@incollection{,
	
					
					
					5A23ED1146A9D94B47B78E5FA98D910D
				,
	author={{OkwaraC.C.} and {IwuohaB.C.} and {Onyeme Linus.N.}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1972540
}

@incollection{b0,
	
	
		,
	title={{Pricing objectives over the service life cycle: Some empirical evidence}}
		,
	author={{
			GAvlonitis
		} and {
			SPIndounas
		} and {
			KGounaris
		}}
		
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			39
			5
			
			,
	year={2005. 2005}
		
	

}

@incollection{b1,
	
	
		,
	title={{Pricing practices of service organizations}}
		,
	author={{
			IndounasAvlonitis
		}}
	
	
		,
	journal={{Journal of Service Marketing}}
		
			20
			5
			
			,
	year={2006. 2006}
		
	

}

@book{b2,
	
	
		,
	title={{A economia da estratégia}}
		,
	author={{
			DBesanko
		} and {
			MDranove
		} and {
			SShanley
		}}
		
		
		
			,
	year={2012. 2012}
			,
	address={Bookman, Porto Alegre}
		
	
	,
	note={5th ed.}

}

@incollection{b3,
	
	
		,
	title={{Ministério do Desenvolvimento, Indústria e Comércio Exterior. Secretaria de Comércio Exterior}}
		,
	author={{
			BBrasil
		}}
		
	
	
		,
	journal={{Balança Comercial Brasileira por Município}}
		
			,
	year={2016. 2016. May 31. 2016}
		
	

}

@incollection{b4,
	
	
		,
	title={{Desempenho do processo de desenvolvimento de novos produtos: o peso relativo de fatores organizacionais}}
		,
	author={{
			DMBoehe
		} and {
			GSMilan
		} and {
			D. DeToni
		}}
		
		
	
	
		,
	journal={{RAUSP -Revista de Administração}}
		
			44
			3
			
			,
	year={2009. 2009}
		
	
	,
	note={mercadológicos e operacionais}

}

@incollection{b5,
	
	
		,
	title={{Winning with new products: Do it right}}
		,
	author={{
			RGCooper
		}}
	
	
		,
	journal={{Ivey Business Journal}}
		
			64
			6
			
			,
	year={2000. 2000}
		
	

}

@incollection{b6,
	
	
		,
	title={{New products: What separates winners from losers?}}
		,
	author={{
			RGCooper
		} and {
			EJKleinschmdt
		}}
		
	
	
		,
	journal={{The Journal of Product Innovation Management}}
		
			4
			3
			
			,
	year={1987. 1987}
		
	

}

@book{b7,
	
	
		,
	title={{Value-based pricing: A state-of-the-art review}}
		,
	author={{
			GECressman
		}}
		
			,
	year={2012}
		
	

}

@incollection{b8,
	
	
		,
	title={{Impact of product differentiation, marketing investments and brand equity on pricing strategies: A brand level investigation}}
		,
	author={{
			NSDavcik
		} and {
			PSharma
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			49
			5
			
			,
	year={2015. 2015}
		
	

}

@incollection{b9,
	
	
		,
	title={{Developing superior value propositions: A strategic marketing imperative}}
		,
	author={{
			Payne
		} and {
			PFrow
		}}
		
	
	
		,
	journal={{Journal of Service Management}}
		
			25
			2
			
			,
	year={2014. 2014}
		
	

}

@book{b10,
	
	
		,
	author={{
			MPorter
		}}
		,
	title={{Estratégia competitiva: técnicas para análise de indústrias e da concorrência}}
				Campus, Rio de Janeiro
		
			,
	year={1986}
		
	
	,
	note={17the ed.}

}

@incollection{b11,
	
	
		,
	title={{Pricing opportunities -and how to exploit them}}
		,
	author={{
			HSimon
		}}
	
	
		,
	journal={{Sloan Management Review}}
		
			33
			2
			55
			,
	year={1992. 1992}
		
	

}

@book{b12,
	
	
		,
	title={{Gerenciar para o lucro, não para a participação de Mercado Bookman}}
		,
	author={{
			H;Simon
		} and {
			FRBilstein
		} and {
			LFrank
		}}
		
		
		
			,
	year={2008. 2008}
			,
	address={Porto Alegre}
		
	

}

@book{b13,
	
	
		,
	title={{Práticas e resultados de apreçamento nas empresas brasileiras (Relatório de Pesquisa/2005)FGV/EASP}}
		,
	author={{
			ATUrdan
		}}
		
			,
	year={2005. 2005}
			,
	address={São Paulo}
		
	

}

@incollection{b14,
	
	
		,
	title={{Consumer perceptions of price, quality, and value: A means end model and synthesis of evidence}}
		,
	author={{
			AZeithaml
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			52
			3
			
			,
	year={1988. 1988}
		
	

}