@incollection{, 1F0A689DBC62484774CE788A4FBA5E19 , author={{UdokaOtika} and {Ejiofor HappinessUloma} and {Anayo D.Nkamnebe}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1961731 } @book{b0, , author={{ TWAdorno } and { EFrenkel-Brunswik } and { DJLevinson } and { RSanford } and { BAron } and { MHLevinson } and { WMorrow }} , title={{The Authoritarian Personality}} New York, NY , publisher={Harper & Row} , year={1950} } @book{b1, , title={{Approved Methods of the American Association of Cereal Chemists}} , year={2000} 10 , address={St. Paul, MN} , note={American Association of Cereal Chemists (AACC). th ed. AACC International} } @incollection{b2, , title={{Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach}} , author={{ GBalabanis } and { ADiamantopoulos }} , journal={{Academy of Marketing Science}} 32 1 , year={2004} , note={Journal} } @incollection{b3, , title={{Domestic country bias, country of origin effects, and consumer ethnocentrism: A multidimensional unfolding approach}} , author={{ GBalabanis } and { ADiamantopoulos }} , journal={{Journal of the Academy of Marketing Science}} 32 1 , year={2017} } @incollection{b4, , title={{The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies}} , author={{ GBalabanis } and { ADiamantopoulos } and { RDMueller } and { TCMelewar }} doi:10.1057/ palgrave.jibs.8490943 , journal={{Journal of International Business Studies}} 32 1 , year={2001} } @incollection{b5, , title={{Country-of-origin effects on Chinese wine consumers}} , author={{ PBalestrini } and { PGamble }} , journal={{Br. Food J}} 108 , year={2006} } @incollection{b6, , title={{Effects of brand local and nonlocal origin on consumer attitudes in developing countries}} , author={{ RBatra } and { VRamaswamy } and { DLAlden } and { JB E MSteenkamp } and { SRamachander }} , journal={{Journal of Consumer Psychology}} 9 2 , year={2000} } @incollection{b7, , title={{Economic nationalism: Conceptual and empirical development}} , author={{ CCBaughn } and { AYaprak }} , journal={{Political Psychology}} 17 4 , year={1996} } @incollection{b8, , title={{Ethnocentrism in black college-students}} , author={{ EChang } and { ERitter }} , journal={{Journal of Social Psychology}} 100 , year={1976} } @book{b9, , title={{Practical Guide to Research Methodology in Management}} , author={{ IOChinedu }} , year={2013} , publisher={Good Success Press} , address={Onitsha -Nigeria} } @incollection{b10, , title={{Ethnocentric-beliefs and country-of-origin (COO) effect -Impact of country, product and product attributes on Greek consumers' evaluation of food products}} , author={{ GChryssochoidis } and { AKrystallis } and { PPerreas }} 10.1108/03090560710821288 , journal={{European Journal of Marketing41}} 11 12 , year={2007} } @incollection{b11, , title={{Source preferences for imported products}} , author={{ JCrawford } and { CLamb }} , journal={{Journal of Purchasing and Materials Management}} 17 , year={1981} } @incollection{b12, , title={{The impacts of ethnocentrism on consumers evaluation processes and willingness to buy domestic vs. Imported goods in the case of Bosnia-Herzegovina}} , author={{ MCutura }} , journal={{South East European Journal of Economics and Business}} 1 2 , year={2006} } @incollection{b13, , title={{Saliency of product origin information in consumer choices}} , author={{ TDmitrovic } and { IVida }} , journal={{Managment}} 12 2 , year={2007} } @incollection{b14, , title={{Purchase behaviour in favor of domestic products in the West Balkans}} , author={{ TDmitrovic } and { IVida } and { JReardon }} , journal={{International Business Review}} 18 , year={2009} } @incollection{b15, , title={{A cross-cultural comparison of consumer ethnocentrism in the United States and Russia}} , author={{ SDurvasula } and { JCAndrews } and { RGNetemeyer }} doi:10.1300/ J046v09n04_05 , journal={{Journal of International Consumer Marketing}} 9 4 , year={1997} } @incollection{b16, , title={{Baked Goods in Nigeria}} , booktitle={{Euromonitor International}} , year={October 2015. 