@incollection{,
	
					
					
					F993A84B2DEA5D555576C4035A98A1BE
				,
	author={{University of the Witwatersrand in Johannesburg}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1951323
}

@incollection{b0,
	
	
		,
	title={{An industrial Internet of things based platform for context-aware information services in manufacturing}}
		,
	author={{
			KAlexopoulos
		} and {
			KSipsas
		} and {
			EXanthakis
		} and {
			MakrissMourtzis
		} and {
			D
		}}
		
		
		
		
	
	
		,
	journal={{International Journal of Computer Integrated Manufacturing}}
		
			31
			11
			
			,
	year={2018}
		
	

}

@book{b1,
	
	
		,
	title={{5G will require upskilling and reskilling of existing workforce. Voice and data}}
		,
	author={{
			AAnusha
		}}
		
			,
	year={2018}
			25
			
		
	

}

@incollection{b2,
	
	
		,
	title={{Improving marketing success: The role of tacit knowledge exchange between sales and marketing}}
		,
	author={{
			DBArnett
		} and {
			CWittmann
		}}
		
	
	
		,
	journal={{Journal of business research}}
		
			67
			3
			
			,
	year={2014}
		
	

}

@book{b3,
	
	
		,
	title={{The boundaryless career at 20: Where do we stand, and where can we go? Career Development International}}
		,
	author={{
			MBArthur
		}}
		
			,
	year={2014}
			19
			
		
	

}

@book{b4,
	
	
		,
	title={{The boundaryless career: A new employment principkle for a new organizational era}}
		,
	author={{
			MBArthur
		} and {
			DMRousseau
		}}
		
		
			,
	year={1996}
			,
	publisher={Oxford University Press}
			,
	address={New York}
		
	

}

@incollection{b5,
	
	
		,
	title={{The Future of Work in India Adapting to the Fourth Industrial Revolution}}
		,
	author={{
			NBajpai
		} and {
			JohnBiberman
		} and {
			J
		}}
		
		
	
	
		,
	journal={{CSD Working Paper Series}}
		
			,
	year={2019}
		
	

}

@book{b6,
	
	
		,
	title={{The Fourth Industrial Revolution Things to Tighten the Link Between Information technology and Operational technology}}
		,
	author={{
			JBloem
		} and {
			VanDoom
		} and {
			MDuivesteis
		} and {
			SExcoffier
		} and {
			D
		}}
		
		
		
		
		
			,
	year={2014}
		
	
	,
	note={Sogeti VINT2014}

}

@incollection{b7,
	
	
		,
	title={{Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Performance}}
		,
	author={{
			WBolander
		} and {
			CSatornino
		} and {
			DEHughes
		} and {
			GFerris
		}}
		
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			
			,
	year={2014}
		
	
	,
	note={Ahead of print}

}

@incollection{b8,
	
	
		,
	title={{Small details that make big differences: a radical approach to consumption experience as a firm's differentiating strategy}}
		,
	author={{
			R NBolton
		} and {
			AGustafsson
		} and {
			JMccoll-Kennedy
		} and {
			N JSirianni
		} and {
			DKTse
		}}
		
		
		
		
	
	
		,
	journal={{Journal of service management}}
		
			25
			2
			
			,
	year={2014}
		
	

}

@incollection{b9,
	
	
		,
	title={{Business Intelligence in Industry 4.0: State of the art and research opportunities}}
		,
	author={{
			FEBordeleau
		} and {
			EMosconi
		} and {
			DeSanta-Eulalia
		} and {
			L
		}}
		
		
		
	
	
		,
	booktitle={{Proceedings of the 51st Hawaii International Conference on System Sciences}}
				the 51st Hawaii International Conference on System Sciences
		
			,
	year={2018}
			9
			
		
	

}

@book{b10,
	
	
		,
	author={{
			MBrettel
		} and {
			MKlein
		} and {
			NFriederichsen
		}}
		
		
		,
	title={{The relevance of manufacturing flexibility in the context of Industrie 4.0. Procedia CIRP}}
				
			,
	year={2016}
			41
			
		
	

}

@book{b11,
	
	
		,
	title={{The second machine age: Work, progress, and prosperity in a time of brilliant technologies}}
		,
	author={{
			EBrynjolfsson
		} and {
			AMcafee
		}}
		
