@incollection{,
	
					
					
					DC10D805D23E58907FE2E934940C5B80
				,
	author={{Udanee SamarasingheThembiliyagoda}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1874756
}

@book{b0,
	
	
		,
	title={{Impact of brand familiarity on brand experience dimensions for financial service brands}}
		,
	author={{
			DBapat
		}}
		
			,
	year={2016}
			
		
	

}

@incollection{b1,
	
	
		,
	title={{Brand Experience:What Is It? How Is It Measured? Does It Affect Loyalty}}
		,
	author={{
			JJBrakus
		} and {
			BHSchmitt
		} and {
			LZarantonello
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			73
			
			,
	year={2009}
		
	

}

@incollection{b2,
	
	
		,
	title={{Experiential Attributes and Consumer Judgement}}
		,
	author={{
			JJBrakus
		} and {
			BHSchmitt
		} and {
			SZhang
		}}
		
		
	
	
		,
	booktitle={{Handbook on Brand and Experience Management}}
				,
	editor={
			BHSchmitt
			DLRogers
		}
		Cheltenham, United Kingdom
		
			,
	year={2008}
			
		
	

}

@incollection{b3,
	
	
		,
	title={{The Effect of Perceived Value on Customer Loyalty in a Low-Priced Cosmetic Brand of South Korea: The Moderating Effect of Gender}}
		,
	author={{
			KHChung
		} and {
			JEYu
		} and {
			WJKim
		} and {
			JIShin
		}}
		
		
		
	
	
		,
	journal={{Advanced Science and Technology Letters}}
		
			114
			
			,
	year={2015}
		
	

}

@incollection{b4,
	
	
		,
	title={{Brand Experience -How It Relates to Brand Personality, Consumer Satisfaction and consumer Loyalty. An Empirical Analysis of the Adidas Brand}}
		,
	author={{
			TCleff
		} and {
			SDorr
		} and {
			AVicknair
		} and {
			NWalter
		}}
		
		
		
	
	
		,
	journal={{Interdisciplinary Management Research}}
		
			9
			
			,
	year={2013}
		
	

}

@incollection{b5,
	
	
		,
	title={{The Effect of Marketing Communication on Business Relationship loyalty}}
		,
	author={{
			NHanninen
		} and {
			HKarjaluoto
		}}
		
	
	
		,
	journal={{Marketing Intelligence & Planning}}
		
			35
			4
			
			,
	year={2017}
		
	

}

@incollection{b6,
	
	
		,
	title={{The Effect of Sensory Brand Experience and Involvement on Brand Equity Directly and Indirectly through Consumer Brand Engagement}}
		,
	author={{
			JHepola
		} and {
			HKarjaluoto
		} and {
			A&hintikka
		}}
		
		
	
	
		,
	journal={{Journal of Product and Brand Management}}
		
			26
			3
			
			,
	year={2017}
		
	

}

@incollection{b7,
	
	
		,
	title={{The Impact of Brand Experience on Brand Response in Multi-Channel Fashion Retailing}}
		,
	author={{
			RHuang
		} and {
			SLee
		} and {
			HJKim
		} and {
			LEvans
		}}
		
		
		
	
	
		,
	journal={{Journal of Research in Interactive Marketing}}
		
			9
			2
			
			,
	year={2015}
		
	

}

@incollection{b8,
	
	
		,
	title={{Effects of Brand Experience on Brand Loyalty in Fashion Retail Business}}
		,
	author={{
			PTHuong
		} and {
			NTHong
		} and {
			TTKhai
		}}
		
		
	
	
		,
	journal={{Journal of Economic Development}}
		
			
			,
	year={2015}
		
	

}

@incollection{b9,
	
	
		,
	title={{Sensory marketing: the multi sensory brand-experience concept}}
		,
	author={{
			BHulten
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			
			,
	year={2010}
		
	

}

@incollection{b10,
	
	
		,
	title={{E-tail Brand Experience's Influence on E-brand Trust and E-brand Loyalty}}
		,
	author={{
			IKhan
		} and {
			ZRahman
		}}
		
	
	
		,
	journal={{International Journal of Retail & Distribution Management}}
		
			44
			6
			
			,
	year={2016}
		
	

