@incollection{,
	
					
					
					CA57AFABC7EF2F2E26A1ED0579D3C58F
				,
	author={{Md. Jamal.Uddin} and {AbulKalam} and {Mohammad MainUddin} and {Shekh Md. SahidujJaman} and {Technology University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1963339
}

@incollection{b0,
	
	
		,
	title={{Effectiveness of SMS Advertising (A Study of Young Customers in Bahrain)}}
		,
	author={{
			MAlmossawi
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		,
	journal={{Global Journal of Management and Business Research: E Marketing}}
		
			14
			4
			
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	year={2014}
		
	

}

@incollection{b1,
	
	
		,
	title={{Analysis of the Effectiveness of SMS Marketing by Mobile Companies: A case study of Telecom Sector in Southern Punjab-Pakistan}}
		,
	author={{
			AGAwan
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			SSHassan
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			16
			
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	year={2015}
		
	

}

@incollection{b2,
	
	
		,
	title={{Impact of Green Marketing on purchasing behavior of educated customers: A case study of Multan Region-Pakistan}}
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	author={{
			AGAwan
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			MShahid
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	journal={{Management and Business Research}}
		
			4
			2
			
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	year={2015}
		
	
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}

@incollection{b3,
	
	
		,
	title={{Evaluating consumer permission in SMS advertising}}
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	author={{
			FBamba
		} and {
			SBarnes
		}}
		
	
	
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	booktitle={{Proceedings of Helsinki Mobility Roundtable. Sprouts: Working Papers on Information Systems}}
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	year={2006}
			6
			
		
	

}

@incollection{b4,
	
	
		,
	title={{Permission-Based Mobile Advertising}}
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			PBarwise
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			CStrong
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			16
			1
			
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	year={2002}
		
	

}

@incollection{b5,
	
	
		,
	title={{Cyberspace advertising vs. other media: consumer vs. mature student attitudes}}
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			LKBrackett
		} and {
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@incollection{b6,
	
	
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	title={{Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand}}
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	author={{
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		} and {
			SJBarnes
		} and {
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			KFletcher
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			26
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	year={2007}
		
	

}

@incollection{b7,
	
	
		,
	title={{SMS advertising the Hallyu way: drivers, acceptance and intention to receive}}
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			SDix
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			28
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}

@incollection{b8,
	
	
		,
	title={{Determinants of Effective SMS Advertising: An Experimental Study}}
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	author={{
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		} and {
			GMGiaglis
		} and {
			GLekakos
		} and {
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			MGStavraki
		}}
		
		
		
		
	
	
		,
	journal={{Journal of Interactive Advertising}}
		
			7
			2
			
			,
	year={2007}
		
	

}

@incollection{b9,
	
	
		,
	title={{Cell Phone Usage and Advertising Acceptance among College Students: A Four-Year Analysis}}
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	author={{
			MHanley
		} and {
			MBecker
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	journal={{International Journal of Mobile Marketing}}
		
			3
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			,
	year={2008}
		
	

}

@incollection{b10,
	
	
		,
	title={{Attitude toward SMS Advertising: A Survey with Reference to Indian Consumers}}
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	title={{Consumer responsiveness to marketing communication in digitalchannels}}
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@incollection{b12,
	
	
		,
	title={{Scope and Impact of SMS Advertising in India: The Case of Bundelkh and Region}}
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	author={{
			AKumar
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	year={2013}
		
	

}

@incollection{b13,
	
	
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	title={{A Technique for the Measurement of Attitudes}}
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@incollection{b14,
	
	
		,
	title={{What Is SMS Advertising and Why Do Multinationals Adopt It? Answers from an Empirical Study in European Markets}}
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}

@incollection{b15,
	
	
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	title={{Factors Affecting Consumer Attitudes, Intentions and Behaviors toward SMS Advertising in Palestine}}
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			MZ YSalem
		}}
		10.17485/ijst/2016/v9i4/80216
		
	
	
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			9
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	year={2016}
		
	

}

@incollection{b16,
	
	
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	title={{Who Avoids Location-Based Advertising and Why? Investigating the Relationship between User Perceptions and Advertising Avoidance}}
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			WShin
		} and {
			TT CLin
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	journal={{Computers in Human Behavior}}
		
			63
			
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}

@incollection{b17,
	
	
		,
	title={{Consumer attitudes toward mobile advertising: an empirical study}}
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			MMTsang
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			3
			
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	year={2004}
		
	

}

@incollection{b18,
	
	
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	title={{Attitudes of young consumers towards SMS advertising}}
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	author={{
			DL RWaldt
		} and {
			TMRebello
		} and {
			WBrown
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			3
			9
			
			,
	year={2009}
		
	

}

@incollection{b19,
	
	
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	title={{Consumer Attitudes toward SMS Advertising among Jordanian Users}}
		,
	author={{
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		} and {
			MShura
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			EElsayed
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	journal={{International Journal of Marketing Studies}}
		
			4
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	year={2012}
		
	

}