		
			,
	year={2014}
			,
	publisher={WW Norton & Company}
			,
	address={New York}
		
	

}

@book{b12,
	
	
		,
	title={{Marketing in the Electronic Age}}
		,
	author={{
			RobertDBuzzel
		}}
		
			,
	year={1985}
			,
	publisher={Harvard Business School Press}
			,
	address={Boston (Mass}
		
	

}

@incollection{b13,
	
	
		,
	title={{Manufacturing in the fourth industrial revolution: A positive prospect in sustainable manufacturing}}
		,
	author={{
			NCarvalho
		} and {
			Chaim
		} and {
			OCazarini
		} and {
			EGeralamo
		} and {
			M
		}}
		
		
		
		
	
	
		,
	journal={{Procedia Manufacturing}}
		
			20
			
			,
	year={2018. 2018}
		
	

}

@incollection{b14,
	
	
		,
	title={{Coordinating sales and marketing in consumer goods firms}}
		,
	author={{
			FVCespedes
		}}
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			10
			2
			
			,
	year={1993}
		
	

}

@book{b15,
	
	
		,
	title={{Emarketing Excellence: Planning and Optimizing your Digital Marketing}}
		,
	author={{
			DChaffey
		} and {
			Smith
		}}
		
		
			,
	year={2012}
		
	
	,
	note={4th. Routledge}

}

@incollection{b16,
	
	
		,
	title={{Surviving and thriving in the Fourth Industrial Revolution: Digital skills for education and society}}
		,
	author={{
			CharalambosTsekeris
		}}
	
	
		,
	journal={{Homo}}
		
			Virtualis
			1
			
			,
	year={2019}
		
	

}

@incollection{b17,
	
	
		,
	title={{Social media marketing: The paradigm shift in international marketing}}
		,
	author={{
			SR KChary
		}}
	
	
		,
	journal={{IOSR Journal of Business and Management}}
		
			16
			
			,
	year={2014}
		
	

}

@incollection{b18,
	
	
		,
	title={{Theory of planning behavior (TPB) and customer satisfaction in the continued use of e-service: An integrated model}}
		,
	author={{
			LChen
		} and {
			JChen
		} and {
			Yen
		} and {
			D
		}}
		
		
		
	
	
		,
	journal={{Computers in human behavior}}
		
			23
			6
			
			,
	year={2007}
		
	

}

@book{b19,
	
	
		,
	title={{Evolution of the concept of digital marketing in the context of challenges in the fourth industrial revolution}}
		,
	author={{
			OPChukurna
		} and {
			Konak
		} and {
			E
		}}
		
		
		
			,
	year={2018}
			
		
	

}

@book{b20,
	
	
		,
	author={{
			CCrawford
		} and {
			DiMerle
		} and {
			CBenedetto
		} and {
			Anthony
		}}
		
		
		
		,
	title={{New Products Management}}
				,
	editor={
			/Irwin
			Mcgraw-Hill
		}
		Burr Ridge, IL
		
			,
	year={2011}
		
	
	,
	note={10th ed}

}

@book{b21,
	
	
		,
	author={{
			JCreswell
		}}
		,
	title={{Research Design: Qualitative, Quantitative, and Mixed Methods Approaches}}
				
			,
	year={2009}
		
	

}

@incollection{b22,
	
	
		,
	title={{Logistics as a science: Central research questions in the era of the fourth industrial revolution}}
		,
	author={{
			TenDelfmann
		} and {
			MHompel
		} and {
			W;; Kersten
		} and {
			TSchmidt
		} and {
			Stölzle
		}}
		
		
		
		
	
	
		,
	journal={{BundesvereinigungLogistik (BVL)}}
		
			11
			9
			
			,
	year={2018}
		
	

}

@incollection{b23,
	
	
		,
	title={{Producing a systematic review}}
		,
	author={{
			DDenyer
		} and {
			D&tranfield
		}}
		
	
	
		,
	booktitle={{The SAGE handbook of organizational research methods}}
				,
	editor={
			DABuchanan
			& ABryman
		}
		London
		
			,
	publisher={SAGE Publications Ltd}
			,
	year={2009}
			
		
	