}

@incollection{b11,
	
	
		,
	title={{Brand Loyalty: Exploring Self Brand Connection and Brand Experience}}
		,
	author={{
			LMKruger
		}}
	
	
		,
	journal={{Journal of Product & Brand Management}}
		
			27
			2
			
			,
	year={2016}
		
	

}

@book{b12,
	
	
		,
	title={{Broad sensory branding}}
		,
	author={{
			MLindstrom
		}}
		
			,
	year={2005}
			86
		
	

}

@incollection{b13,
	
	
		,
	title={{Gender Differences in Brand Loyalty towards Fashion Brands among Generation Y Students}}
		,
	author={{
			HTLues
		} and {
			NKlerk
		}}
		
	
	
		,
	journal={{International Journal of Business and Management Studies}}
		
			9
			2
			
			,
	year={2017}
		
	

}

@incollection{b14,
	
	
		,
	title={{Determinants of Brand Loyalty: A Study of the Experience -Commitment -Loyalty Construct}}
		,
	author={{
			VMaheshwari
		} and {
			GLodorfos
		} and {
			SJacobsen
		}}
		
		
	
	
		,
	journal={{International Journal of Business Administration}}
		
			5
			6
			
			,
	year={2014}
		
	

}

@incollection{b15,
	
	
		,
	title={{Effects of Brand Experience on Brand Loyalty: The Moderating role of Consumer Confidence}}
		,
	author={{
			YPollalis
		} and {
			MNiros
		}}
		
	
	
		,
	booktitle={{4th International Conference on Contemporary Marketing Issues}}
				
			,
	year={2016}
			4
			
		
	

}

@incollection{b16,
	
	
		,
	title={{Experiential Marketing}}
		,
	author={{
			BSchmitt
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			15
			
			,
	year={1999}
		
	

}

@book{b17,
	
	
		,
	title={{Research Methods for Business -A Skill Building Approach}}
		,
	author={{
			USekaran
		}}
		
			,
	year={2003}
			,
	publisher={John Wiley & Sons, Inc}
			,
	address={NewYouk, United States of America}
		
	
	,
	note={4th Edition}

}

@book{b18,
	
	
		,
	author={{
			USekaran
		} and {
			RBougie
		}}
		
		,
	title={{Research Methods for Business: A Skill Building Approach. 5th Edition}}
				Haddington
		
			,
	publisher={John Wiley & Sons, Inc}
			,
	year={2010}
		
	

}

@incollection{b19,
	
	
		,
	title={{Influence of Moderating Variables on Attachment, Brand Trust and Loyalty Relationship}}
		,
	author={{
			RSivaraj
		} and {
			VSritharan
		}}
		
	
	
		,
	journal={{International Journal of Economics}}
		
			2
			4
			
			,
	year={2014}
		
	
	,
	note={Commerce and Management}

}

@incollection{b20,
	
	
		,
	title={{Why Is Branding Important? Strategy New Media}}
		
	
	
		,
	journal={{Strategy Marketing & Technology Solutions}}
		
			,
	year={2017. June 2018}
		
	

}

@book{b21,
	
	
		,
	title={{Fashion and Loyalty: An Analysis of Consumer Loyalty in the Clothing Industry}}
		,
	author={{
			MTansey
		}}
		
			,
	year={2017}
		
		
			Cardiff Metropolitan University
		
	

}

@incollection{b22,
	
	
		,
	title={{Brand Experience's Influence on Customer Satisfaction and Loyalty: A Mirage in Marketing Research}}
		,
	author={{
			NWalter
		} and {
			TCleff
		} and {
			GChu
		}}
		
		
	
	
		,
	journal={{International Journal of Management Research and Business Strategy}}
		
			2
			1
			
			,
	year={2013}
		
	

}

@book{b23,
	
	
		,
	title={{The Basics of Branding. Entrepreneur Asia Pacific}}
		,
	author={{
			JWilliams
		}}
		
		
			,
	year={2018. June 2018}
		
	

}

@book{b24,
	
	
		,
	title={{So What is Branding? And why is it so Important for your Business? Wurkhouse}}
		,
	author={{
			Wurkhouse
		}}
		
		
			,
	year={2017. June 2018}
		
	

}