@incollection{,
	
					
					
					ABD9F75348E3D5E293F601951E4C05D3
				,
	author={{AristeidisGkoumas}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}195112
}

@incollection{b0,
	
	
		,
	title={{User-generated content: The use of blogs for tourism organizations and tourism consumers}}
		,
	author={{
			GAkehurst
		}}
	
	
		,
	journal={{Service Business}}
		
			3
			1
			
			,
	year={2009}
		
	

}

@incollection{b1,
	
	
		,
	title={{Examining credibility perceptions and online travelers' attitude toward using usergenerated content}}
		,
	author={{
			JKAyeh
		} and {
			NAu
		} and {
			RLaw
		}}
		
		
	
	
		,
	journal={{Journal of Travel Research}}
		
			52
			4
			
			,
	year={2013}
		
	
	,
	note={Do we believe in TripAdvisor?}

}

@incollection{b2,
	
	
		,
	title={{An analysis of user-generated content for hotel experiences}}
		,
	author={{
			ABarreda
		} and {
			ABilgihan
		}}
		
	
	
		,
	journal={{Journal of Hospitality and Tourism Technology}}
		
			4
			3
			
			,
	year={2013}
		
	

}

@incollection{b3,
	
	
		,
	author={{
			DBuhalis
		} and {
			RLaw
		}}
		
	
	
		,
	booktitle={{Progress in information technology and tourism management: 20 years on and 10 years after the Internet-The state of e-Tourism research}}
				
			,
	year={2008}
			29
			
		
	

}

@incollection{b4,
	
	
		,
	title={{}}
	
	
		,
	journal={{In the World Summit on Knowledge Society}}
		
			501
		
	

}

@book{b5,
	
	
		,
	title={{}}
		,
	author={{
			Springer
		}}
		
			,
	address={Berlin, Heidelberg}
		
	

}

@incollection{b6,
	
	
		,
	title={{The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis}}
		,
	author={{
			CMCheung
		} and {
			DRThadani
		}}
		
	
	
		,
	booktitle={{Bled e-Conference}}
				
			,
	year={2010}
			18
		
	

}

@incollection{b7,
	
	
		,
	title={{The role of user-generated content in tourists' travel planning behavior}}
		,
	author={{
			CCox
		} and {
			SBurgess
		} and {
			CSellitto
		} and {
			JBuultjens
		}}
		
		
		
	
	
		,
	journal={{Journal of Hospitality Marketing & Management}}
		
			18
			8
			
			,
	year={2009}
		
	

}

@incollection{b8,
	
	
		,
	title={{The effect of online consumer reviews on new product sales}}
		,
	author={{
			GCui
		} and {
			HKLui
		} and {
			XGuo
		}}
		
		
	
	
		,
	journal={{International Journal of Electronic Commerce}}
		
			17
			1
			
			,
	year={2012}
		
	

}

@incollection{b9,
	
	
		,
	title={{The popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing}}
		,
	author={{
			LDe Vries
		} and {
			SGensler
		} and {
			PSLeeflang
		}}
		
		
	
	
		,
	journal={{Journal of interactive marketing}}
		
			26
			2
			
			,
	year={2012}
		
	

}

@incollection{b10,
	
	
		,
	title={{Do online reviews matter? An empirical investigation of panel data}}
		,
	author={{
			WDuan
		} and {
			BGu
		} and {
			ABWhinston
		}}
		
		
	
	
		,
	journal={{Decision support systems}}
		
			45
			4
			
			,
	year={2008}
		
	

}

@incollection{b11,
	
	
		,
	title={{Social media impact on holiday travel planning: The case of the Russian and the FSU markets}}
		,
	author={{
			JFotis
		} and {
			DBuhalis
		} and {
			NRossides
		}}
		
		
	
	
		,
	journal={{International Journal of Online Marketing (IJOM)}}
		
			1
			4
			
			,
	year={2011}
		
	

