@incollection{,
	
					
					
					DAD73D33C5C09EC3A271A44C62EA1C48
				,
	author={{Perera.K} and {Wijesekera.B} and {Priyadarshani.L} and {Kodippili.N} and {Jayasuriya. N.A}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1942528
}

@incollection{b0,
	
	
		,
	title={{Will consumers' learning motivation affect their brand loyalty? Research on moderating role of brand cognition}}
		,
	author={{
			DAaker
		}}
	
	
		,
	journal={{American Journal of Industrial and Business Management}}
		
			6
			11
			,
	year={1991}
		
	

}

@incollection{b1,
	
	
		,
	title={{The value of brand equity}}
		,
	author={{
			DAaker
		}}
	
	
		,
	journal={{Journal of business strategy}}
		
			13
			4
			
			,
	year={1992}
		
	

}

@book{b2,
	
	
		,
	title={{Measurement of Customer Based Brand Equity For Shampoo Products in Jakarta}}
		,
	author={{
			Chandani
		}}
		
			,
	year={2012}
		
	

}

@book{b3,
	
	
		,
	title={{Binus University Available at}}
		,
	author={{
			Sarjana
		}}
		Accessed: 21 st
		
			,
	year={February 2019}
		
	

}

@book{b4,
	
	
		,
	title={{Building brand equity}}
		,
	author={{
			Forbes
		}}
		
		
			,
	year={2019. Accessed: 21 st February 2019}
		
	

}

@book{b5,
	
	
		,
	title={{How do brand associations affect purchase intentions? A case of organic products}}
		,
	author={{
			VGrigali?nait?
		} and {
			LPilelien?
		}}
		
		
			,
	year={2017}
		
	

}

@incollection{b6,
	
	
		,
	title={{Influence of brand loyalty on consumer repurchase intentions of cocacola}}
		,
	author={{
			SHabib
		} and {
			SAslam
		}}
		
	
	
		,
	journal={{Business and Management}}
		
			6
			14
			
			,
	year={2014}
		
	

}

@incollection{b7,
	
	
		,
	title={{Effect of brand loyalty on purchase intention in cosmetics industry}}
		,
	author={{
			SHameed
		} and {
			MKanwal
		}}
		
	
	
		,
	journal={{Research in Business and Management}}
		
			5
			1
			
			,
	year={2018}
		
	

}

@incollection{b8,
	
	
		,
	title={{Conceptualization, measuring, and managing customer-based brand equity}}
		,
	author={{
			KKeller
		}}
	
	
		,
	journal={{American marketing assiciation}}
		
			57
			1
			
			,
	year={1993}
		
	

}

@book{b9,
	
	
		,
	title={{Purchase intention}}
		,
	author={{
			Mbaskool
		} and {
			Com
		}}
		
		
		
			,
	year={2019. Accessed: 25 th February 2019}
		
	

}

@book{b10,
	
	
		,
	title={{Satisfaction: A behavioral perspective on the consumer McGraw Hill}}
		,
	author={{
			ROliver
		}}
		
			,
	year={1997}
		
	

}

@incollection{b11,
	
	
		,
	title={{Development of a multidimensional scale for measuring the perceived value of a service}}
		,
	author={{
			FPetrick
		}}
		
	
	
		,
	journal={{Journal of Leisure Research}}
		
			34
			
			,
	year={2002. 21 st February 2019}
		
	
	,
	note={Prophet (2016) Brand equity vs. brand value: what's thee difference}

}

@incollection{b12,
	
	
		,
	title={{A Study on Brand Awareness of Shampoo Products}}
		,
	author={{
			PRagavendran
		} and {
			GDevakumar
		} and {
			SUpadhyay
		}}
		
		
	
	
		,
	journal={{Department of Management Studies}}
		
			8
			2
			
			,
	year={2009}
		
	

}

@incollection{b13,
	
	
		,
	title={{Product Perceived Quality and Purchase Intention with 15. Consumer Satisfaction}}
		,
	author={{
			ASaleem
		} and {
			AGhafar
		} and {
			MIbrahim
		} and {
			MYousuf
		} and {
			NAhmed
		}}
		
		
		
		
	
	
		,
	journal={{Global Journal of Management and Business Research}}
		
			15
			1
			,
	year={2015}
		
	

}

@incollection{b14,
	
	
		,
	title={{The loyalty paradox}}
		,
	author={{
			ESchultz
		}}
	
	
		,
	journal={{Marketing Management}}
		
			14
			5
			
			,
	year={2005}
		
	

}

@incollection{b15,
	
	
		,
	title={{The impact of brand equity towards purchase intention on PT. X's candy. iBuss}}
		,
	author={{
			DSuryadi
		}}
	
	
		,
	journal={{Management}}
		
			3
			2
			
			,
	year={2015}
		
	

}

@incollection{b16,
	
	
		,
	title={{Growth in self-expressive products is surging in Sri Lanka}}
		,
	author={{
			TThajudeen
		}}
		
	
	
		,
	booktitle={{Business Times}}
				
			,
	year={2011. Accessed: 2 nd May 2019}
		
	

}

@incollection{b17,
	
	
		,
	title={{Perceived quality levels and their relation to involvement, satisfaction, and purchase intentions}}
		,
	author={{
			Tsiotsou
		}}
	
	
		,
	journal={{Marketing Bulletin}}
		
			16
			
			,
	year={2005}
		
	

}

@incollection{b18,
	
	
		,
	title={{Factors influencing customer perceived quality and purchase intention toward private labels in the vietnam market: the moderating effects of store image}}
		,
	author={{
			TVo
		} and {
			CNguyen
		}}
		
	
	
		,
	journal={{International Journal of Marketing Studies}}
		
			7
			4
			
			,
	year={2015}
		
	

}

@incollection{b19,
	
	
		,
	title={{An empirical validation of a loyalty model based on expectation and disconfirmation}}
		,
	author={{
			JYoon
		} and {
			HKim
		}}
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			17
			2
			
			,
	year={2000}
		
	

}