
			,
	year={2003}
			5
			
		
	

}

@incollection{b14,
	
	
		,
	title={{Responding to the green movement}}
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	author={{
			KPeattie
		} and {
			MRatnayaka
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@book{b15,
	
	
		,
	title={{Daniel Kahneman: Thinking, fast and slow}}
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	author={{
			EPenke
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			,
	year={2014}
		
	

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@incollection{b16,
	
	
		,
	title={{An introduction to green marketing}}
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	author={{
			MJPolonsky
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		,
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@incollection{b17,
	
	
		,
	title={{An introduction to green marketing}}
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	author={{
			MJPolonsky
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		,
	journal={{Electronic Green Journal}}
		
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			1
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@incollection{b18,
	
	
		,
	title={{Innovation's Holy Grail}}
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	author={{
			CKPrahalad
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			RAMashelkar
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	journal={{Harvard Business Review}}
		
			88
			7/8
			
			,
	year={2010}
		
	

}

@incollection{b19,
	
	
		,
	title={{Investigations of green marketing tools' effect on consumers' purchase behavior}}
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	author={{
			ERahbar
		} and {
			NWahid
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		,
	journal={{Business strategy series}}
		
			12
			2
			
			,
	year={2011}
		
	

}

@book{b20,
	
	
		,
	title={{Marketing: Real people, real decisions}}
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	author={{
			MRSolomon
		}}
		
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	year={2009}
			,
	publisher={Pearson Education}
		
	

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@book{b21,
	
	
		,
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	title={{Fundamentals of Marketing}}
				
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	year={1987}
		
	

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@incollection{b22,
	
	
		,
	title={{Can eco-foot printing analysis be used successfully to encourage more sustainable behaviour at the household level?}}
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	author={{
			MSutcliffe
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			PHooper
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			RHowell
		}}
		
		
	
	
		,
	journal={{Sustainable Development}}
		
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	year={2008}
		
	

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@book{b23,
	
	
		,
	title={{The black swan: The impact of the highly improbable. Random house}}
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	author={{
			NassimTaleb
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			Nicholas
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			,
	year={2007}
		
	

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@incollection{b24,
	
	
		,
	title={{Human values and the emergence of a sustainable consumption pattern: A panel study}}
		,
	author={{
			JThøgersen
		} and {
			FOlander
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		,
	journal={{Journal of Economic Psychology}}
		
			23
			5
			
			,
	year={2002}
		
	

}

@incollection{b25,
	
	
		,
	title={{Sustainable supply chain practices: Research propositions for the future}}
		,
	author={{
			BWagner
		} and {
			GSvensson
		}}
		
	
	
		,
	journal={{International Journal of Logistics Economics and Globalization}}
		
			2
			2
			
			,
	year={2010}
		
	

}

@book{b26,
	
	
		,
	title={{Sustainable consumption: Green consumer behaviour when purchasing products. Sustainable development}}
		,
	author={{
			WYoung
		} and {
			KHwang
		} and {
			SMcdonald
		} and {
			CJOates
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			,
	year={2010}
			18
			
		
	

}