}

@incollection{b12,
	
	
		,
	title={{E-WOM and accommodation: An analysis of the factors that influence travelers' adoption of information from online reviews}}
		,
	author={{
			RFilieri
		} and {
			FMcleay
		}}
		
	
	
		,
	journal={{Journal of Travel Research}}
		
			53
			1
			
			,
	year={2014}
		
	

}

@incollection{b13,
	
	
		,
	title={{Do online reviews a ffect product sales? The role of reviewer characteristics and temporal effects}}
		,
	author={{
			NHu
		} and {
			LLiu
		} and {
			JZhang
		}}
		
		
	
	
		,
	journal={{Information Technology and Management}}
		
			9
			3
			
			,
	year={2008}
		
	

}

@incollection{b14,
	
	
		,
	title={{Searching for experience on the web: an empirical examination of consumer behavior for search and experience goods}}
		,
	author={{
			PHuang
		} and {
			NHLurie
		} and {
			SMitra
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			73
			2
			
			,
	year={2009}
		
	

}

@incollection{b15,
	
	
		,
	title={{The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook}}
		,
	author={{
			KHutter
		} and {
			JHautz
		} and {
			SDennhardt
		} and {
			JFüller
		}}
		
		
		
	
	
		,
	journal={{Journal of Product & Brand Management}}
		
			22
			5/6
			
			,
	year={2013}
		
	

}

@incollection{b16,
	
	
		,
	title={{Twitter power Tweets as electronic word of mouth}}
		,
	author={{
			BJJansen
		} and {
			MZhang
		} and {
			KSobel
		} and {
			AChowdury
		}}
		
		
		
	
	
		,
	journal={{Journal of the American Society for Information Science and Technology}}
		
			60
			11
			
			,
	year={2009}
		
	

}

@incollection{b17,
	
	
		,
	title={{Role of word of mouth in online store loyalty}}
		,
	author={{
			DKGauri
		} and {
			ABhatnagar
		} and {
			RRao
		}}
		
		
	
	
		,
	journal={{Communications of the ACM}}
		
			51
			3
			
			,
	year={2008}
		
	

}

@book{b18,
	
	
		,
	title={{Understanding consumers' multichannel choices across the different stages of the buying process}}
		,
	author={{
			SGensler
		} and {
			PCVerhoef
		} and {
			MBöhm
		}}
		
		
		
			,
	year={2012}
		
	

}

@incollection{b19,
	
	
		,
	title={{Exploring the development of a niche tourism market of 'sunset restaurants}}
		,
	author={{
			AGkoumas
		}}
	
	
		,
	booktitle={{Thailand. International Conference on Tourism in Vietnam: Tourism Beyond Boarders}}
				Hanoi, Vietnam
		
			,
	year={2017a. October 2017}
			
		
		
			National Economics University
		
	

}

@incollection{b20,
	
	
		,
	title={{Dining in the sunset' as a potential brand for the tourism and leisure industry. The case of Café del Mar in Bangsaen}}
		,
	author={{
			AGkoumas
		}}
	
	
		,
	booktitle={{Proceedings of the 1 st International Conference on Tourism in Vietnam, Tourism Beyond Borders}}
				the 1 st International Conference on Tourism in Vietnam, Tourism Beyond BordersThailand; Hanoi, Vietnam
		
			,
	year={2017b. November}
			
		
		
			National Economics University
		
	

}

@book{b21,
	
	
		,
	title={{Use and impact of online travel reviews. Information and Communication Technologies in Tourism}}
		,
	author={{
			UGretzel
		} and {
			KHYoo
		}}
		
		
			,
	year={2008. 2008}
			
		
	

}

@book{b22,
	
	
		,
	title={{Marketing Management}}
		,
	author={{
			PKotler
		}}
		
			,
	year={2003}
		
	
	,
	note={th ed.}

}

@book{b23,
	
	
		,
	title={{}}
		,
	author={{
			Prentice-Hall
		}}
		
			,
	address={Upper Saddle River, NJ}
		
	