}

@book{b24,
	
	
		,
	title={{Corporate and Integrated Reporting: A Functional Perspective}}
		,
	author={{
			REccles
		} and {
			GSerafeim
		} and {
			G
		}}
		
		
		
			,
	year={2017}
			
		
	

}

@book{b25,
	
	
		,
	title={{Design and the Fourth Industrial Revolution. Dangers and opportunities for a mutating discipline}}
		,
	author={{
			TFerrari
		}}
		
			,
	year={2017}
		
	

}

@incollection{b26,
	
	
		,
	title={{Behavior of goats on palisade grass pasture under rotational stocking in two regrowth ages}}
		,
	author={{
			E S VFilho
		} and {
			MMRodrigues
		} and {
			MEOliviera
		} and {
			OARufino
		} and {
			CSCamara
		} and {
			BGarcez
		}}
		
		
		
		
		
	
	
		,
	journal={{Comunicata Scientiae}}
		
			4
			3
			
			,
	year={2013}
		
	

}

@incollection{b27,
	
	
		,
	title={{Artificial Intelligence: Marketing's Game Changer}}
		,
	author={{
			EForrest
		} and {
			BHoanca
		}}
		
	
	
		,
	booktitle={{T Tsiakis (Ed) Trends and innovations in marketing information systems}}
				Hirshey, PA
		
			,
	publisher={IGI Global}
			,
	year={2015}
			
		
	

}

@book{b28,
	
	
		,
	title={{The future of employment}}
		,
	author={{
			CBFrey
		} and {
			Osborne
		} and {
			M
		}}
		
		
		
			,
	year={2013}
		
	
	,
	note={Working paper}

}

@incollection{b29,
	
	
		,
	title={{Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset}}
		,
	author={{
			RGlazer
		}}
	
	
		,
	journal={{The Journal of Marketing}}
		
			55
			4
			
			,
	year={1991}
		
	

}

@incollection{b30,
	
	
		,
	title={{Synergistic Effects of Relationship Managers' Social Networks on Sales Performance}}
		,
	author={{
			GRGonzalez
		} and {
			DPClaro
		} and {
			RWPalmatier
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			78
			
			,
	year={2014}
		
	

}

@incollection{b31,
	
	
		,
	title={{Barriers to Adoption of Sustainable Technologies for Energy-Efficient Building Upgrade-Semi-Structured Interviews}}
		,
	author={{
			JDadzie
		} and {
			GRuneson
		} and {
			GDing
		} and {
			FBondinuba
		}}
		
		
		
	
	
		,
	journal={{Buildings}}
		
			8
			4
			
			,
	year={2018. 2018}
		
	

}

@incollection{b32,
	
	
		,
	title={{Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion. Social dimensions of consumer distinctiveness}}
		,
	author={{
			SAGrier
		} and {
			Deshpande
		} and {
			R
		}}
		
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			38
			
			,
	year={2001}
		
	

}

@incollection{b33,
	
	
		,
	title={{The joint contribution of marketing and sales to the creation of superior customer value}}
		,
	author={{
			PGuenzi
		} and {
			GTroilo
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			60
			
			,
	year={2007}
		
	

}

@incollection{b34,
	
	
		,
	title={{To buy or not to buy? A social dilemma perspective on green buying}}
		,
	author={{
			SGupta
		} and {
			DOgden
		}}
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			26
			6
			
			,
	year={2009}
		
	

}

@incollection{b35,
	
	
		,
	title={{The Fourth Industrial Revolution: Issues and Implications for Career Research and Practice}}
		,
	author={{
			AHirschi
		}}
	
	
		,
	journal={{Career Development Quarterly}}
		
			66
			
			,
	year={2018}
		
	

}

@incollection{b36,
	
	
		,
	title={{Gamification and mobile marketing effectiveness}}
		,
	author={{
			CHofacker
		} and {
			Ruyter
		} and {
			NLurie
		} and {
			PMachanda
		} and {
			JDonaldson
		}}
		
		
		
		
	
	
		,
	journal={{Journal of Interactive Marketing}}
		
			34
			
			,
	year={2016}
		
	

}

@incollection{b37,
	
	
		,
	title={{The Marketing-Sales Interface at the Interface: Creating Market-Based Capabilities through Organizational Synergy}}
		,
	author={{
			DEHughes
		} and {
			LeBon
		} and {
			JMalshe
		} and {
			A
		}}
		