2015} , note={Flour Mills of Nigeria} } @incollection{b17, , title={{Consumer ethnocentrism in the German market}} , author={{ HEvanschitzky } and { FWangenheim } and { DWoisetschlager } and { MBlut }} 10.1108/02651330810851863 , journal={{International Marketing Review25}} 1 , year={2008} } @incollection{b18, , title={{A note on the predictive validity of the CETSCALE}} , author={{ JHerche }} , journal={{Journal of the Academy of Marketing Science}} 20 3 , year={1992} } @incollection{b19, , title={{The impact of social desirability bias on consumer ethnocentrism research: a cross-national perspective}} , author={{ GT MHult } and { BDKeillor }} , journal={{The Journal of Marketing Management}} 4 2 , year={1994} } @incollection{b20, , title={{Comparison of physicochemical characteristics and consumer perception of rice samples with different countries of origin and prices}} , author={{ EHJang } and { STLim } and { SSKim }} , journal={{J. Sci. Food Agric}} 92 , year={2012} } @incollection{b21, , title={{Analysis for consumers' opinion regarding domestic wheat bread}} , author={{ HJJin } and { BYKim }} , journal={{J. Consum. Policy Stud}} 40 , year={2011} } @incollection{b22, , title={{Consumer Ethnocentrism and Willingness To Buy}} , author={{ AJosiassen } and { AAssaf } and { IKarpen }} , journal={{International Marketing Review}} 28 6 , year={2011. 2 February 2017} } @incollection{b23, , title={{Consumers' attitudes towards imported food products}} , author={{ BJuric } and { AWorsley }} , journal={{Food Qual. Prefer}} 9 , year={1998} } @incollection{b24, , title={{An examination of the relationship among consumer lifestyles, thnocentrism, knowledge structures, attitudes and behavioural tendencies: A comparative study in two CIS states}} , author={{ EKaynak } and { AKara }} , journal={{International Journal of Advertising}} 20 4 , year={2002} } @incollection{b25, , title={{Influence of animosity, xenophelia and ethnocetric tendencies on willingness to buy foreign products (Case of Croatia}} , author={{ TKesi? } and { SPiri Rajh } and { GVla?i? }} , booktitle={{34th EMAC, Annual Conference}} Milan, Italy , year={2005} } @book{b26, , title={{Effects of attitides and consumer ethnocentrism on intentions to buy domestic vs. Foreign products in Croatia and Bosnia and Herzegovina}} , author={{ TKesic } and { ERajh } and { DOzretic-Dosen }} , year={2004} , note={Hrvatska na putu u Europsku uniju, Ekonomski institut} } @incollection{b27, , title={{Consumer perception of bread358 Emir}} , author={{ Kim }} , journal={{J. Food Agric Journal of Business Economics and Management}} 11 3 , year={2010} } @incollection{b28, , title={{Extending the consruct of consumer ethnocentrism: when foreign products are preferred}} , author={{ JGKlein } and { REttenson } and { B CKrishnan }} , journal={{International Marketing Review}} 23 3 , year={2006} } @incollection{b29, , title={{The animosity model of foreign product purchase: An empirical test in the people's Republic of China}} , author={{ JBKlein } and { REttenson } and { MDMorris }} , journal={{Journal of Marketing}} 62 1 , year={1998} } @incollection{b30, , title={{Consumer ethnocentrism measurement -An assessment of the reliability and validity of the CETSCALE in Spain}} , author={{ TLuque-Martinez } and { JAIbanez-Zapata } and { .SArrio-Garcia }} , journal={{European Journal of Marketing}} 34 11/12 , year={2000} } @incollection{b31, , title={{The roles of Xinyong and Guanxi in Chinese relationship marketing}} , author={{ TK PLeung } and { LKee-Hung } and { CY KRicky } and { YHWong }} , journal={{European Journal of Marketing}} 39 5/6 , year={2005} } @incollection{b32, , title={{A cross-national assessment of the reliability and validity of the CETSCALE}} , author={{ RGNetemeyer } and { SDurvasula } and { DRLichtenstein }} 10.2307/3172867 , journal={{Journal of Marketing Research}} 28 3 , year={1991} } @incollection{b33, , title={{Consumer