}

@incollection{b24,
	
	
		,
	title={{Networked narratives: understanding word-of-mouth marketing in online communities}}
		,
	author={{
			RVKozinets
		} and {
			KDe Valck
		} and {
			ACWojnicki
		} and {
			SJ SWilner
		}}
		
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			4
			2
			
			,
	year={2010}
		
	

}

@incollection{b25,
	
	
		,
	title={{Effects of attribute and valence of e-WOM on message adoption: Moderating roles of subjective knowledge and regulatory focus}}
		,
	author={{
			KTLee
		} and {
			DMKoo
		}}
		
	
	
		,
	journal={{Computers in Human Behavior}}
		
			28
			5
			
			,
	year={2012}
		
	

}

@incollection{b26,
	
	
		,
	title={{The effect of negative online consumer reviews on product attitude: An information processing view}}
		,
	author={{
			JLee
		} and {
			DHPark
		} and {
			IHan
		}}
		
		
	
	
		,
	booktitle={{Electronic commerce research and applications}}
				
			,
	year={2008}
			7
			
		
	

}

@incollection{b27,
	
	
		,
	title={{The impact of electronic word-of-mouth factors on consumers' buying decision-making processes in low-cost carriers: a conceptual framework}}
		,
	author={{
			WLerrthaitrakul
		} and {
			VPanjakajornsak
		}}
		
	
	
		,
	journal={{International Journal of Trade, Economics, and Finance}}
		
			5
			2
			142
			,
	year={2014}
		
	

}

@incollection{b28,
	
	
		,
	title={{Social media in tourism and hospitality: A literature review}}
		,
	author={{
			DLeung
		} and {
			RLaw
		} and {
			HVan Hoof
		} and {
			DBuhalis
		}}
		
		
		
	
	
		,
	journal={{Journal of Travel & Tourism Marketing}}
		
			30
			1-2
			
			,
	year={2013}
		
	

}

@incollection{b29,
	
	
		,
	title={{An Integrated Research Framework for Effect of E-WOM}}
		,
	author={{
			JLi
		} and {
			WXue
		} and {
			FYang
		} and {
			YLi
		}}
		
		
		
	
	
		,
	journal={{Journal of Systems Science and Information}}
		
			5
			4
			
			,
	year={2017}
		
	

}

@book{b30,
	
	
		,
	title={{Naturalistic inquiry}}
		,
	author={{
			YLincoln
		} and {
			EGuba
		}}
		
		
			,
	year={1985}
			,
	publisher={Sage Publications, Inc}
			,
	address={Newbury Park, CA}
		
	

}

@incollection{b31,
	
	
		,
	title={{Electronic word-of-mouth in hospitality and tourism management}}
		,
	author={{
			SWLitvin
		} and {
			REGoldsmith
		} and {
			BPan
		}}
		
		
	
	
		,
	journal={{Tourism Management}}
		
			29
			3
			
			,
	year={2008}
		
	

}

@incollection{b32,
	
	
		,
	title={{Managing a hotel's image on TripAdvisor}}
		,
	author={{
			PO'connor
		}}
	
	
		,
	journal={{Journal of Hospitality Marketing & Management}}
		
			19
			7
			
			,
	year={2010}
		
	

}

@incollection{b33,
	
	
		,
	title={{Establishing reliability and validity of qualitative inquiry: A critical examination}}
		,
	author={{
			SCPandey
		} and {
			SPatnaik
		}}
		
	
	
		,
	journal={{Jharkhand Journal of Development and Management Studies}}
		
			12
			1
			
			,
	year={2014}
		
	

}

@incollection{b34,
	
	
		,
	title={{The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews}}
		,
	author={{
			DHPark
		} and {
			SKim
		}}
		
	
	
		,
	journal={{Electronic Commerce Research and Applications}}
		
			7
			4
			
			,
	year={2008}
		
	