		
		
	
	
		,
	journal={{Journal of Personal Selling & Sales Management}}
		
			32
			1
			
			,
	year={2012}
		
	

}

@incollection{b38,
	
	
		,
	title={{A systematic literature review of the effect of anthocyanins on gut microbiota populations}}
		,
	author={{
			EOIgwe
		} and {
			KECharlton
		} and {
			YCProbst
		} and {
			KKent
		} and {
			MENetzel
		}}
		
		
		
		
	
	
		,
	journal={{Journal of human nutrition and diatetics}}
		
			31
			2
			
			,
	year={2019}
		
	

}

@book{b39,
	
	
		,
	title={{Professional selling: A trustbased approach}}
		,
	author={{
			TIngram
		} and {
			RLaforge
		} and {
			RAvila
		} and {
			CSchwepker
		} and {
			MWilliams
		}}
		
		
		
		
		
			,
	year={2008}
			,
	publisher={Thomson-Southwestern}
			,
	address={Mason, OH}
		
	
	,
	note={4th ed.}

}

@book{b40,
	
	
		,
	title={{A skilled workforce for strong, sustainable and balanced growth: a G20 training strategy}}
		,
	author={{
			Ilo
		}}
		
			,
	year={2010. 21/08/2019}
			,
	address={Geneva}
		
	

}

@incollection{b41,
	
	
		,
	title={{The Fourth Industrial Revolution is Africa's to Lose}}
		,
	author={{
			XIraki
		}}
	
	
		,
	journal={{Journal of Futures Studies}}
		
			23
			1
			
			,
	year={2018}
		
	

}

@book{b42,
	
	
		,
	title={{Principles and practice of marketing: England}}
		,
	author={{
			DJobber
		}}
		
			,
	year={2009}
			,
	publisher={McGraw-Hill Publishing Company}
		
	

}

@book{b43,
	
	
		,
	author={{
			HKagermann
		} and {
			WWahlster
		} and {
			JHelbig
		}}
		
		
		,
	title={{2013: Recommendations for implementing the strategic}}
				
	
	,
	note={initiative Industrie 4.0: Final report of the Industrie 4.0 Working Group}

}

@incollection{b44,
	
	
		,
	title={{The "dos and don'ts" of Writing a Journal Article}}
		,
	author={{
			TKekale
		} and {
			PDeweerd-Nederhof
		} and {
			SCervai
		} and {
			MBorelli
		}}
		
		
		
	
	
		,
	journal={{Journal of Workplace Learning}}
		
			21
			1
			
			,
	year={2009}
		
	

}

@incollection{b45,
	
	
		,
	title={{Cooperation or conflict? The nature of the collaboration of Marketing and Sales organizational units}}
		,
	author={{
			AKelemen-Erdos
		} and {
			AMolnar
		}}
		
	
	
		,
	journal={{Economics and culture}}
		
			16
			1
			
			,
	year={2019}
		
	

}

@incollection{b46,
	
	
		,
	title={{The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry}}
		,
	author={{
			KKrasnikov
		} and {
			Jayachandran
		} and {
			VKumar
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			73
			6
			
			,
	year={2009}
		
	

}

@incollection{b47,
	
	
		,
	title={{The Readiness of the European Union to Embrace the Fourth Industrial Revolution}}
		,
	author={{
			EKuruczleki
		} and {
			APelle
		} and {
			RLaczi
		} and {
			BFekete
		}}
		
		
		
	
	
		,
	journal={{Management}}
		
			11
			4
			
			,
	year={2016}
		
	

}

@incollection{b48,
	
	
		,
	title={{How to Respond to the Fourth Industrial Revolution or the Second Information Technology Revolution? Dynamic New Combinations between Technology, Market, and Society through Open Innovation}}
		,
	author={{
			MLee
		} and {
			J JYun
		} and {
			PykaWon
		} and {
			DKodama
		} and {
			FSchiuma
		} and {
			GPark
		} and {
			HJeon
		} and {
			JPark
		} and {
			KJung
		} and {
			KYan
		} and {
			MLee
		} and {
			SZhao
		} and {
			X
		}}
		
		
		
		
		
		
		