ethnocentrism, cultural sensitivity and intention to purchase local products -evidence from Vietnam}} , author={{ TDNgueyn } and { TT MNguyen } and { N JBarret }} , journal={{Journal of Consumer Behavior}} 7 , year={2008} } @incollection{b34, , title={{Ethnocentrism among Iranian Consumer with different consumption habits}} , author={{ BRanjbairan } and { MBarari } and { KZabihzade }} , journal={{International Journal of Marketing Studies}} 3 3 , year={2011} , note={Reardon} } @incollection{b35, , title={{The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies}} , author={{ JReardon } and { CMiller } and { Vidai } and { IKim }} , journal={{European Journal of Marketing}} 39 7/8 , year={2005} } @incollection{b36, , title={{Consumer ethnocentrism, a test of antecedents and moderators}} , author={{ SSharma } and { TShimp } and { JShin }} 10.1177/0092070395231004 , journal={{Journal of the Academy of Marketing Science}} 23 1 , year={1994} } @incollection{b37, , title={{Consumer Ethnocentrism: Construction and Validation of the CETSCALE}} , author={{ TAShimp } and { SSharma }} , journal={{Journal of Marketing Research}} 24 , year={1987} } @incollection{b38, , title={{Consumer ethnocentrism, attitudes and purchase behavior: an Isreali study}} , author={{ AShoham } and { MMBren?i? }} 10.1300/J046v15n , journal={{Journal of International Consumer Marketing}} 15 4 , year={2003} } @incollection{b39, , title={{Folkways, a study of the sociological importance of usages, manners, customs, mores, and morals}} , author={{ WSumner }} 10.1108/02651330610670460 , journal={{International Marketing Review}} 23 2-3 , year={1906} , note={New York: Ginn and Co-trism: when foreign products are preferred} } @book{b40, , title={{Global Agricultural Information Network (GAIN) Grain and Feed Update Nigeria, Nigeria remains a strong growth market for wheat}} , year={October 2013} United States Department of Agriculture Foreign Agricultural Service } @incollection{b41, , title={{? The alignment of market research with business strategy and CRM}} , author={{ MJValos } and { DHBednall }} , journal={{Journal of Strategic Marketing}} 18 3 , year={2010} } @book{b42, , title={{Consumer ethnocentrism, patriotism, global openness and country of origin effect: A literature review}} , author={{ MCVassela } and { PDFountain } and { UKFountain }} , year={2010} , address={Annual Conference, Las Vegas, str} } @incollection{b43, , title={{An empirical analysis of consumer purchasing behavior in Southeastern European markets}} , author={{ IVida } and { TDmitrovic }} , journal={{Economic and Business Review}} 3 3/4 , year={2001} } @incollection{b44, , title={{A British ethnocentrism scale}} , author={{ PBWarr } and { JFaust } and { GJHarrison }} , journal={{British Journal of Social and Clinical Psychology}} 13 , year={1967} } @incollection{b45, , title={{The impact of consumer ethnocentrism and country of origin subcomponents for high involvement products on young Chinese con sumers' product assessment}} , author={{ CYWong } and { MJPolonsky } and { RGarma }} , journal={{Asia Pacific Journal of Marketing and Logistics}} 20 4 , year={2008} } @book{b46, , title={{Innovation practices as a path to business growth performance: a study of small and medium-sized firms in the emerging UAE market}} , author={{ DY AYahya }} , year={2014} , publisher={Southern Cross university e Publications, SCU} } @book{b47, , title={{Statistics: an introductory analysis, 2nded}} , author={{ TYamane }} , year={1967} , publisher={Harper and Row} , address={New York} } @incollection{b48, , title={{Ethnocentrism and Buying Intentions: Does economic development metter"?}} , author={{ RYelkur } and { SChakrabarty } and { Bandyopadhyay }} , journal={{Marketing Managment Journal}} 16 2 , year={2006} } @book{b49, , title={{Purchase preference of selected Malaysian motorcycle buyers: The distriminating role of perception of}} , author={{ NCYeong } and { OMohamad } and { TRamayah } and { AOmar }} , year={2007} }