}

@book{b35,
	
	
		,
	author={{
			DHPark
		} and {
			JLee
		}}
		
		,
	title={{WOM overload and its effect on consumer behavioral intention depending on consumer involvement. Electronic Commerce Research and Applications}}
				
			,
	year={2008}
			7
			
		
	

}

@incollection{b36,
	
	
		,
	title={{CAQDAS and qualitative syllogism logic-NVivo 8 and MAXQDA 10 compared}}
		,
	author={{
			WSchönfelder
		}}
	
	
		,
	booktitle={{Forum Qualitative Sozialforschung/ Forum: Qualitative Social Research}}
				
			,
	year={2011. January}
			12
		
	

}

@incollection{b37,
	
	
		,
	title={{Brand Evangelism Among Online Brand Community Members}}
		,
	author={{
			HShaari
		} and {
			ISAhmad
		}}
		
	
	
		,
	journal={{International Review of Management and Business Research}}
		
			5
			1
			80
			,
	year={2016}
		
	

}

@book{b38,
	
	
		,
	title={{Consumer behavior}}
		,
	author={{
			RMSolomon
		}}
		
			,
	year={2013}
			,
	publisher={Pearson Higher Education Inc}
			,
	address={New Jersey, NY, U.S.A}
		
	
	,
	note={th ed.}

}

@incollection{b39,
	
	
		,
	title={{The impact of online reviews on hotel booking intentions and perception of trust}}
		,
	author={{
			BASparks
		} and {
			VBrowning
		}}
		
	
	
		,
	journal={{Tourism Management}}
		
			32
			6
			
			,
	year={2011}
		
	

}

@incollection{b40,
	
	
		,
	title={{Social ties and online word of mouth}}
		,
	author={{
			EMSteffes
		} and {
			LEBurgee
		}}
		
	
	
		,
	journal={{Internet Research}}
		
			19
			1
			42
			,
	year={2009}
		
	

}

@incollection{b41,
	
	
		,
	title={{An analysis of word-of-mouse ratings and guest comments on online hotel distribution sites}}
		,
	author={{
			BBStringam
		} and {
			JGerdesJr
		}}
		
	
	
		,
	journal={{Journal of Hospitality Marketing & Management}}
		
			19
			7
			
			,
	year={2010}
		
	

}

@incollection{b42,
	
	
		,
	title={{Narrativity and involvement in online consumer reviews: the case of TripAdvisor}}
		,
	author={{
			CVasquez
		}}
	
	
		,
	journal={{Narrative Inquiry}}
		
			22
			1
			
			,
	year={2012}
		
	

}

@incollection{b43,
	
	
		,
	title={{Ethnography for Marketing and Consumer Research}}
		,
	author={{
			AVenkatesh
		} and {
			DCrockett
		} and {
			SCross
		} and {
			SChen
		}}
		
		
		
	
	
		,
	journal={{Foundations and Trends® in Marketing}}
		
			10
			2
			
			,
	year={2017}
		
	

}

@incollection{b44,
	
	
		,
	title={{Analyzing the Role of Social Media in Dialogue Marketing and Management as a Contemporary Franchising Local Area Marketing Technique}}
		,
	author={{
			GBWebster
		} and {
			MHume
		}}
		
	
	
		,
	journal={{Competitive Social Media Marketing Strategies}}
		
			20
			,
	year={2016}
		
	

}

@incollection{b45,
	
	
		,
	title={{Influence of personality on travel-related consumer-generated media creation}}
		,
	author={{
			KHYoo
		} and {
			UGretzel
		}}
		
	
	
		,
	journal={{Computers in Human Behavior}}
		
			27
			2
			
			,
	year={2011}
		
	

}

@incollection{b46,
	
	
		,
	title={{Capitalizing on content: Information adoption in two online communities}}
		,
	author={{
			WZhang
		} and {
			SAWatts
		}}
		
	
	
		,
	journal={{Journal of the Association for Information Systems}}
		
			9
			2
			73
			,
	year={2008}
		
	

}