		
		
		
		
		
	
	
		,
	journal={{Journal of open innovation}}
		
			4
			21
			
			,
	year={2018}
		
	

}

@incollection{b49,
	
	
		,
	title={{International Competitiveness and the Fourth Industrial Revolution}}
		,
	author={{
			CLiu
		}}
	
	
		,
	journal={{Entrepreneurial Business and Economics Review}}
		
			5
			4
			
			,
	year={2017}
		
	

}

@incollection{b50,
	
	
		,
	title={{Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses}}
		,
	author={{
			ALocket
		}}
	
	
		,
	journal={{Walden Dissertations and Doctoral Studies}}
		
			
			,
	year={2018}
		
	

}

@incollection{b51,
	
	
		,
	title={{Minimizing response time in a two-stage supply chain system with variable lead-time and stochastic demand}}
		,
	author={{
			ELodree
		} and {
			WJang
		} and {
			CKlein
		}}
		
		
	
	
		,
	journal={{International journal of production research}}
		
			42
			11
			
			,
	year={2004}
		
	

}

@incollection{b52,
	
	
		,
	title={{What Makes Strategy Making Across the Sales Marketing Interface More Successful}}
		,
	author={{
			AMalshe
		} and {
			RSohi
		}}
		
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			37
			
			,
	year={2009}
		
	

}

@book{b53,
	
	
		,
	author={{
			CMatt
		} and {
			THess
		} and {
			ABenlian
		}}
		
		
		,
	title={{Digital transformation strategies. Business and information systems engineering}}
				
			,
	year={2015}
			57
			
		
	

}

@book{b54,
	
	
		,
	title={{Wise up for the Fourth Industrial Revolution -Fourth Industrial Revolution. HR future}}
		,
	author={{
			AMehta
		}}
		
			,
	year={2019}
			10
			
		
	

}

@incollection{b55,
	
	
		,
	title={{}}
		,
	author={{
			JMeredith
		}}
	
	
		,
	journal={{Theory Building through Conceptual Methods. International Journal of Operations & Production Management}}
		
			13
			5
			
			,
	year={1993}
		
	

}

@incollection{b56,
	
	
		,
	title={{Does Collaboration Between Sales and Marketing Affect Business Performance?}}
		,
	author={{
			KMeunier-Fitzhugh
		} and {
			LPiercy
		} and {
			N
		}}
		
		
	
	
		,
	journal={{Journal of Personal Selling & Sales Management}}
		
			27
			3
			
			,
	year={2007}
		
	

}

@incollection{b57,
	
	
		,
	title={{Intellectuals and the rise of the modern economy}}
		,
	author={{
			JMokyr
		}}
	
	
		,
	journal={{Science}}
		
			349
			6244
			
			,
	year={2015}
		
	

}

@incollection{b58,
	
	
		,
	title={{The Image of the Smart City: Surveillance Protocols and Social Inequality}}
		,
	author={{
			TMonahan
		}}
	
	
		,
	booktitle={{Handbook of Cultural Security}}
				,
	editor={
			YWatanabe
		}
		Cheltenham, UK
		
			,
	publisher={Edward Elgar}
			,
	year={2017}
			
		
	

}

@book{b59,
	
	
		,
	title={{The evolution of the seven steps of selling. Industrial marketing management}}
		,
	author={{
			WCMoncrief
		} and {
			Marshall
		} and {
			G
		}}
		
		
		
			,
	year={2005}
			34
			
		
	

}

@incollection{b60,
	
	
		,
	title={{Confidence estimation of the multi-layer perception and its application in fault detection systems}}
		,
	author={{
			MMrugalski
		} and {
			MWitczak
		} and {
			JKorbicz
		}}
		
		
	
	
		,
	journal={{Engineering applications of Artificial intelligence}}
		
			21
			6
			
			,
	year={2008}
		
	

}

@incollection{b61,
	
	
		,
	title={{The secrets to Sales and Operations success}}
		,
	author={{
			MMuzumdar
		} and {
			JFontanella
		}}
		
	
	
		,
	journal={{Supply Chain Management review}}
		
			10
			3
			
			,
	year={2006}
		
	

}

@book{b62,
	
	
		,
	title={{Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value}}
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	author={{
			NRackham
		} and {
			JDevincentis
		}}
		
		
			,
	year={1999}
			,
	publisher={McGraw-Hill}
			,
	address={New York}
		
	

}

@incollection{b63,
	
	
		,
	title={{Social value orientation, organizational goal concerns, and interdepartmental problem-solving behavior}}
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	author={{
			ANauta
		} and {
			CK WDe Dreu
		} and {
			Van Der
		} and {
			TVaart
		}}
		
		
		
	
	
		,
	journal={{Journal of Organizational Behavior}}
		
			23
			
			,
	year={2002}
		
	

}

@book{b64,
	
	
		,
	title={{Enabling the Next Production Revolution}}
		,
	author={{
			Oecd
		}}
		
			,
	year={2015a}
			,
	publisher={OECD Publishing}
			,
	address={Paris}
		
	

}

@incollection{b65,
	
	
		,
	title={{A Guide to Conducting a Systematic Literature Review of Information Systems Research}}
		,
	author={{
			COkoli
		} and {
			KSchabram
		}}
		
	
	
		,
	journal={{Sprouts: Working Papers on Information Systems}}
		
			10
			26
			
			,
	year={2010}
		
	

}

@incollection{b66,
	
	
		,
	title={{The skills revolution of the 21st century: it's time to re-calibrate}}
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	author={{
			ZPedron
		}}
	
	
		,
	journal={{Journal of EU Business School}}
		
			1
			
			,
	year={2018}
		
	

}

@book{b67,
	
	
		,
	title={{the fourth industrial revolution and higher education. palgraveMacmillan}}
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	author={{
			BEPenprase
		}}
		
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	year={2018}
			
			,
	address={Singapore}
		
	

}

@incollection{b68,
	
	
		,
	title={{Technological unemployment: Educating for the fourth industrial revolution}}
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	author={{
			MPeters
		}}
	
	
		,
	journal={{Journal of Self-Governance and Management Economics}}
		
			5
			1
			
			,
	year={2017}
		
	

}

@incollection{b69,
	
	
		,
	title={{The fourth industrial revolution: shaping a new era}}
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	author={{
			TPhilbeck
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			NDavis
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	journal={{Journal of International Affairs}}
		
			72
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			,
	year={2018}
		
	

}

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	author={{
			JPopay
		} and {
			HRoberts
		} and {
			ASnowden
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			MPetticrew
		} and {
			LArai
		} and {
			MRodgers
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			NBritten
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			DuffySLancaster
		}}
		
		
		
		
		
		
		
		
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	title={{Guidance on the Conduct of Narrative Synthesis in Systematic Reviews: A Product from the ESRC Methods Programme}}
				
			,
	year={2006}
			
		
	

}

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	title={{A Complex View of Industry 4.0. Sage Open}}
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	author={{
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			MajaMe?ko
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			A
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	year={2016}
			
		
	

}

@incollection{b72,
	
	
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	title={{Are public-private partnerships a healthy option? A systematic literature review}}
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	author={{
			JKRoehrich
		} and {
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		,
	journal={{Social Science & Medicine}}
		
			113
			
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	year={2014}
		
	

}

@incollection{b73,
	
	
		,
	title={{Does Marketing and Sales Integration Always Pay Off? Evidence from a Social Capital Perspective}}
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	author={{
			DRouzies
		} and {
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			D W ;Barclay
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			JRowley
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			FSlack
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		,
	journal={{Management Research News}}
		
			27
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			,
	year={2014. 2004}
		
	
	,
	note={Conducting a literature review}

}

@book{b74,
	
	
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	title={{Can new product selling and innovation in sales be improved by using internal marketing and empowerment? Markettr?i?te}}
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	author={{
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	year={2018. 2018}
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@incollection{b75,
	
	
		,
	title={{The Fourth Industrial Revolution: what it means, how to respond}}
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	author={{
			KMSchwab
		}}
	
	
		,
	journal={{World Economic Forum. World Economic Forum}}
		
			,
	year={2016}
		
	

}

@incollection{b76,
	
	
		,
	title={{Mobile Marketing: A Synthesis and Prognosis}}
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	author={{
			VShankar
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			SBalasubramanian
		}}
		
	
	
		,
	journal={{Journal of interactive marketing}}
		
			23
			2
			
			,
	year={2009}
		
	

}

@incollection{b77,
	
	
		,
	title={{Collaborative Maintenance in flow-line Manufacturing Environments: An Industry 4.0 Approach}}
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	author={{
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			Alexopoulos
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		} and {
			G
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		,
	journal={{Perocedia CIRP}}
		
			
			,
	year={2016}
		
	

}

@incollection{b78,
	
	
		,
	author={{
			T MSmith
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			SGopalakrishna
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	booktitle={{A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface}}
				
			,
	year={2006}
			43
			
		
	

}

@incollection{b79,
	
	
		,
	title={{Industrial Revolution -Industry 4.0: Are German Manufacturing SMEs the First Victims of this Revolution}}
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	author={{
			LSommer
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		,
	journal={{Journal of Industrial Engineering and Management}}
		
			8
			5
			
			,
	year={2015}
		
	

}

@incollection{b80,
	
	
		,
	title={{Impact of trends in Indian pharmaceutical industry on training &development practices and the birth of innovative approaches}}
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	author={{
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	journal={{International Journal of Management and Social Science Research Review}}
		
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	year={2014}
		
	

}

@incollection{b81,
	
	
		,
	title={{The coordination strategies of highperforming salespeople: internal working relationships that drive success}}
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	author={{
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			BAWalker
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			AKumar
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			38
			5
			
			,
	year={2010}
		
	

}

@book{b82,
	
	
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	author={{
			HSujan
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	year={1999}
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	note={Journal of personal selling and sales management}

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	author={{
			NSyam
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			ASharma
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	year={2018}
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@incollection{b84,
	
	
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	title={{Innovation, a key element of business models in the fourth industrial revolution}}
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	author={{
			SToma
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			Tohanean
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		,
	journal={{Network intelligence studies}}
		
			12
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	year={2018}
		
	

}

@incollection{b85,
	
	
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	title={{Towards a Methodology for Developing Evidence-Informed Management Knowledge by Means of Systematic Review}}
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	author={{
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			DDenyer
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			PSmart
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			14
			
			,
	year={2003}
		
	

}

@incollection{b86,
	
	
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	title={{Rethinking customer solutions: From product bundles to relational processes}}
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	author={{
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			AKKohli
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			SBharadwaj
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	journal={{Journal of Marketing}}
		
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	year={2007}
		
	

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@book{b87,
	
	
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	title={{The digital divide shifts to differences in usage. New media & society}}
				
			,
	year={2014}
			16
			
		
	

}

@incollection{b88,
	
	
		,
	title={{The future role of marketing in the organization}}
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	author={{
			F E ;Webster
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			FEWebster
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		,
	booktitle={{Reflections on the Futures of Marketing, Marketing Science Institute}}
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	editor={
			EJKatherine
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	year={1997. 1997}
			
		
	

}

@incollection{b89,
	
	
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	title={{Service triads: A research agenda for buyersupplier-customer triads in business services}}
		,
	author={{
			FWynstra
		} and {
			MSpring
		} and {
			TSchoenherr
		}}
		
		
	
	
		,
	journal={{Journal of Operations Management}}
		
			35
			
			,
	year={2015}
		
	

}

@incollection{b90,
	
	
		,
	title={{Same as it ever was: Why the techonolgy optimists are wrong in the fourth industrial revolution}}
		,
	author={{
			MXu
		} and {
			JMDavid
		} and {
			Kim
		} and {
			S
		}}
		
		
		
	
	
		,
	journal={{International journal of financial research}}
		
			9
			
			,
	year={2018}
		
	

}

@incollection{b91,
	
	
		,
	title={{Intra-departmental conflict between sales and marketing: an exploratory study}}
		,
	author={{
			JYandle
		} and {
			JBlythe
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		,
	journal={{Journal of Selling and Major Account Management}}
		
			2
			3
			
			,
	year={2000}
		
	

}

@incollection{b92,
	
	
		,
	title={{The Fourth Industrial Revolution, Aging Workers, Older Learners, and Lifelong Learning}}
		,
	author={{
			CYang
		}}
	
	
		,
	booktitle={{Conference Proceedings}}
				Buffalo, New York
		
			,
	year={2019}
			
		
	
	,
	note={Adult Education Research Conference}

}